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COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL

BATTLE L.A.

TV / RADIO

REVISION 4

RIO, 02.23.2011

COLUMBIA TRISTAR FILMS OF BRAZIL

BATTLE L.A

TERRITORY: BRAZIL

TARGET AUDIENCE:The target used in the plan according to IBOPE rating's institute:

In order of priority our target audiences are as follows:

1 - Male ABC 18-49 years

2 - Male and Female ABC 18-34 years

MEDIA:

TELEVISIONWe recommend, with high priority, television for its great penetration and covering in the target.

Lauching: From February 27th until March 19th

. Average cover - around 70%

. Medium Frequency - above 3,0

RADIO

Advertising buy as outlined on the flow chart (twoo days) - Rio de Janeiro and São Paulo

MEDIA FLOW CHARTFilm: BATTLE L.A.

MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)

Base São Paulo

From Feb 27th until Mar 19th

spots 30" (20%) and 15" (80%)

TELEVISION R$ 2,104,688

Base São Paulo

From Mar 17 until Mar 18th

spots 30"

RADIO 25,189

Top 10 Territory Release DateItalyMexicoKoreaBrazil MAR 18THSpainFranceGermanyAustraliaUKJapan


BATTLE L.A.

BUDGET SUMMARY

MIDIA ITEM BUDGET R$ (1) BUDGET R$ (2) TOTAL COLUMBIA SHARE%

R$ R$ R$

TELEVISION

TOTAL GLOBO Launch 2,211,270 1,968,031 1,977,981

TOTAL RECORD Launch 141,651 126,069 126,706

TOTAL TV 2,352,921 2,094,100 2,104,688 99%

RADIO

RIO DE JANEIRO - MEDIA SPOTS 30" - MIX FM Launch 7,400 6,586 6,619

SÃO PAULO - MEDIA SPOTS 30" - MIX FM Launch 20,760 18,476 18,570

TOTAL RADIO 28,160 25,062 25,189.12 1%

GRAND TOTAL 2,381,081 2,119,162 2,129,877 100%

TOTAL WITH TAX 2,129,877

BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%

Client: COLUMBIA TRISTAR BUENA VISTA F. BRASILProduct: Bad Boys 2 Market: NET

Period: 14 a 21/09/2003M ABC 18-24M/F ABC 12-24

A = BAD BOYS 2 (A) - SEXTA NOS CINEMAS - 30" C =BAD BOYS 2 (C) EM EXIBIÇÃO - 30"

Programs Timetable 14 15 16 17 18 19 20 21 Cost TOT Total

D S T Q Q S S D INS Cost

TELECINE

ACTION 2A 2A 2A 2A 2A 2C 2C 2C 1,200.00 16 13,440.00

Total Network 16 13,440.00

Target (P):Target (S):


BATTLE L.A.

Spot = 60", 30" and 15"

MARKETS BUDGET R$ (1) BUDGET R$ (2) CUSTO FINAL %COLUMBIA

MARKETS WITH FANTASTICO AND BBBRIO DE JANEIRO - Fantástico 30" and Big Brother 60" 413,979 368,441 370,304 18SÃO PAULO - Fantástico 30" and Big Brother 60" 934,981 832,133 836,340 40

BRASILIA 89,429 79,592 79,994 4BELO HORIZONTE 153,404 136,530 137,220 7RECIFE 89,183 79,373 79,775 4CAMPINAS 98,556 87,715 88,159 4FORTALEZA 55,400 49,306 49,556 2CURITIBA 133,162 118,515 119,114 6PORTO ALEGRE 150,234 133,708 134,384 6SALVADOR 100,392 89,349 89,801 4FLORIANOPOLIS 35,232 31,356 31,515 1GOIANIA 70,718 62,939 63,257 3VITORIA 28,249 25,142 25,269 1

TOTAL LAUNCH 2,352,921 2,094,100 2,104,688 100

TOTAL GLOBO 2,211,270 1,968,031 1,977,981 94 TOTAL RECORD 141,651 126,069 126,706 6

GRAND TOTAL 2,352,921 2,094,100 2,104,688 100


BATTLE L.A.

TARGET 1 - Male /ABC 18-49

TARGET 2 - Male and Female/ ABC 18-34

Markets

LAUNCH

OTS REACH - % TRP

TARGET 1 TARGET 2 TARGET 1 TARGET 2 TARGET 1 TARGET 2

RJ 3.1 3.7 70 68 204 244

SP 3.1 3.3 71 65 201 223

DF 3.3 3.0 70 63 208 21381

BH 3.0 3.5 71 63 195 211

CWB 3.2 3.8 70 66 207 249

POA 3.3 4.1 68 66 204 256

REC 3.3 3.7 71 67 206 246

SAL 3.1 3.1 70 67 195 238

FOR 3.2 3.7 70 64 204 225

FLO 3.9 4.1 69 70 231 257

PLAN # 24700 X - 60 SEC MARCH18TH IN THEATERSMARKET RIO DE JANEIRO E - 30 SEX MARCH 18TH IN THEATERSPRIMARY MALE ABC 18-49 A - 30 SEC FRIDAY IN THEATERSSECUNDARY BOTH ABC 18/34 B - 15 SEC FRIDAY IN THEATERS

