Comfort Inn: Reimagined. Redesigned. Redefined.
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Transcript of Comfort Inn: Reimagined. Redesigned. Redefined.
Comfort Inn
Reimagined.Redesigned.Redefined.
We’ve reimagined, redesigned and redefined the entire Comfort Inn brand to make
it stronger and more inviting. Now with our Truly YoursTM new prototype, our flagship
midscale brand offers a whole new level of accommodations that will enhance
guest loyalty and contribute to a return on investment.
Our stunning redesign caters to the three key stages of the guest experience.
Our warm exterior and lobby send immediate visual cues that guests can RELAX,
confident they’re in for a wonderful, worry-free stay. Our new guest rooms are
tranquil retreats in which guests can kick back and RESTORE. In the morning,
guests RENEW for the day ahead in our enhanced breakfast area.
COMfOrT INN®
Reimagined. Redesigned. Redefined.
COMfOrT INN
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When Guests Speak, We Listen
We designed the new Comfort Inn hotel with the idea that our guests and developers are the
true architects. Through extensive consumer testing, we identified the amenities and design
elements that appeal most to them. The result is a warm, inviting hotel design that not only
resonates with our guests, but also appeals to experienced developers seeking a hotel which
is highly cost-effective to build, maintain and operate.
*Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Design test found that respondents would be more likely to stay at a Comfort Inn with the Truly Yours design than the current design and gave the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes. Element Market Research, Inc. is a provider of primary market research to companies nationwide to help improve products, services, and processes by providing information, consultation, and strategic direction.
**Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Respondents indicated that they would be likely to stay at a Comfort Inn with the Truly Yours design (75%) than the current design (40%) and to give the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes.
***Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Design test found that respondents expect to pay an average nightly rate of $93 for the Truly Yours design vs. $77 for the current design.
****Source: Millward Brown Advertising Tracking Study 2010. Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research. According to the study, the Comfort Inn brand enjoys 99% unaided brand awareness.
The new Truly Yours™ design achieved significant lift in stay intent among hotel users.** research also
found guests are willing to pay significantly more on average per night compared to the current design.***
Comfort Inn is one of the hotel industry’s most recognized brands.**** The largest of the Choice Hotels®
brands, it offers owners and developers strong potential for a return on investment. Low development
and operating cost models, in addition to the long-standing equity in our flagship brand, make the Truly
Yours design an appealing investment.
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Designed with Developers in Mind
We worked closely with developers during the design process. The result? A flexible and efficient
prototype with a cohesive look and feel throughout. Every aspect was thoughtfully considered in
our goal to blend sophistication and value.
The ExteriorThe design welcomes you with a sense of warmth
and character. Every detail was strategically placed
to provide a premium appearance while being
mindful of costs.
Public SpacesHere, perception is truly reality. Votive-like lighting
compliments an elegant signature welcome wall
behind the front desk—presenting a first impression
of gracious greeting and warmth. Open spaces
feature generous natural light, enhancing the
indoor-outdoor connection. Designed with flexibility
in mind, these spaces meet a variety of needs for
business and leisure.
Guest RoomsGreat care has been applied to creating guestrooms
that offer a luxurious experience. Pleasing natural color
palettes and soothing textures provide true relaxation.
THE NEW WELCOME EXPErIENCE. rELAXATION AT fIrsT sIgHT.
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COMfOrT INN
Relax• Contemporary lobby with warm decorative lighting and
plush furnishings
• Spacious seating areas for relaxing, working or gathering
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RelaxCOMfOrT INN
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• Elegant signature welcome wall behind the centrally located front desk with votive-like lighting
• The fireplace provides warmth and promotes social gathering and conversations
• Complimentary high-speed internet connection throughout hotel
• Signature map offers an artistic sense of place
Lobby Amenities
Our NEW rOOMs ArE PrIvATE sANCTuArIEs Of CALM.Restore
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COMfOrT INN
• Soothing materials, textures and colors
• Spa-like upscale bath design
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COMfOrT INN
RestoreKING ROOM
KING SUITE
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DOUBLE QUEEN ROOM
• Inviting new bedding package
• Complimentary in-room high-speed internet access
• Signature artwork
• 32” flat panel high definition TV
• King suite offers pull out sofa bed, microwave and refrigerator
• King room features full size walk-in showers
Guestroom Amenities
frEsH ENErgY sErvEd dAILY IN Our NEW brEAkfAsT ArEA.Renew
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COMfOrT INN
• Natural light and bright, invigorating colors create a memorable breakfast experience
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COMfOrT INN
Renew
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• Breakfast area makes serving hot breakfast to guests easy and efficient
• Flexible seating and ample counter space
• Fitness center conveniently located for guest
• Meeting room conveniently connected to breakfast area for dual purpose and easy conversion
COMfOrT INN
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PUBLIC SPACE
The public space is a warm greeting for our guests, but that feeling is only the beginning. Look
closer and you’ll find features that marry form with function, and meet the needs of a modern
hotel operator. The meeting room opens to the breakfast area to create overflow breakfast
seating or meeting space. Location of the sales office helps you do business with your biggest
clients. back-of-house areas were arranged by developers to smooth the flow of daily operators.
