Com459 Zag Seth Godin Style
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BRAND ANALYSIS Karla Brown
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Jamba Juice brand analysis for marketing and brand communication course
Transcript of Com459 Zag Seth Godin Style
![Page 1: Com459 Zag Seth Godin Style](https://reader035.fdocuments.net/reader035/viewer/2022062514/557d35fed8b42ac2788b488e/html5/thumbnails/1.jpg)
BRAND ANALYSIS
Karla Brown
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1. Who are you?
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2. What do you do?
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3. What’s your vision?
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4. What waves are you riding?
Nutrition
Organic Food
Healthy Lifestyles
Fast Food
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5. Who shares the brandscape?
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6. What makes you the 6. What makes you the “only”?“only”?
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7. What should you add or subtract?
+
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8. Who8. Who loves you?loves you?
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9. Who’s the 9. Who’s the enemy?enemy?
vs.vs.
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10. What do they 10. What do they call you?call you?
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11. How do you explain yourself?
Health
Health FuFunn
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12. How do you spread the word?
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13. How do people engage with you?