Sarah Gelbard’s Portfolio

I am a sophomore at Marist College, majoring in Communications with a concentration in Public Relations and

minoring in Psychology. I have had different types of experience with people as well as an internship working for Novartis Pharmaceuticals in their Internal Communications

department. I am a very hard worker, and I am very determined with everything that I do in life. I work well in

group settings, as well as individually when need be.

Table of Contents1) Resume 2) Press Release3) Pitch to Reporter4) Fact Sheet5) Media Kit6) PR Plan7) Writing for PRSSA

Newsletter8) Novartis Pharmaceutical

Work

Press Release

CONTACT: Sarah Gelbard Morristown Memorial Hospital PR Representative9084581664Sarah.Gelbard1@marist.edu

For Immediate Release

Morristown Memorial Hospital Opens New Children’s Wing January 28th, Ribbon Cutting Ceremony & Donor Recognition

Morristown, NJ (January 28th, 2014) - On January 28th Morristown Memorial Hospital held a grand opening ribbon cutting ceremony to introduce its new pediatric wing located in the lower level of the hospital. The ceremonies were followed by a dinner at the Marriot Hotel across the street, in honor of the donors to the project.

“This addition to our hospital is going provide more attentive care to children and better facilities to accommodate their needs,” said Dr. David Shulkin, President of Morristown Memorial Hospital. “Without the help of the donors, we would not have been able to create the new pediatric wing.”

Many of the donors were in attendance at the dinner, including representatives from the Make a Wish Foundation, which contributed $2 million to the project.

The new pediatric wing was built to accommodate a larger number of patients and their families. The hospital’s board decided that it was in their best interest to establish a new wing, specifically for pediatrics because of the hospital’s mission to treat major childhood diseases. With the help of generous donors, the 200-bed wing was built to include MRIs, Intensive Care Units, new surgical centers, neo natal facilities, and a children’s play area. It also includes space for parents to spend the night with their children.

The wing will accommodate not only local patients, but critical care needs from all over the northeast region.

About Morristown Memorial Hospital: Morristown Medical Center, located in Morristown, NJ, is part of Atlantic Health System, one of the largest non-profit health care systems in New Jersey. Accredited by The Joint Commission, the hospital was recognized by U.S. News & World Report as a top hospital nationwide for cardiology and heart surgery, gynecology, geriatrics, orthopedics and pulmonology. Morristown Medical Center also ranked as a “Best Regional Hospital” for cancer, diabetes & endocrinology, neurology and neurosurgery, as well as gastroenterology & GI Surgery, nephrology and urology. Morristown Medical Center’s Gagnon Cardiovascular Institute performs more cardiac surgeries than any other hospital in New Jersey, placing its cardiac program in the top two percent in the country. Morristown Medical Center is verified as a Level I Regional Trauma Center by the American College of Surgeons and designated a Level II by the state of New Jersey and was re-designated a Magnet Hospital for Excellence in Nursing Service, the highest level of recognition by American Nurses Credentialing Center for facilities that provide acute care services, a distinction awarded to less than five percent of U.S. hospitals.

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Pitch to Reporter

Dear Nicole Wallace,

I know you have covered fundraising stories for the Chronicle of Philanthropy. You may be interested to know that Morristown Memorial Hospital recently added a new $70 million pediatric wing that will be holding a ribbon cutting ceremony on November 13th and a dinner honoring donors to the wing. Photos of the wing are available for your use. I can send you a media kit, or we would love for you to join us at the dinner, where you could have a tour of the wing, as well as interview some of the donors. Please contact me if you are interested in writing the story for the Chronicle of Philanthropy. The full news release is below.

Sincerely, Sarah Gelbard

Press Release

CONTACT: Sarah Gelbard Morristown Memorial Hospital PR Representative9084581664Sarah.Gelbard1@marist.edu

For Immediate Release

Morristown Memorial Hospital Opens New Children’s Wing November 13th, Ribbon Cutting Ceremony & Donor Recognition

Morristown, NJ (November 13, 2014) - On November 13th, Morristown Memorial Hospital held a grand opening ribbon cutting ceremony to introduce its new pediatric wing located in the lower level of the hospital. The ceremonies were followed by a dinner at the Marriot Hotel across the street, in honor of the donors to the project.

