The Honda Activa is the first scooter model released by HMSI for the Indian market in 2000.[4] It was marketed as a family vehicle. It has Honda Activa with a 102 cc engine (recent models come with 110cc engine). The scooter is also known as a family two-wheeler for its higher load carrying capacity. The vehicle has the option of kick-start and self-start. The chassis is made the under bone type and the body panels are moulded steel sheet.

Activa incorporates better rider comfort and includes the puncture-resistant "tuff-up" tyre and tube combination. It has low riding height and low noise 4-stroke engine. It gives a mileage of about 45 km per litre on a long run.

Honda Motor Company, Ltd. (本田技研工業株式会社 Honda Giken Kōgyō KK?, IPA: [hon ꜜ da]  ( listen);  / ̍ h ɒ n d ə / ) is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.

Honda has been the world's largest motorcycle manufacturer since 1959,[3][4] as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.[5] Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer.[6][7] As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States.[8] Honda was the seventh largest automobile manufacturer in the world behind Toyota, General Motors, Volkswagen AG, Hyundai Motor Group, Ford, and Nissan in 2010.[citation

needed]

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2012. Honda invests about 5% of its revenues in research and development.[9]

Overview of Honda Activa

The Honda Activa represents the pinnacle of the international automobile manufacturer’s attempts to capture the two-wheeler market, and the market has taken to it with enthusiasm. But how does it match up to its many rivals?

Following Changes/additions Have Been Made in New Honda Activa:

Redesigned headlamps with integrated clear lens indicators All new clear lens tail lamp with integrated clear lens indicators Impact resistant ABS plastic panels New 109cc 4 Stroke 8 Bhp engine Redesigned front and rear section New CBS System which applies front braking force whenever the rear brake

is operated

Honda Activa Exterior

Honda has clearly spent considerable time and energy perfecting the design of this gearless scooter to make it appeal to the metropolitan driver, and the new model shows some significant and welcome changes, with a fully revamped tubular underbone chassis. While not the most adventurous design you’ll see, it’s a bold effort with many positive features. The mudguard, side panels and front fairing are sleek and well designed, and all display the main body color. The mask of the bike features large headlamps and oblong turn indicators; and the rear-view mirror, which is black on all models, is also attached to the mask. The bike’s body is solid and sturdy, and weighs approximately 110kg, making it heavier than its rivals in the same class.

Instrument Console of Honda Activa

The instrument panel on the Honda Activa is well-designed and clear, with large displays for the speedometer and tachometer. It also features low oil and low fuel indicators and the fuel gauge, with clearly visible indicators that can be read at a glance.

Engine and Gearbox

The Honda Activa is, Honda claims, developed on its world-class and extensively tested engineering technology. It is powered by a 109cc engine. It generates maximum power of 8 bhp at 7500 rpm and maximum torque of 9 nm at 5500 rpm. It boasts v-matic four-speed transmission.

Acceleration and Top Speed

The bike’s top speed, according to the manufacturer, is a highly respectable 80 kmph; but some riders have reported that they are able to push the bike to a max of 90 kmph, a truly impressive top speed for a vehicle of this kind. On this gearless scooter, the acceleration is capable of pushing you from 0 to 60 kmph in 10.2 seconds, which is a respectable performance for this type of scooter. Even when heavily weighted down with a pillion and on-board luggage, the acceleration responds admirably.

Honda Activa Mileage

Honda promotes the Activa as offering a mileage increase of 15%. However, when put to the test the bike’s performance places it as merely average in its class: you can expect to get roughly 40km/ltr in inner city areas, and 45km/ltr on highways. The fuel tank stores 5.3 (Standard) or 6 (Deluxe) litres of fuel, giving about 240 kilometres before you’ll need to refuel again.

Comfort While Driving Honda Activa

Comfort is clearly a priority with this scooter, and the Honda Activa is one of the most comfortable scooters in the market to drive. Its upright seat is wide and comfortable, and the pillion is equally expansive, with a well-placed footrest; and it includes tuff-up tubes, good storage space and a smart seat arrangement.

Safety Features

The Honda Activa Deluxe comes complete with a key shutter, to help to insure it against theft. The tyres of both the Deluxe and Standard models feature tuff-up

tubes, which incorporate a double layer insulated with fluid that makes the tyre significantly more resistant to punctures.

Storage Space

Storage space is one of the bike’s unique selling points, with a generous allowance that all drivers will appreciate when on the go.

