COMEDY & SWING PEP UP JULY SHOWS€¦ · Big Omaha Industry Filmed, Broadcast WOW broadcast Omaha...
8
Radio Station WOW RADIO NEWS TOWER (Reg. U. S. Pat. Off.) Complete Radio Program News From Radio Station WOW 5000 Watts 590 Kc. VOL. V-No. 10 OMAHA, NEBRASKA, JULY 1, 1941 PUBLISHED MONTHLY COMEDY & SWING PEP UP JULY SHOWS WOW Enlarges Executive Offices WOW's executive offices (which six years ago equalled the size of six or eight telephone booths) are again being greatly expanded. William Ruess, WOW Personnel Director and Chairman of the Board of Auditors of the Woodmen of the World Life Insurance Society, has approved the following changes in the radio quarters: Red Room: To be redecorated and to become the private office of Harry Burke, WOW Program Manager. Gray Room: To become private office of Howard a Peterson, Local Sales and Research Manager. Green Room: To become private office of Bill Wiseman, Promotion and Publicity Manager. Balcony: East side to be evacu- ated by Woodmen Society workers and given over entirely to WOW to make more room for secretaries, program, ma, I, News Tower and bookkeeping departments. Artists' Lounge: To be moved into new quarters on east side of building, in part of quarters for- merly occupied by a finance com- pany. Transcription Room: To be in- stalled in present Artists' Lounge. This will be equipped with latest scientific equipment for recording. transcription testing, etc., much of which will be removed from central control room. Workshop: Present transcription library and testing room and engi- neers' workshop will be made into completely modern workshop. In addition to these changes, sev- eral rooms in the Woodmen archives in the basement will be changed around to improve working effi- ciency of radio station affairs. The changes impending are the first since WOW moved into its beautiful studios in 1935 from the old top -floor space in the building at 14th and Farnana Streets. Retention of all of the beauty in design, decoration and furniture in WOW's executive offices has been the keynote of all the changes or- dered. The expansion program is in keep- ing with the constant growth of WOW. Whereas, less than two decades ago WOW operated with a personnel of six persons, it now has a full-time complement of more than 72, with as many as 100 others working part time during special occasions. CROSBY'S CUT Bing Crosby's royalties from one of his most popular songs, "Adeste Fideles," were taken for a ride re- cently. Reluctant to profit from the sa- cred song, Bing put the royalties into a ritzy automobile and gave the car to his North Hollywood parish, St. Charles, to raffle off at a bazaar. O'NEILL NEXT The Dupont Company, sponsors of "Cavalcade of America," heard on WOW at 8:30 Monday nights, is considering serialization of Eugene Wilderness." It is reported that Lionel Barrymore, Walter Huston, Raymond Massey and Frederic March are being con- sidered for the leading role. HANDSOME TENOR Coeds at the University of Okla- homa have voted Larry Cotton the title, "Nation's Handsomest Tenor." Larry, who vocalizes with Horace Heidi's orchestra on the "Turns' Treasure Chest" programs, was a U. of 0. student before joining Heidt's crew. THANK YOU, RADIO « » » IT FREEI When the wars and wicked days of this epoch are noted down for the un- believing eyes of those who will follow, pray that the recorder will temper the Clark pages with some mention of that which shines bright and clear. Let him say a word concerning radio. Let him tell of the genius of a generation which brought forth a miracle of goodness. Let him not pass by the names of Conrad, Marconi, de Forest, Armstrong. And let him remember the later men, who thinking always of the people- took the infant miracle and gave its benefits to the million - masses who inhabit the far-flung reaches of the earth-the people in every class - the populations in all climates. Thank you, Radio . . Thank you for the change, the challenge, the cherished freedom which you help us to preserve. Thank you for your voices of inspira- tion . . . invoking invocations, benedic- tions . . . and hallowed miracles . . . Revealing God's own World in Man's own words. LET'S KEEP Thank you for your voices of Democ- racy . . . Pegging history to its mile- stones . . . Ripping passages from their - contexts . . . Sounding off with foolish- ness or fury . . Or sagacity with sayings. Thank you for the voices of your ac- tors . . . Breaking sentences in half . . . Stabbing hearts with jagged dagger -words . . . Telling tales of triumph . . . Weaving tragic tapestries of drama. Thank you for your voices of enlightenment . . . Smashing walls of steeped - up ignorance . . . Documenting eager minds with symbols of the truth . . . Con- cocting progress with ideas. Thank you for your voices of merriment . . . In gladsome gales of laughter . To lighten up a darkened world . . . With jokes and jollity . . . And what they call frivolity. Yes, thank you for your voices . . . and your music . . . and your sweet - mingled sounds of life as we love it . . . and believe in it . . . and want it for our- selves and for our kin and kind. Thank you, Radio . . . Thank you! LATE NEWS FLASHES! Variety Magazine lists 29 em- ployees of the British Broadcasting Company, headquarters in London, as having been killed in air raids. -wow- The Procter & Gamble Company has decided to resume "Knicker- bocker Playhouse," for Drene, in the fall. -wow- Mignon Schreiber, Mrs. Kransky in the "Guiding Light," says her reducing diet is bringing results. She has already shed 16 pounds. -wow- Bill Thompson, dialect comedian of the "Fibber McGee and Molly" show, will join his mother, father and brother in a vacation jaunt through Canada this summer. -wow- Meredith Willson reported at stu- dios in Hollywood recently on an assignment to compose, score and conduct the music for the film "The Little Foxes," starring Bette Davis. -wow- The "Carnation Contented" chorus will be without Director -Basso Rein- hold Schmidt for a few weeks be- ginning July 8. Reinie, at long last, has decided to part with his tonsils and take a vacation. -wow- Newest tune hitting the kilocycles is "Daddy," which, according to ad- vance report, is due to be a hit. "Daddy," written by a U. of Penn- sylvania undergrad and "discovered" and introduced by Sammy Kaye's swing and swayers, has been re- corded by six top bands and two vocal groups. 0 *"Thank you, Radio" is a trib- ute which was delivered to radio recently on a Westinghouse pro- gram, saluting new Radio Sta- tion WBAL at Baltimore. WOW is indebted to WBAL and Broad- casting Magazine for publication of this unusual feature. - The Editor. "Battle of the Sexes," a copyrigh radio feature (Molle), is making its formula available for the boys in army camps, to be used in recrea- tion period entertainments. -wow- The Fred Waring Chesterfield program will give two full weeks of five broadcasts weekly to request numbers from the army and navy during "Navy Week" (begins July 7) and "Army Week" (July 21). -wow- It's Dr. John Kieran now, since Clarkson College of Technology, Potsdam, N. Y., recognized the genius of the encyclopedic veteran of the Lucky Strike 'Information Please" (Fridays, 6:30 p. m. on WOW). Clarkson conferred upon him the Honorary Degree of Doctor of Science. -WOW -- Radio stations throughout the na- tion paid tribute recently to Billy Mills, conductor of the "Fibber Mc- Gee and Molly" orchestra, who, on June 17, participated in his 10,000th radio broadcast. Mills started in 1921; has worked on 29 separate commercial programs and 27 sus- taining features. Big Omaha Industry Filmed, Broadcast WOW broadcast Omaha indus- trial history in the making recently when it covered, via Foster May with his mike, the filming of the Bird's -Eye Frozen Foods plant at the Jerpe Commission Co. This, and other Omaha plants, turn out 14,000,000 pounds annually of frozen poultry. Participating in WOW's broad- cast of the movie -making were: Donald Barr, New York City, Man- ager marketing for General Foods' Frosted Food Sales, Inc.; Gilbert Swanson, Vice President, and W. Clark Swanson, Secretary -Treasurer of the Jerpe Company; James Con- stable, Director for Wilding Picture - Productions, Inc., and John J. Giffin, Jr., General Manager of WOW Harris Here With Eyes Only For Alice Arrival of Phil, Harris, General, Foods' Jell-O star and No. 1 stooge for Jack Benny, in Omaha for an Orpheum Theater engagement(June 27 to July 3), was broadcast by WOW, direct from Union Station, with Foster May narrating. A bevy of Omaha girls were on hand. Harris, recently wed to Movie Star Alice Fay, was polite, but obviously interested only impersonally. -wow- Rumor says you'll be hearing Benny Goodman's orchestra with Songstress Mildred Bailey in a fall "ciggie" series (Old Gold). Good- man has been testing locally in New York, but will go NBC Red net- work in the new setup. Check Your News, Tower Expiration Date Now...Page 8 Now you can check up-right this minute-on the Turn to page 8 . . . to your name and address. date your News Tower subscription expires! Check Stamped there, you'll find a date, such as 7/41, which NOW! This may be your last issue. means July, 1941. If your WOW News Tower subscription expires soon, wrap 50 cents in a piece of paper, with your name and address. Your renewal will start when your present subscription expires. CHECK NOW! ()Sherman, Hulick Lead Laugh Parade By BILL WISEMAN WOW's "straw hat" radio fare sparkles with fine comedy, drama, new quiz shows and music, both swing and classical. The "straw hat circuit" of the air - lanes, betwixt now and harvest time, ill offer many big names and an equally impressive crop of unknowns who will be reaching through micro- phones this summer for radio star- dom. Summertime, when many radio favorites are awarded a much -needed vacation, is "testing time" on the air. It's the period when oppor- tunity knocks for radio hopefuls. Pages 4 and 5 of this News Tower (and throughout the issue, in fact) include stories, pictures and infor- mation about new summer shows on WOW. Grouped by types, WOW's sum- mer lineup includes: Comedy: Ranson Sherman, as an inn keeper somewhat like the erst- while famous "Lightnin' Bill Jones"; Budd Hulick, the ex-Stoopnagle and Budd partner, as "pitcher" in a comic baseball quiz show; Nick Charles and his wife, Nora, in a comic dramatic series based on the movie, "The Thin Man"; "Reg'lar Fellers," comic radio adaptation of a famous comic strip, and more. Quiz Shows: Arlene Francis re- turns with "What's My Name" as a summer substitute for the Bergen - "McCarthy" duo; "Auction Quiz," featuring Bob Brown, is a new Fri- day-nighter soon to be sponsored by Standard Oil of Nebraska; "Quizzer Baseball," substitute for Eddie Cantor. Music: Benny Goodman, with a hot swing show for Holland Fur- naces, subs for the Maxwell House folks, who will return in September; Xavier Cugat switches format and adds new singers on his Camel show; Anacin presents Vic Arden's orchestra in a new Saturday morn- ing feature; Cities Service has added a delightful 14 -voice choir to its Friday night show. Drama: "Helen's Home" is the title of a new "folksy" serial for Rinso, to be heard at 11:45 a. m., Mondays through Fridays; Movie Starlet Anne Gillis is featured in "A Date with Judy," as a substitute for Pepsodent's Bob Hope. There is also the new "Thin Man" series, mentioned above, on Wednesday nights for Woodbury. Dupont's Cavalcade of America" is consider- ing serialization of Eugene O'Neill's "Ah, Wilderness." Variety: Don Ameche, Connie Boswell and a new comic will hold up the "Kraft Music Hall" while Bing Crosby and Bob Burns vaca- tion. Falstaff's "Barrel of Fun" has added a new singer and another comic or two. The Benny Goodman show, mentioned above, will include Don McNeill and film star celebs. Concurrently scores of favorite WOW programs have been renewed on WOW for long periods, effective this month. Included is the General Mills "Gold Medal Hour," Chester- field's Fred Waring, Bristol Myers' "Mr. District Attorney," General Foods' "Aldrich Family," Lucky Strike's Kay Kyser and almost all of the Procter & Gamble shows. (See page 5) Lever Bros. is reported to be readying a new show for summer, but details are unknown at this writing. WOW listeners who will benefit from this especially fine summer schedule should remember that many summer artists are on trial. If you like them, let them know about it.
Transcript of COMEDY & SWING PEP UP JULY SHOWS€¦ · Big Omaha Industry Filmed, Broadcast WOW broadcast Omaha...
Radio
Station
WOW RADIO NEWS TOWER(Reg. U. S. Pat. Off.)
