sfbaymediaguidecombined readerships of the Contra Costa Times, West County Times, San Ramon Times,...
Transcript of sfbaymediaguidecombined readerships of the Contra Costa Times, West County Times, San Ramon Times,...
2010Advertising media
Bay Area News Group
04.29.10
RATES DAILY SUNDAY
SPECIAL SECTIONS SPECIAL SECTIONSMAIN AND ALL MAIN AND ALL ANNUAL FREQUENCY† ANNUAL CONTRACT
INVESTMENT LEVEL NEWS OTHER SECTIONS NEWS OTHER SECTIONS & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $196 $176 $214 $190 pci 20 times in 28 days*
36 weeks or B $250,000 $202 $182 $220 $196 16 times in 28 days*
24 weeks orC $100,000 $214 $194 $233 $208 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $232 $210 $252 $224 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $251 $227 $273 $243 4 times in 7 days* 10% off applicable rate
OPEN $262 $236 $284 $253
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch
SanFrancisco
SanRafael
Vallejo
San Jose
SanMateo
Oakland
Fremont
PA
CI
FI
CO
CE
AN
Livermore
Tracy
101
101
580
880
80
80
280
9284
1
5
5
680
580
READERSHIP
1,365,300 Daily | 1,371,600 Sunday Source: 2009 R2 Scarborough Report
BANG
The Bay Area News Group covers America’s fifth largest market with a powerful array of printand online products, anchored by three major dailies: The San Jose Mercury News, theOakland Tribune and the Contra Costa Times. We offer you the power to cover the Bay Areawith a single buy, or to target customers by location or demographics down to the zip codelevel — efficiently and seamlessly, with reach and penetration no other media can match.
Source: 2009 Nielsen Claritas projections
Bay Area News Group
Advertising media
2010
2009 Population 5,259,603
% Population Growth 2009 to 2014 4.9%
2009 Households 1,817,818
Owner Occupied Housing Units 1,104,124
Median Household Income $79,837
Median Household Effective Buying Income (EBI) $63,684
Median Value, Owner-Occupied Housing Units $589,909
% Pop 25+ College Grad+ 36.2%
BA
NG
= area denotes audience coverage
SANFRANCISCOBAY AREA
MARKET AT A GLANCEIncludes: San Jose Mercury News, Contra Costa Times, West County Times, Valley Times, East Valley Times, San Ramon Valley Times, Oakland Tribune, Alameda Times Star, Tri Valley Hearld, Daily Review, Fremont Argus, San Mateo County Times
2
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SUNDAY
SPECIAL SECTIONS SPECIAL SECTIONSMAIN AND ALL MAIN AND ALL ANNUAL FREQUENCY† ANNUAL CONTRACT
INVESTMENT LEVEL NEWS OTHER SECTIONS NEWS OTHER SECTIONS & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $94 pci $79 pci $103pci $85 pci 20 times in 28 days*
36 weeks or B $250,000 $98 $84 $108 $89 16 times in 28 days*
24 weeks orC $100,000 $108 $92 $118 $97 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $120 $102 $132 $108 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $134 $114 $146 $120 4 times in 7 days* 10% off applicable rate
OPEN $142 $121 $155 $128
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch
PA
CI
FI
CO
CE
AN
101
101
680
580
880
80
80
280
9284
1
SanFrancisco
SanRafael
Vallejo
San Jose
SanMateo
Oakland
Fremont
READERSHIP
680,600 Daily | 722,200 Sunday Source: 2009 R2 Scarborough Report
Santa Clara & San Mateo Co The Silicon Valley Buy
In population and spending power, Santa Clara County is the heart of Silicon Valley. And theSan Jose Mercury News is your most powerful advertising medium in this valuable market. Noother medium, print, online or broadcast, delivers your ad to more adult readers. And no othermedium matches our impact or cost-effectiveness. Whether you’re running a neighborhoodbusiness or a national chain, the Mercury News is the keystone of your marketing strategy.
Source: 2009 Nielsen Claritas projections
Bay Area News Group
Advertising media
2010
2009 Population 2,516,864
% Population Growth 2000 to 2009 5.3%
% Population Growth 2009 to 2014 4.3%
2009 Households 850,276
Owner Occupied Housing Units 510,300
Median Household Income $87,621
Median Household Effective Buying Income (EBI) $68,956
Median Value, Owner-Occupied Housing Units $677,376
Avg Commute time in Minutes 29
% Pop 25+ College Grad+ 39.4%
Merc
ury
New
s
= area denotes audience coverage
SANFRANCISCOBAY AREA
TheSiliconValleyBuy MARKET AT A GLANCE This buy includes the San Mateo County Times, an edition of the Mercury News.
3
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SUNDAY
SPECIAL SECTIONS SPECIAL SECTIONSMAIN AND ALL MAIN AND ALL ANNUAL FREQUENCY† ANNUAL CONTRACT
INVESTMENT LEVEL NEWS OTHER SECTIONS NEWS OTHER SECTIONS & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $120 pci $103 pci $133 pci $114 pci 20 times in 28 days*
36 weeks or B $250,000 $124 $107 $140 $118 16 times in 28 days*
24 weeks orC $100,000 $130 $113 $145 $125 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $142 $125 $155 $137 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $157 $138 $175 $152 4 times in 7 days* 10% off applicable rate
OPEN $165 $146 $182 $160
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch
PA
CI
FI
CO
CE
AN
101
101
680
680
580
880
80
80
280
9284
1
SanFrancisco
SanRafael
Vallejo
San Jose
SanMateo
Oakland
Fremont
READERSHIP
707,700 Daily | 676,200 Sunday Source: 2009 R2 Scarborough Report
East Bay Full Run
San Francisco is an expensive town. The lion’s share of your customer base — even the peo-ple who work or shop in San Francisco — actually make their homes across the Bay. So yourmost powerful marketing tool is the East Bay Full Run, combining all the major papers sur-rounding the city. We cover more of this market and deliver better demographics than anyother local media, reaching your customers where they live — all in a single, cost-effective buy.
Source: 2009 Nielsen Claritas
2010
Alameda & Contra Costa Co.2009 Population 2,541,091
% Population Growth 2009 to 2014 4.7%
2009 Households 905,561
Owner Occupied Housing Units 550,070
Median Household Income $73,676
Median Household Effective Buying Income (EBI) $59,440
Median Value, Owner-Occupied Housing Units $515,525
% Pop 25+ College Grad+ 34.5%
East
Bay
Full
Run
= area denotes audience coverage
SANFRANCISCOBAY AREA
MARKET AT A GLANCE Includes: Contra Costa Times, West County Times, Valley Times/San Ramon Valley Times, East County Times,Oakland Tribune, Alameda Times-Star, Fremont Argus, Daily Review, Tri-Valley Herald/San Joaquin Valley Herald
Bay Area News Group
Advertising media
4
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SAT SUNDAY
HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS AND GARDEN MAIN & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $92 pci $80 pci $104 pci 20 times in 28 days*
36 weeks or B $250,000 $95 $84 $108 16 times in 28 days*
24 weeks orC $100,000 $100 $90 $112 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $109 $96 $119 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $121 $106 $133 4 times in 7 days* 10% off applicable rate
OPEN $127 $112 $140
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch
101
101
680
680
580
880
80
80
280
9284
1
SanFrancisco
SanRafael
Vallejo
San Jose
SanMateo
Oakland
Fremont
PA
CI
FI
CO
CE
AN
READERSHIP
418,300 Daily | 371,400 Sunday Source: 2009 R2 Scarborough Report
East Bay I The Contra Costa Buy
This expanded territory reaches east from Richmond to Discovery Bay, including the most afflu-ent communities in Contra Costa County. A single buy delivers the entire market through thecombined readerships of the Contra Costa Times, West County Times, San Ramon Times, EastCounty Times and Valley Times.