Honda Activa Suspension

The bike’s suspension is, on the whole, well designed and performs to a high standard on ordinary road surfaces. It includes competent shock absorbers on the front and back tyres. The front tyres have bottom link suspension with spring-loaded hydraulic dampers; the back tyres feature a unit link with spring-loaded hydraulic dampers. However, the bike is very clearly a city bike, and the suspension is not equal to less accommodating surfaces such as dirt tracks or uneven tarmac, and fails to cushion the driver from shocks.

Honda Activa Brakes

The brakes system of the Honda Activa is another strong feature. The brakes feel solid and are responsive to the squeeze of your hand, showing significant improvement on the previous generation of Hondas thanks to the inclusion of a new Combi Brake System (CBS), which applies the front brake at the same time as the back brakes, resulting in greater balance and a shorter stopping distance.

Ride and Handling

Overall, Honda Activa feels capable and powerful, and is energetic from the moment you start it up. It’s certainly one of the best-performing bikes of this type, particularly when weaving in and out of dense city traffic. The bike’s weight, while inconvenient when storing or raising it, is actually an advantage for its handling: it is less affected by cross winds that can make riding bikes of this kind quite challenging. The bike feels very steady and stable on all sorts of terrain.

Tyre Size

Front and back, the bikes tyres are 90/100 x 10” metal alloy wheels. Its large wheelbases offer greater safety while riding by ensuring a better grip on road surfaces and improved stability in motion.

Shades Available in Honda Activa

The Honda Activa is available in a range of eye-catching colors, including Geny grey metallic, Candy lucid red, Metallic black, Orchid blue metallic, Armour gold metallic and Pearl sunbeam white.

Honda Activa Variants

The original Honda Activa model, released back in 2001, is no longer available for purchase. Instead, Honda’s current model comes in two variants: the Honda Activa Standard, and its premium version the Honda Activa Deluxe.

Distinctive Features of Honda Activa

The bike’s front locking system includes a protective lock shield.

Reasons to Buy Honda Activa

The Honda Activa is advertised as the ideal city scooter, and it certainly delivers on that promise, delivering great manoeuvrability, acceleration and handling.

Value for Money

The Honda Activa is a powerful scooter with plenty of driver-friendly features that put it ahead of the competition, making it good value for the asking price of around INR 46000 (may vary). Its viscous air filter now offers a longer interval between services than previous models, which will help to keep the bike’s running costs low.

Verdict

Although it has several flaws, including disappointing fuel efficiency, the Honda Activa is a high quality vehicle with strong design and ample storage space, and comes highly recommended.

Honda Activa Images and Videos

 

 

  

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Mahindra Gio Mahindra Maxximo Tata Magic Iris Honda Motorcycle and Scooter India, Private Limited (HMSI) is the

wholly owned Indian subsidiary of Honda Motor Company, Limited, Japan.

[2] Founded in 1999,[2] it was the fourth Honda automotive venture in India, after Hero Honda, Kinetic Honda Motor Ltd and Honda Siel Cars India.[3]

The entry of Honda into the Indian market as HMSI began with the launch of the Honda Activa, a 100 cc scooter. A slightly modified trendier version of the Activa was soon launched, as the Honda Dio. Honda Eterno was launched thereafter to add to the portfolio of HMSI's scooters.

The Honda Unicorn was the first motorcycle released by HMSI. The Honda Shine has since been released.

Type Private companyIndustry AutomotiveFounded 20 August 1999 in Manesar Gurgaon, Haryana, IndiaHeadquarters Haryana, IndiaKey people Keita Muramatsu, President and CEO[1]

Products Motorcycles, scootersParent Honda Motor Company, LimitedWebsite HMSI

An automotive night vision system is a system to increase a vehicle driver's perception and seeing distance in darkness or poor weather beyond the reach of the vehicle's headlights. They are currently offered as optional equipment on certain premium vehicles.

Mission Maintaining a global viewpoint, Honda is dedicated to supply products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Honda's mission is to •Proceed always with ambition and youthfulness•Respect sound theory, develop fresh ideas, and make the most effective use of time•Enjoy work and encourage open communication•Strive constantly for a harmonious flow of work•Be ever mindful of the value of research and endeavorVisionDeveloping a philosophy built on the experience of a practical engineer, Soichiro Honda created a corporate culture that would go on working towards his objective - nothing less than becoming and remaining the world's best motor manufacturer - long after his own active day. The corporate vision statement is like the founder

himself, enormously practical· Quality in all jobs - learn, think, analyze, evaluate and improve· Reliable products - on time, with excellence and consistencyBetter communication - listen, ask and speak up

The McKinsey 7S Framework is a management model developed by well-known business consultants Robert H. Waterman, Jr. and Tom Peters (who also developed the MBWA-- "Management By Walking Around" motif, and authored In Search of Excellence) in the 1980s. This was a strategic vision for groups, to include businesses, business units, and teams. The 7S are structure, strategy, systems, skills, style, staff and shared values.