Complete Radio Program News From Radio Station WOW
5000Watts
590 Kc.
VOL. V-No. 10 OMAHA, NEBRASKA, JULY 1, 1941 PUBLISHED MONTHLY
COMEDY & SWING PEP UP JULY SHOWSWOW Enlarges
ExecutiveOffices
WOW's executive offices (whichsix years ago equalled the size ofsix or eight telephone booths) areagain being greatly expanded.
William Ruess, WOW PersonnelDirector and Chairman of the Boardof Auditors of the Woodmen of theWorld Life Insurance Society, hasapproved the following changes inthe radio quarters:
Red Room: To be redecorated andto become the private office of HarryBurke, WOW Program Manager.
Gray Room: To become privateoffice of Howard a Peterson, LocalSales and Research Manager.
Green Room: To become privateoffice of Bill Wiseman, Promotionand Publicity Manager.
Balcony: East side to be evacu-ated by Woodmen Society workersand given over entirely to WOWto make more room for secretaries,program, ma, I, News Tower andbookkeeping departments.
Artists' Lounge: To be movedinto new quarters on east side ofbuilding, in part of quarters for-merly occupied by a finance com-pany.
Transcription Room: To be in-stalled in present Artists' Lounge.This will be equipped with latestscientific equipment for recording.transcription testing, etc., much ofwhich will be removed from centralcontrol room.
Workshop: Present transcriptionlibrary and testing room and engi-neers' workshop will be made intocompletely modern workshop.
In addition to these changes, sev-eral rooms in the Woodmen archivesin the basement will be changedaround to improve working effi-ciency of radio station affairs.
The changes impending are thefirst since WOW moved into itsbeautiful studios in 1935 from theold top -floor space in the buildingat 14th and Farnana Streets.
Retention of all of the beauty indesign, decoration and furniture inWOW's executive offices has beenthe keynote of all the changes or-dered.
The expansion program is in keep-ing with the constant growth ofWOW. Whereas, less than twodecades ago WOW operated witha personnel of six persons, it nowhas a full-time complement of morethan 72, with as many as 100 othersworking part time during specialoccasions.
CROSBY'S CUTBing Crosby's royalties from one
of his most popular songs, "AdesteFideles," were taken for a ride re-cently.
Reluctant to profit from the sa-cred song, Bing put the royaltiesinto a ritzy automobile and gave thecar to his North Hollywood parish,St. Charles, to raffle off at a bazaar.
O'NEILL NEXTThe Dupont Company, sponsors
of "Cavalcade of America," heardon WOW at 8:30 Monday nights, isconsidering serialization of Eugene
Wilderness." It isreported that Lionel Barrymore,Walter Huston, Raymond Masseyand Frederic March are being con-sidered for the leading role.
HANDSOME TENORCoeds at the University of Okla-
homa have voted Larry Cotton thetitle, "Nation's Handsomest Tenor."Larry, who vocalizes with HoraceHeidi's orchestra on the "Turns'Treasure Chest" programs, was aU. of 0. student before joiningHeidt's crew.
THANK YOU, RADIO « » » IT FREEIWhen the wars and wicked days of
this epoch are noted down for the un-believing eyes of those who will follow,pray that the recorder will temper theClark pages with some mention of thatwhich shines bright and clear.
Let him say a word concerning radio.Let him tell of the genius
of a generation which broughtforth a miracle of goodness.
Let him not pass by thenames of Conrad, Marconi, deForest, Armstrong. And lethim remember thelater men, whothinking alwaysof the people-took the infantmiracle and gaveits benefits to themillion - masseswho inhabit thefar-flung reachesof the earth-thepeople in everyclass - the populations in all climates.
Thank you, Radio . . Thank you forthe change, the challenge, the cherishedfreedom which you help us to preserve.
Thank you for your voices of inspira-tion . . . invoking invocations, benedic-tions . . . and hallowed miracles . . .
Revealing God's own World in Man'sown words.
LET'S KEEP
Thank you for your voices of Democ-racy . . . Pegging history to its mile-stones . . . Ripping passages from their -contexts . . . Sounding off with foolish-ness or fury . . Or sagacity
withsayings.
Thank you for the voices of your ac-tors . . . Breaking sentences in half . . .
Stabbing hearts with jaggeddagger -words . . . Telling talesof triumph . . . Weaving tragictapestries of drama.
Thank you for your voicesof enlightenment . . . Smashing
walls of steeped -up ignorance . . .
Documentingeager minds withsymbols of thetruth . . . Con-cocting progresswith ideas.
Thank you foryour voices ofmerriment . . . Ingladsome gales of
laughter . To lighten up a darkenedworld . . . With jokes and jollity . . .
And what they call frivolity.Yes, thank you for your voices . . .
and your music . . . and your sweet -mingled sounds of life as we love it . . .
and believe in it . . . and want it for our-selves and for our kin and kind. Thankyou, Radio . . . Thank you!
LATE NEWS FLASHES!Variety Magazine lists 29 em-
ployees of the British BroadcastingCompany, headquarters in London,as having been killed in air raids.
-wow-The Procter & Gamble Company
has decided to resume "Knicker-bocker Playhouse," for Drene, inthe fall. -wow-
Mignon Schreiber, Mrs. Kranskyin the "Guiding Light," says herreducing diet is bringing results.She has already shed 16 pounds.
-wow-Bill Thompson, dialect comedian
of the "Fibber McGee and Molly"show, will join his mother, fatherand brother in a vacation jauntthrough Canada this summer.
-wow-Meredith Willson reported at stu-
dios in Hollywood recently on anassignment to compose, score andconduct the music for the film "TheLittle Foxes," starring Bette Davis.
-wow-The "Carnation Contented" chorus
will be without Director -Basso Rein-hold Schmidt for a few weeks be-ginning July 8. Reinie, at long last,has decided to part with his tonsilsand take a vacation.
-wow-Newest tune hitting the kilocycles
is "Daddy," which, according to ad-vance report, is due to be a hit."Daddy," written by a U. of Penn-sylvania undergrad and "discovered"and introduced by Sammy Kaye'sswing and swayers, has been re-corded by six top bands and twovocal groups.
0*"Thank you, Radio" is a trib-
ute which was delivered to radiorecently on a Westinghouse pro-gram, saluting new Radio Sta-tion WBAL at Baltimore. WOWis indebted to WBAL and Broad-casting Magazine for publicationof this unusual feature. - TheEditor.
"Battle of the Sexes," a copyrighradio feature (Molle), is making itsformula available for the boys inarmy camps, to be used in recrea-tion period entertainments.
-wow-The Fred Waring Chesterfield
program will give two full weeks offive broadcasts weekly to requestnumbers from the army and navyduring "Navy Week" (begins July7) and "Army Week" (July 21).
-wow-It's Dr. John Kieran now, since
Clarkson College of Technology,Potsdam, N. Y., recognized thegenius of the encyclopedic veteranof the Lucky Strike 'InformationPlease" (Fridays, 6:30 p. m. onWOW). Clarkson conferred uponhim the Honorary Degree of Doctorof Science.
-WOW --Radio stations throughout the na-
tion paid tribute recently to BillyMills, conductor of the "Fibber Mc-Gee and Molly" orchestra, who, onJune 17, participated in his 10,000thradio broadcast. Mills started in1921; has worked on 29 separatecommercial programs and 27 sus-taining features.
Big Omaha IndustryFilmed, Broadcast
WOW broadcast Omaha indus-trial history in the making recentlywhen it covered, via Foster Maywith his mike, the filming of theBird's -Eye Frozen Foods plant atthe Jerpe Commission Co. This,and other Omaha plants, turn out14,000,000 pounds annually of frozenpoultry.
Participating in WOW's broad-cast of the movie -making were:Donald Barr, New York City, Man-ager marketing for General Foods'Frosted Food Sales, Inc.; GilbertSwanson, Vice President, and W.Clark Swanson, Secretary -Treasurerof the Jerpe Company; James Con-stable, Director for Wilding Picture -Productions, Inc., and John J. Giffin,Jr., General Manager of WOW
Harris Here WithEyes Only For Alice
Arrival of Phil, Harris, General,Foods' Jell-O star and No. 1 stoogefor Jack Benny, in Omaha for anOrpheum Theater engagement(June27 to July 3), was broadcast byWOW, direct from Union Station,with Foster May narrating. A bevyof Omaha girls were on hand.Harris, recently wed to Movie StarAlice Fay, was polite, but obviouslyinterested only impersonally.
-wow-Rumor says you'll be hearing
Benny Goodman's orchestra withSongstress Mildred Bailey in a fall"ciggie" series (Old Gold). Good-man has been testing locally in NewYork, but will go NBC Red net-work in the new setup.
Check Your News, Tower Expiration Date Now...Page 8Now you can check up-right this minute-on the Turn to page 8 . . . to your name and address.
date your News Tower subscription expires! Check Stamped there, you'll find a date, such as 7/41, whichNOW! This may be your last issue. means July, 1941.
If your WOW News Tower subscription expires soon, wrap 50 cents in a piece of paper, with yourname and address. Your renewal will start when your present subscription expires. CHECK NOW!
()Sherman, HulickLead Laugh
ParadeBy BILL WISEMAN
WOW's "straw hat" radio faresparkles with fine comedy, drama,new quiz shows and music, bothswing and classical.
The "straw hat circuit" of the air -lanes, betwixt now and harvest time,
ill offer many big names and anequally impressive crop of unknownswho will be reaching through micro-phones this summer for radio star-dom.
Summertime, when many radiofavorites are awarded a much -neededvacation, is "testing time" on theair. It's the period when oppor-tunity knocks for radio hopefuls.
Pages 4 and 5 of this News Tower(and throughout the issue, in fact)include stories, pictures and infor-mation about new summer shows onWOW.
Grouped by types, WOW's sum-mer lineup includes:
Comedy: Ranson Sherman, as aninn keeper somewhat like the erst-while famous "Lightnin' Bill Jones";Budd Hulick, the ex-Stoopnagle andBudd partner, as "pitcher" in acomic baseball quiz show; NickCharles and his wife, Nora, in acomic dramatic series based on themovie, "The Thin Man"; "Reg'larFellers," comic radio adaptation ofa famous comic strip, and more.
Quiz Shows: Arlene Francis re-turns with "What's My Name" asa summer substitute for the Bergen -"McCarthy" duo; "Auction Quiz,"featuring Bob Brown, is a new Fri-day-nighter soon to be sponsoredby Standard Oil of Nebraska;"Quizzer Baseball," substitute forEddie Cantor.
Music: Benny Goodman, with ahot swing show for Holland Fur-naces, subs for the Maxwell Housefolks, who will return in September;Xavier Cugat switches format andadds new singers on his Camelshow; Anacin presents Vic Arden'sorchestra in a new Saturday morn-ing feature; Cities Service has addeda delightful 14 -voice choir to itsFriday night show.
Drama: "Helen's Home" is thetitle of a new "folksy" serial forRinso, to be heard at 11:45 a. m.,Mondays through Fridays; MovieStarlet Anne Gillis is featured in"A Date with Judy," as a substitutefor Pepsodent's Bob Hope. Thereis also the new "Thin Man" series,mentioned above, on Wednesdaynights for Woodbury. Dupont'sCavalcade of America" is consider-ing serialization of Eugene O'Neill's"Ah, Wilderness."
Variety: Don Ameche, ConnieBoswell and a new comic will holdup the "Kraft Music Hall" whileBing Crosby and Bob Burns vaca-tion. Falstaff's "Barrel of Fun" hasadded a new singer and anothercomic or two. The Benny Goodmanshow, mentioned above, will includeDon McNeill and film star celebs.
Concurrently scores of favoriteWOW programs have been renewedon WOW for long periods, effectivethis month. Included is the GeneralMills "Gold Medal Hour," Chester-field's Fred Waring, Bristol Myers'"Mr. District Attorney," GeneralFoods' "Aldrich Family," LuckyStrike's Kay Kyser and almost allof the Procter & Gamble shows.(See page 5)
Lever Bros. is reported to bereadying a new show for summer,but details are unknown at thiswriting.
WOW listeners who will benefitfrom this especially fine summerschedule should remember thatmany summer artists are on trial.If you like them, let them knowabout it.