Source: 2009 Nielsen Claritas
2010
2009 Population 1,252,935
% Population Growth 2009 to 2014 6.7%
2009 Households 447,770
Owner Occupied Housing Units 312,987
Median Household Income $82,915
Median Household Effective Buying Income (EBI) $65,713
Median Value, Owner-Occupied Housing Units $534,087
% Pop 25+ College Grad+ 35.4%
East
Bay
I
= area denotes audience coverage
SANFRANCISCOBAY AREA
MARKET AT A GLANCE Includes: Contra Costa Times, West County Times, Valley Times/San Ramon Valley Times, East County Times.
Bay Area News Group
Advertising media
TheContraCostaBuy
5
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SAT SUNDAY
HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS AND GARDEN MAIN & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $76 pci $73 pci $83 pci 20 times in 28 days*
36 weeks or B $250,000 $79 $79 $88 16 times in 28 days*
24 weeks orC $100,000 $84 $81 $92 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $89 $86 $96 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $93 $90 $100 4 times in 7 days* 10% off applicable rate
OPEN $95 $92 $102
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch
101
101
680
680
580
880
80
80
280
9284
1
SanFrancisco
SanRafael
Vallejo
San Jose
SanMateo
Oakland
Fremont
PA
CI
FI
CO
CE
AN
READERSHIP
314,700 Daily | 328,300 Sunday Source: 2009 R2 Scarborough Report
East Bay II The Alameda Buy
Cover Alameda County with a single powerful buy. The Oakland Tribune anchors a buy thatextends across the population centers of Alameda County with the Alameda Times-Star, theDaily Review, the Argus, the Tri-Valley Herald and the San Joaquin Herald.
Source: 2009 Nielsen Claritas
20102009 Population 1,703,371
% Population Growth 2009 to 2014 5.2%
2009 Households 595,627
Owner Occupied Housing Units 335,556
Median Household Income $70,468
Median Household Effective Buying Income (EBI) $56,839
Median Value, Owner-Occupied Housing Units $494,759
% Pop 25+ College Grad+ 32.8%
East
Bay
II
= area denotes audience coverage
SANFRANCISCOBAY AREA
MARKET AT A GLANCE Includes: Oakland Tribune, Alameda Times-Star, Fremont Argus, Daily Review, Tri-Valley Herald/San Joaquin Valley Herald
Bay Area News Group
Advertising media
TheAlameda
Buy
6
04.29.10
READERSHIP
88,700 Daily | 99,000 Sunday Source: 2009 R2 Scarborough Report
Tri-Valley Herald & San Joaquin Herald
The Tri-Valley Herald and the San Joaquin Herald extend your marketing reach into theseupscale enclaves to the north, where old California meets new money. High householdincomes, significant home ownership levels and dramatic population growth make this a smartaddition to any Bay Area media buy.
Source: 2009 Nielsen Claritas
2010
2009 Population 405,141
% Population Growth 2009 to 2014 13.4%
2009 Households 132,810
Owner Occupied Housing Units 94,392
Median Household Income $85,700
Median Household Effective Buying Income (EBI) $67,512
Median Value, Owner-Occupied Housing Units $475,136
% Pop 25+ College Grad+ 26.6%
Tri
-Valle
yH
era
ld&
San
Joaq
uin
Hera
ld
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
co
Vallejo
San Jose
anteo
Oakland
Fremont
Livermore
Tracy
101
680
5
5
0
880580
80
80
280
9284
SANFRANCISCOBAY AREA
&CENTRALVALLEY
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SAT SUNDAY
HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS AND GARDEN LOCAL & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $18 pci $17 pci $19 pci 20 times in 28 days*
36 weeks or B $250,000 $20 $19 $21 16 times in 28 days*
24 weeks orC $100,000 $22 $21 $23 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $24 $23 $25 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $25 $24 $27 4 times in 7 days* 10% off applicable rate
OPEN $26 $25 $28
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
7
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SUNDAY
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS LOCAL & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $26 pci $30 pci 20 times in 28 days*
36 weeks or B $250,000 $27 $32 16 times in 28 days*
24 weeks orC $100,000 $31 $36 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $33 $39 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $36 $42 4 times in 7 days* 10% off applicable rate
OPEN $39 $46
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
READERSHIP
143,400 Daily | 167,900 Sunday Source: 2009 R2 Scarborough Report
The Daily Review & The Argus
Linking Oakland and Silicon Valley (and connected to the Peninsula by the San Mateo Bridge),this is far more than a popular bedroom community for the bigger cities. Together the cities ofFremont (4th largest in the Bay Area), Hayward, Union City, Newark, San Leandro and CastroValley form a market with solid demographics as well as industry, destination shopping mallsand more. The Argus and The Daily Review are your most powerful media buys in this valuablemarket.
Source: 2009 Nielsen Claritas
2010
2009 Population 670,077
% Population Growth 2009 to 2014 2.3%
2009 Households 218,283
Owner Occupied Housing Units 135,059
Median Household Income $78,337
Median Household Effective Buying Income (EBI) $62,647
Median Value, Owner-Occupied Housing Units $500,018
% Pop 25+ College Grad+ 29.7%
The
Daily
Revie
w&
The
Arg
us
= area denotes audience coverage
SANFRANCISCOBAY AREA
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
SanMateo
Oakland
Fremont
PA
101
680
580
880
80
280
92
84
1
SANFRANCISCOBAY AREA
8
04.29.10
READERSHIP
125,800 Daily | 117,000 Sunday Source: 2009 R2 Scarborough Report
Source: 2009 Nielsen Claritas
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SAT SUNDAY
SPECIAL SECTIONSAND ALL ANNUAL FREQUENCY† ANNUAL CONTRACT
INVESTMENT LEVEL MAIN NEWS OTHER SECTIONS LOCAL & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $35 $31 $39 pci 20 times in 28 days*
36 weeks or B $250,000 $38 $34 $42 16 times in 28 days*
24 weeks orC $100,000 $43 $39 $48 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $48 $44 $53 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $52 $48 $58 4 times in 7 days* 10% off applicable rate
OPEN $55 $50 $61
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
2010
2009 Population 628,153
Percent Population Growth 2009 to 2014 2.9%
2009 Households 244,534
2009 Owner Occupied Housing Units 106,105
2009 Median Household Income $54,908
2009 Median Household Effective Buying Income (EBI) $45,082
2009 Median Value, Owner-Occupied Housing Units $508,309
Percent Pop 25+ College Grad+ 39.6%
Oakla
nd
Tri
bune
&A
lam
ed
aTim
es-
Sta
r
= area denotes audience coverage
SANFRANCISCOBAY AREA
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
anfael
Vallejo
SanMateo
Oakland
Fremont
FI
CN
101
680
580
880
80
80
92
84
SANFRANCISCOBAY AREA
Oakland & Alameda
Just across the Bay Bridge from San Francisco lies a culturally and economically vital marketthat includes the cities of Oakland and Berkeley (including the world-famous university). Witha tradition of quality journalism going back more than 130 years, the Oakland Tribune and theAlameda Times-Star continue to stand as the East Bay’s leading media.
9
04.29.10
READERSHIP
163,300 Daily | 173,500 Sunday Source: 2009 R2 Scarborough Report
Valley ComboThe Valley Combo spreads across three counties (Contra Costa, Alameda and San Joaquin)and encompasses the middle-size cities, affluent enclaves and emerging communities thatcontinue to grow between the East Bay’s larger population centers. The Tri-Valley Herald,San Joaquin Herald, Valley Times and San Ramon Valley Times make it possible to cover thissprawling market with a single, cost-effective buy.