D - 15 SEC IN THEATERS

NETWORK PROGRAMA

MARCH

INSFULL COST

% NEGNEGOTIATED COST

AUDIENCE

06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 DOM. TRP (Pri) TRP (Sec)

S M T W T F S S M T W T F S S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP RATING TRPGLO BIG BROTHER BRASIL 21:40 23:55 X X 1 81,046.00 81,046.00 -3.00 78,614.62 78,614.62 23.16 23 10.27 10 11.01 11 360.98GLO BIG BROTHER BRASIL 21:40 23:55 B B 1 30,392.25 30,392.25 -3.00 29,480.48 29,480.48 23.16 23 10.27 10 11.01 11 135.37GLO CALDEIRAO DO HUCK 16:30 18:30 D D 1 4,678.50 4,678.50 -9.00 4,257.44 4,257.44 16.15 16 4.97 5 5.80 6 40.40GLO ESPORTE ESPETACULAR 09:30 12:30 A A 1 7,413.00 7,413.00 -8.00 6,819.96 6,819.96 6.19 6 2.65 3 2.23 2 121.36GLO FANTASTICO 20:45 23:10 A A 1 39,631.00 39,631.00 -8.00 36,460.52 36,460.52 19.45 19 9.57 10 8.11 8 179.66GLO GLOBO ESPORTE 12:50 13:20 A E A 1 10,094.00 10,094.00 -9.00 9,185.54 9,185.54 11.69 12 3.85 4 3.76 4 112.51GLO GLOBO ESPORTE 12:50 13:20 B B B B D D 5 5,047.00 25,235.00 -9.00 4,592.77 22,963.85 11.69 58 3.85 19 3.76 19 56.25GLO GLOBO REPORTER 22:55 23:55 D D 1 20,548.50 20,548.50 -8.00 18,904.62 18,904.62 22.51 23 9.55 10 9.77 10 93.35GLO MALHACAO 18:00 18:30 B B B B 3 10,474.50 31,423.50 -9.00 9,531.80 28,595.40 19.00 57 5.69 17 8.64 26 79.00GLO NOVELA II 19:35 20:30 B B 1 21,443.25 21,443.25 -8.00 19,727.79 19,727.79 29.94 30 9.02 9 13.01 13 103.14GLO NOVELA II 19:35 20:30 A A 1 28,591.00 28,591.00 -8.00 26,303.72 26,303.72 29.94 30 9.02 9 13.01 13 137.52GLO PRACA TV 1 EDICAO 12:05 12:50 B B B 2 3,225.00 6,450.00 -9.00 2,934.75 5,869.50 11.43 23 3.90 8 4.47 9 35.49GLO PRACA TV 2 EDICAO 19:20 19:35 B B B 2 19,173.00 38,346.00 -8.00 17,639.16 35,278.32 26.40 53 7.75 16 10.76 22 107.33GLO PRACA TV 2 EDICAO 19:20 19:35 A A 1 25,564.00 25,564.00 -8.00 23,518.88 23,518.88 26.40 26 7.75 8 10.76 11 143.11GLO SHOW DE QUINTA FEIRA 23:35 00:15 B B 1 12,501.00 12,501.00 -9.00 11,375.91 11,375.91 17.06 17 7.31 7 9.59 10 73.39GLO SHOW DE TERCA FEIRA 23:35 00:20 B B 1 18,084.75 18,084.75 -9.00 16,457.12 16,457.12 19.40 19 8.61 9 9.58 10 90.14GLO VIDEO SHOW 13:50 14:40 B B B D 3 4,321.50 12,964.50 -9.00 3,932.56 11,797.68 12.60 38 3.63 11 4.54 14 51.09

REC CAMERA RECORD 23:15 00:15 D D 1 13,387.50 13,387.50 -80.00 2,677.50 2,677.50 9.78 10 3.23 3 3.87 4 39.09REC LEGENDARIOS 23:00 00:30 D D 1 13,387.50 13,387.50 -80.00 2,677.50 2,677.50 11.45 11 3.87 4 5.65 6 32.63REC RJ RECORD 19:40 20:10 B B B 2 6,431.25 12,862.50 -80.00 1,286.25 2,572.50 8.00 16 2.62 5 2.25 5 23.15REC SERIE ESPECIAL 21:15 22:15 A A 1 17,915.00 17,915.00 -80.00 3,583.00 3,583.00 12.05 12 3.86 4 4.11 4 43.77REC SERIE ESPECIAL 21:15 22:15 D B D 2 13,436.25 26,872.50 -80.00 2,687.25 5,374.50 12.05 24 3.86 8 4.11 8 32.83REC SERIE PREMIUM 2 00:15 01:00 A A 1 14,958.00 14,958.00 -80.00 2,991.60 2,991.60 10.94 11 3.90 4 5.48 5 36.17REC SERIE PREMIUM 4 00:15 01:00 D D 1 11,218.50 11,218.50 -80.00 2,243.70 2,243.70 10.33 10 3.39 3 4.05 4 31.21REC SUPER TELA 23:15 01:00 B B 1 13,387.50 13,387.50 -80.00 2,677.50 2,677.50 12.00 12 4.47 4 6.30 6 28.25REC TELA MAXIMA 23:00 01:00 A A 1 17,850.00 17,850.00 -80.00 3,570.00 3,570.00 12.31 12 5.84 6 5.82 6 28.83