Page Two RADIO NEWS TOWER July 1, 1941
NEWBERRY IS C. OF C. TREASURERWoodmen Exec
Honored at
MeetingFarrar Newberry, Secretary of
the Woodmen of the World LifeInsurance Society, parent companyof Radio Station WOW, was namedTreasurer of the Omaha Chamberof Commerce at the annual meetingof its Board of Directors, June 11.Mr. Newberry has been extremelyactive in civic affairs in Omaha.
A. H. Clarke, General Managerof the Bemis Bag Company, wasnamed President, and Sam W.Reynolds, Reynolds -Updike CoalCo., was named Vice President andChairman of the Executive Com-mittee.
New directors elected for three-year terms included J. D. Alexander,Vice President -Manager, Wm. Vol-ker & Co.; Thomas W. Bockes,General Solicitor, U. P. R. R. Co.;Frank J. Daugherty, Vice President,Gate City Iron Works; Leo T. Mur-phy, Manager, Allied Mills, Inc.;Samuel W. Reynolds, Vice Presi-dent and General Manager, Reyn-olds -Updike Coal Co.; William A.Sawtell, President, Stock Yards Na-tional Bank, and Robert H. Storz,Vice President, Storz Brewing Co.
Vic and Sade in10th Radio Year
Art Van Harvey and BernardineFlynn, who have been playing thetitle roles in "Vic and Sade" sincethat show went on the air in 1932,started their 10th year together withthe "Vic and Sade "broadcast onMonday, June 30, at 1:45 p. m., overWOW and the NBC Red network.In that time they have appeared to-gether before an NBC microphonemore than 2,000 times.
JOINS DUNKERSRudy Vallee and John Barrymore
have been made honorary membersof the National Dunking Associa-tion following a recent Sealtestshow, in which they featured thegentle art of clunking.
TREASURER
Farrar Newberry, Secretary of theWoodmen of the World Life In-surance Society, who was namedTreasurer of the Omaha Chamberof Commerce recently.
Bergen Feted byHis Alma Mater
"Charlie McCarthy" remained athome in a trunk recently while his"parent" was presented with anhonorary Master of Arts degree byhis alma mater, Northwestern Uni-versity, Chicago.
The citation accompanying Ber-gen's degree hailed him as a "formerstudent . . who has given to manymillions of moments of forgetfulnessof pain and trouble, fresh laughterand hours of delight, and who has,despite his fame, remained a humbleman, grateful for his success."
HAY FEVERBetty Lou Gerson, Mary Marlin
of radio, is having another roundwith the hay fever bugs.
Rev. R. R. Brown's ChatBy the Rev. R. R. Brown, D. D., Minister of Radio Station WOW,Pastor-Evangelist of Omaha Gospel Tabernacle, Christian and
Missionary AllianceI am writing this message on Flag so that we are prepared to protect
Day, and am also reminded that this and preserve our present ordermessage will come in the July issue Furthermore, we must deal courof the News ageously with subversive elementsTower, which Y within our own borders, which havebrings us Fourth only selfish motives and revolution -of July, or Inde- ary dispositions. Government andpendence Day business can effectively combatIn my mind I these conditions by an intelligenthave been sing- awareness of inevitable changes nowing, "Oh, say, in progress, which must and can becan you see, by made without losing our freedom.the dawn's early God save us from blind leaders oflight," etc. Will the blind! We must also be savedthe gathering from those who feel that now is thedarkness black time to get all they can, whether itout our emblem Rev. R. R. Brown means the disruption of the normalof freedom and procedure in business, governmentsymbol of independence? God grant and society.that we shall be spared the terrorsof war and enslavement to foreignpowers or the dread of losing allthe cherished heritage purchased forus. We must set our house in orderso that we may not sacrifice to in-difference, laziness and lust thethings that cost sweat and blood.
This is not the time for mere flag-waving and patriotic sentimentality.We have work to do. We must buildour defenses both personal and na-tional, physical and spiritual.
We must build a defense againstfear. To do this we must removeits causes. Fear comes from ignor-ance and suspicion. Do we lackconfidence in the worth-whilenessof our economic and political sys-tem? Propagandists are daily at- May we remind our radio friendstempting to dispossess us of our of the radio reunion at our annualsecurity. Our first defense against summer Bible and missionary con -the spirit of fear is faith - faith in ference to be held at Arnolds Park,God, faith in our form of govern- Iowa, on Lake Okoboji, August 9ment and in the righteousness of and 10. The conference dates, Au -our attitude toward other nations gust 1 to 10. Remember, each Sun -and the present conflict. We must day morning at 8:30, the chapelalso have adequate physical defense service.
Discipline, which may mean sac-rifice, is inescapable. This is notnecessarily heroic, because there isso much of luxury that we couldsurrender that the average personwould not be seriously affected by it.
The most important factor, how-ever, is our spiritual life. Like Lin-coln, we should not only think ofbeing- on God's side, but be sure thatGod is on our side. America mustnot forget God. It might be timelyto quote here the words of theBible: "Righteousness exalteth anation and sin is a reproach to anypeople." Finally, the solemn warn-ing: "The nations that forget Godshall be turned into hell."
Canning SeasonHints For
JulyBy MARTHA BOHLSEN
Director Homemakers' Club of theAir-Saturdays, 10:30 A. M.
The canning season for 1941 isunder way. There's something abouthome canned foods that wins theheart of the entire family. Theaverage homemaker instinctively en-joys preparing foods for the comingwinter, taking great pride in a well -filled fruit cabinet. Modern methodsmake canning much simpler for thehousewife of today. In days goneby, transportation facilities wereslow and incompetent to handle per-ishable fruits and vegetables, there-fore it was necessary to can onlythe home-grown products. Today,modern transportation and refriger-ation methods bring unusual fruitsand vegetables to local markets.
Fresh fruits and vegetables fillthe markets every month in theyear, yet some varieties are notavailable, and when they are theprice may be prohibitive. There-fore, it is necessary for the averagefamily to do some canning, and es-pecially so when very different prod-ucts are desired, such as the recipesgiven today will produce. Womenof today are generous with theirrecipes, making quite a game of"trading" ideas for all types of foodpreparation. Grandmother some-times guarded her methods of prep-aration quite jealously, taking pridein serving- a very special jam orjelly, or possibly a very good pickle,when company came, but not beingvery willing to part with the secretrecipe.
The Creme de Menthe pears de-scribed below will add much to aparty menu and may be used inmany different ways.
Creme de Menthe PearsTwelve large pears.Two cups water.Green coloring.One and one-half cups sugar.One and one-half cups light corn
syrup.Creme de Menthe flavoring.Make a syrup of the sugar, syrup
and water. Add green coloring andflavor. Drop either whole or halvedfruit into this syrup. Cook untiltender and transparent (do not over-cook). Pack fruit in hot sterilizedjars and fill to overflowing withboiling syrup. Seal.
Another delicious fruit recipe isthe following for peaches in rasp-berry syrup, and when the tempera-ture registers zero and s u m m e rseems far away, the housewife whohas a few jars of such fruit as thiswill convince her entire family thatshe is the best cook in the world.
Peaches in Raspberry SyrupTwo quarts raspberries.Four quarts peaches.Seven pounds sugar.Crush berries, add one-half pint
water and cook quickly until verysoft. Strain through a jelly bag,add a cup of water and half thesugar. Stir until sugar is dissolved,then bring to the boiling point. Skimand boil rapidly to the thin -syrupstage, adding a few crushed peachstones for flavor. Next add the bal-ance of the sugar and the peaches,pared and halved. Cook quicklyuntil tender, but unbroken. Fill hotsterilized jars and seal.
The Radio News Tower is pub-lished monthly by the Woodmenof the World Life InsuranceSociety.
Publication and editorial officesare located in the InsuranceBuilding, 17th and FarnamStreets, in Omaha, Nebraska.
Subscription price is 50 centsper year.
Bill Wiseman, editor.Permission to reprint material
in the WOW News Tower ishereby given, provided a WOWNews Tower credit line is used.
SALLY DEE
An interesting snapshot ofWOW's Aunt Sally Dee. She'sshown at her recent benefit partyfor May Crable. At the momentshe had just made a plea for ap-plause for many volunteers who as-sisted in putting on the party.
Tom Coleman Jr.With Blair
FirmThomas B. Coleman, Jr., of
Omaha, has joined the sales staff ofJohn Blair & Company in NewYork.
The Blair Company is WOW'snational advertising representative.Coleman is the son of a well-knownOmaha business and civic leader.
Tom, Jr., went with the BlairCompany after serving as an ac-count executive with the Biow Com-pany, one of the country's largestadvertising agencies.
Schlaifer Trys a
"Lights Up StuntCharlie Schlaifer, former Omaha
theater man, now in San Francisco,has been appointed west coast pub-licity director for the United Serviceorganizations. First Schlaifer stuntwill be "Lights Up" week, whereineveryone will be urged to turn onlights on one specific night, as SanFrancisco's defy to world blackouts.Schlaifer will attempt to have everylight in San Francisco as bright aspossible.
SUNDAY CONCERTSWOW will carry a series of six
concerts from Chautauqua, N. Y.,on Sunday afternoons, starting July20. Concerts will feature a largesymphonic orchestra and outstand-ing soloists.
KNOCK .... . . KNOCK!MAY I COME IN?
After the winter weather we hadin June, it's nice to have a touch ofsummer, and here it is time to wish
you Merry Fire-crackers already.
Perhaps someof the NewsTower readersaren't up in timefor my break-fast -time chat,so didn't hearabout the bigshow.
On May 28 wehad what wascalled AuntSally's May Fes-tival, and itreally was a big
show. In fact, some people said itwas the biggest 30 cents worth ofanything they ever had.
I wish that I might give each andevery person on the bill the amountof credit that I feel they are entitledto for a mighty fine performance,but that would take more space thanI am allotted, so I will have to besatisfied to say that they were alljust grand and that the show provedthat Omaha has some splendid tal-ent available.
Another fine thing about the bigshow was that all of those talentedand clever people contributed theirservices to the Sunshine Chain'sseasonal party, which proves alsothat there are many people in ourcity who have the cooperative spiritand good will when help is needed.
I am very grateful for all thehelp I received with the festival.It is one thing to work, and son -le -thing else to work when friendsand boosters work right along withyou. It makes a warm feelingaround the heart to have people insympathy with your efforts andproving it by giving their constantsupport.
I appreciated so much the waysome people went about selling tick-ets and others who rounded up doorprizes. The prizes were lovely, es-pecially the lamp. That was abeauty, and there was a nice littleradio, too. I was grateful to thehomemakers who baked so manydelicious cakes, which went as doorprizes.
Lyle DeMoss was our right-handman, and everyone was delighted
Aunt Sally
With Your Own Aunt
with him as master of ceremonies.Lyle is 100 per cent as an enter-tainer, and when a feller needs afriend, he is right there as thebest old friend Aunt Sally ever had,and he surely did make the showsomething thrilling every minute.A great big "Thank you" to Lyleand to everyone who helped makeAunt Sally's May Festival a de-cided success.
A total of 821 tickets were soldfor the festival, and if you ever triedto sell tickets, you know our effortswere a success to sell that manytickets.
The proceeds of the festival wentto the May Crable fund. Miss Cra-ble enters the hospital this fall fortreatment to enable her to walk.After spending the past 16 years inbed, you can imagine that the girlis thrilled with the chance she isreceiving.
Judy Simpson is out of the hos-pital now and is in her home atHedrick, Iowa, after spending thepast 10 months in casts and stretch-ers to get her legs straightened thatshe, too, might walk again after 10years in a wheel chair. Judy is nowup on her feet, learning how to walkwith the aid of crutches.
Another Sunshine news item isthat Florence Ferguson, a chartermember of our Chain, will be per-mitted to spend much time outdoorsthis summer, after being on the in-side for 8 or 10 years. We aresending Florence a very special kindof wheel chair, that will enable herto propel herself about the houseand grounds. Unless you have beenconfined to one spot in a certainroom for many years, you couldn'tunderstand what that chair willmean to Florence.