Source: 2009 Nielsen Claritas
2010
2009 Population 587,381
% Population Growth 2009 to 2014 10.9%
2009 Households 199,285
Owner Occupied Housing Units 146,996
Median Household Income $94,327
Median Household Effective Buying Income (EBI) $73,584
Median Value, Owner-Occupied Housing Units $593,809
% Pop 25+ College Grad+ 34.2%
Valle
yC
om
bo
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
allejo
San Jose
Gilroy
Oakland
Fremont
Livermore
Concord
Tracy
101
101
880
880
280
9284
5
5
680
580
SANFRANCISCOBAY AREA
&CENTRALVALLEY
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SAT SUNDAY
HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS AND GARDEN LOCAL & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $28 pci $27 pci $30 pci 20 times in 28 days*
36 weeks or B $250,000 $30 $29 $32 16 times in 28 days*
24 weeks orC $100,000 $32 $31 $34 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $34 $33 $36 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $36 $35 $38 4 times in 7 days* 10% off applicable rate
OPEN $41 $39 $43
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch
Includes: Valley Times-Herald, San Ramon Valley Times, Tri-Valley Herald & San Joaquin Herald
10
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SUNDAY
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL ALL SECTIONS ALL SECTIONS & FLIGHTS ADVANTAGE
48 weeks orA $20,000 $20 pci $23 pci 20 times in 28 days*
36 weeks or B $15,000 $22 $24 16 times in 28 days*
24 weeks orC $10,000 $23 $25 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $5,000 $24 $27 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $2,000 $27 $30 4 times in 7 days* 10% off applicable rate
OPEN $47 $50
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
READERSHIP
77,600 Daily | 80,800 Sunday Source: 2009 R2 Scarborough Report
Marin
Just north of San Francisco lies Marin County, known – and sometimes caricatured – for mel-low lifestyles. Beautiful communities and open space make this the most upscale of SanFrancisco’s bedroom communities as well as an essential component of any Bay Area market-ing plan. The Marin Independent Journal serves this highly affluent region.
Source: 2009 Nielsen Claritas
2010
2009 Population 252,201
% Population Growth 2009 to 2014 2.6%
2009 Households 102,163
Owner Occupied Housing Units 64,682
Median Household Income $88,032
Median Household Effective Buying Income (EBI) $69,489
Median Value, Owner-Occupied Housing Units $797,937
% Pop 25+ College Grad+ 50.5%
Mari
n
= area denotes audience coverage
SANFRANCISCOBAY AREA
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
SanRafael
Vallejo
SanMateo
Oakland
AC
IF
IC
OC
EA
N
101
580
80
80
92
SANFRANCISCOBAY AREA
11
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SUNDAY
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS MAIN NEWS & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $18 pci $20 pci 20 times in 28 days*
36 weeks or B $250,000 $19 $21 16 times in 28 days*
24 weeks orC $100,000 $20 $22 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $21 $23 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $22 $24 4 times in 7 days* 10% off applicable rate
OPEN $23 $25
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
READERSHIP
35,400 Daily | 40,000 Sunday Source: 2009 R2 Scarborough Report
Vacaville
Once known mainly as a stopover between the Bay Area and Sacramento, Vacaville and itsneighbors (including Travis Air Force Base) have evolved into a valuable market. Over the pasttwo decades dramatic growth has been fueled by an influx of Bay Area families — and com-panies — seeking elbow room, and by an explosion of retail (including destination outletstores). The Reporter, Vacaville’s local newspaper since 1883, has grown with the communityand remains its primary media voice.
Source: 2009 Nielsen Claritas
2010
2009 Population 231,428
% Population Growth 2009 to 2014 5.5%
2009 Households 74,079
Owner Occupied Housing Units 48,521
Median Household Income $69,779
Median Household Effective Buying Income (EBI) $56,176
Median Value, Owner-Occupied Housing Units $349,911
% Pop 25+ College Grad+ 20.6%
Vacavill
e
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
SanRafael
Vallejo
Oakland
EA
N
Livermore
101
580
880
80
80
92
680
580
SANFRANCISCOBAY AREA
12
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SUNDAY
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS MAIN NEWS & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $16 pci $18 pci 20 times in 28 days*
36 weeks or B $250,000 $17 $19 16 times in 28 days*
24 weeks orC $100,000 $18 $20 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $19 $21 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $20 $22 4 times in 7 days* 10% off applicable rate
OPEN $21 $23
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
READERSHIP
36,500 Daily | 44,900 Sunday Source: 2009 R2 Scarborough Report
Vallejo
While many Bay Area communities have their roots in agriculture, the Vallejo/Benicia area’s his-tory centers on Mare Island Naval Shipyard and maritime pursuits. Today the emphasis is ontravel by land: Several regional highways converge here, making this the Bay Area’s gatewayto the rest of the state — and an increasingly popular residential and industrial location in itsown right. The Times-Herald serves this unique and growing segment of the Bay Area.
Source: 2009 Nielsen Claritas
2010
2009 Population 166,420
% Population Growth 2009 to 2014 4.2%
2009 Households 57,003
Owner Occupied Housing Units 37,986
Median Household Income $65,560
Median Household Effective Buying Income (EBI) $52,818
Median Value, Owner-Occupied Housing Units $345,106
% Pop 25+ College Grad+ 23.7%
Valle
jo
= area denotes audience coverage
SANFRANCISCOBAY AREA
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
SanRafael
Vallejo
Oakland
101
580
80
80
680
SANFRANCISCOBAY AREA
13
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SUNDAY
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS MAIN NEWS & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $8 pci $10 pci 20 times in 28 days*
36 weeks or B $250,000 $9 $11 16 times in 28 days*
24 weeks orC $100,000 $10 $12 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $11 $13 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $12 $14 4 times in 7 days* 10% off applicable rate
OPEN $13 $15
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
READERSHIP
50,700 Daily | 59,200 Sunday NAA 2007 reader per copy estimates
Santa Cruz
A favorite getaway for tourists and locals alike for well over a century, the city by the sea is alsohome to University of California at Santa Cruz, upscale enclaves by the sea and among the red-woods, bustling retail centers, vibrant culture and much more. One unifying factor in this high-ly diverse market is the Santa Cruz Sentinel, the popular hometown daily.
Source: 2009 Nielsen Claritas
2010
2009 Population 184,264
% Population Growth 2009 to 2014 55.0%
2009 Households 72,843
Owner Occupied Housing Units 44,412
Median Household Income $71,954
Median Household Effective Buying Income (EBI) $58,032
Median Value, Owner-Occupied Housing Units $672,692
% Pop 25+ College Grad+ 40.9%
Santa
Cru
z
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
nRafael
San Jose
SanMateo
Oakland
Fremont
PA
CI
FI
CO
CE
AN
Livermore
101
580
880
80
280
9284
1
680
580
SANFRANCISCOBAY AREA
14
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY WEEKEND
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL ALL SECTIONS ALL SECTIONS & FLIGHTS ADVANTAGE
48 weeks orA $20,000 $8 pci $11 pci 20 times in 28 days*
36 weeks or B $15,000 $10 $13 16 times in 28 days*
24 weeks orC $10,000 $11 $15 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $5,000 $13 $18 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $2,000 $15 $20 4 times in 7 days* 10% off applicable rate
OPEN $20 $25
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
READERSHIP
61,100 Daily | 53,300 Sunday Source: 2009 R2 Scarborough Report
San Mateo County Times
The San Mateo County Times covers a lot of Peninsula real estate, reaching from Daly City inthe North to Woodside in the South, with the waters of the Pacific Ocean to the East and West.It’s a diverse market that encompasses everything from small seaside communities to enclavesof mansions and global businesses. And it’s a vital one for giving you complete coverage ofthe Peninsula.