PREÇO TOTAL 1 1 2 3 7 7 8 6 3 38 556,245.00 413,979.15 593 204 244 95.29TOTAL TRP 10 10 8 15 45 32 44 28 13

TOTAL GRP 19 23 19 50 126 102 136 79 39

INITIAL TIME

END TIME

SPOT TYPE

C.P.M. (Pri)

PLAN # 24700 X - 60 SEC MARCH18TH IN THEATERSMARKET SAO PAULO E - 30 SEX MARCH 18TH IN THEATERSPRIMARY MALE ABC 18-49 A - 30 SEC FRIDAY IN THEATERSSECUNDARY BOTH ABC 18/34 B - 15 SEC FRIDAY IN THEATERS

D - 15 SEC IN THEATERS

NETWORK PROGRAMA

MARCH

INSFULL COST


AUDIENCE

06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 DOM. TRP (Pri) TRP (Sec)

S M T W T F S S M T W T F S S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP RATING TRPGLO AUTO ESPORTE 09:00 09:30 A A 1 17,302.00 17,302.00 -9.00 15,744.82 15,744.82 9.06 9 4.25 4 3.16 3 89.48GLO BIG BROTHER BRASIL 21:40 23:55 X X 1 162,626.00 162,626.00 -3.00 157,747.22 157,747.22 26.11 26 9.35 9 10.51 11 407.52GLO BIG BROTHER BRASIL 21:40 23:55 B B 1 60,984.75 60,984.75 -3.00 59,155.21 59,155.21 26.11 26 9.35 9 10.51 11 152.82GLO CALDEIRAO DO HUCK 16:30 18:30 D D 1 8,777.00 8,777.00 -9.00 7,987.07 7,987.07 13.17 13 4.66 5 5.45 5 41.40GLO ESPORTE ESPETACULAR 09:30 12:30 A A 1 18,510.00 18,510.00 -8.00 17,029.20 17,029.20 9.01 9 4.43 4 3.43 3 92.85GLO FANTASTICO 20:45 23:10 A E 1 84,612.00 84,612.00 -8.00 77,843.04 77,843.04 22.43 22 8.25 8 8.21 8 227.91GLO GLOBO ESPORTE 12:50 13:20 A A A 2 18,974.00 37,948.00 -9.00 17,266.34 34,532.68 11.16 22 3.90 8 3.58 7 106.94GLO GLOBO ESPORTE 12:50 13:20 B B B D D 4 9,487.00 37,948.00 -9.00 8,633.17 34,532.68 11.16 45 3.90 16 3.58 14 53.47GLO GLOBO REPORTER 22:55 23:55 D D 1 48,947.25 48,947.25 -8.00 45,031.47 45,031.47 24.98 25 7.30 7 8.29 8 149.00GLO MALHACAO 18:00 18:30 A A 1 31,489.00 31,489.00 -9.00 28,654.99 28,654.99 17.60 18 4.01 4 5.81 6 172.60GLO MALHACAO 18:00 18:30 B B B D 3 23,616.75 70,850.25 -9.00 21,491.24 64,473.72 17.60 53 4.01 12 5.81 17 129.45GLO NOVELA II 19:35 20:30 B B B 2 43,311.75 86,623.50 -8.00 39,846.81 79,693.62 29.84 60 8.98 18 10.68 21 107.18GLO PRACA TV 1 EDICAO 12:05 12:50 D B D 2 5,332.00 10,664.00 -9.00 4,852.12 9,704.24 10.63 21 3.39 7 3.48 7 34.57GLO PRACA TV 2 EDICAO 19:20 19:35 B B B 2 37,380.75 74,761.50 -8.00 34,390.29 68,780.58 26.71 53 7.37 15 8.69 17 112.71GLO SESSAO DA TARDE 16:00 17:55 B B B 2 4,825.50 9,651.00 -10.00 4,342.95 8,685.90 13.04 26 3.62 7 4.39 9 28.98GLO SHOW DE QUINTA FEIRA 23:35 00:15 B B 1 29,972.25 29,972.25 -9.00 27,274.75 27,274.75 15.81 16 6.47 6 7.29 7 101.82GLO SHOW DE TERCA FEIRA 23:35 00:20 B B 1 36,796.50 36,796.50 -9.00 33,484.82 33,484.82 17.29 17 6.89 7 7.49 7 117.39GLO TELA QUENTE 22:50 00:50 A A 1 61,542.00 61,542.00 -8.00 56,618.64 56,618.64 26.43 26 11.69 12 12.94 13 116.99GLO TEMPERATURA MAXIMA 13:45 15:25 A A 1 18,306.00 18,306.00 -9.00 16,658.46 16,658.46 16.13 16 6.06 6 6.04 6 66.40GLO VIDEO SHOW 13:50 14:40 B B B B D 4 7,299.00 29,196.00 -9.00 6,642.09 26,568.36 9.55 38 2.16 9 2.44 10 74.28