Another friend of the Chain is as-sembling a special kind of cart, thatone of our members, who cannot situp, may be taken outdoors afterbeing confined to his room for years.
I wish I had time to tell youabout the many interesting thingswhich are constantly being done byfriends of the Sunshine Chain tobring happiness to those who areon the inside looking out, but if youwant to know more, meet me forour breakfast -time chat at 6:15.
Our next feature is the celebrationJuly 22. I hope you'll write to me.I'll tell you all about it.
'Bye for now!YOUR AUNT SALLY.
Sally of WOW
July 1, 1941 RADIO NEWS TOWER Page Three
AFTER EMERGENCY, THEN WHAT?'Experts Discuss
Defense AidPolicies
Didja Know?...By BILL WISEMAN
WHAT CHANCERADIO GLORY? . . .
Is there a young Bing Crosby inWOW's territory? Or a MargaretSpeaks? Or a Bob Hope? Could be!
Variety printsan interestingstory, giving in-side dope on thechances for ra-dio fame andglory of a youngartist or group.
Blackett-Sam-ple-Hummert,one of the larg-e s t advertisingagencies pro-ducing radioprograms, con-ducted 100 gen-eral auditions for
1,258 applicants during the past 56
weeks.Of these 1,258 granted auditions,
700 (or 56 per cent) were recom-mended to program directors foruse on the agency's programs, and129 were actually used on the air.
It would. seem, then, that morethan half of those who tried outwere found to have sufficient talentto be given a real trial on a realprogram.
The "catch" to this amazinglyhigh percentage is this: Nearly allwho applied for auditions were prob-ably locally famous before they wentto New York. Probably all were"professionals."WOW's production manager,Lyle DeMoss, who auditions manyyoung folks here at WOW, esti-mates that about 1 in 50 has goodprospects for radio work.
-wow-THE HUT-SUT SONG
In a town in Sweden,By a stream so clear and cool,
A boy would sit and fish and dreamWhen he should have been in
school.Now he couldn't read or write a
word,But happiness he found
In a little song he heard,And here's how it would sound:Chorus-
Hut-Sut Rawlson on the rillerahand a brawla, brawla soo-it,
Hut-Sut Rawlson on the rillerahand a brawla soo-it;
Hut-Sut Rawlson on the rillerahand a brawla, brawla soo-it,
Hut-Sut Rawlson on the rillerahand a brawla soo-it.
Now the Rawlson is a Swedishtown, the rillerah is a stream;
The brawla is the boy and girl, theHut-Sut is their dream.
Hut -Sot Rawlson on the rillerahand a brawla, brawla soo-it,
Hut-Sut Rawlson on the rillerahand a brawla soo-it.
(Lyrics and music for "The Hut-Sut Song" were copyrighted in 1941by Broadcast Music, Inc. Reprintedhere by special permission.)
-wow-THE RED ROOMIS NO MORE . . .
WOW's historic and beautifulRed Room (the place where thou-sands of visitors have registered) isno more. Under an expansion pro-gram it becomes the office of HarryBurke, Program Manager. HowardPeterson, Local Sales and ResearchManager, now occupies the GrayRoom, and Bill Wiseman, recentlyappointed Promotion Manager, is inthe Green Room. (See story else-where for other changes.)
-wow-BEST GAGS. OFTHE MONTH . . .
It's a great life if your don'tsweaken!-Walter Winchell.
Father's Day special: The kinyou love to touch !-Ilka Chase.
-wow-PICTURESQUESPEECH . . .
Nice ways columnists have de-scribing voices: Dinah Shore (ofEddie Cantor's show), "wisteriavoiced"; Bess Johnson (star of the"Story of Bess Johnson), "pussy -willow voiced"; Virginia Verrill(song star of "College Humor"),"velvet voiced."
Bill Wiseman
N erry N a estro
Victor Arden, popular NBC maes-tro, who directs new "America theFree" program (for Anacin), heardon WOW, Saturdays at 11:30 a. m.
"Folksy" Show toStart July 7th
A human, "folksy," dramatic story,entitled "Helen's Home," and spon-sored by Lever Bros. for Rinso, willbe heard on WOW at 11:45 a. m.,Mondays through Fridays, begin-ning July 7.
"Helen's Home" is the story of awoman of 40, mother of four chil-dren, who suddenly finds it neces-sary to start supporting her family.Her children are "Barbara," 20, whogives up a college career to help;Reginald, a fine, upstanding son of18; the twins, Roddy and Ruthie,7 years old.
Other characters include "CathyLawrence," Helen's young marriedsister, and her husband, "Gilbert,"a college professor; "Hannah," afaithful old colored servant; "GeorgeLatimer," a faithful old familyfriend, whose wife is a hopelessmental case; "Johnny Clark," Bar-bara's sweetheart; "Gene Emerson,"Reggie's best friend, and "JessicaWade," to whom Professor Law-rence is romantically attracted.
The locale of the story is Helen'shome on the campus of CrawfordCollege in a typical midwesterntown.
Characters who will play the vari-ous roles will be announced later.
NAMED FOR SONGEileen McClain, 2 -year -old daugh-
ter of Jimmy McClain (Mars' "Dr.I. Q."), was named for the titlesong in Victor Herbert's operetta,"Eileen." Riding home from thehospital after her birth, Jimmyturned on the car radio and the firsttune he heard was "Eileen." Hisnewly -born daughter had a nameright then and there.
OPEN VALLEE CAFENBC Hollywood stars turned out
by the baker's dozen to help RudyVallee celebrate the first anniver-sary of the "Pirate's Den," the nightclub he operates with Bing Crosby,Bob Hope, Donald Dickson, RobertArmbruster, Susan Miller, Billy Gil-bert, Lurene Tuttle, Tony Martinand other Hollywood celebrities.
Word has been received that Men-nens Talcum will sponsor a halfhour on the Red network and WOWstarting in October.
? Your Last Copy ?Yes, sir! Simply turn to page 8,
where your name and address isstamped on the margin. The dateyour News Tower subscriptionexpires is printed here. "7/41"means July, 1941. If your sub-scription expires soon, RENEWnow! Just send your name, ad-dress and 50 cents to WOW!
American AirsFor Anacin
Feature"America the Free," new weekly
program of songs and music of thecountry you love, sponsored byAmerican Home Products, Inc., inthe interests of. Anacin, made itsdebut over WOW via the NBCRed network, June 21, at 11:30 a. m.The new Saturday half-hour pro-gram features Victor Arden's or-chestra, soloists and a mixed chorus.It originates in New York and isproduced by Frank Hummert.
Arden, one of the east's mostpopular orchestra leaders, has ap-peared in a number of successfulBroadway productions, supplyingmusic for such hits as "Lady, BeGood," "Funny Face" and "SpringIs Here."
Mortie Wells JoinsWOW Orchestra
Morton (Mortie) Wells, startrumpet player with Orrin Tucker'sband for eight years and singer andarranger, is the newest addition toWOW's Studio Orchestra, directedby Freddy Ebener.
He is the son of Mr. and Mrs.H. J. Wells of Omaha.
WANTED: A WORDWanted: A new word to take the
place of the term "announcer."Richard Stark, who does the
speaking on the General Electric"Hour of Charm," believes the word"announcer" is outmoded. He in-vites listeners to send suggestedsubstitutes to him, in care of the"Hour of Charm," NBC, New York.
SUDDEN DEATH!John Brown, known to NBC lis-
teners as Jim Barker in "LorenzoJones," was killed 10 minutes afterthe opening curtain in his first dra-matic attempt. And although hehas never died in succeeding yearsas an actor, Brown says quite a fewof his plays have.
GRATEFUL KAYWith the announcement "that col-
lege boys and girls of America havebeen very good to me," Kay Kyserrecently established two scholarshipsat the University of North Carolina,his alma mater. One will permitsome eligible boy or girl to studydramatics; the other music.
THE WINNER
Emory Boren, a Lincoln, Neb.,truck driver, who won $500 in theColgate -Palmolive -Peet "Win a For-tune" contest-details of which heheard about on WOW.
J ud y's Pal
Lovely Mercedes McCambridge,the NBC dramatic star, plays Judy'sgirl friend in "A Date with Judy,"the summer replacement showTuesday nights for Pepsodent's BobHope.
It Really Pays to'Uglify' a Pretty Face
Girls who grumble about the highcost of cosmetics should take heartfrom the case of Leora Thatcher,who, for the past 'five years, hasspent $129.45 annually to "uglify"herself for the role of Ada Lesterin "Tobacco Road." For her role inSupersuds' Ellen Randolph, NBCRed network serial (five a week,8:15 a. m., on WOW), she givesthanks that she only has to makeup her voice.
Miss Thatcher, young and prettyin real life, is famed for characteri-zations of care -worn, middle-agedwomen, with marvelous makeupsthat have won high praise fromexperts.
"The art of making up as Adaisn't so difficult," Leora explained,"but the overhead is terrific, to saynothing of the time consumed.Here's a list of a year's cosmeticneeds:Foundation cream (24 jars) ..$24.00Brown shadow (26 tins) 6.25Powders (20 half -pound cans) 10.00Eyebrow pencils (4)
226:0400Albolene (26 pound tins)Liquid foundation (26 bottles) 15.60Astringent (12 pint bottles) 3.00Kleenex (75 boxes) 20.00Energine for cleaning wig (12
quart cans). 12.00Camel's hair brushes (6) 2.40Cotton (26 rolls) 2.60
"But that only adds up to$124.25," she was reminded.
"Oh, I forgot!" she laughed. "Addsoap at $5.20. That's to wash thewar paint off."
OFFERS MUTESBenny Goodman, leading band
maestro, recently placed before thegovernment a new aluminum con-servation plan which may eventuallychange the sound of the music heardthroughout the nation. Goodmansuggested that all musicians givetheir mutes, trumpet derbies, etc.,made of aluminum, to the govern-ment and use a substitute metal.
WINS DEGREEIf there's a new pride in the voice
of Michael Kent, the young news-paper reporter character in "Bache-lor's Children," there's a reason.Michael is played by Charles Flynnand Charlie is the proud possessorof a brand-new sheepskin, bearingan A.B. degree and presented himby Loyola University, June 11.
NEW RECORDSResearch Labs report the perfec-
fection of a new recording blank foruse in radio studios as a substitutefor the aluminum discs which wereformerly employed. The new blankhas a fire-resistant paper core.
(Editor's Note.-We are indebtedto Frank E. Pellegrin, former Oma-han, Director of the NAB Bureauof Radio Advertising, for this sum-mary of arguments, which he reportswere culled from various sources,to refute the claim that during theperiod of capacity productionaris-ing out of the defense program it isdesirable to curtail or eliminate ad-vertising expense.-B. W.)
1. The advertiser must maintainhis market, his established routesof distribution through jobbers anddealers, consumer acceptance of hisproduct and consumer consciousnessof his brand name, so that when thecrisis is over and the impetus of na-tional defense is taken away, he cancontinue operating on a normal pre -crisis basis. Otherwise all these fac-tors in successful selling may belost to more aggressive competitorswho seize upon this opportunity toestablish their competitive brands.
2. During periods of nationalemergency we must have the high-est efficiency possible in manufac-turing and distribution. It is ad-mitted that advertising contributesmuch to this efficiency, and there-fore is of extreme importance to theeconomic welfare of a nation duringan emergency period.
3.. The nation's economic andsocial life must be maintained asnearly normal as possible, becausenormalcy in a democracy is a con-tributing factor to success. Adver-tising helps make normalcy possiblein a social economy that has beenso dependent upon advertising.
4. Civilian morale in a democ-racy requires that we maintain astandard of living unknown underdictatorships. Advertising contrib-utes greatly to our higher standardof living, and thus to the mainte-nance of civilian morale.
5. We must strive for a reason-able price stability. Advertising anda free competitive system aid greatlyin stabilizing prices. As an example,consider P. & G. Ivory soap, acommon household item: In thepast 60 years the price of raw ma-terials for this product has doubled,wages have increased tenfold andtaxes have been increased enor-mously. At the same time, researchand constant improvements in man-ufacture and distribution have giventhe consumer a much better prod-uct-without a penny of increase inthe price. Without advertising thiswould have been impossible.