Source: 2009 Nielsen Claritas
2010
2009 Population 721,029
% Population Growth 2009 to 2014 2.5%
2009 Households 254,630
Owner Occupied Housing Units 156,206
Median Household Income $86,266
Median Household Effective Buying Income (EBI) $67,983
Median Value, Owner-Occupied Housing Units $724,905
% Pop 25+ College Grad+ 38.4%
San
Mate
oC
ounty
Tim
es
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
SanRafael
Vallejo
San Jose
SanMateo
Oakland
Fremont
PA
CI
FI
CO
CE
AN
Livermore
101
101
580
880
80
280
9284
1
680
580
SANFRANCISCOBAY AREA
15
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY WEEKEND
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL ALL SECTIONS ALL SECTIONS & FLIGHTS ADVANTAGE
48 weeks orA $20,000 $8 pci $11 pci 20 times in 28 days*
36 weeks or B $15,000 $10 $13 16 times in 28 days*
24 weeks orC $10,000 $11 $15 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $5,000 $13 $18 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $2,000 $15 $20 4 times in 7 days* 10% off applicable rate
OPEN $20 $25
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
READERSHIP
67,600 DailySource: 2009 R2 Current Scarborough Report
Daily News
The northern part of Santa Clara County is where you find the brains of Silicon Valley: thehomes of the top high tech companies and the people who run them. The Daily News is thecommunity paper that reaches valuable offices and households in several of the Bay Area’swealthiest communities.
Source: 2009 Nielsen Claritas
2010
2009 Population 396,562
% Population Growth 2009 to 2014 2.7%
2009 Households 147,312
Owner Occupied Housing Units 84,692
Median Household Income $93,839
Median Household Effective Buying Income (EBI) $73,269
Median Value, Owner-Occupied Housing Units $961,241
% Pop 25+ College Grad+ 53.7%
Daily
New
s
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
San Jose
SanMateo
PaloAlto
Oakland
Fremont
PA
CI
FI
CO
CE
AN Livermore
101
580
880
80
280
92
84
1
680
580
SANFRANCISCOBAY AREA
16
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SUNDAY
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS LOCAL & FLIGHTS ADVANTAGE
48 weeks orA $20,000 $15 pci $17 pci 20 times in 28 days*
36 weeks or B $15,000 18 20 16 times in 28 days*
24 weeks orC $10,000 20 23 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $5,000 23 27 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $2,000 26 30 4 times in 7 days* 10% off applicable rate
OPEN 32 36
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
READERSHIP
116,800 Daily | 53,300 Sunday°
Source: 2009 R2 Scarborough Report°Daily News does not distribute on Sundays, denotes SMCT only
The Daily News & San Mateo County Times
This rich and expansive market reaches from the southern border of San Francisco all the wayto Loma Mar, encompassing the overflow growth from San Francisco as well as the northwestcorner of Santa Clara County – the “brains” of Silicon Valley. It’s home to affluent suburbs andtech companies as well as old-money enclaves and small towns. Together, the San MateoCounty Times and the Palo Alto Daily News cover this market with their popular blend of localnews and features.
Source: 2009 Nielsen Claritas
2010
2009 Population 907,830
% Population Growth 2009 to 2014 2.6%
2009 Households 330,145
Owner Occupied Housing Units 197,349
Median Household Income $88,577
Median Household Effective Buying Income (EBI) $69,593
Median Value, Owner-Occupied Housing Units $775,428
% Pop 25+ College Grad+ 44.4%
The
Daily
New
s&
San
Mate
oC
ounty
Tim
es
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
SanRafael
San Jose
SanMateo
Oakland
Fremont
PA
CI
FI
CO
CE
AN Livermore
101
1
580
880
80
280
92
84
1
680
580
SANFRANCISCOBAY AREA
17
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES 1 ZONE 2 ZONES°
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL LOCAL LOCAL & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $28 pci $25 pci 20 times in 28 days*
36 weeks or B $250,000 $32 $28 16 times in 28 days*
24 weeks orC $100,000 $37 $32 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $45 $39 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $49 $41 4 times in 7 days* 10% off applicable rate
OPEN $54 $45
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch • Rate is pci per zone°Second zone can be West Valley or Valley; see those rate sheets for coverage maps
READERSHIP
107,100 Daily | 107,800 Sunday Source: 2009 R2 Scarborough Report
Mercury News Peninsula Zone
The PENINSULA zone extends all the way to the seashore, but most of the power is concen-trated around the Northwest corner of Santa Clara County and neighboring communities. Hereyou find Palo Alto, Los Altos, Mountain View, Atherton and Menlo Park, the Bay Area’s bench-marks for affluence, education and culture as well as Stanford University and major technolo-gy companies. Upscale shopping is found at Stanford Shopping Center, downtown Palo Altoand Hillsdale Mall.
Source: 2009 Nielsen Claritas
2010
2009 Population 652,372
% Population Growth 2009 to 2014 2.8%
2009 Households 247,743
Owner Occupied Housing Units 145,580
Median Household Income $93,375
Median Household Effective Buying Income (EBI) $72,945
Median Value, Owner-Occupied Housing Units $898,452
% Pop 25+ College Grad+ 50.6%
Merc
ury
New
sP
enin
sula
Zo
ne
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
SanRafael
Vallejo
San Jose
SanMateo
Oakland
Fremont
PA
CI
FI
CO
CE
AN
Livermore
101
101
580
880
80
280
9284
1
680
580
SANFRANCISCOBAY AREA
18
This buy includes the San Mateo County Times, an edition of the Mercury News.
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES 1 ZONE 2 ZONES°
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL LOCAL LOCAL & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $28 pci $25 pci 20 times in 28 days*
36 weeks or B $250,000 $32 $28 16 times in 28 days*
24 weeks orC $100,000 $37 $32 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $45 $39 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $49 $41 4 times in 7 days* 10% off applicable rate
OPEN $54 $45
†Minimum 4” ad size for annual frequency agreements*For this flight • pci = per column inch • Rate is pci per zone
°Second zone can be Peninsula or Valley; see those rate sheets for coverage maps
READERSHIP
100,700 Daily | 107,300 Sunday Source: 2009 R2 Scarborough Report
Mercury News West Valley Zone
The WEST VALLEY zone is bordered by Peninsula communities on the West and by greater SanJose on the East. The area’s affluence is reflected not only in the wealth and education of itsresidents, but by the major companies based here: Apple, Yahoo!, Advanced Micro Devicesand others, many founded by Silicon Valley pioneers. Shopping venues range from major mallsand shopping centers to quaint, upscale downtowns.
Source: 2009 Nielsen Claritas
2010
2009 Population 310,668
% Population Growth 2009 to 2014 3.2%
2009 Households 117,202
Owner Occupied Housing Units 69,050
Median Household Income $102,933
Median Household Effective Buying Income (EBI) $79,477
Median Value, Owner-Occupied Housing Units $848,988
% Pop 25+ College Grad+ 56.9%
Merc
ury
New
sW
est
Valle
yZ
one
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
San Jose
Fremont
101
880
280
92
84SAN
FRANCISCOBAY AREA
19
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES 1 ZONE 2 ZONES°
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL LOCAL LOCAL & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $28 pci $25 pci 20 times in 28 days*
36 weeks or B $250,000 $32 $28 16 times in 28 days*
24 weeks orC $100,000 $37 $32 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $45 $39 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $49 $41 4 times in 7 days* 10% off applicable rate
OPEN $54 $45
†Minimum 4” ad size for annual frequency agreements*For this flight • pci = per column inch • Rate is pci per zone
°Second zone can be Peninsula or West Valley; see those rate sheets for coverage maps
READERSHIP
455,000 Daily | 495,800 Sunday Source: 2009 R2 Scarborough Report
Mercury News Valley Zone
The VALLEY zone encompasses both the urban heart of Santa Clara County and the increas-ingly important South County, where residential and business development are gradually trans-forming traditional agricultural communities. In addition to a diverse and sophisticated popu-lation you’ll find Cisco Systems, eBay, Intel, Adobe and other Fortune 500 companies.Shopping ranges from the upscale Santana Row in Santa Clara to the destination PremiumOutlets in Gilroy. The VALLEY zone is also distributed in markets not covered by the otherMercury News zones, reaching from Richmond in the North to Castroville in the South.