REC CINE AVENTURA 16:00 18:00 D D 1 7,359.00 7,359.00 -60.00 2,943.60 2,943.60 6.85 7 2.53 3 2.64 3 28.10REC SERIE ESPECIAL 21:15 22:15 B B B 2 38,195.25 76,390.50 -60.00 15,278.10 30,556.20 9.63 19 4.28 9 4.52 9 86.22REC SERIE PREMIUM 4 00:15 01:00 D D 1 30,350.25 30,350.25 -60.00 12,140.10 12,140.10 11.16 11 5.61 6 6.45 6 52.27REC SERIE VESPERTINA 15:00 18:45 B B B 2 4,906.00 9,812.00 -60.00 1,962.40 3,924.80 7.42 15 2.66 5 3.06 6 17.82REC SUPER TELA 23:15 01:00 B B 1 38,036.25 38,036.25 -60.00 15,214.50 15,214.50 11.04 11 5.92 6 6.46 6 62.08

PREÇO TOTAL 1 1 3 3 8 6 9 6 3 40 ### 934,980.67 606 201 223 112.11TOTAL TRP 8 9 15 20 41 28 43 26 11

TOTAL GRP 22 26 34 55 124 87 141 85 31

INITIAL TIME

END TIME

SPOT TYPE

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: BELO HORIZONTE B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18 19

S M T Q T F SGLO BIG BROTHER BRASIL 21:45 23:55 B BGLO CALDEIRAO DO HUCK 16:30 18:30 B BGLO ESPORTE ESPETACULAR 09:30 12:30 A AGLO ESQUENTA 12:30 13:45 A AGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO ESPORTE 12:50 13:20 B B B B DGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B BGLO NOVELA II 19:35 20:30 B B B DGLO PRACA TV 1 EDICAO 12:05 12:50 B B BGLO PRACA TV 2 EDICAO 19:20 19:35 D B B B DGLO PRACA TV 2 EDICAO 19:20 19:35 A AGLO SESSAO DA TARDE 16:00 17:55 B B BGLO SHOW DE QUINTA FEIRA 23:35 00:15 B BGLO SHOW DE TERCA FEIRA 23:35 00:20 B BGLO TELA QUENTE 22:50 00:50 A AGLO TEMPERATURA MAXIMA 13:45 15:25 A AGLO VIDEO SHOW 13:50 14:40 B B B D

REC SERIE ESPECIAL 21:15 22:15 D B B B DREC SERIE ESPECIAL 21:15 22:15 A AREC SUPER TELA 23:15 01:00 B B

PREÇO TOTAL 3 4 7 8 8 6 2

TOTAL TRP 19 25 37 35 38 32 9

TOTAL GRP 47 71 128 134 145 122 28

INITIAL

TIME

END TIME

SPOT TYPE

MARCH

INSFULL COST


AUDIÊNCIA

20 DOM. TRP (Pri) TRP (Sec)

S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP RATING1 10,122.75 10,122.75 -3.00 9,819.07 9,819.07 25.55 26 8.91 9 9.171 1,695.00 1,695.00 -9.00 1,542.45 1,542.45 15.84 16 4.84 5 4.401 3,669.00 3,669.00 -8.00 3,375.48 3,375.48 8.81 9 4.80 5 3.341 3,247.00 3,247.00 -9.00 2,954.77 2,954.77 16.20 16 6.68 7 5.551 4,893.00 4,893.00 -9.00 4,452.63 4,452.63 12.33 12 4.33 4 3.484 2,446.50 9,786.00 -9.00 2,226.32 8,905.28 12.33 49 4.33 17 3.481 8,448.00 8,448.00 -8.00 7,772.16 7,772.16 25.81 26 7.36 7 8.823 4,272.75 12,818.25 -9.00 3,888.20 11,664.60 20.68 62 3.90 12 5.933 8,358.00 25,074.00 -8.00 7,689.36 23,068.08 34.66 104 8.10 24 10.382 1,787.00 3,574.00 -9.00 1,626.17 3,252.34 15.12 30 3.77 8 3.744 7,738.50 30,954.00 -8.00 7,119.42 28,477.68 29.01 116 6.82 27 7.861 10,318.00 10,318.00 -8.00 9,492.56 9,492.56 29.01 29 6.82 7 7.862 863.00 1,726.00 -10.00 776.70 1,553.40 14.75 30 3.08 6 4.101 4,454.25 4,454.25 -9.00 4,053.37 4,053.37 16.43 16 6.31 6 6.511 6,315.75 6,315.75 -9.00 5,747.33 5,747.33 20.14 20 7.37 7 7.991 9,936.00 9,936.00 -8.00 9,141.12 9,141.12 24.35 24 10.34 10 9.131 3,900.00 3,900.00 -9.00 3,549.00 3,549.00 22.07 22 8.01 8 7.193 1,721.00 5,163.00 -9.00 1,566.11 4,698.33 11.56 35 2.47 7 3.05

4 4,461.75 17,847.00 -65.00 1,561.61 6,246.44 5.71 23 3.02 12 3.071 5,949.00 5,949.00 -65.00 2,082.15 2,082.15 5.71 6 3.02 3 3.071 4,445.25 4,445.25 -65.00 1,555.84 1,555.84 5.16 5 2.44 2 2.64

38 184,335.25 153,404.08 676 195

AUDIÊNCIA

TRP (Sec)

TRP

9 108.864 31.483 69.466 43.693 101.58

14 50.799 104.31

18 98.4831 93.77

7 42.6131 103.12

8 137.498 24.917 63.458 77.039 87.337 43.779 62.63

12 51.083 68.103 62.98

211 77.70

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: BRASILIA B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18