6. During this period it is neces-sary to eliminate unemployment in-sofar as possible, so that all thosenot engaged in national defense canearn salaries to help pay the costsof defense, rather than be an addedburden upon government or publiccharity. Advertising contributes di-rectly to greater employment in pri-vate industry.
7. Civilian morale likewise de-pends greatly upon a firm belief inthe democratic system, and in itsfeatures of free enterprise and com-petition. Advertising is of extremeimportance in their maintenance.
8. In a democracy, to buildcivilian morale, it is important thatwe continue our media of entertain-ment and enlightenment-the press,the magazines and the radio. Ad-vertising supports all of these andmakes them possible.
9. During times of national emer-gency it is important that consumersbe given adequate market informa-tion-where to buy what they need,when to buy and how to buy, inorder that they may get the mostout of the products and servicesthey purchase. It is also importantto regulate supply and demand, andto diversify as much as possible thespending of consumers, so that allbusiness may prosper. Advertisingis of the utmost importance in allthese efforts.
10. Finally, advertising is vital,inherent and an integral part of ournational economy. To stifle or curtailit would be to upset the economicbalance; to foster and maintain itwould be to preserve that balance,so essential to efficiency and nationalwell-being.
Page Your RADIO NEWS TOWER July 1, 1941
NEW STARS ON SUMMER SHOWSComic Sherman
to Sub ForMcGees
Ransom Sherman, fast-movingconductor of "Club Matinee" andother popular NBC -Chicago pro-grams, will become a brand-new ra-dio personality under the name of"Hap Hazard" when he takes overthe "Fibber McGee and Molly" spotfor the summer with the NBC Rednetwork broadcast of Tuesday, July1, at 7:30 p. m., on WOW.
It was after Jim and Marian Jor-dan changed their names to Fibberand Molly McGee that they begantheir ascent to stardom of the firstmagnitude, and now Ransom isstepping into big-time networkbroadcasting in a night coast -to -coast spot.
Ransom Sherman
Hap Hazard will be heard in thenew show as manager of "Crest-fallen Manor," a quite mythicalhotel, wherein he will have full reinfor the foolishness that has built uphis reputation.
Surrounding the mad managerwill be a versatile crew of stoogesand music -makers. Billy Mills' or-chestra, long identified with theFibber McGee show, will continuewith the summer replacement, fea-turing Edna Odell, Hoozier song-bird, who was soloist of the Fibber1939 summer replacement. DurwardKirby, announcer, who has beendoubling as Ransom Sherman'sstooge for a long time, will go overto the new show in similar roles.Cecil Underwood, director of theFibber McGee and Molly program,will come to Chicago to direct theHap Hazard program.
The careers of Fibber McGee andHap Hazard have had much in com-mon. Both began in radio in Chi-cago, on daytime programs, andunder other names. They are aboutthe same age. Hap was born inAppleton, Wis., on October 15, 1898.Both men married childhood sweethearts. The McGees started out assingers, Hap as Nanki Poo in "TheMikado."
Radio Edition of"The Thin Mane
Nick Charles, along with hisglamorous wife, Nora, and theirastute but circumspect wire-hairedterrier, Asta, will step to the micro-phone for the very first time overWOW and the NBC Red networkon Wednesday, July 2, at 6 p. m.,in the first of a new and originalseries of half -hour mystery -and -comedy dramas, "Adventures of theThin Man."
Written as usual by DashiellHammett, the scripts are to besupervised by William N. Robson,well-known radio writer -director,and will be directed by MilianBrown.
The first story in this smart, so-phisticated and otherwise delightfulseries will be set in New York andwill deal with the strange disappear-ance of Judge Carver.
The series replaces the "TonyMartin" and "How Did You Meet?"programs. It will be sponsored byWoodbury Face Cream and FacePowder.
CASH APLENTY IN AUCTION QUIZ"What am I
bid for this hand-some practicallynew question?
"Going, going,and sold to thelady in the pinkhat for $60!"
Public auctionof questions thateverybody shouldknow (but dothey?) are held on"Auction Quiz"each Friday at8:30 p. m. onWOW.
The programwill be sponsoredby Standard Oilof Nebraska,beginning Friday,July 18. ColonelRobert Brown,prominent auc-tioneer, whoserves as radioannouncer in hisspare time,officiates at eachevent, assisted byMajor ChuckAcree as masterof ceremonies andMajor DanDonaldson asannouncer.
Colonel Brownoffers somethingentirely new inthe line of enter-tainment-a pro - Auctioneer Bob Brown in Action
gram which hedescribes as "50per cent quiz and50 per centauction.
Contestants onthe program bidfor the questionsthey want toanswer-using astake furnishedthem by theproprietors of theshow. If theywin, that is,answer correctlythe question they"buy," they col-lect whateverthey bid; if theylose, they're nopoorer by cashand are certainlyricher by expe-rience.
Listening auc-tion fans not onlyprofit from theentertainmentstandpoint, theyhave a goodchance to buildup the familyexchequer bysubmitting ques-tions for useduring the broad-casts. Theycollect what thecontestant bid, ifthe question ismissed.
14 -Year -Old GirlSubs For Bob Hope
Anne 'Gillis, 14 -year -old screen ac-tress, plays the lead in "A Datewith Judy," a drama series whichtook the air Tuesday, June 24, at8 p. m., on WOW and the NBCRed network, when Bob Hope lefton vacation. Paul McGrath, whoplayed opposite Gertrude Lawrencein "Susan and God," is Judy's fatherand Margaret Brayton portrays hermother.
Anne currently is being seen in themovie, "Nice Girl," starring DeannaDurbin. McGrath also has a fea-tured role in a new film. The dramais written by Jerry Schwartz andAleen Leslie. The series, sponsoredby Pepsodent, is aired from theNBC Hollywood studios.
HASKINS RENEWSHaskins Brothers & Company,
makers of "Spark," Granulated Soapand Blue Barrel Soap, has renewedpart sponsorship of the noon news(12:40 spot) on WOW.
//cNEILL, TOO!
Another of radio's most famouspersonalities, Don McNeill of"Breakfast Club" fame, will be fea-tured with the Benny GoodmanBand and guests artists on WOWfor seven weeks starting July 17 forHolland Furnaces. This programwill give the Maxwell House pro-gram folks a brief vacation.
FE/ACES
They call her a "femcee" becauseshe's a mistress of ceremonies! Yes,sir. It's lovable Arlene Francis, whoreturns to the air soon with "What'sMy Name?" as a summer replace-ment show for the Bergen -McCarthySunday night feature.
What's My Name?For Standard Brands
One of radio's first and most in-teresting quiz shows, "What's MyName?" will be heard on WOWSunday evenings this summer inplace of the Chase & Sanborn hour.
The first of the new series will beheard July 6 at 6 p. m., under spon-sorship of Standard Brands' RoyalDesserts.
With the return of "What's MyName?" listeners will again hearthe charming voice -personality ofArlene Francis, one of Broadway'scleverest actresses and a radio starin her own right. She will be sup-ported by John Reed King.
Welch Ginger AleVia Irene Rich
Summer time brings the intro-duction of many new products byWOW sponsors. Among the lat-est is a new ginger ale, offered bythe Welch Grape Juice Company,and now available through groceryand drug stores throughout theWOW territory.
Details and information about thisnew product are available on theprogram called "Dear John," whichis heard on WOW on Sundays at9:30 p. m.
"Regilar Fellers/1On Air For Jello
All "Reg'lar Fellers," despite theirrestricted stage backgrounds, DickieVan Patten, Ray Ives, Jr., OrvillePhillips and Richard "Dickie" Mon-ahan, are doing the leading. roles inthe radio adaptation of Gene Byrnes'comic strip, "Reg'lar Fellers," whichreplaced Jack Benny over WOWand the NBC Red network, Sun-days at 5 p. m.
The youngsters, when corralledfor pictures, were much more con-cerned over whether marbles shouldbe termed "'nibs" or "'niggles" thanwith the fact that they were topinch hit for the illustrious Benny.
Young Van Patten, 12, worked in"On Borrowed Time" and in "TheAmerican' Way," to mention justtwo. He takes the role of JimmieDugan. Ray Ives, 12, really looksthe part of Puddin' Head Duffy, Car-toonist Byrnes' slightly overstuffedyoung rapscallion. Ray is a radioveteran, currently heard in "As theTwig Is Bent," and has much juve-nile repertoire experience behindhim.
B. Hulick TossesNew 1pana
QuizRadio's newest question -and -an-
swer game, "Quizzer Baseball," willpresent Budd Hulick, famous come-dian and master of ceremonies, asregular "pitcher" for the home teamwhen this novel series bows in overWOW and the NBC Red network,Wednesday, July 2, at 7 p. m., assummer replacement for Eddie Can-tor's "Time to Smile."
Hulick is familiar to listeners notonly for many appearances as masterof ceremonies on c oas t- to -coastbroadcasts, but particularly so forhis reputation as one-half of thedaffy team of Stoopnagle and Budd.
Budd Hulick
On the "Quizzer Baseball" broad-casts, Hulick will toss questions atthe contestants, with correct an-swers winning base hits and incor-rect replies drawing an automatic"out." Two teams will participatein each broadcast and guest starswill be enlisted each week to servein the pitcher's box for the "visitingteam." Although "Quizzer Base-ball" will be conducted in a baseballatmosphere, questions for the con-testants will cover all types of sub-jects and will not be limited to dia-mond topics.
Hulick was born in Asbury Park,N. J., and first entered radio as anannouncer in Buffalo, N. Y. Heattended Georgetown University andthen worked his way to Europe andback before deciding on radio as acareer, a decision which led to theformation of Stoopnagle and Buddand his subsequent success beforethe microphone.
HAS OWN GROUPStan Rucker, former WOW vio-
linist, now has a four -piece orches-tra in the Hotel Henry's Silver Grillat Pittsburgh, Pa.
THOSE "REG/LAR FELLERS"
This is the gang that keeps the WOW and NBC Red network audiencelaughing during that 5 p. m. Sunday period while the Jack Benny crewvacations. Left to right: Raymond Ives, Jr., as Puddin' Head Duffy;Dickie Van Patten as Jimmie Dugan, Eddie Phillips as Wash Jones, DickieMonahan as Dinky.
July 1, 1941 RADIO NEWS TOWER Page Five
TOP SHOWS RENEW ON WOWCugat's Camels
Show AddsSingers
Carmen Castillo, who in privatelife is Mrs. Xavier Cugat, and LinaRomay, spicy little singing senorita,are the featured sh..ging stars withMiguelitoValdes and Xavier Cugat'sorchestra on the Cugat RhumbaRevue, over WOW and the NBCRed network, Thursdays, at 9:30p. m.
Carmen Castillo hails from Mex-ico, and is one of a family of 32brothers and sisters. Her familybackground is colorful, her ances-
Lina Romay, pictured here, is thenew feminine song stylist of "CugatRumba Revue," heard each Thurs-day evening on the NBC Red net-work for Camels.
tors having come to Mexico withthe Conquistadores.
In Hollywood in 1930, on a mov-ing picture engagement, she metand married Xavier Cugat. Sincethat time she has been performingregularly with Cugat's orchestra intheater, night, club, radio and re-cording sessions.
Miss Romay, born in New York,is of Mexican -Irish -Norwegian ex-traction, and is the daughter of amember of the Mexican diplomaticcorps.
Singing at a party in Detroit alittle over two years ago, she wasspotted by an official of StationWWJ, who started her on a pro-fessional career with a daily 15 -minute program.
In addition to the three vocalistsand Xavier Cugat's orchestra, KenChristy's ,Camel chorus and Masterof Ceremonies Bert Parks will con-tinue to be featured.
The R. J. Reynolds Co., makersof Camels, has renewed the Cugatprogram on WOW for another 52weeks, effective July 10.
Mr. and Mrs. Jim Breyley (she'sVirginia Verrill) are reported shop-ping for a baby carriage.
GOLD MEDAL HOURBehind the
scenes in radiothey call mystery -thrillers by theeuphoniousname of"Whodunnits."