Source: 2009 Nielsen Claritas
2010
2009 Population 1,303,061
% Population Growth 2009 to 2014 5.7%
2009 Households 404,853
Owner Occupied Housing Units 245,522
Median Household Income $83,270
Median Household Effective Buying Income (EBI) $65,970
Median Value, Owner-Occupied Housing Units $595,967
% Pop 25+ College Grad+ 31.2%
Merc
ury
New
sV
alle
yZ
one
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
SanRafael
San Jose
Gilroy
Santa Cruz
SanMateo
Oakland
Fremont
PA
CI
FI
CO
CE
AN
Livermore
Tracy
101
101
580
880
880
80
280
9284
1
1
152
680
580
SANFRANCISCOBAY AREA
20
04.29.10
READERSHIP
71,900 Daily | 68,000 Sunday Source: 2009 R2 Scarborough Report
Source: 2009 Nielsen Claritas
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SAT SUNDAY
HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS & GARDEN MAIN & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $19 $18 $20 pci 20 times in 28 days*
36 weeks or B $250,000 $20 $19 $21 16 times in 28 days*
24 weeks orC $100,000 $22 $21 $23 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $24 $23 $25 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $25 $24 $26 4 times in 7 days* 10% off applicable rate
OPEN $26 $25 $27
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
2010
2009 Population 309,409
% Population Growth 2009 to 2014 12.4%
2009 Households 98,186
Owner Occupied Housing Units 71,663
Median Household Income $73,481
Median Household Effective Buying Income (EBI) $59,097
Median Value, Owner-Occupied Housing Units $391,748
% Pop 25+ College Grad+ 17.3%
East
Co
unty
Tim
es
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
Vallejo
Oakland
Concord
80
680
580
SANFRANCISCOBAY AREA
Contra Costa East County
The Eastern side of Contra Costa County registered explosive population growth in the dot-com years and kept on growing at a slower pace (if 26.7% can ever be called slow) from 2000through 2008. Naturally these new residents generated a retail boom, topping $1.7 billion in2004. This dynamic market got its own edition of the Contra Costa Times in 2005: The EastCounty Times, which already reaches nearly one in three adults every day.
21
04.29.10
READERSHIP
255,600 Daily | 213,700 Sunday Source: 2009 R2 Scarborough Report
Source: 2009 Nielsen Claritas
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SAT SUNDAY
HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS AND GARDEN MAIN & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $42 $40 $47 pci 20 times in 28 days*
36 weeks or B $250,000 $44 $42 $49 16 times in 28 days*
24 weeks orC $100,000 $48 $46 $54 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $52 $49 $58 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $55 $52 $61 4 times in 7 days* 10% off applicable rate
OPEN $57 $54 $63
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch
2010
2009 Population 664,581
% Population Growth 2009 to 2014 3.3%
2009 Households 252,336
Owner Occupied Housing Units 165,675
Median Household Income $73,319
Median Household Effective Buying Income (EBI) $59,171
Median Value, Owner-Occupied Housing Units $489,713
% Pop 25+ College Grad+ 37.9%
Centr
alZ
one
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
Sanrancisco
Vallejo
Oakland
Livermore
01
580
880
80
80
92
680
580
SANFRANCISCOBAY AREA
Central Zone
The Contra Costa Times focuses on central Contra Costa County, which encompasses WalnutCreek, Concord, Martinez and other thriving East Bay cities. The West County Times covers theregion along San Pablo Bay, where communities such as Hercules have been registering sig-nificant residential and retail growth. Together the two papers offer outstanding reach in thiskey East Bay region.
22
This buy includes Contra Costa Times and West County Times.
04.29.10
READERSHIP
327,500 Daily | 281,700 Sunday Source: 2009 R2 Scarborough Report
Source: 2009 Nielsen Claritas
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SAT SUNDAY
HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS AND GARDEN MAIN & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $49 $47 $54 pci 20 times in 28 days*
36 weeks or B $250,000 $53 $51 $58 16 times in 28 days*
24 weeks orC $100,000 $58 $55 $63 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $63 $60 $68 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $67 $63 $72 4 times in 7 days* 10% off applicable rate
OPEN $69 $65 $74
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch
2010
2009 Population 973,990
% Population Growth 2009 to 2014 6.2%
2009 Households 350,522
Owner Occupied Housing Units 237,338
Median Household Income $73,366
Median Household Effective Buying Income (EBI) $59,148
Median Value, Owner-Occupied Housing Units $451,958
% Pop 25+ College Grad+ 31.9%
Co
ntr
aC
ost
aZ
one
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
el
Vallejo
Oakland
Fremont
Livermore
Concord
01
580
880
80
80
92
680
580
SANFRANCISCOBAY AREA
Contra Costa Zones
This market, centering on Contra Costa County, extends from San Pablo Bay in the west toBrentwood and beyond in the east. This large and thriving territory encompasses Richmond,Lafayette, Walnut Creek, Concord, Martinez and other key East Bay communities. The threenewspapers covering this zone deliver an outstanding readership: The West County Timesreaches one out of every four adults in its circulation area; the East County Times reaches near-ly one in three; and the Contra Costa Times boasts the highest Daily & Sunday circulationamong the Bay Area News Group’s East Bay newspapers.
23
This buy includes Contra Costa Times, West County Times and East County Times.
04.29.10
READERSHIP
90,800 Daily | 89,700 Sunday Source: 2009 R2 Scarborough Report
Source: 2009 Nielsen Claritas
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SAT SUNDAY
HOME ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL MAIN NEWS AND GARDEN MAIN & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $18 $17 $19 pci 20 times in 28 days*
36 weeks or B $250,000 $20 $19 $21 16 times in 28 days*
24 weeks orC $100,000 $22 $21 $23 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $24 $23 $25 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $25 $24 $27 4 times in 7 days* 10% off applicable rate
OPEN $26 $25 $27
†Minimum 4” ad size for annual frequency agreements
*For this flight • pci = per column inch
2010
2009 Population 388,065
% Population Growth 2009 to 2014 7.6%
2009 Households 138,694
Owner Occupied Housing Units 103,747
Median Household Income $108,845
Median Household Effective Buying Income (EBI) $82,745
Median Value, Owner-Occupied Housing Units $730,624
% Pop 25+ College Grad+ 43.4%
Valle
y&
San
Ram
on
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
Vallejo
San Jose
SanMateo
Oakland
Fremont
Livermore
Concord
101
580
880
80
280
9284
1
680
580
SANFRANCISCOBAY AREA
Valley & San Ramon
Long a major corridor for East Bay commuters and transportation, this market has become athriving region in its own right. Communities have sprouted around the Dublin/Pleasanton andWest Dublin BART stations, new schools and retail locations pop up each year, and theHacienda and Bishop Ranch business parks provide offices for many of the biggest employersand companies in the region and nation.
24
04.29.10
RATES SVCN
1 2 3 4-5 6-8 9-12 ANNUAL FREQUENCY†INVESTMENT LEVEL PAPER PAPERS PAPERS PAPERS PAPERS PAPERS & FLIGHTS
A $20,000 $11 pci $9 pci $8 pci $7 pci $6 pci $5 pci 48 weeks
B $15,000 $13 $10 $9 $8 $7 $6 36 weeks
C $10,000 $16 $13 $11 $10 $9 $8 24 weeks
D $5,000 $21 $17 $15 $13 $12 $11 16 weeks
E $2,000 $24 $20 $17 $14 $13 $12 8 weeks
OPEN $28 $22 $20 $17 $16 $14
†Minimum 4” ad size for annual frequency agreements • pci = per column inch
READERSHIP
300,800 WeeklySource: 2009 R2 Scarborough Report, Current Release
Silicon Valley Community Newspapers
The Silicon Valley Community Newspapers is a family of free weekly papers, offering intense-ly local coverage for several of Santa Clara County’s most affluent neighborhoods. Hand-deliv-ered to homes and businesses, the SVCN publications enjoy a combined weekly circulation ofover 126,000 copies per week.
