Comdez Digital

DIGITAL MARKETING

I N D I A

3,55,039,050Internet users in India and

evolving huge, almost every second

919,170,422%India has the most growth of

mobile internet users at the rate of

Registering an annual growth of

India to overtake US in theincreasing numbers of internet users

49%

w w w. c o m d e z . c o m

digital footprint in

While there are137 million internet usersin urban areas and about68 million internet users

in tier 3 cities

There are approximately115 million people on Facebook

55 million people on youtubethe number is rapidly increasing

The ratio of people on social mediais 3:2 in tier 1 and tier 2

cities respectively

S E G R E G AT I O N

internet users


How Digital Add Value to a

Improves customer interaction and experience

Leverages personal appeal and relationship

Adds in value-added services like service, support, cross-interaction, audio-visuals etc

Tracking audiences and determine their segregation

properly

B R A N D


our key

A R E A S

CONTENT CREATIONWe create and execute up-to date content which benefits digital

channels and reaches right audiences at right point of time

CREATIVE EXECUTIONWe craft creatives and visuals which interact with the targeted audience

and make them feel the insight and connect with the core message

THIRD PARTY CONTENT CURATIONWe associate with third parties to organise events like Bloggers Meet

and Conferences to generate and curate spreadable content

ANIMATED STORY TELLING & MOTION GRAPHICS We create out of the box story lines and covert them into an

interactive audio video experience

MAILING LIST MANAGEMENTWe manage timely and effective delivery of the mailers to the requisite

group of people and track the response rate in time to plan the future

communication


User InterfacesWe create and execute up-to date content which benefits digital

channels and reaches right audiences at right point of time

Web ExperiencesWe craft creatives and visuals which interact with the targeted audience

and make them feel the insight and connect with the core message

Analytics and InsightsWe associate with third parties to organise events like Bloggers Meet

and Conferences to generate and curate spreadable content

Media BuyWe create out of the box story lines and covert them into an

interactive audio video experience

Channel ManagementWe manage timely and effective delivery of the mailers to the requisite

group of people and track the response rate in time to plan the future

communication


we manage

S O C I A L C H A N N E L S

We create and execute Facebook campaigns for the vastly spread

audiences between the age group of 18-29. As 77% of women internet

users are on Facebook, we emphasise more / equal on women centric

interactions. Youth and majorly college graduates love to be active on

Facebook. Thus, our communication tools reflect their attributes we

work on.

With a little more mature, with the maximum number of audiences

between 30-49, our communication for LinkedIn is content and

presentation focused.

We target more male adults located in urban areas by converting a

message into a real time interaction of mutual benefits.

which interact well

C H A N N E L S


YouTube has all kinds of audiences, majorly youth between 16-28 years

of age and thus attract different variety of videos. We make a well -

threaded YouTube channel which makes the relevant audience stick to

the brand’s message and keep waiting for more. YouTube acts like a

search engine for videos which makes us utilise it to the best to boast

multiple shares and views.

Considering high value, mature and intelligent audiences aged between

18-29, our content and support data always help us hunt the actual

points. With more males living in urban areas, we make Twitter

conversations and tweets moving smartly.

which interact well

C H A N N E L S


As 53% of people between the age group of 18-29 use Instagram, we

suggest a comprehensive strategic visual library to our clients.

With more females and urban audiences on Instagram, our creatives are

mature, intellectual and go with the flow of the brand.

We create and execute Pinterest campaigns in the form of infographics and

strong visuals which are rightly targeted to the most influential age group

of 18-29 out of which the maximum i.e. 32% are adult college graduates

marking the highest with more than 30% adult audience in rural areas on

Pinterest, our de-briefing and campaign ideas become mote focused and

strong

which interact well

C H A N N E L S


which interact well

FAC E B O O K


which interact wellL I N K E D I N


which interact wellT W I T T E R


P O RT F O L I O

K A R B O N N

SUCCESS CASE

Women’s Day Campaign for Karbonn Mobiles

Target Audience : Women living in SEZ A, A+, B, B+

Campaign : What does being a woman mean to you

Drivers : Contest with an incentive ; Content Curation

Results : in consecutive slides


• During the period (March 6 - March 10), the posts for Women’s Day have performed decently well

• This particular post have achieved the second highest number of shares (refer to the encircled blue

dot in above graph) which is great

• This has increased the interactions on the page (being shared multiple times) and has lead newer

audiences to react to the page


• During the period (March 6 - March 10), the posts for Women’s Day have performed decently well

• This particular post have achieved the second highest number of shares (refer to the encircled blue dot in

above graph) which is great

• This has increased the interactions on the page (being shared multiple times) and has lead newer audiences

to react to the page


RMSI LinkedIn


SUCCESS CASE

RMSI made LinkedIn connection with Apple Inc. and became its associate on LinkedIn.

Furthermore, both the companies joined hands and signed a business deal which resulted in

RMSI’s major contribution towards the development of Apple’s Hyderabad office.


Mithaas (Chain of Restaurants)


SUCCESS CASE

Problem : Usual Interaction on the Mithaas Facebook page till December 2015. Likes were

limited and got stagnant

Solution : We did interesting content and campaigns and did daily follow ups. Also, shared the

page among specifically targeted audiences and made people feel the new eating experience

through Social

Result : Likes increased from 1,100 to more than 10,000 in 3 months


Cream Bell Ice-Cream

SUCCESS CASE

Problem : Usual Interaction on the Mithaas Facebook page till December 2015. Likes were

limited and got stagnant

Solution : We did interesting content and campaigns and did daily follow ups. Also, shared the

page among specifically targeted audiences and made people feel the new eating experience

through Social

Result : Likes increased from 1,100 to more than 10,000 in 3 months

The Terraces (Eco Tourism Luxury Resort)

SUCCESS CASE

Problem :

The Terraces has always become a favorite property of any one who visits the resort. It’s the

experience in experience but The Terraces has not been able to bring put that experience in

words, to spread the word around on Social

Solution :

We hosted a 2 day long Bloggers Meet at The Terraces, Kanatal. Around 15 of India’s top

Travel Bloggers and Journalists attended the event

Result :

The event acted like a bridge between audiences and the available social channels. Through

this, we generated engagement driven curated content (including pictures and videos) which

further helped in circulation through various channels

Bloggers Meet @ The Terraces

Chi (Chain of Restaurants)

Marc Loire (Shoes and Lingerie)

BANNERS

GDN Banners for World Trade Centre (Gif Format)

Digital Banner for World Bank

WEBSITES

http://mgiep.unesco.org/bluedot/(UNESCO BuleDot initiative)

www.theterraces.biz (Eco-tourism Luxury Resort)

http://rmsi.com

http://viridian.red(Real Estate)

http://riversideresidences.in/ (Real Estate - World Trade Center)

http://www.wtcnoida.org/ (Real Estate - World Trade Center)

www.vishalgoyal.co.in(Design)

www.vishalgoyal.in(Photography)

Occassion campaign (Holi) for Mithaas

Health-Messaging Campaign (Funny Route) for Quick Meal

Health-Centric Food Delivery Campaign for Quik Meal

Catching Home-Made food (emotional)

Highlighting special USPs on Social Platform

Promoting hygienic street food (Chatori Gali) for Mithaas

Highting the extensive range of Leh Berry Fresh Juices

Created an online Shop on Facebook for selling bakery products

Ui / UX Design for F2R

Comdez Digital

Marketing

Transcript of Comdez Digital