Such a produc-tion, on WOWdaily, is theGeneral Mills"Mystery Man"series, now pub-licizing the newBetty CrockerVegetable NoodleSoup Ingredients(six big servingsfor a dime!).
"Mystery Man"is one of fourGeneral Millsprograms justrenewed onWOW, via NBC,for 52 moreweeks.
The other G -Mshows in the"Gold Medalhour" include"Light of theWorld," "ValiantLady" and"Arnold Grimm'sDaughter."The 'Gold Medalhour" is heard on
RENEWS
Charming Charita Bauer, heard on "Mystery Man" series.
WOW from 3:45p. m. to 4:45p. m., Mondaysthrough Fridays.
The "MysteryMan" series offersthe world's best"Whodunnits."Mary RobertsRinehart is theauthor of "TheBannister Case,"which was re-cently concludedand which fea-tured amongothers the lovelyCharita Bauer,19 -year -olddramatic star.
Mary RobertsRinehart's careeris almost asfascinating- assome of the mys-teries she writes.She started as anurse, married asurgeon and isthe mother ofthree children.
At one time shefound her family$12,000 in debt.So she whippedout 45 shortstories in oneyear . . . collected$50,000 for them!
'ALDRICH' SIGNSGeneral Foods Corporation has
renewed "The Aldrich Family,"heard over WOW, Thursdays at6:30 p. m., for another year, startingat the expiration of the present con-tract on Thursday, July 3, 1941.
The program is in behalf ofPostural and is heard over 84 sta-tions of the Red network and inCanada. Young & Rubicam, 285Madison Avenue, New York, is theagency.
AUDITION 250One of radio's finest vocal organi-
zations is fast gaining national fameon the Cities Service concert, heardon WOW at 7 o'clock, Friday nights.It is the 14 -voice mixed chorus,which has no name nor title, butwhich Dr. Frank Black describes asone of the finest singing units hehas ever heard. More than 250 pro-fessional singers tried out in audi-tions conducted over a three-monthperiod.
FATHER'S DAYDeWitt McBride, who plays the
role of Mark Matthews in "Ma Per-kins," became a father of a six -and -one -half -pound daughter, born toMrs. McBride on Father's Day.
FRED WARING DOING HIS BITIntroduced and Featured by
FRED WARING, and his PENNSYLVANIANS
DOLLARS FOR DEFENSE -(OFFICIAL U. S. TREASURY DEFENSE BOND SONG)
By Alan Kent andwhistle Croom-Johnson
.4b
A A
Dol-lars Fbr De-fense for Un-cle Samwhistle14 4.41.
Dol-lars For De-
CO7
r
fens fol Un-cle Sam Un-cle Sam says57F m B7
a.,11IMMEdIann.. WM BM"f.-1111 /MIK
d.
inthese times in -vest your dol-lars and your dimes A-mer-i-cans must be free Where -F D A 7
AM=1111111:all
/MallmEMENVIOINImrIONa=112=11
euu-er we may roam Let's keep A - me r-i- c a Our Home Sweet Home_Copyright 1941 by Leo Feist, Inc.
1929 Broadway, Wow York Reproduced by PermissionDistrIbuted by Mars,halk and Pratt, Inc.
535 -BIN Ave.. New York
Chesterfield's Fred Waring is doing his bit to aid in sale of DefenseBonds. He introduced and featured the ditty above, which you haveheard many times on WOW. It'll be great news to you, incidentally,that the Waring "Pleasure Time" show has just been renewed on WOWfor another full year.
P. & G. RenewsMany Favorites
Mary Marren, who has made aname for herself as a radio dramaticstar, has been given the leading rolein "Lone Journey," heard on WOW,Mondays through Fridays, at 9:30a. m.
Opposite her in the productionis Henry Hunter, one of the topmale stars in radio dramatics. "LoneJourney" is one of nine Procter &Gamble shows which have recentlybeen renewed for one year.
The others, and the times youhear them on WOW, are as follows:
"Guiding Light," Mondays throughFridays, 1:30 p. m.
"Road of Life," Mondays throughFridays, 8:45 a. in.
"Vic and Sade," Mondays throughFridays, 1:45 p. m.
"Against the Storm," Mondaysthrough Fridays, 1 p. m.
"Pepper Young's Family," Mon-days through Fridays, 9:15 a. m.
"Mary Marlin," Mondays throughFridays, 9 a. m.
"Ma Perkins," Mondays throughFridays, 1:15 p. m.
"Truth or Consequences," Satur-days, 9 p. m.
ASCAP Through,Lawyers Assert!
The recent ruling by the UnitedStates Supreme Court marks theend of ASCAP, according to WalterR. Johnson, Nebraska AttorneyGeneral. The highest court in theland sustained validity of the Ne-braska and Florida laws curbingASCAP activities.
Johnson said: "This ruling, in myjudgment, is the end of ASCAP notonly in Nebraska and Florida, butnationally. The decision definitelyestablishes that a copyright holderhas no more right to violate statelaws than any citizen. It is difficultto see how far-reaching this rulingcan be."
Johnson's opinions are concurredin by Attorney William J. Hotz ofOmaha, who carried the case to thehigh court.
HOLMES TO WOWAccording to the trade press,
Groves B r omo Quinine will set"Sherlock Holmes" on the NBCRed network, including WOW, nextfall.
WILCOX IN MOVIESHarlow Wilcox, 0 mahan and
"Fibber and Molly" announcer, hasdrawn a feature spot in the movie,"Look Who's Laughing."
KYSER RENEWSThe American Tobacco Company
has renewed for another 13 weeksKay Kyser's "Kollege of MusicalKnowledge," heard over 115 stationsof the NBC Red network onWednesday nights from 8 to 9o'clock on WOW, as of July 2,when the present contract expires.
The Kyser program is broadcastin behalf of Lucky Strike Cigarettes.Lord & Thomas, 247 Park Avenue,New York, is the agency.
OFF TO ARMYDick Widmark, regular on Swans
Down's "Home of the Brave," an-swered reveille the other day andleft for California, to be inductedinto Uncle Sam's army as a private.Vincent Donehue, Broadway actor,takes over for Dick on that westernserial heard week days at 3 p. m.over WOW and the NBC Red net-work.
WRITES HITSRonnie Kemper, featured vocalist
on the "Treasure Chest" programs,has been busy song -writing in hisspare time. Three of his latest are"Let's, Take the Long Way Home,""Clever Little Stranger-Love" and"Am I Man or Mouse?"
"Mr. D. A." SignsWith WOW
For a YearBristol-Myers, Inc., have renewed
their program, "Mr. District Attor-ney," heard over WOW and 67stations of the Red network of theNational Broadcasting Company onWednesday evenings from 7:30 to 8o'clock, for another year, commenc-ing July 2, 1941, at the expirationof their present contract.
The program is in the interest ofVitalis. DeVere Engelbach of the
Vicki Vola, pictured here, is thegirl who was recently selected ashaving the "Most Musical Screamin Radio." As secretary to thefighting "Mr. District Attorney," onNBC, Vicki's scriptural life is en-dangered practically every week byhoodlums, and loud screaming is inorder.
NBC production staff is the pro-ducer of the show. Pedlar & Ryan,Inc., 250 Park Avenue, New York,is the agency.
Comedienne BubblesKelly Succumbs
Variety Magazine reports thedeath on June 7 of Mary "Bubbles"Kelly, top-notch radio and vaude-ville comedienne for many years.Bubbles Kelly, was credited withstarting Gracie Allen on her pro-fessional career. She appeared alsoon the Jack Benny show, withBlanche Stewart as one of theChicken sisters. More recently shewas with Al Pearce.
YUCATAN SIGNSThe American Chicle Company,
makers of Yucatan Gum, has re-newed its part sponsorship ofWOW's Four -Bell News Roundup(5:45 p. m.) through September 27
KAY AND GINNY JOIN UP
Luckies' "Kollege of Musical Knowledge" visit to the U. S. MarineBase at San Diego, Calif., recently brought "stripes" to Kay Kyser andGinny Simms. The Pair were made honorary sergeants. Here the pairare being congratulated by Lieutenant Colonel John Groff, Recruit DepotCommander. This feature- has just been renewed on WOW.
Page Six RADIO NEWS TOWER
Galati
Odessa
lsianbUskudar
0Bursa
Ankara
T UAfyon
Karahisar
Antalya
''.4s*2.
Cairo
El Fayum
El Minya
ADongola
Konya
rrnak Samsun
o Amasya
Tokat oSivas
0 Yozgat
KKayseri
Adana
Mersin\\\\ .,4exandr tte
, La akia::.
\ s \o arnacax
\Tripo i,-
:Bei y
Nr).
\\ PALESTINEHa 4
saw`,<,at \gtiSat;mz, \ \. Gp,za,Dead Sep
\Suez Canal
Suez
Wadi Haifa
EGYPTOmdurman
S U D
th Sinaipkt Pen.
Aswan
Port Sudan
Berber
A N
Khartoum Kassala
CRETrilr ea\cla Da \
vssienia\i amos Ca a
'erne
\ \\35
Gbzz
24I\Mediterranean Sep
Mt. Idaar
oJauf
Medina
oMeccao Taif
Tokar
Krasnodar Voroshilovsk
Sukhum
Trebizond
cl"Aleppo Hassetch4
\---..?5Rakka
S Y R-\-t--\AHama ..Deirez Zor
---
Horns Tadmor
o RayakDamascus
Yenbo
Massaua
Asmara
oAdua
LIANGondarL. TanaEAST
FR. SONCOA
AFRICADire Dawa
,Addis Ababa
Kutais
Astrakhan
Grozn
Len inakan
Erivan0
Mosul
T)ritHaditha
Kirkuk
Derbent
L. Seven
TabrizL. Urmiaaieh
R.esht
Kazvin o
Samarra Hamadano Khanaciikermansha
An Nasirya
asra
ANeutra
* Riyadh
Dizful
hushtar
July 1, 1941
LEGEND
Railroads
Naval Bases
Airports
Oil Fields
Oil Pipe Lines =...=.
Oil Refineries
Shipping Lanes -
Air Distances 212 -
hikishl ar
o Asterabad
0 Barfrush
Tehran
QumoSultanabad
R A
Abwaz
adaMz-
nobammerah
QatifManam
Hofuf o
Isfahan
Shiraz o
Bushire
o Yezd
RUB AL KHALI
San'a
\ 4
eila
Berbera
SOMALILAND PROT.(Br.)
4-% 14*V Mukalla
Kyzyl Arvat
shkha bad
Meshed a
N
0 Kerman
oBandarAbbas
C. S. Hammond & Co., N. f.
(Reprinted by special permission of the United Press)WOW presents another United Press war map-this time the middle -east theater of the present action. Keep this near your radio as you listen to war news over WOW.
July 1, 1941 RADIO NEWS TOWER Page Seven
FOSTER MAY TO TAKE MIKE TOURINGTHE SPORTS
EYEBy TOM DAILEY
WOW Sports EditorHello, Good Sports!Here's what happens to a Sports
Announcer's mind when this mind ishit by a July heatstroke:. . . The big National AmateurChampionship Golf Tournament willbe played at Omaha Field Club next
month. Wonder- if Johnny Good-
man will do allright on hishome course,where he knowsevery blade ofgrass by a nick-name, hascounted everygrain of sand inthe traps andhas set thecourse recordwith a 65! . . .
WoodTom Dailey Craig-won the Na-
tional Open Tournament at FortWorth, and they gave him a checkfor $1,000. He gave his caddy, whodidn't always have carfare home,$200. Said Mr. Wood's caddy: "Oh,boy! Call me a cab!" . . . Whiletoying with a desk souvenir (Chi-cago Cubs autographed baseball),wonder if our original picks willhold good for the World's Seriesthis fall! New York Yankees andCincinnati Reds. St. Louis Cardsand Cleveland Indians offered asmid -season substitutes, please . . .