“This addition to our hospital is going provide more attentive care to children and better facilities to accommodate their needs,” said Dr. David Shulkin, President of Morristown Memorial Hospital. “Without the help of the donors, we would not have been able to create the new pediatric wing.”

Many of the donors were in attendance at the dinner, including representatives from the Make a Wish Foundation, which contributed $2 million to the project.

The new pediatric wing was built to accommodate a larger number of patients and their families. The hospital’s board decided that it was in their best interest to establish a new wing, specifically for pediatrics because of the hospital’s mission to treat major childhood diseases. With the help of generous donors, the 200 bed wing was built to include MRIs, Intensive Care Units, new surgical centers, neo natal facilities, and a children’s play area. It also includes space for parents to spend the night with their children.

The wing will accommodate not only local patients, but critical care needs from all over the northeast region.

About Morristown Memorial Hospital: Morristown Medical Center, located in Morristown, NJ, is part of Atlantic Health System, one of the largest non-profit health care systems in New Jersey. Accredited by The Joint Commission, the hospital was recognized by U.S. News & World Report as a top hospital nationwide for cardiology and heart surgery, gynecology, geriatrics, orthopedics and pulmonology. Morristown Medical Center also ranked as a “Best Regional Hospital” for cancer, diabetes & endocrinology, neurology and neurosurgery, as well as gastroenterology & GI Surgery, nephrology and urology. Morristown Medical Center’s Gagnon Cardiovascular Institute performs more cardiac surgeries than any other hospital in New Jersey, placing its cardiac program in the top two percent in the country. Morristown Medical Center is verified as a Level I Regional Trauma Center by the American College of Surgeons and designated a Level II by the state of New Jersey and was re-designated a Magnet Hospital for Excellence in Nursing Service, the highest level of recognition by

American Nurses Credentialing Center for facilities that provide acute care services, a distinction awarded to less than five percent of U.S. hospitals.

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Fact Sheet Media Contact:Sarah Gelbard PR Representative of Morristown Memorial Hospital (908) 458-1664Sarah.Gelbard1@marist.edu

Morristown Memorial Opening Dinner and Ribbon Cutting

Purpose of Event: Honor donors of new pediatric wing and spread information about ways to donate for future

October 27th at 2pm Ribbon Cutting ceremony

October 27th at 7pm at Marriot hotel across the street from Morristown

Memorial Hospital

Sponsor: Make a Wish Foundation & Toys R Us

400 people invited to attend dinner and ribbon cutting

o Current Donorso Current Patients o Doctors of Hospital o Sponsors o Wealthy philanthropists o Government Officials

David Shulkin M.D gives speech before dinner

Julie Abel giving speech when first course of meal is being served

3 main donors speaking during dinner: Joan Link, Harry Toms, Jack Raigh

First expansion to hospital since it was built 10 years ago

Twitter: @new.wing.mmhospital Instagram: new_wing.mmhospital

PR PlanMorristown Memorial Hospital New Pediatric Wing

10/14/14Sarah Gelbard

Morristown Memorial Hospital New Pediatric Wing Opening Dinner and Ribbon Cutting

Situation: To announce and honor the new pediatric wing in Morristown Memorial Hospital, located in Morristown, NJ. A dinner will be held November 13, honoring the donors who contributed to the new wing. There will be a ribbon cutting ceremony earlier in the day, where the press will be invited to ask questions and cover the event for the news for publicity.