The model is most often used as a tool to assess and monitor changes in the internal situation of an organization.

The model is based on the theory that, for an organization to perform well, these seven elements need to be aligned and mutually reinforcing. So, the model can be used to help identify what needs to be realigned to improve performance, or to maintain alignment (and performance) during other types of change.

Whatever the type of change – restructuring, new processes, organizational merger, new systems, change of leadership, and so on – the model can be used to understand how the organizational elements are interrelated, and so ensure that the wider impact of changes made in one area is taken into consideration.

When it comes to asking the right questions, the website, Mind Tools (mindtools.com), has developed a checklist and a matrix to keep track of how the seven elements align with each other.

OBJECTIVE OF THE MODEL (To analyze how well an organization is positioned to achieve its intended objective

Usage

Improve the performance of a company Examine the likely effects of future changes within a company Align departments and processes during a merger or acquisition Determine how best to implement a proposed strategy

The Seven Interdependent Elements

The basic premise of the model is that there are seven internal aspects of an organization that need to be aligned if it is to be successful

Hard Elements

Strategy Structure Systems

Soft Elements

Shared Values Skills Style Staf

SWOT analysis (alternately SWOT Matrix) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.[1][2]

Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.

Strengths: characteristics of the business, or project team that give it an advantage over others

Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others

Opportunities: external chances to improve performance (e.g. make greater profits) in the environment

Threats: external elements in the environment that could cause trouble for the business or project

Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs.

First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated.

Users of SWOT analysis need to ask and answer questions that generate meaningful information for each category (strengths, weaknesses, opportunities, and threats) in order to maximize the benefits of this evaluation and find their competitive advantage.[3]

Strengths Honda has a reputation for producing high quality products from cars to motorcycles to lawn mowers. This variation of product gives the customer more choice and expands the company%u2019s market dominance as not all car companies make products such as lawn mowers. It provides a wider choice and could increase profit.

Weaknesses 1. Honda depends on North America for 85% of its profits.  2. It can't afford a wrong move on big-volume models. Honda relies on Civic and Accord sedans for 55% of sales.  3. The company can't count on raking in profits from gas-guzzling recreational vehicles or luxury cars as its rivals do. Its Acura near-luxury line needs a major overhaul in the U.S.  4. Honda is unable to spread its fixed costs for engineering, technology, and marketing over a huge volume of vehicles. 

 5. It faces a long road in Europe. It has failed to make a dent in the small-car market, and it stands for ho-hum sedans driven mostly by pensioners. 

Opportunities Due to increased interest from consumers into more fuel efficient and lower pollution cars, Honda can use it's strength in high R&D to develop these kind of cars to suit consumers needs. China being a neighbor to Japan and has cost innovation advantages to be exploited in its global strategy Emerging market is one of the best opportunity for this company Various models are there which caters the lower segment Fuel efficiency is now a days termed as one of the best opportunity which can results in the best productivity for the company Alliances are the best opportunities for Honda Company Honda can increase its production by focusing on sales and research They can gain more popularity by doing better research and development  looking past just vehicles and clean fuel to other things like robot assistants and walking assist for those with leg problems

Threats 1. declining buyer consideration, an outdated inventory system and a sliding reputation among younger car shoppers -- suggest a brand that has lost some of its mojo.    2. Two crucial products, the Civic and CR-V, are in the final year of their product cycle, and the Accord is 18 months from a redesign.    3. Declining buyer consideration, an outdated inventory system and a sliding reputation among younger car shoppers    4. Losing its appeal

  

OUR ANALYSIS:

HONDA ATLAS CARS COMPANY PAKISTAN LIMITED is really well known motor vehicle company. We found no contradiction when we compare the statement of HONDAstaff with general dealers and customers.HONDA ATLAS CARS, especially consumer’s cars, sells due to brand name of HONDA.So HONDA is enjoying a sound reputation in the market. HONDA cars regarded as

# 1

dueto high quality engines and several other features. Where as, the most efficient cars (dieselcars) are being produced by HONDA’S important competitor “TOYOTA”.HONDA has contributed a lot in gas efficient cars, by introducing the HONDA CIVICHYBRID, stand at

# 2

after the TOYOTA in gas efficient cars. The prices of the few modelsof HONDA ATLAS CARS are lower as compared to the prices of their competitors.HONDA ATLAS CARS maintains quality standards. Most of the depreciation 

iscomputerized. Products are manufactured according to scientific standards.HONDA ATLAS CARS gives priority to consumer satisfaction and it is the constantendeavor of the HONDA ATLAS CARS OF PAKISTAN is to

“Achieve the # 1 customer satisfaction” 

HONDA made heavy engine cars,

1600 cars

first introduced by the HONDA (JAPAN).I n s t i t u t e  o f   B u s i n e s s  A d m i n i s t r a t io n 1 3 0

  

SUGGESTIONS:

After visiting this organization and go through our analysis we are at the position to givesome suggestions:

HONDA ATLAS CARS should add more product line because it can cash itsreputation.