Famous last words after the win-ning horses have been posted: "AndI wuz gonna bet on that horse-hada hunch" . No. 1 on our FaithfulFan Parade: The lady who col-lected $1,200.60 for daily doubleticket, rushed to bank in a cab, de-posited money and rushed back toAk-Sar-Ben track in time to betthird race . . . Buff Jones, Nebraskagrid mentor, is a big man- andstrong. We don't advise you tosneak up behind him and yell "1941Minnesota Gophers" . . . SportsEye football prediction: Nebraskawill meet Texas University in Cot-ton Bowl, 1942 . . . To Ord, Neb.,readers: Got ony more gazelle run-ners like Allan, Zikmund out thatway? . . . Things we're "agin":Abuse to caddies - Louis' fight ofthe month campaign-hockey teamstraveling too far in buses - No. 8post in skeet shooting . . . Namesadded to our "Nice Guy" list: GreggRice, Notre Dame cinder expert-Al B 1 ozi s, Georgetown catapult-Harold Hunt, Nebraska cloud -vaulter . . . Note to the UnitedStates Golf Association: The Na-tional Open Tournament is held tooearly each year. May and June arethe busiest times of the year forpros, and hundreds of them can'tget away at that time . . . P. S. toUSGA: Why not have Open Tour-naments in each of the 48 states,then have a gigantic tournament todecide the winner from this groupof champs? . . . Eighteen -hole scoreof Jug McSpadden, BrackenridgePark Golf Links, San Antonio, Tex.,February 8, 1939: 3-2-4-3-4-3-3-3-4(29), 3-4-3-3-4-4-3-3-3 (30). Total,59! Sounds like the Sports Eye-liner's score of last Sunday-on thefirst nine. After the round, Mc-Spadden went to the practice teeand worked too hours on his game!. . . If all golfers in the world weremade into one big golfer, all thetwo -irons made into one big two -iron, all golf balls made into onebig golf ball-and the big golfer hitthe big golf ball with the big two -iron, the ball landing in a lake,wouldn't it make a big splash? . . .
With that, the heatstroke is becom-ing acute.
It isn't that you won or lost, buthow you played the game.
NO DOGHOUSE?Torn Wallace, Uncle Walter of
"Doghouse" fame, has developed aquaint habit that does nothing tosoothe the pre -marital jitters offriends who are about to take theplunge and become Benedicts. Tornsolemnly presents each one with ahandsome dog collar, with the grimassurance that it will come in handy.
AK QUEEN AT NIKE « » 'BIG ED' VISITS WOW
Her Majesty, Queen Gwen, in Box "J" at Ak-Sar-Ben races, when she recently broadcast a commercialannouncement for Falstaff beer. Miss Sachs thoughtit was great fun.
Foster May, left, interviewing Edward T. Flynn,Chairman of the Democratic National Committee, inthe WOW studios. Mr. Flynn came to Omaha to findout why Nebraska voted for Willkie.
Queen Gwen Asks Folks toMake Mine Falstaff"
The reigning queen of Ak-Sar-Ben is the bluest of the bluebloods.A social function graced by herpresence is the hoitiest of the hoity-toit. Her Majesty for 1941 is Gwen-dolyn Sachs, daughter of Dr. AdolphSachs, renowned medico. The reign-ing king of Ak-Sar-Ben is W. M.("Big Bill") Jeffers, President ofthe mighty Union Pacific Railroad.
Recently Queen Gwen shatteredprecedent by going commercial onthe radio-and atthat.
The first lady of the mythicalrealm of Quivera- aye, the SevenCities of Cibola - dropped in atWOW's box, where Sportscaster
Tom Dailey was broadcasting theAk-Sar-Ben races for Falstaff beer.It was just a social call. The queenwas interested in radio.
"Some day I would like to see ifI could be a good announcer," quothQueen Gwen.
"You are elected," replied Hum-ble Subject Dailey. "Read this pieceof commercial copy."
The queen studied the commercialfor a moment and Tom handed herthe microphone. Without batting aneye, Gwen told all about Falstaff'smillion -dollar thorobred yeast, andurged all her loyal subjects through-out the middle west to "Make mineFalstaff."
Secret Net G:vesEmergency Information
Radio Station WOW was one of225 stations given confidential de-fense information recently over aprivate network.
Army and navy officials spoke ona half-hour message, which wasaddressed to radio news editors,station managers, publicity and pro-motion men. The information givenwas designed to assist stations insetting policies governing news andspecial events, with reference to thenational emergency in all its phases.
It was the first time in historythat a complete radio network wasset up to permit the government tospeak confidentially to Americanbroadcasters. The idea was sug-gested, and the program was ar-ranged by Abe Schechter, NBCspecial events director.
NEWSMAN WEDSWedding bells competed with tele-
type bells on June 30 for one mem-ber of the WOW news department.
Reporter Jay Breen took on an-other city editor in ceremonies inOmaha. The bride - and newestmember of the WOW news family -in -law - is Ruth Kunuth, a regis-tered nurse at St. Joseph's Hospitalhere in Omaha.
The newlyweds are taking only acouple of days off at this time-andthen it's back to work.
MORNING STARS"Morning Stars" is the title of an
interesting new WOW program,sponsored by Wimsett System Company, and heard on Tuesdays, Thurs-days and Saturdays at 7:15 a. in.
The narrator on the program isRay Olson, who has long been afavorite WOW master of ceremo-nies.
The program features a differentartist or musical group every otherday. Arrangements for "MorningStars" to be on WOW were ina,fieby Bozell & Jacobs, Inc.
ADD TO STAFFNBC has announced the addition
of at least seven well-known Ameri-can newspaper men to its staff offoreign correspondents, many ofwhom will be heard on Alka-Selt-zer's "News of the World" program,heard on WOW at 5:15 p. m., Mon-days through Fridays.
Included is the recent addition ofMelville Jacoby to the NBC re-portorial staff in Chungking, China.At the same time Morton Rittlerhas been named NBC correspondentin Buenos Aires. NBC has sys-tematically enlarged its field newsstaff ever since the World WarNo. 2 began.
UNIQUE OFFERWith the approach of the corn -
on -the -cob season, many WOWlisteners are participating in an un-usual premium offer by Folger'sCoffee, sponsors of "Judy and Jane,"on WOW, at 10:30 a. m., Mondaysthrough Fridays. For a dime anda Folger Coffee metal strip, anylistener may receive two pairs ofhandsome corn -on -the -cob holders,guaranteed to keep the butter fromgetting on fingers!
McGibeny TakesOver For Herne
Donald McGibeny, Chicago news-paper reporter -correspondent, hasbeen assigned to the post vacatedrecently by the untimely death ofCaptain E. D. C. Herne. He isheard on WOW at 7:30 a. in., Mon-days through Fridays, on SkellyOil's NBC newscasts.
Captain Herne, who was a visitorin Omaha last December and whoachieved national fame as a newscommentator, died suddenly June11 after a series of operations anda brief illness.
McGibeny takes over with a back-ground which qualifies him as aworthy successor to Captain _Herne.
For many years McGiWny hasbeen a journalist, war correspondentand reporter on leading Chicagonewspapers and for/ major pressassociations.
SNOOKS SIGNSThe most beloved brat in radio,
"Baby Snooks" (Fanny Brice), con-tinues on WOW and the Red net-work for General Foods' "MaxwellHouse Coffee Time." A renewalof the program, effective after abrief vacation, was announced byBenton & Bowles, Inc., New Yorkadvertising agency.
100TH ESCAPEPerhaps the oddest reason for a
celebration party was advanced byJay Jostyn, the "Mr. District Attor-ney" of the air, last week. Jostyncelebrated his 100th "escape fromdeath on this program. Filling therole of a crusading racket buster,he is the target of "gangster" sharp-shooters at least once and some-times twice each program.
ATE THE PROFITSRalph Edward's first job was in
a fruit market. A true son of Adam,the popular conductor of Ivory's"Truth or Consequences" series wasfired for eating up the profits.
WOW NEWS SCHEDULEThe regularly scheduled newscasts on WOW are as follows:
6 :00 A. M.-Farm News. Daily except Sun.7 :00 A. M.-News Tower. Daily except Sun.
10 :00 A. M.-News Tower. Sun.12 :15 P. M.-News Tower. Sun.12:30 P. M.-News Tower. Daily except Sun.12:45 P. M.-Man on the Street (Semi -News Feature)
Daily except Sun.1 :15 P. M.-H. V. Kaltenborn Sun.2:15 P. M.-Upton Close Sun.3:00 P. M.-Highlights of the Week's News Sun.4:20 P. M.-Associated Press News-NBC. Sun.5:15 P. M.-News of the World-NBC-Alka-Seltzer
Mon., Tue., Wed., Thu., Fri.5 :30 P. M.-Four-Bell News and Sports . . .. Daily except Sun.6:25 P. M.-Weekend Business Review Sat.9 :00 P. M.-Associated Press News Sun.
10:00 P. M.-News Tower. Daily
°Move "StreetCasts With
TrailerListeners to the Chevrolet "Man
on the Street" (apparently that in-cludes about everybody) may expectan unusual se-ries of broad-casts in mid -Julyby Foster May.
Foster willcombine busi-ness with pleas-ure while hevacations in thewilds of north-ern Idaho andMontana. Hewill make thetrip in his ownhouse - trailer,which he hastold about manytimes on the air. In the trailer willbe elaborate transcribing equipment,which will enable him to make pro-grams as he travels. These will berushed to WOW by air express.
Listeners will remember Foster'sinteresting programs from such dis-tant points as Florida and Califor-nia. A real treat may be expectedfrom his series of vacation broad-casts.
Personal AppearancesPrior to and following his vaca-
tion, Foster will make many per-sonal appearances in the WOW ter-ritory, nearly all under sponsorshipof Chevrolet dealers.
His tentative itinerary will takehim to Grand Island, Neb., for aFourth of July celebration, includ-ing his regular "Man on the Street"and afternoon ceremonies; on July12 he will be in Arapahoe, Neb.,July 31, Hebron, Neb., August 7,Tekamah, and on August 13, On-awa, Iowa.
Since the last issue of the NewsTower, Foster has made many per-sonal appearances, and conductedmany interesting and unusual inter-views and special events. On May27 he interviewed United StatesSenator Hugh Butler in the WOWstudios; on June 6 he spoke fromTecumseh on the Rural Electrifica-tion Administration program there.
To Lake AndesFoster took his traveling micro-
phone, trailer and all, to Lake An-des, S. D., for that city's famousannual Fish Day on June 13. OnJune 20 he appeared before a Farm-ers' Union picnic at St. Lawrence,S. D.
More recently, June 11, Fosterconducted an extremely interestinginterview with Edward T. Flynn,Chairman of the Democratic Na-tional Committee, who visited inOmaha "to find out why Nebraskawas one of the nine states outsidethe Roosevelt column in the lastelection." Genial Mr. Flynn ex-pressed pleasure and gratification atWOW's hospitality, and warmlyapplauded Mr. May for an interest-ing interview.
With public interest in the warand the national emergency at ahigh peak, the Chevrolet "Man onthe Street program has introducedan unusual new feature. From timeto time Foster May calls in execu-tives in the WOW News Depart-ment and they conduct a roundtablediscussion on some current question.
Usually participating in these ses-sions are: News Manager SorenMunkhof, Morning News EditorHorace Hamacher, Assistant News-caster Ray Clark and RewritemanHerb Lee.
Many letters received from Chev-rolet dealers recently indicate thatgreat crowds of WOW listeners arehearing the "Man on the Street"programs during their noon hours indealers' show rooms. Many dealershave equipped their show roomswith loudspeakers, according toOscar Bonham, Executive Secretaryof the Chevrolet Zone Dealers'Association.
Foster May
NICE GOING, BOBBob Trendier, orchestra leader on
several Brown & Williamson net-work shows, has been appointedmusical director of WGN, Chicago.He replaces Harold Stokes, formerQmahan.
R IESSCN DOROTHYBOX 183
I 2. - 4 I
RETURN POSTAGE GUARANTEEDTo: Radio Station WOWOmaha, Neb.
Page EightOSMOND NMI
RADIO NEWS TOWER
Sec. 562, P. L. & R.U. S. POSTAGE
PAIDOmaha, Neb.
Permit No. 257
WOW'S JULY NIGHT SCHEDULEYour News Tower Subscription ENDS on Date Near Your Name ABOVE. "7/41" Means This Is Your Last Issue!