Working areas are arranged to minimize guest impact and ample storage space is provided.
As guests enjoy the welcoming look and feel, you’ll enjoy a new level of functional efficiency.
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COMfOrT INN
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PUBLIC SPACE (NSF) Total (sf)
Function Lobby 1131 Lobby seating 619 business Lounge 179 meeting room 346
Food & Beverage breakfast room 144
Recreation Fitness room 473
Public Circulation Vestibule 113 Public relations 192 Public Corridor 654
Total Public Space 3,851
GUESTROOMS (NSF) rooms unit Area Total (sf)
King 25% 22 282 6,204 Double Queen 48% 42 318 13,356 King suite Wide 5% 4 496 1,984 King suite 16% 14 355 4,970 Acc. roll-in King 1% 1 318 318 Acc. King suite 2% 2 457 914 Acc. Double Queen 2% 2 355 710
Total Guestrooms 87 327 28,456 GUESTROOM SUPPORT (NSF) Per Floor Total (sf)
elevator Lobby 337 stairs 2 924 elevators 1 Cart storage 43 Guest Laundry 135 ice room (First Floor) 51 Vending (upper Floor) 145 Guestroom Corridors 3,811
Total Guestroom Support 5,446
3 STORy OUTDOOR POOL87 room, 45,106 gsf
Site Statistics
building footprint: 15,320 sf
Total Acres: 1.70 Acres
Total Parking: 87 spacesstandard spaces: 83 spacesAccessible spaces: 4 spaces
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87 Room–3 Story End Loaded with Outdoor Pool
BACK OF HOUSE (NSF) Total (sf)
Administration reception 128 Work room 255 office 109 Work room Closet 56 Director of sales office 125
Employee employee restroom 97 employee break room 249
Laundry & Linen Storage main Laundry 605 Linen storage 147 Laundry storage 125 Housekeeping room (upper Floors) 236
Food Service Food Preparation 144
Miscellaneous Service General storage 0 meeting room storage 81 storage room (upper Floors) 226 storage room (Central to All Floors) 472 mechanical room 234 electrical room 97 electrical/tel. Data (upper Floors) 97 PbX room 64 elevator equipment 46
Total Back-of-House 3,593
PROGRAM AREA SUMMARY Total (sf)
total Guestroom 28,456 total Guestroom support 5,446 total Public space 3,851 total back-of-House 3,593
Total Net Building Area 41,346 Walls and shafts/total estimated 9.70% 4,443
Total Gross Building Area 45,789 Total SF per Room 526 DEVELOPED SITE SUMMARY Total (sf)
building Coverage 15,320 Paved Areas (Parking, Walks, Desks, etc). 38,642 net Landscape Area 20,468
Total Developed Site Area 1.71 AC. 74,430
COMfOrT INN
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PUBLIC SPACE (NSF) Total (sf)
Function Lobby 1131 Lobby seating 619 business Lounge 179 meeting room 346
Food & Beverage breakfast room 144
Recreation Fitness room 547 indoor Pool 1186 Fitness Vestibule 56 Pool mechanical 195 Pool storage 120
Public Circulation Vestibule 113 Public relations 192 Public Corridor 654
Total Public Space 5,482
GUESTROOMS (NSF) rooms unit Area Total (sf)
King 27% 22 282 6,204 Double Queen 45% 37 318 11,766 King suite Wide 5% 4 496 1,984 King suite 17% 14 355 4,970 Acc. roll-in King 1% 1 318 318 Acc. King suite 2% 2 457 914 Acc. Double Queen 2% 2 355 710
Total Guestrooms 82 328 26,866 GUESTROOM SUPPORT (NSF) Per Floor Total (sf)
elevator Lobby 337 stairs 2 924 elevators 1 218 Cart storage 43 Guest Laundry 135 ice room (First Floor) 51 Vending (upper Floor) 145 Guestroom Corridors 3,671
Total Guestroom Support 5,524
3 STORy INDOOR POOL82 room, 45,106 gsf
Site Statistics
building footprint: 15,086 sf
Total Acres: 1.56 Acres
Total Parking: 82 spaces standard spaces: 78 spacesAccessible spaces: 4 spaces
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82 Room–3 Story End Loaded with Indoor Pool
BACK OF HOUSE (NSF) Total (sf)
Administration reception 128 Work room 255 office 109 Work room Closet 56 Director of sales office 125
Employee employee restroom 97 employee break room 249