S M T Q T FGLO BIG BROTHER BRASIL 21:45 23:55 B BGLO CALDEIRAO DO HUCK 16:30 18:30 DGLO ESPORTE ESPETACULAR 09:30 12:30 A AGLO ESQUENTA 12:30 13:45 A AGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO ESPORTE 12:50 13:20 B B B BGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B B DGLO NOVELA II 19:35 20:30 A AGLO NOVELA II 19:35 20:30 B B BGLO PRACA TV 1 EDICAO 12:05 12:50 B B DGLO PRACA TV 2 EDICAO 19:20 19:35 B B B BGLO PRACA TV 2 EDICAO 19:20 19:35 A AGLO SHOW DE QUINTA FEIRA 23:35 00:15 B BGLO SHOW DE TERCA FEIRA 23:35 00:20 B BGLO TELA QUENTE 22:50 00:50 B BGLO TEMPERATURA MAXIMA 13:45 15:25 A AGLO VIDEO SHOW 13:50 14:40 B B B D

REC SERIE ESPECIAL 21:15 22:15 A AREC SERIE ESPECIAL 21:15 22:15 D B B B DREC SUPER TELA 23:15 01:00 B BREC TELA MAXIMA 23:00 01:00 A A

PREÇO TOTAL 4 5 7 7 7 5

TOTAL TRP 22 34 43 35 37 26

TOTAL GRP 59 106 141 113 129 82

INITIAL

TIME

END TIME

SPOT TYPE

MARCH

INSFULL COST


AUDIÊNCIA

19 20 DOM. TRP (Pri)

S S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP1 5,294.25 5,294.25 -3.00 5,135.42 5,135.42 21.85 22 7.89 8

D 1 1,014.00 1,014.00 -9.00 922.74 922.74 15.59 16 5.07 51 2,496.00 2,496.00 -8.00 2,296.32 2,296.32 10.47 10 4.27 41 1,743.00 1,743.00 -9.00 1,586.13 1,586.13 15.10 15 5.06 51 3,778.00 3,778.00 -9.00 3,437.98 3,437.98 15.86 16 6.23 6

D 4 1,889.00 7,556.00 -9.00 1,718.99 6,875.96 15.86 63 6.23 251 4,962.75 4,962.75 -8.00 4,565.73 4,565.73 20.60 21 8.49 84 2,055.75 8,223.00 -9.00 1,870.73 7,482.92 18.08 72 3.51 141 6,162.00 6,162.00 -8.00 5,669.04 5,669.04 29.60 30 7.05 72 4,621.50 9,243.00 -8.00 4,251.78 8,503.56 29.60 59 7.05 142 1,734.50 3,469.00 -9.00 1,578.40 3,156.80 17.35 35 5.17 103 4,617.00 13,851.00 -8.00 4,247.64 12,742.92 25.49 76 6.56 201 6,156.00 6,156.00 -8.00 5,663.52 5,663.52 25.49 25 6.56 71 2,613.75 2,613.75 -9.00 2,378.51 2,378.51 14.18 14 4.96 51 3,228.75 3,228.75 -9.00 2,938.16 2,938.16 17.94 18 6.72 71 3,812.25 3,812.25 -8.00 3,507.27 3,507.27 22.70 23 9.17 91 1,882.00 1,882.00 -9.00 1,712.62 1,712.62 19.99 20 6.82 73 1,150.50 3,451.50 -9.00 1,046.96 3,140.88 13.42 40 3.27 10

1 3,819.00 3,819.00 -65.00 1,336.65 1,336.65 12.19 12 5.45 54 2,864.25 11,457.00 -65.00 1,002.49 4,009.96 12.19 49 5.45 221 2,852.25 2,852.25 -65.00 998.29 998.29 10.86 11 4.73 51 3,908.00 3,908.00 -65.00 1,367.80 1,367.80 13.90 14 5.48 5

2 37 110,972.50 89,429.18 661 20811

31

AUDIÊNCIA

TRP (Sec)

RATING TRP

7.70 8 122.764.39 4 34.333.33 3 101.434.55 5 59.124.84 5 104.084.84 19 52.047.53 8 101.435.33 21 100.529.17 9 151.669.17 18 113.744.42 9 57.587.50 23 122.127.50 8 162.835.34 5 90.446.68 7 82.468.28 8 72.147.41 7 47.363.91 12 60.39

5.19 5 46.265.19 21 34.694.33 4 39.814.37 4 47.08

213 80.84

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: CAMPINAS B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18

S M T Q T FGLO AUTO ESPORTE 09:00 09:30 A AGLO BIG BROTHER BRASIL 21:45 23:55 B BGLO CALDEIRAO DO HUCK 16:30 18:30 DGLO ESPORTE ESPETACULAR 09:30 12:30 A AGLO GLOBO ESPORTE 12:50 13:20 A A AGLO GLOBO ESPORTE 12:50 13:20 B B B DGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B DGLO MALHACAO 18:00 18:30 A AGLO NOVELA II 19:35 20:30 B B BGLO PRACA TV 1 EDICAO 12:05 12:50 D B DGLO PRACA TV 2 EDICAO 19:20 19:35 B B BGLO SESSAO DA TARDE 16:00 17:55 B B BGLO SHOW DE QUINTA FEIRA 23:35 00:15 B BGLO SHOW DE TERCA FEIRA 23:35 00:20 B BGLO TELA QUENTE 22:50 00:50 A AGLO TEMPERATURA MAXIMA 13:45 15:25 A AGLO VIDEO SHOW 13:50 14:40 B B B B D