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY5:15 World News
Alka-SeltzerWorld NewsAlka-Seltzer
World NewsAlka-Seltzer
World NewsAlka-Seltzer
World NewsAlka-Seltzer
5 P. M.-Defensefor America
(Begins July 11)
5 P. M. - Reg'larFellers - Jell-O
5:30 4 -Bell News-SportsBurlington Falstaff
Yucatan Gum
4 -Bell News-SportsBurlington Falstaff
Yucatan Gum
4 -Bell News-SportsBurlington Falstaff
Yucatan Gum
4 -Bell News-SportsBurlington Falstaff
Yucatan Gum
4 -Bell News-SportsBurlington Falstaff
Yucatan Gum
4 -Bell News-SportsBurlington Falstaff
Yucatan GumFitch
Bandwagon
6:00 Telephone HourBell Telephone
System
Johnny PresentsPhilip Morris
Adventures ofthe Thin Man
Woodbury Products
Maxwell House CoffeeTime (July 10 last)
Benny Goodman (7/17)
Cities ServiceConcert
Gas and Oils
Latitude ZeroNBC
What's My Name?Royal Desserts
6:30 Voice of FirestoneConcert
Horace HeidtTurns Treasure Chest
Plantation PartyBugler Tobacco
Aldrich FamilyPostum
Information PleaseLuckies
6:30-Business Review6:35-Palladium
Orch.-NBC
One Man's FamilyTenderleaf Tea
7:00 Dr. I. Q.Mars Candy Bars
Battle of SexesMolle
Quizzer BaseballSal Hepatica
and IpanaKraft Music Hall
Waltz TimePhillips Milk of
Magnesia National Barn DanceMiles Laboratories
Alka-Seltzer
ManhattanMerry -Go -Round
Dr. Lyons7:30 That Strange Mr.
Pertwee (July 21 last)Hap Hazard
Johnson WaxMr. District Attorney
VitalisUncle Walter's
DoghouseRaleigh Pipe Tobacco
American Album ofFamiliar MusicBayer Aspirin
8:00 Contented HourCarnation Milk
A Date with JudyPepsodent Kay Kyser
Kollege of MusicalKnowledge
Lucky Strike
Rudy ValleeSealtest
Wings of DestinyKing -Size Wings NBC
Hour of CharmGeneral Electric
8:30
9:00
Du Pont Cavalcadeof America
Pleasure TimeFred WaringChesterfields
College HumorRaleigh Tobacco and
Cigarettes
Pleasure TimeFred WaringChesterfields
Barrel of FunFalstaff
Auction QuizStandard Oil
(Begins July 18)NBC
Deadline DramasNBC
WOWOrchestra
Pleasure TimeFred WaringChesterfields
Pleasure TimeFred WaringChesterfields
Falstaff PartyNorman Ross
Truth orConsequencesP. & G. Ivory
9 to 9:05-AssociatedPress News-NBC
9:05-McAlpin HotelOrchestra
9:15 WOWOrchestra
Falstaff PartyNorman Ross
Falstaff PartyNorman Ross
MusicalProgram
9:30 Hotel LincolnOrchestra-NBC
WOWOrchestra
Pleasure TimeFred WaringChesterfields Cugat-Rhumba
ReviewCamels
Chez PareeOrchestra
NBC
Hotel McAlpin
NBC
Dear JohnWelch Grape Juice
9:45
10:00
Stanley DaviesGolf
C., B. & Q.WOW News
WOWOrchestra
C., B. & Q.WOW News
Chez PareeOrchestra
NBC
Walter WinchellJergens Lotion
C., B. & Q.WOW News
C., B. & Q.WOW News
C., B. & Q.WOW News
C., B. & Q.WOW News
WOW News TowerUnion Pacific
10:15Sports Sports Sports Sports Sports Sports
Musical Program
10:30 Edgewater BeachOrchestra-NBC
Edgewater BeachHotel Orch.-NBC
Edgewater BeachHotel 0 rch.-NBC
Palladium OrchestraNBC
Palladium OrchestraNBC
Edgewater BeachOrchestra-NBC
Palladium OrchestraNBC
Keep This Page Near Your Radio at All Times . . . Check Your Daily Newspaper for Last Minute Changes
MORNING AND5:45 A. M.-Homespun Harmonies6:00 A. M.-Early Morning News Tower6:15 A. M.-Aunt Sally.
Time and Tunes6:30 A. M.-Markets (Remote) Daily except Sun.Lyle and Eddie-Nutrena Mon., Wed., Fri.6:45 A. M.-Lyle and Eddie-Block Drug Tue., Thu., Sat.7:00 A. M.-WOW News Tower-Roberts, Peter Paul, Mid -Continent. Daily except Sun.News from Here and Abroad-NBC Sun.7:11 A. M.-Transcriptions Daily except Sun.7:15 A. M.-Ideal Melodies-Ideal Dog Food (July 11 last) Mon., Wed., Fri.Morning Stars-Wimsett Tue., Thu., Sat.Deep River Boys-NBC. Sun.7:30 A. M.-Donald McGibeny-Skelly. Mon., Tue., Wed., Thu., Fri.Local Transcribed Music. Sat.Words and Music-NBC Sun.7:45 A. M.-Your Musical Laundry Man-Kimball Mon., Tue., Wed., Thu., Fri.From New England to You-NBC Sat.8:00 A. M.-Bess Johnson-Colgate "Klek" Mon., Tue., Wed., Thu., Fri.Let's Swing-NBC. Sat.Highlights of the Bible-NBC Sun.8:15 A. M.-Ellen Randolph-Colgate Supersuds Mon., Tue., Wed., Thu., Fri.8:30 A. M.-Bachelors Children-Old Dutch Cleanser Mon., Tue., Wed., Thu., Fri.
Chapel Service, Rev. R. R. Brown Sun.8:45 A. M.-Road of Life-P. & G. Oxydol Mon., Tue., Wed., Thu., Fri.Little Doghouse Sat.9:00 A. M.-Mary Marlin-P. & G. Ivory. Mon., Tue., Wed., Thu., Fri.Lincoln Highway-Hecker Products Sat.9:15 A. M.-Pepper Young-P. & G. Camay Mon., Tue., Wed., Thu., Fri.9:30 A. M.-Lone Journey-P. & G. Dreft Mon., Tue., Wed., Thu., Fri.Police Bulletins. Sat.Gordonaires-NBC Sun.
9:45 A. M.-David Harum-B. T. Babbitt, Bab -O Mon., Tue., Wed., Thu., Fri.Markets Sat.\Musical Meditations-Omar Wonder Flour - Sun.9:50 A. M.-U. S. Government Reports Sat.10:00 A. M.-The Other Woman-Butter-Nut Coffee Mon., Tue., Wed., Thu., Fri.WOW News Tower Sun.10:15 A. M.-Life Can Be Beautiful-P. & G. Ivory Mon., Tue., Wed., Thu., Fri.Bonnie Stuart-NBC. Sat.Emma Otera, Soprano-NBC. Sun.10:30 A. M.-Judy and Jane-Folger Coffee. Mon., Tue., Wed., Thu., Fri.Homemakers of the Air-Nebraska Power Co Sat.Down South-NBC Sun.10:45 A. M.-WOW Orchestra. Mon., Tue., Wed., Thu , Fri.
11:00 A. M.-As the Twig Is Bent-Gen. Foods, Grapenuts ... Mon., Tue., Wed., Thu , Fri.Call to Youth-NBC. Sat.Silver Strings-NBC Sun.11:15 A. M.-WOW Orchestra. Mon., Tue., Wed., Thu , Fri.Billy Grant-NBC Sat.
11:30 A. M.-Mrs. Guy Purdy-Orchard & Wilhelm Co. (July 4 last) . .. . Mon., Wed , Fri.America the Free-Anacin Sat.On Your Job-NBC Sun.
11:45 A. M.-Helen's Home-Lever Bros. Rinso Mon., Tue., Wed., Thu., Fri.
AFTERNOON SCHEDULEDaily except Sun.Daily except Sun.
Mon., Wed., Fri.Tue., Thu., Sat.
12:00 Noon-Aunt Jenny-Lever Bros., Spry Mon., Tue., Wed., Thu., Fri.Gordon Jenkins Orchestra. Sat.Local Musical Program Sun.12:15 P. M.-Markets Mon., Tue., Wed., Thu., Fri.WOW News Tower-Rock Island Sun.
12:30 P. M.-WOW News Tower-Peter Paul Walnettos, Haskins Soap CoDaily except Sun.
University of Chicago Roundtable-NBC Sun.12:41 P. M.-Transcriptions Daily except Sun.12:45 P. M.-Man on the Street-Chevrolet Dealers Daily except Sun.1:00 P. M.-Against the Storm-P. & G. Ivory Mon., Tue., Wed., Thu., Fri.
Farm Facts and Fun. Sat.Lavender and New Lace-NBC Sun.1:15 P. M.-Ma Perkins-P. & G. Oxydol Mon., Tue., Wed., Thu., Fri.H. V. Kaltenborn-NBC Sun.1:30 P. M.-Guiding Light-P. & G. Camay Mon., Tue., Wed., Thu., Fri.Guy Hedlund Players-NBC Sat.Sammy Kaye's Sunday Serenade Sun.1:45 P. M.-Vic and Sade-P. & G. Crisco Mon., Tue., Wed., Thu., Fri.
2:00 P. M.-Backstage Wife-Watkins Products Mon., Tue., Wed., Thu., Fri.Associated Press News-NBC. Sat.Joan Benoit-Chautauqua Symphony (Begins July 20) Sun.2:02 P. M.-Listen to Lytell-NBC Sat.
2:15 P. M.-Stella Dallas-Phillips Milk of Magnesia Mon., Tue., Wed., Thu., Fri.Upton Close, Commentator-NBC
Su2:30 P. M.-Lorenzo Jones-Phillips Chemical Mon., Tue., Wed., Thu., Fri.A Boy, A Girl, A Band-NBC Sat.Charles Dant and His Orchestra-NBC Sun.
2:45 P. M.-Young Widder Brown-Bayer Aspirin. Mon., Tue., Wed., Thu , Fri.3:00 P. M.-Home of the Brave-Gen. Foods, Swans Down.. Mon., Tue., Wed., Thu , Fri.World Is Yours-NBC Sat.
Highlights of the Week's News Sun.3:15 P. M.-Portia Faces Life-Gen. Foods, 40 Per Cent Bran Flakes
Mon., Tue., Wed., Thu., Fri.3:20 P. M.-Local Musical Program Sun.3:30 P. M.-WOW Orchestra. Mon., Tue., Wed., Thu , Fri.
NBC Recital Period Sat.Roy Shields Orchestra-NBC. Sun.
3:45 P. M.-Light of the World-Gen. Mills, Gold Medal FlourMon., Tue., Wed., Thu., Fri.
Vagabonds Quartet-NBC Sat.4:00 P. M.-The Mystery Man-General Mills Betty Crocker Vegetable Noodle Soup
Mon., Tue., Wed., Thu., Fri.Headlines Ahead Sat.Catholic Hour-NBC. Sun.
4:15 P. M.-Valiant Lady-General Mills, Bisquick Mon., Tue., Wed., Thu., Fri.Piccadilly Hotel Orchestra NBC Sat.
4:25 P. M.-Associated Press News-NBC. Sat.4:30 P. M.-Arnold Grimm's Daughter-Gen. Mills, Kix ... . Mon., Tue., Wed., Thu,,, Fri.
Art of Living-NBC. Sat.Dr. I. Q., Jr.-Mars, Inc., Forever Yours Sun.
4:45 P. M.-Ak-Sar-Ben Races (Falstaff) (July 4 last) Tue., Wed., Thu., Fri., Sat.5:00 P. M.-Defense for America-NBC (Begins July 11) Sat.
![The Omaha Daily Bee. (Omaha, Nebraska) 1892-01-31 [p ].](https://static.fdocuments.net/doc/165x107/6194539d541cf57de7039baf/the-omaha-daily-bee-omaha-nebraska-1892-01-31-p-.jpg)