Laundry & Linen Storage main Laundry 605 Linen storage 147 Laundry storage 125 Housekeeping room (upper Floors) 236
Food Service Food Preparation 144
Miscellaneous Service General storage 0 meeting room storage 81 storage room (upper Floors) 226 mechanical room 234 electrical room 97 electrical/tel. Data (upper Floors) 97 PbX room 64 elevator equipment 46
Total Back-of-House 3,121
PROGRAM AREA SUMMARY Total (sf)
total Guestroom 26,866 total Guestroom support 5,524 total Public space 5,482 total back-of-House 3,121
Total Net Building Area 40,993 Walls and shafts/total estimated 9.12% 4,113
Total Gross Building Area 45,106 Total SF per Room 550 DEVELOPED SITE SUMMARY Total (sf)
building Coverage 15,086 Paved Areas (Parking, Walks, Desks, etc). 33,932 net Landscape Area 18,943
Total Developed Site Area 1.56 AC. 67,961
COMfOrT INN
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3 Story End Loaded with Outdoor Pool
87 ROOMFLOOR 1
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3 Story End Loaded with Indoor Pool
82 ROOMFLOOR 1
COMfOrT INN
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82 & 87 ROOM
FLOOR 2
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3 Story End Loaded (Indoor and Outdoor Pools)
82 & 87 ROOM
FLOOR 3
COMfOrT INN
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PUBLIC SPACE (NSF) Total (sf)
Function Lobby 1131 Lobby seating 619 business Lounge 179 meeting room 346
Food & Beverage breakfast room 144
Recreation Fitness room 473
Public Circulation Vestibule 113 Public relations 192 Public Corridor 654
Total Public Space 3,851
GUESTROOMS (NSF) rooms unit Area Total (sf)
King 25% 22 282 6,204 Double Queen 48% 42 318 13,356 King suite Wide 5% 4 496 1,984 King suite 16% 14 355 4,970 Acc. roll-in King 1% 1 318 318 Acc. King suite 2% 2 457 914 Acc. Double Queen 2% 2 355 710
Total Guestrooms 87 327 28,456 GUESTROOM SUPPORT (NSF) Per Floor Total (sf)
elevator Lobby 337 stairs 2 924 elevators 1 Cart storage 43 Guest Laundry 135 ice room (First Floor) 51 Vending (upper Floor) 145 Guestroom Corridors 3,811
Total Guestroom Support 5,446
3 STORy OUTDOOR POOL87 room, 45,789 gsf
Site Statistics
building footprint: 15,320 sf
Total Acres: 1.71 Acres
Total Parking: 87 spaces standard spaces: 83 spacesAccessible spaces: 4 spaces
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87 Room–3 Story Center Loaded with Outdoor Pool
BACK OF HOUSE (NSF) Total (sf)
Administration reception 128 Work room 255 office 109 Work room Closet 56 Director of sales office 125
Employee employee restroom 97 employee break room 249
Laundry & Linen Storage main Laundry 605 Linen storage 147 Laundry storage 125 Housekeeping room (upper Floors) 236
Food Service Food Preparation 144
Miscellaneous Service General storage 0 meeting room storage 81 storage room (upper Floors) 226 storage (Central to All Floors) 472 mechanical room 234 electrical room 97 electrical/tel. Data (upper Floors) 97 PbX room 64 elevator equipment 45
Total Back-of-House 3,593
PROGRAM AREA SUMMARY Total (sf)
total Guestroom 28,456 total Guestroom support 5,446 total Public space 3,851 total back-of-House 3,593
Total Net Building Area 41,346 Walls and shafts/total estimated 9.70% 4,443
Total Gross Building Area 45,789 Total SF per Room 526 DEVELOPED SITE SUMMARY Total (sf)
building Coverage 15,320 Paved Areas (Parking, Walks, Desks, etc). 38,642 net Landscape Area 20,468
Total Developed Site Area 1.71 AC. 74,430
COMfOrT INN
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87 ROOMFLOOR 1
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3 Story Center Loaded with Outdoor Pool
FLOORS 2 & 3
COMfOrT INN
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PUBLIC SPACE (NSF) Total (sf)
Function Lobby 1128 Lobby seating 508 business Lounge 179 meeting room 311
Food & Beverage breakfast room 144
