Colunistas mueller halloween
Transcript of Colunistas mueller halloween
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• Mueller Halloween •
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Divulgar o evento do Dia das Crianças do Shopping Mueller.
• Problema •
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Utilizar o formato das mídias para brincar com o tema Halloween
e interagir com o público. Cada peça ganhou uma aplicação especial
potencializando o impacto no consumidor.
• Estratégia •
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Divertir o público tanto na rua como no Shopping, chamando atenção
para o evento com o conceito: Assustadoramente Divertido.
• Ideia •
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A campanha conta com anúncio, pontos de mídia exterior
caracterizados como fantasma e múmia; peças para o mall
como móbiles de fantasma, vassouras de bruxa dispostas
em vagas do estacionamento e cones em forma
de chapéu de bruxa.
• Como •
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•Peças •
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• Painéis •
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• Painéis •
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• Painéis no interior do shopping •
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• Painéis no interior do Shopping •
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• Ação em vaga de estacionamento •
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• Móbiles na passarela•
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• Ação nos vasos de plantas •
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