Objective: Dinner across from hospital at hotel for 400 people Government officials, donors, doctors invited Donors speaking at dinner: Joan Link, Harry Toms, Jack Raigh Sponsor Julie Abel (make a with foundation director) gives speech David Shulkin will speak after the donors

Arrange a full course dinner menu and speaking program Ribbon cutting ahead of the dinner at the hospital Purpose of dinner: to honor donors Raise awareness of becoming a donor

Audience: General local public Doctors in the hospital Possible future donors Current Donors Current patients with children under the age of 18 Potential employees Sponsors Wealthy philanthropists Local Government officials Administrators of hospital

Research: Pediatric Hospital in Arkansas had donors speak at dinner as well as

President of Hospital Had a lot of media coverage through the website and Twitter pages Was noticed as one of the biggest opening ceremonies for a hospital

wing Had all of the speeches recorded and put on the website

Strategies: Organize a celebration for new wing, as well as honoring the donors and

encouraging new donations. In the process, getting media coverage.

Update social media about the news of the new wing and dinner Twitter to follow the news of the hospital and wing Sponsor: Make a Wish Foundation YouTube video of president speaking on behalf of the hospital and donors Develop a commercial talking about the new wing in the hospital Toys R Us sponsors hospital with money for toys Have commercial air on news channels Get advertisements put in:

o Modern Healthcareo New York Timeso Bernard’s Township Newspaper,o Bernardsville Newspaper, Morristown Newspapero Summit Newspaper o Short Hills Newspaper

Tactics: Sending out invitation through email to each guest Ribbon Cutting November 13 at 2pm Dinner at 7pm at Marriot Hotel across from Hospital on November 13th Hand out gift bags when the guests are leaving:

o T-shirt with hospital name on it o Pamphlet of information about the wing

Show a video of the new hospital during the dinner to promote donating Include in the video: patients areas to stay, as well as the new equipment Press conference held outside the hotel where the dinner is held Organize catering for the event Raise awareness of the average cost of equipment Ribbon Cutting of new hospital wing Get more people informed about being donors New Tab on hospital page for new wing In that tab explain what was added and what is to come in the future

o Opportunities to donate quickly o Have a question and answer page o Add an interactive map page where you can view the hospital and the

new addition o Section about the hospital design and what work went into the design

(ex: stuffed animals located in certain areas) Get as much media to cover the event as possible Provide more information about the following donation options:

o Call the foundation 973-593-2400o Donate by mail: Foundation for Morristown Medical Center, 475

South Street, Morristown NJ 07960o Make a matching gift: double of triple a gift with no additional cost to

you if your employer has a matching gifto Make a stock gift: transfer of stock

David Shulkin M.D (President of Hospital) gives speech to honor the donors Prepare media kit

o Providing information about the new wing o First pediatric wing added to this hospitalo Information about what the wing has to offer

Pitch a reporter for the evento Reporter will cover the dinner as well as asking questions once the

dinner ceremony is concluded o Get as much publicity as possible through the reporters

Create a fact sheet on fundraising information o Will provide information involving the statistics and money

How to donate Money raised to build wing

Twitter: @new.wing.mmhospital

Budget for Dinner: Administrative fees: $10,000Food: $10,000 Decorations: $8,000Miscellaneous: $3,000Facilities: $3,000Out of pocket expenses: $1,000Contingencies: $1,000

Evaluation: Dinner was a success Government officials, new and old donors, and doctors attended Joan Link, Harry Toms, Jack Raigh spoke Sponsor Julie Abel gave speech which raised alot of awareness to new donors David Shulkin gave speech Dinner went as planned and many people commented on how delicious it

was Food network wrote an article on the dinner in their October Issue Ribbon cutting went as planned Raised over $800,000 at the dinner from new donors

PRSSA Writing for School Newsletter

Novartis Pharmaceuticals Internship

During this internship I did all different types of work for Internal Communications for Oncology at Novartis. I organized and created Grant spreadsheets, edited and sent out invitations for Galas while working with the event planning team, drafted proposals for different communication platforms used internally within

the company as well as wrote articles on different events that occurred at the company. I also revised approvals for different members of my team as well as added my own input to later advocate at our weekly meeting.