Recreation Fitness room 492
Public Circulation Vestibule 113 Public relations 192 Public Corridor 654
Total Public Space 3,721
GUESTROOMS (NSF) rooms unit Area Total (sf)
King 25% 22 282 6,204 Double Queen 47% 42 318 13,356 King suite Wide 7% 6 496 2,976 King suite 16% 14 355 4,970 Acc. roll-in King 1% 1 318 318 Acc. King suite 2% 2 457 914 Acc. Double Queen 2% 2 355 710
Total Guestrooms 89 331 29,448 GUESTROOM SUPPORT (NSF) Per Floor Total (sf)
elevator Lobby 452 stairs 2 1,240 elevators 1 290 Cart storage 43 Guest Laundry 135 ice room (First Floor) 51 Vending (upper Floor) 217 Guestroom Corridors 3,872
Total Guestroom Support 6,300
4 STORy OUTDOOR POOL89 room, 47,467 gsf
Site Statistics
building footprint: 11,930 sf
Total Acres: 1.60 Acres
Total Parking: 89 spaces standard spaces: 85 spacesAccessible spaces: 4 spaces
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89 Room–4 Story End Loaded with Outdoor Pool
BACK OF HOUSE (NSF) Total (sf)
Administration reception 128 Work room 255 office 109 Work room Closet 56 Director of sales office 125
Employee employee restroom 97 employee break room 249
Laundry & Linen Storage main Laundry 605 Linen storage 147 Laundry storage 125 Housekeeping room (upper Floors) 355
Food Service Food Preparation 144
Miscellaneous Service General storage 0 meeting room storage 81 storage room (upper Floors) 339 mechanical room 234 electrical room 97 electrical/tel. Data (upper Floors) 147 PbX room 64 elevator equipment 46
Total Back-of-House 3,403
PROGRAM AREA SUMMARY Total (sf)
total Guestroom 29,448 total Guestroom support 6,300 total Public space 3,721 total back-of-House 3,403
Total Net Building Area 42,872 Walls and shafts/total estimated 9.68% 4,595
Total Gross Building Area 47,467 Total SF per Room 533 DEVELOPED SITE SUMMARY Total (sf)
building Coverage 11,930 Paved Areas (Parking, Walks, Desks, etc). 39,539 net Landscape Area 18,183
Total Developed Site Area 1.60 AC. 69,652
COMfOrT INN
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89 ROOMFLOOR 1
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4 Story End Loaded with Outdoor Pool
FLOORS 2, 3 & 4
COMfOrT INN
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ELEVATION
fEATurEs
• Warm and elegant facade
• Combination of brick and stone conveys a timeless and upscale feel to the exterior
• Complex blend of earthy colors and patterns ground the building within its natural surrounding
• roofline is adaptable to a variety of roofing applications
• Extensive use of glazing enhances the indoor-outdoor connection
• specialty lighting adds a sense of sophistication
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3 Story Center Loaded with Outdoor Pool
SANDALWOOD
COMfOrT INN
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ELEVATION
ALTERNATE COLOR OPTIONS
AL
PIN
ES
OL
EIL
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3 Story End Loaded with Outdoor Pool
SANDALWOOD
Comfort INN
10750 Columbia Pike
Silver Spring, MD 20901
800.547.0007
choicehotelsfranchise.com
this advertisement is not an offering. For new york: an offering can only be made by a prospectus filed first with the Department of Law in the state of new york. such filing does not constitute approval by the Department of Law. For minnesota: Comfort inn and Comfort suites #F-3577. For California: tHese FrAnCHises HAVe been reGistereD unDer tHe FrAnCHise inVestment LAW oF tHe stAte oF CALiForniA. suCH reGistrAtion Does not Constitute APProVAL, reCommenDAtion or enDorsement by tHe Commissioner oF CorPorAtions nor A FinDinG by tHe Commissioner tHAt tHe inFormAtion ProViDeD Herein is true, ComPLete AnD not misLeADinG. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels international at 10750 Columbia Pike, silver spring, mD 20901, 800.547.0007.
© 2011 Choice Hotels international, inc. All rights reserved.