TOTAL TRP 15 20 37 19 37 21

TOTAL GRP 34 55 114 68 124 74

INITIAL

TIME

END TIME

SPOT TYPE

MARCH

INSFULL COST


AUDIÊNCIA


S S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP1 2,945.00 2,945.00 -9.00 2,679.95 2,679.95 9.06 9 4.25 41 8,538.00 8,538.00 -3.00 8,281.86 8,281.86 26.11 26 9.35 9

D 1 1,396.50 1,396.50 -9.00 1,270.82 1,270.82 13.17 13 4.66 51 3,099.00 3,099.00 -8.00 2,851.08 2,851.08 9.01 9 4.43 42 3,132.00 6,264.00 -9.00 2,850.12 5,700.24 11.16 22 3.90 8

D 4 1,566.00 6,264.00 -9.00 1,425.06 5,700.24 11.16 45 3.90 161 6,462.75 6,462.75 -8.00 5,945.73 5,945.73 24.98 25 7.30 73 3,507.00 10,521.00 -9.00 3,191.37 9,574.11 17.60 53 4.01 121 4,676.00 4,676.00 -9.00 4,255.16 4,255.16 17.60 18 4.01 42 6,840.00 13,680.00 -8.00 6,292.80 12,585.60 29.84 60 8.98 182 1,299.00 2,598.00 -9.00 1,182.09 2,364.18 10.63 21 3.39 72 6,762.00 13,524.00 -8.00 6,221.04 12,442.08 26.71 53 7.37 152 731.00 1,462.00 -10.00 657.90 1,315.80 13.04 26 3.62 71 4,384.50 4,384.50 -9.00 3,989.90 3,989.90 15.81 16 6.47 61 5,524.50 5,524.50 -9.00 5,027.30 5,027.30 17.29 17 6.89 71 7,412.00 7,412.00 -8.00 6,819.04 6,819.04 26.43 26 11.69 121 2,966.00 2,966.00 -9.00 2,699.06 2,699.06 16.13 16 6.06 64 1,388.50 5,554.00 -9.00 1,263.54 5,054.16 9.55 38 2.16 9

2 31 107,271.25 98,556.31 494 1559

24

AUDIÊNCIA

TRP (Sec)

RATING TRP

3.16 3 253.6210.51 11 356.26

5.45 5 109.693.43 3 258.853.58 7 293.933.58 14 146.978.29 8 327.595.81 17 320.105.81 6 426.80

10.68 21 281.853.48 7 140.258.69 17 339.504.39 9 73.107.29 7 248.037.49 7 293.47

12.94 13 234.626.04 6 179.142.44 10 235.28

174 254.27

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: CURITIBA B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18 19

S M T Q T F SGLO BIG BROTHER BRASIL 21:45 23:55 B BGLO CALDEIRAO DO HUCK 16:30 18:30 D DGLO ESPORTE ESPETACULAR 09:30 12:30 A AGLO GLOBO ESPORTE 12:50 13:20 B B B B DGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B DGLO NOVELA II 19:35 20:30 A AGLO NOVELA II 19:35 20:30 B B BGLO PRACA TV 1 EDICAO 12:05 12:50 B B B DGLO PRACA TV 2 EDICAO 19:20 19:35 B B B B DGLO SHOW DE QUINTA FEIRA 23:35 00:15 B BGLO SHOW DE TERCA FEIRA 23:35 00:20 B BGLO TELA QUENTE 22:50 00:50 A AGLO TEMPERATURA MAXIMA 13:45 15:25 A AGLO VIDEO SHOW 13:50 14:40 B B B D

REC ESPORTE FANTASTICO 10:00 12:00 D DREC SERIE ESPECIAL 21:15 22:15 A AREC SERIE ESPECIAL 21:15 22:15 B B B B DREC SERIE PREMIUM 4 00:15 01:00 D DREC TELA MAXIMA 23:00 01:00 A A


TOTAL TRP 18 27 30 39 43 38 13

TOTAL GRP 42 86 100 143 159 128 36

INITIAL

TIME

END TIME

SPOT TYPE

MARCH

INSFULL COST


AUDIÊNCIA


S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP RATING1 9,520.50 9,520.50 -3.00 9,234.88 9,234.88 24.26 24 7.44 7 9.251 1,586.50 1,586.50 -9.00 1,443.72 1,443.72 14.54 15 4.53 5 6.061 3,838.00 3,838.00 -8.00 3,530.96 3,530.96 11.17 11 5.32 5 3.474 2,130.00 8,520.00 -9.00 1,938.30 7,753.20 17.79 71 6.36 25 6.141 4,260.00 4,260.00 -9.00 3,876.60 3,876.60 17.79 18 6.36 6 6.141 7,711.50 7,711.50 -8.00 7,094.58 7,094.58 27.52 28 9.10 9 10.763 3,323.25 9,969.75 -9.00 3,024.16 9,072.48 19.11 57 4.93 15 6.881 9,379.00 9,379.00 -8.00 8,628.68 8,628.68 32.81 33 7.17 7 10.562 7,034.25 14,068.50 -8.00 6,471.51 12,943.02 32.81 66 7.17 14 10.563 1,922.00 5,766.00 -9.00 1,749.02 5,247.06 17.53 53 5.45 16 6.104 6,974.25 27,897.00 -8.00 6,416.31 25,665.24 30.12 120 6.78 27 9.201 4,443.00 4,443.00 -9.00 4,043.13 4,043.13 16.30 16 4.17 4 7.241 5,469.00 5,469.00 -9.00 4,976.79 4,976.79 18.10 18 5.37 5 7.291 8,724.00 8,724.00 -8.00 8,026.08 8,026.08 25.29 25 10.12 10 12.291 3,656.00 3,656.00 -9.00 3,326.96 3,326.96 18.68 19 7.41 7 8.393 1,457.00 4,371.00 -9.00 1,325.87 3,977.61 15.72 47 4.81 14 5.42