Source: 2009 Nielsen Claritas projections
Bay Area News Group
Advertising media
2010
2009 Population 465,977
% Population Growth 2009 to 2014 3.4%
Households 176,778
Owner Occupied Housing Units 105,030
Median Household Income $94,826
Median Household Effective Buying Income (EBI) $73,979
Median Value, Owner-Occupied Housing Units $797,266
% Pop 25+ College Grad+ 50.2%
Sili
con
Valle
yC
om
munit
yN
ew
spap
ers
= area denotes audience coverage
MARKET AT A GLANCE This buy includes Almaden Resident, Campbell Reporter, Cupertino Courier, Los Gatos Weekly Times, Rose Garden Resident, Saratoga News, Sunnyvale Sun, Willow Glen Resident and the Cambrian Resident
San Jose
Fremont
101
880
280
92
84
SANFRANCISCOBAY AREA
25
04.29.10
Source: 2009 Nielsen Claritas
12 or moreads w/in 28 days: 35% off applicable rate
2010
2009 Population 373,019
% Population Growth 2009 to 2014 3.7%
2009 Households 113,893
Owner Occupied Housing Units 74,989
Median Household Income $96,793
Median Household Effective Buying Income (EBI) $75,367
Median Value, Owner-Occupied Housing Units $602,572
% Pop 25+ College Grad+ 39.8%
Milp
itas
Po
st,F
rem
ont
Bulle
tin
and
Berr
yess
aS
un
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
San Jose
Oakland
Fremont
Livermore
101
880
280
92
84
680
580
SANFRANCISCOBAY AREA
Milpitas Post, Fremont Bulletin and Berryessa Sun
The Milpitas Post and the Fremont Bulletin are free weeklies covering their namesake cities;just to the south the The Berryessa Sun is a free monthly publication serving Northern SanJose. Their combined circulation of 32,200 copies includes extensive distribution to homes,businesses and institutions. While all three publications are widely available through streetracks, the Milpitas Post is also delivered to nearly every household in the city.
CIRCULATIONMilpitas Post 20,200 WeeklyFremont Bulletin 7,000 WeeklyBerryessa Sun 5,000 Monthly
RATES MILPITAS/FREMONT/BERRYESSA
MILPITAS FREMONT BERRYESSA ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL POST BULLETIN SUN & FLIGHTS ADVANTAGE
A $20,000 $7 pci $4 pci $3 pci 48 weeks
B $15,000 $11 $5 $4 36 weeks
C $10,000 $13 $6 $5 24 weeks
8 ads within 14 days:D $5,000 $15 $7 $6 16 weeks 20% off applicable rate
4 ads within 7 days: E $2,000 $17 $8 $7 8 weeks 10% off applicable rate
OPEN $22 $9 $8
†Minimum 4” ad size for annual frequency agreements • pci = per column inch
12 or moreads w/in 28 days: 35% off applicable rate
26
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES PACIFICA TRIBUNE
ANNUAL FREQUENCY† ANNUAL CONTRACTINVESTMENT LEVEL WEEKLY & FLIGHTS ADVANTAGE
A $20,000 $8 pci 48 weeks
B $15,000 $9 36 weeks
C $10,000 $10 24 weeks
8 ads within 14 days:D $5,000 $11 16 weeks 20% off applicable rate
4 ads within 7 days: E $2,000 $12 8 weeks 10% off applicable rate
OPEN $13
†Minimum 4” ad size for annual frequency agreements • pci = per column inch
CIRCULATION
5,838 WeeklySource: ABC Audit 3/08
Pacifica Tribune
South of the big city and north of Silicon Valley is Pacifica. This beautiful city stretching alongscenic Highway 1 on the coast has a lot to offer tourists and residents . . . and advertisers. Itssmall size is countered by an affluent community rich in recreational, cultural and culinaryattractions. The Pacifica Tribune is the city’s popular newspaper, with a paid subscriber basedelivered weekly to households each Wednesday.
Source: 2009 Nielsen Claritas projections
Bay Area News Group
Advertising media
2010
2009 Population 36,775
2009 Households 13,451
Owner Occupied Housing Units 9,121
Median Household Income $87,638
Median Household Effective Buying Income (EBI) $68,783
Median Value, Owner-Occupied Housing Units $618,852
% Pop 25+ College Grad+ 34.0%
Pacific
aTri
bune
= area denotes audience coverage
MARKET AT A GLANCE
12 or moreads w/in 28 days: 35% off applicable rate
SanFrancisco
Rafael
SanMateo
Oakland
CI
FI
CO
CE
AN
580
880
80
280
92
84
1
SANFRANCISCOBAY AREA
27
04.29.10
RATES HILLS NEWSPAPERS
INVESTMENT LEVEL 1 PAPER 2-3 PAPERS ANNUAL FREQUENCY† & FLIGHTS
A $500,000 $9 pci $5 pci 48 weeks or 20 times in 28 days*
B $250,000 $11 $6 36 weeks or 16 times in 28 days*
C $100,000 $12 $7 24 weeks or 12 times in 28 days*
D $50,000 $14 $8 16 weeks or 8 times in 14 days*
E $5,000 $16 $9 8 weeks or 4 times in 7 days*
OPEN $18 $11
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch
READERSHIP
132,700 WeeklySource: 2009 R2 Scarborough Report, Current Release
Hills: Alameda/Berkeley/El Cerrito/Montclarion/Piedmonter
The weekly Hills newspapers offer neighborhood news & features to the suburbs and smallercities surrounding the city of Oakland, including Berkeley, Alameda and El Cerrito. With target-ed delivery to households with an income of $70,000, they’re a vital part of any marketing strat-egy targeting affluent households in these areas.
Source: 2009 Nielsen Claritas
2010
2009 Population 378,406
% Population Growth 2009 to 2014 1.8%
2009 Households 159,736
Owner Occupied Housing Units 82,595
Median Household Income $68,007
Median Household Effective Buying Income (EBI) $54,946
Median Value, Owner-Occupied Housing Units $611,813
% Pop 25+ College Grad+ 52.5%
Hill
s:A
lam
ed
a/B
erk
ele
y/E
lCerr
ito
/Mo
ntc
lario
n/P
ied
mo
nte
r
= area denotes audience coverage
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
el
Vallejo
San
Oakland
Fremont
AN
101
580
880
80
92
84
680
SANFRANCISCOBAY AREA
Market Buys Available [ each Market buy = 1 paper ]: The Alameda Journal = 1; Berkeley Voice/El Cerrito Journal = 1 Montclarion/Piedmonter = 1
28
04.29.10
Vallejo
Oakland
ConcordBrentwood
Fremont
Livermore
88092
84
680
580
RATES BRENTWOOD/ANTIOCH/OAKLEY
INVESTMENT LEVEL 1 PAPER 2+ PAPERS ANNUAL FREQUENCY† & FLIGHTS
A $500,000 $9 pci $5 pci 48 weeks or 20 times in 28 days*
B $250,000 $11 $6 36 weeks or 16 times in 28 days*
C $100,000 $12 $7 24 weeks or 12 times in 28 days*
D $50,000 $14 $8 16 weeks or 8 times in 14 days*
E $5,000 $16 $9 8 weeks or 4 times in 7 days*
OPEN $18 $11
†Minimum 4” ad size for annual frequency agreements*For this flight • pci = per column inch
CIRCULATION
40,273° WeeklySource: ABC Audit 9/08°20,273 paid, 20,000 to non-subscribers
Brentwood, Antioch & Oakley
In the past decade Eastern Contra Costa County has been transformed by tremendous busi-ness and population growth. The Antioch/Brentwood/Oakley News delivers your message atthe neighborhood level throughout this burgeoning market. For total market coverage, theNews is delivered to subscribers of the East County Times on Friday and is adult carrier deliv-ered to non-subscribers in Brentwood, Byron/Discovery Bay, Oakley and Antioch on Saturday.