HONDA ATLAS CARS should explore new market.

HONDA ATLAS CARS should work on the more improvement in its productline .i.e. cars (both city and civic), generators, and boats.

HONDA ATLAS CARS should restructure its policies.

HONDA ATLAS CARS should improve in producing the gas efficient cars.

HONDA ATLAS CARS conducts its business responsibly in a way to makesure Health, Safety and Protection from the environmental aspects of itsassociates and the society.I n s t i t u t e  o f   B u s i n e s s  A d m i n i s t r a t io n 1 3 1

  

I n s t i t u t e   o f B u s i n e s s  A d m i n i s t r a t io n 1 3 2

PEST ANALYSIS: for Honda Atlas MotorsAdd To Collection

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COMPANY PROFILE:    VISION STATEMENT:    HONDA'S ENVIRONMENT STATEMENT:    BUSINESS PRINCIPLES OF HONDA ATLAS CARS (PAKISTAN) LIMITED:    ENVIRONMENTAL POLICY:    QUALITY POLICY :    OTHER BUSINESS PRINCIPLES OF HONDA:    COMPANY INFORMATION:    CHRONICLE OF EVENTS:    Marketing mix:    4 P’s OF MARKETING MIX by (McCarthy):    WEB VIEW OF 4 P’s OF MKT MIX:    EXPLANATION OF FOUR P’s ACCORDING TO ( WILLIAM J STANTON):    DEFINITION:-    PRODUCTS OFFERED BY HONDA ATLAS CARS PAKISTAN :    HONDA CITY:    PRODUCT STRATERGIES OF HONDA ATLAS ARS PAKISTAN:    NEW PRODUCT STRATEGY:    DEVELOPMENT PROCESS ADOPTED BY HONDA:    PRODUCT MIX OF HONDA ATLAS CARS (PAKISTAN) LIMITED:    POSITION STRATEGY:    VARIOUS STRATEGIES OF HONDA:   

PRODUCT LIFE CYCLE:    HONDA’S PRODUCT LIFE CYCLE:    BRANDING STRATEGY ADOPTED BY HONDA:    PRODUCT FEATURE:    Honda Civic:    HONDA CITY: THE SPIRIT    SERVICE FACILITIES:    PRODUCT QUALITY:    PRODUCT DESIGN:    PRICING APPROACHES USED BY HONDA:    DETAILS OF PRICES BY HONDA:    DETERMINATION OF PRICE:    PRICING METHODS:    PRICING OBJECTIVES:    FACTORS AFFECTING THE PRICES OF HONDA CARS:    TERMS AND CONDITIONS OF PRICES BY HONDA:    PLACE:    CHANNELS:    LOCATION:    DISTRIBUTION CHANNEL USED BY HONDA:    CHANNEL FUNCTIONS AND FLOWS:    CHANNEL FLOWS:    CUSTOMER CONVENIENCE STRATEGIES:    CHANNEL MANAGEMENT DECISIONS:    DEALERSHIP NETWORK:    TRANSPORTATION:    INVENTORY:    WAREHOUSES:    MARKET SHARE:    BEST SELLING SPOT:    COMPETITORS:    PROMOTION MIX:    THE COMMUNICATION MIX:    PROMOTION STRATEGIES OF HONDA:    PROMOTION METHODS:    PROMOTION OBJECTIVES:    PROMOTION BUDGET:   

REGULARIZED PROMOTION:    SALES FORCE AT HONDA:    SALES PROMOTION:    ADVERTISING:    PUBLIC RELATIONS:    EVENTS:    ANNUAL SURVEYS:    FINANCIAL ANALYSIS:    BALANCE SHEET:    PROFIT AND LOSS ACCOUNT:    CASH FLOW STATEMENT:    SWOT ANALYSIS:    STRENGTHS:    WEAKNESESS:    OPPORTUNITIES:    THREATS:    PEST ANALYSIS:    POLITICAL ANALYSIS:    ECONOMIC ANALYSIS:    SOCIAL ANALYSIS:    TECHNOLOGICAL ANALYSIS:    OVER VIEW AND SUMMARY OF THE HONDA ATLAS CARS PAKISTAN    LIMITED:

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