1 684.00 684.00 -65.00 239.40 239.40 3.75 4 1.78 2 1.131 7,193.00 7,193.00 -65.00 2,517.55 2,517.55 9.76 10 3.66 4 4.044 5,394.75 21,579.00 -65.00 1,888.16 7,552.64 9.76 39 3.66 15 4.041 4,141.50 4,141.50 -65.00 1,449.52 1,449.52 8.57 9 3.15 3 3.671 7,321.00 7,321.00 -65.00 2,562.35 2,562.35 11.66 12 5.11 5 4.70

37 170,098.25 133,162.45 694 207

AUDIÊNCIA

TRP (Sec)

TRP

9 185.256 47.563 99.05

25 45.486 90.97

11 116.3521 91.5511 179.6021 134.7018 47.8937 141.24

7 144.707 138.31

12 118.368 67.01

16 41.14

1 20.074 102.66

16 76.994 68.685 74.84

249 95.64

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: FLORIANOPOLIS B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18 19 20

S M T Q T F S SGLO CALDEIRAO DO HUCK16:30 18:30 D DGLO ESPORTE ESPETACULAR09:30 12:30 A AGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO ESPORTE 12:50 13:20 B B B B DGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B DGLO NOVELA II 19:35 20:30 A AGLO NOVELA II 19:35 20:30 B B BGLO PRACA TV 1 EDICAO 12:05 12:50 B B B DGLO PRACA TV 2 EDICAO 19:20 19:35 B B B B DGLO SHOW DE QUINTA FEIRA23:35 00:15 B BGLO SHOW DE TERCA FEIRA23:35 00:20 B BGLO TELA QUENTE 22:50 00:50 A AGLO TEMPERATURA MAXIMA13:45 15:25 A AGLO VIDEO SHOW 13:50 14:40 B B B D

REC ESPORTE FANTASTICO10:00 12:00 D DREC SERIE ESPECIAL 21:15 22:15 A AREC SERIE ESPECIAL 21:15 22:15 B B B B D


TOTAL TRP 17 33 28 44 54 41 15

TOTAL GRP 32 85 78 143 167 122 41

INITIAL

TIME

END TIME

SPOT TYPE

INSFULL COST


AUDIÊNCIA

DOM. TRP (Pri) TRP (Sec)

UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP RATING1 401.50 401.50 -10.00 361.35 361.35 19.81 20 7.11 7 8.901 1,206.00 1,206.00 -9.00 1,097.46 1,097.46 14.38 14 6.51 7 5.371 1,436.00 1,436.00 -10.00 1,292.40 1,292.40 15.97 16 6.09 6 6.244 718.00 2,872.00 -10.00 646.20 2,584.80 15.97 64 6.09 24 6.241 2,017.50 2,017.50 -9.00 1,835.92 1,835.92 28.45 28 12.51 13 9.483 934.50 2,803.50 -10.00 841.05 2,523.15 22.21 67 5.28 16 7.731 2,892.00 2,892.00 -9.00 2,631.72 2,631.72 32.92 33 9.77 10 12.812 2,169.00 4,338.00 -9.00 1,973.79 3,947.58 32.92 66 9.77 20 12.813 870.00 2,610.00 -10.00 783.00 2,349.00 16.60 50 5.53 17 6.484 2,161.50 8,646.00 -9.00 1,966.96 7,867.84 31.09 124 8.99 36 11.201 1,160.25 1,160.25 -10.00 1,044.22 1,044.22 24.35 24 9.55 10 10.281 1,428.00 1,428.00 -10.00 1,285.20 1,285.20 25.27 25 9.78 10 11.591 2,169.00 2,169.00 -9.00 1,973.79 1,973.79 29.93 30 13.94 14 13.421 872.00 872.00 -10.00 784.80 784.80 18.02 18 10.18 10 8.873 358.00 1,074.00 -10.00 322.20 966.60 18.42 55 5.09 15 6.47

1 302.00 302.00 -65.00 105.70 105.70 5.60 6 1.70 2 1.841 1,843.00 1,843.00 -65.00 645.05 645.05 5.70 6 3.37 3 2.234 1,382.25 5,529.00 -65.00 483.79 1,935.16 5.70 23 3.37 13 2.23

34 43,599.75 35,231.74 669 231

AUDIÊNCIA

TRP (Sec)

TRP

9 25.995 86.216 108.52

25 54.269 75.05

23 81.4613 137.7526 103.3119 72.4045 111.8810 55.9112 67.2013 72.41

9 39.4219 32.37

2 31.792 97.889 73.41

257 77.81

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: FORTALEZA B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18