Source: 2009 Nielsen Claritas projections
Bay Area News Group
Advertising media
2010
2009 Population 211,893
% Population Growth 2009 to 2014 14.1%
2009 Households 67,494
Owner Occupied Housing Units 52,329
Median Household Income $80,881
Median Household Effective Buying Income (EBI) $64,193
Median Value, Owner-Occupied Housing Units $426,912
% Pop 25+ College Grad+ 18.7%
Bre
ntw
oo
d/A
nti
och/O
akle
y
= area denotes audience coverage
SANFRANCISCOBAY AREA
MARKET AT A GLANCE
29
04.29.10
12 or moreads w/in 28 days: 35% off applicable rate
RATES DAILY SUNDAY
SPECIAL SECTIONS SPECIAL SECTIONSMAIN AND ALL MAIN AND ALL ANNUAL FREQUENCY† ANNUAL CONTRACT
INVESTMENT LEVEL NEWS OTHER SECTIONS NEWS OTHER SECTIONS & FLIGHTS ADVANTAGE
48 weeks orA $500,000 $94 pci $79 pci $98 pci $85 pci 20 times in 28 days*
36 weeks or B $250,000 $98 $84 $108 $89 16 times in 28 days*
24 weeks orC $100,000 $108 $92 $118 $97 12 times in 28 days*
16 weeks or 8 ads within 14 days:D $50,000 $120 $102 $132 $108 8 times in 14 days* 20% off applicable rate
8 weeks or 4 ads within 7 days: E $5,000 $134 $114 $146 $120 4 times in 7 days* 10% off applicable rate
OPEN $142 $121 $155 $128
†Minimum 4” ad size for annual frequency agreements • *For this flight • pci = per column inch
READERSHIP
XXXXXX Daily | XXXXXX Sunday Source: 2009 R2 Scarborough Report
Santa Clara & San Mateo Co The Silicon Valley Buy
In population and spending power, Santa Clara County is the heart of Silicon Valley. And theSan Jose Mercury News is your most powerful advertising medium in this valuable market. Noother medium, print, online or broadcast, delivers your ad to more adult readers. And no othermedium matches our impact or cost-effectiveness. Whether you’re running a neighborhoodbusiness or a national chain, the Mercury News is the keystone of your marketing strategy.
Source: 2009 Nielsen Claritas projections
Bay Area News Group
Advertising media
2010
2009 Population 2,516,864
% Population Growth 2000 to 2009 5.3%
% Population Growth 2009 to 2014 4.3%
2009 Households 850,276
Owner Occupied Housing Units 510,300
Median Household Income $87,621
Median Household Effective Buying Income (EBI) $68,956
Median Value, Owner-Occupied Housing Units $677,376
Avg Commute time in Minutes 29
% Pop 25+ College Grad+ 39.4%
Xxxxxxxxxxxx
= area denotes audience coverage
SANFRANCISCOBAY AREA
Xxxxxxxxxxx MARKET AT A GLANCE This buy includes the San Mateo County Times, an edition of the Mercury News.
RATES WEEKLY
1 2 3 4 ANNUAL FREQUENCY† INVESTMENT LEVEL PAPER PAPERS PAPERS PAPERS & FLIGHTS
48 weeks orA $500,000 $17 pci $15 pci $14 pci $13 pci 12 consecutive weeks
36 weeks or B $250,000 $18 $17 $15 $14 10 consecutive weeks
24 weeks orC $100,000 $21 $18 $17 $15 8 consecutive weeks
16 weeks orD $50,000 $23 $21 $18 $17 6 consecutive weeks
8 weeks orE $5,000 $25 $23 $21 $18 4 consecutive weeks
OPEN $28 $25 $23 $21
†Minimum 4” ad size for annual frequency agreementspci = per column inch • All prices are per column inch, per paper
Sanncisco
Vallejo
Oakland
Concord
Fremont
Livermore
580
880
80
80
92
680
580
CIRCULATIONConcord Transcript 17,970 WeeklyLamorinda Sun 9,440 WeeklyPleasant Hill-Martinez Record 13,126 WeeklyWalnut Creek Journal 17,027 WeeklySource: ABC Audit 9/08
East Bay Community Newspapers
The East Bay Community Weeklies deliver your message at the neighborhood level through-out Central Contra Costa County. This family of newspapers includes the Pleasant Hill-MartinezRecord, the Lamorinda Sun, the Concord Transcript, and the Walnut Creek Journal. All aredelivered to neighborhood Contra Costa Times subscribers with their Thursday newspaper(except for the Sun, which is delivered on Friday).
Source: 2009 Nielsen Claritas projections
Bay Area News Group
Advertising media
2010
2009 Population 361,837
% Population Growth 2009 to 2014 2.7%
2009 Households 143,933
Owner Occupied Housing Units 98,459
Median Household Income $80,297
Median Household Effective Buying Income (EBI) $64,138
Median Value, Owner-Occupied Housing Units $583,447
% Pop 25+ College Grad+ 42.9%
East
Bay
Co
mm
unit
yN
ew
spap
ers
SANFRANCISCOBAY AREA
MARKET AT A GLANCE
= Walnut Creek Journal market = Concord
Transcript market
= LaMorinda Sun market = Pleasant Hill-Martinez
Record market
30
04.29.10
CIRCULATION
75,000 Weekly Source: CAC Audit 3/08
Source: 2009 Nielsen Claritas
2010
2009 Population 6,576,936
% Population Growth 2009 to 2014 4.1%
2009 Households 2,320,780
Owner Occupied Housing Units 1,309,814
Median Household Income $76,800
Median Household Effective Buying Income (EBI) $61,741
Median Value,
Owner-Occupied Housing Units $607,786
% Pop 25+ College Grad+ 36.9%
Fro
nte
ras
&La
Gang
a
= area denotes Fronteras north zone
= area denotes Fronteras south zone
= area denotes La Ganga zone
MARKET AT A GLANCE
Bay Area News Group
Advertising media
SanFrancisco
SanRafael
Vallejo
San Jose
Gilroy
Salinas
SanMateo
Oakland
Fremont
PA
CI
FI
CO
CE
AN
Livermore
Concord
Tracy
101
101
101
101
580
880
880
80
280
9284
1
1
152
5
5
680
580
Fronteras & La Ganga
These free weeklies offer news, features and entertainment for the Bay Area’s large Spanish-speaking population. With a combined circulation of 75,000 copies, distribution reaches fromContra Costa County in the north to Monterey County in the south.
RATES FRONTERAS PER ZONE* / LA GANGA PER ZONE*
FULL PAGE 1/2 PAGE 1/4 PAGE 1/8 PAGE 1/12 PAGEPLACEMENT 6 x 10.75 6 x 5.25 3 x 5.25 3 x 2.5 2 x 2.25
$500,000+A or 48 weeks $403 $197 $98 $49 $34
$250,000+B or 36 weeks 484 236 117 59 41
$100,000+C or 24 weeks 605 295 146 73 51
$50,000+D or 16 weeks 685 335 166 83 57
$5,000+E or 8 weeks 806 394 195 98 68
OPEN 806 394 195 98 68
*All rates include color and represent one zonePick-up rates are set at 25% per each additional zone
31
04.29.10
RATES EYE THURSDAY / PREVIEW FRIDAY
FULL PAGE 2/3 PAGE 2/3 PAGE 1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE 1/4 PAGE 1/8 PAGE 1/8 PAGE PLACEMENT 6 x 10.75 4 x 10.75 6 x 7 3 x 10.75 6 x 5.25 2 x 10.75 3 x 7 3 x 5.25 2 x 4 1 x 8
$500,000+A or 48 weeks 1375.00 1020.00 1020.00 740.00 740.00 470.00 470.00 370.00 200.00 200.00
$250,000+B or 36 weeks 1400.00 1035.00 1035.00 750.00 750.00 480.00 480.00 380.00 210.00 210.00
$100,000+C or 24 weeks 1425.00 1055.00 1055.00 760.00 760.00 490.00 490.00 390.00 220.00 220.00
$50,000+D or 16 weeks 1460.00 1075.00 1075.00 770.00 770.00 500.00 500.00 400.00 230.00 230.00
$5,000+E or 8 weeks 1500.00 1100.00 1100.00 780.00 780.00 510.00 510.00 410.00 240.00 240.00
OPEN 121 pci 121 pci 121 pci 121 pci 121 pci 121 pci 121 pci 121 pci 121 pci 121 pci
Fractional page rates are to be used for local Restaurants, Local Nightclubs, Local theatre and local events only.These rates are exclusive of San Francisco venues. Events that will be held in our
DMA but billed outside of our DMA do not qualify for these rates.
READERSHIP
1,365,300 DailySource: 2009 R2 Scarborough Report
Eye & Preview
Eye and Preview are weekend entertainment guides, both in tabloid format with generouscolor and a wealth of content about movies, music and the lively arts. Each Thursday Eyeappears in the Mercury News, while Preview runs Friday in all our East Bay dailies. Individuallyor together, they’re ideal vehicles not only for entertainment and dining, but for recreation,lifestyle and other categories.
Source: 2009 Nielsen Claritas projections
Bay Area News Group
Advertising media
2010
2009 Population 5,259,603
% Population Growth 2009 to 2014 4.9%
2009 Households 1,817,818
Owner Occupied Housing Units 1,104,124
Median Household Income $79,837
Median Household Effective Buying Income (EBI) $63,684
Median Value, Owner-Occupied Housing Units $589,909
% Pop 25+ College Grad+ 36.2%
Eye
&P
revie
w
MARKET AT A GLANCE
= area denotes Preview audience coverage
= area denotes Eye audience coverage
SanFrancisco
SanRafael
Vallejo
San Jose
Gilroy
SanMateo
Oakland
Fremont
PA
CI
FI
CO
CE
AN
Livermore
Concord
Tracy
101
101
101
580
880
880
80
80
280
9284
1
152
5
5
680
580
SANFRANCISCOBAY AREA
32
04.29.10
Bay Area News Group
Advertising media
2010
Fro
nt
Pag
eA
dvert
isin
g
RATES FRONT PAGE ADVERTISING
FRONT PAGE SECTION FRONT FRONT PAGE SECTION FRONT SECTION FRONT6x1 6x1 6x2 6x2 6x3
Bay Area News GroupSan Jose Mercury NewsOakland Tribune/Alameda Times-StarThe Daily Review/The ArgusTri-Valley Herald/San Joaquin Herald $4,883 $4,328 $8,822 $7,805 $10,463San Mateo County TimesContra Costa Times/West County TimesValley Times/San Ramon Valley TimesEast County Times
San Jose Mercury NewsSan Mateo County Times $2,646 $2,342 $4,782 $4,231 $5,670
EB Full RunOakland Tribune/Alameda Times-StarThe Daily Review/The ArgusTri-Valley Herald/San Joaquin Herald $2,883 $2,552 $5,211 $4,610 $6,178Contra Costa Times/West County TimesValley Times/San Ramon Valley TimesEast County Times
EB1Contra Costa Times/West County TimesValley Times/San Ramon Valley Times $1,995 $1,770 $3,605 $3,190 $4,275East County Times
EB2Oakland Tribune/Alameda Times-StarThe Daily Review/The Argus $1,448 $1,032 $3,605 $3,190 $4,275Tri-Valley Herald/San Joaquin Herald
Contra Costa Times/West County Times $918 $538 $1,659 $1,468 $1,967
Valley Times/San Ramon Valley Times $585 $343 $1,057 $936 $1,254
East County Times $424 $249 $768 $679 $910
Oakland Tribune/Alameda Times-Star $496 $354 $1,235 $1,093 $1,464
Tri-Valley Herald/San Joaquin Herald $331 $235 $820 $726 $973
The Daily Review/The Argus $360 $260 $904 $800 $1,070
33
04.29.10
Bay Area News Group
Advertising media
2010
Sp
ecia
lP
ricin
g
BANG–WIDE SPECIALS
FULLZONE RUN
Home & Garden $40 $60
Travel N/A $60
Food N/A $60
PEAK SEASON, DOUBLE YOUR ADProgram to allow advertisers to increase their visibility during peak seasons.Minimum 4 days in 7 or more buys. No more than four times per year.
WEATHER PAGE
Silicon Valley Buy[Mercury News] $3,000
EB Full Run $3,000
BANG $5,500
MERCURY NEWS SECTION A PREMIUMA 25% premium for guaranteed placementin Section A of the Mercury News ( on top of any rate)
EAST BAY SECTION A PREMIUM10% premium on Page 2A and Page 3A.Applies to Main News, Morning Reportand Local in EB1. Applies to Main Newsand Morning Report in EB2.
34
04.29.10
RATES SJMN BUSINESS
POSITION SIZE COST
InsideFull Page $27 pci
Quarter Page $850.50
14” $378
Page 2 28” $756
42” $1,134
READERSHIP
680,600 Daily | 722,200 Sunday Source: 2009 R2 Scarborough Report
San Jose Mercury News | Business Section
Santa Clara County is the heart of Silicon Valley — home to major technology companies andthe people who power them. Business+Technology is required reading for this audience.Mondays focus on innovations and new products. Sundays deliver key stats, columns and per-sonal finance news. The rest of the week offers the valley's best business reporting. With thereach and demographics of the Mercury News, it's the perfect marketing vehicle for B2B, cor-porate image, consumer & commercial finance, consumer technology and more.
Source: 2009 Nielsen Claritas projections
Bay Area News Group
Advertising media
2010
2009 Population 2,516,864
% Population Growth 2000 to 2009 5.3%
% Population Growth 2009 to 2014 4.3%
2009 Households 850,276
Owner Occupied Housing Units 510,300
Median Household Income $87,621
Median Household Effective Buying Income (EBI) $68,956
Median Value, Owner-Occupied Housing Units $677,376
Avg Commute time in Minutes 29
% Pop 25+ College Grad+ 39.4%
SJM
NB
usi
ness
MARKET AT A GLANCE
PA
CI
FI
CO
CE
AN
101
101
680
580
880
80
80
280
9284
1
SanFrancisco
SanRafael
Vallejo
San Jose
SanMateo
Oakland
Fremont
= area denotes audience coverage
SANFRANCISCOBAY AREA
35
04.29.10
Bay Area News Group
Advertising media
2010
Co
lor
36
SINGLE INSERTION*
126”+ 36%
90”–125” 45%
40”–89” 54%
1”–39” 65%
MULTIPLE INSERTION*
“E” Level Frequency 40%
“D” Level Frequency 35%
“C” Level Frequency 35%
“B” Level Frequency 25%
“A” Level Frequency 25%
*$200 minimum color spend (exception is SVCN, $100 color min)Color charge is determined by multiplying the percentage times the space cost.
Color charge is for spot or full color.