S M T Q T FGLO CALDEIRAO DO HUCK 16:30 18:30 DGLO ESPORTE ESPETACULAR 09:30 12:30 A AGLO ESQUENTA 12:30 13:45 A AGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO ESPORTE 12:50 13:20 B B B DGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B DGLO NOVELA II 19:35 20:30 B B B BGLO PRACA TV 1 EDICAO 12:05 12:50 D B DGLO PRACA TV 2 EDICAO 19:20 19:35 B B B BGLO PRACA TV 2 EDICAO 19:20 19:35 A AGLO SHOW DE QUINTA FEIRA 23:35 00:15 B BGLO SHOW DE TERCA FEIRA 23:35 00:20 B BGLO TELA QUENTE 22:50 00:50 A AGLO TEMPERATURA MAXIMA 13:45 15:25 A AGLO VIDEO SHOW 13:50 14:40 B B B B D


TOTAL TRP 25 24 37 35 42 31

TOTAL GRP 53 65 114 113 133 92

INITIAL

TIME

END TIME

SPOT TYPE

MARCH

INSFULL COST


AUDIÊNCIA


S S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRPD 1 902.00 902.00 -9.00 820.82 820.82 17.57 18 5.00 5

1 1,782.00 1,782.00 -8.00 1,639.44 1,639.44 10.74 11 6.00 61 1,802.00 1,802.00 -9.00 1,639.82 1,639.82 19.54 20 8.93 91 1,846.00 1,846.00 -9.00 1,679.86 1,679.86 13.69 14 5.95 6

D 4 923.00 3,692.00 -9.00 839.93 3,359.72 13.69 55 5.95 241 3,643.50 3,643.50 -8.00 3,352.02 3,352.02 24.62 25 7.99 83 1,749.00 5,247.00 -9.00 1,591.59 4,774.77 22.94 69 7.25 223 3,738.75 11,216.25 -8.00 3,439.65 10,318.95 34.10 102 10.47 312 867.00 1,734.00 -9.00 788.97 1,577.94 13.25 27 5.25 113 3,294.00 9,882.00 -8.00 3,030.48 9,091.44 25.20 76 7.23 221 4,392.00 4,392.00 -8.00 4,040.64 4,040.64 25.20 25 7.23 71 2,253.00 2,253.00 -9.00 2,050.23 2,050.23 19.20 19 6.90 71 2,691.00 2,691.00 -9.00 2,448.81 2,448.81 24.01 24 10.08 101 3,998.00 3,998.00 -8.00 3,678.16 3,678.16 26.44 26 10.71 111 1,997.00 1,997.00 -9.00 1,817.27 1,817.27 22.67 23 10.06 104 854.50 3,418.00 -9.00 777.60 3,110.40 17.42 70 4.09 16

2 29 60,495.75 55,400.29 601 20411

31

AUDIÊNCIA

TRP (Sec)

RATING TRP

7.36 7 30.055.63 6 50.028.10 8 33.626.25 6 51.686.25 25 25.848.19 8 76.807.85 24 40.19

12.23 37 60.146.25 13 27.517.59 23 76.737.59 8 102.318.91 9 54.39

10.33 10 44.4710.11 10 62.87

9.27 9 33.075.57 22 34.80

225 49.63

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: GOIANIA B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18 19

S M T Q T F SGLO CALDEIRAO DO HUCK 16:30 18:30 D DGLO ESPORTE ESPETACULAR 09:30 12:30 A AGLO ESQUENTA 12:30 13:45 A AGLO GLOBO ESPORTE 12:50 13:20 B B B B DGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B B DGLO NOVELA II 19:35 20:30 A AGLO NOVELA II 19:35 20:30 B B BGLO PRACA TV 1 EDICAO 12:05 12:50 B B DGLO PRACA TV 2 EDICAO 19:20 19:35 B B B BGLO PRACA TV 2 EDICAO 19:20 19:35 A AGLO SHOW DE QUINTA FEIRA 23:35 00:15 B BGLO SHOW DE TERCA FEIRA 23:35 00:20 B BGLO TELA QUENTE 22:50 00:50 B BGLO TEMPERATURA MAXIMA 13:45 15:25 A AGLO VIDEO SHOW 13:50 14:40 B B B D

REC SERIE ESPECIAL 21:15 22:15 A AREC SERIE ESPECIAL 21:15 22:15 D B B B DREC SUPER TELA 23:15 01:00 B BREC TELA MAXIMA 23:00 01:00 A A


TOTAL TRP 22 34 36 35 37 26 11

TOTAL GRP 59 106 119 113 129 82 31

INITIAL

TIME

END TIME

SPOT TYPE

MARCH

INSFULL COST


AUDIÊNCIA


S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP RATING1 626.00 626.00 -10.00 563.40 563.40 15.59 16 5.07 5 4.391 2,504.00 2,504.00 -9.00 2,278.64 2,278.64 10.47 10 4.27 4 3.331 1,457.00 1,457.00 -10.00 1,311.30 1,311.30 15.10 15 5.06 5 4.554 1,503.00 6,012.00 -10.00 1,352.70 5,410.80 15.86 63 6.23 25 4.841 3,006.00 3,006.00 -10.00 2,705.40 2,705.40 15.86 16 6.23 6 4.841 3,995.25 3,995.25 -9.00 3,635.68 3,635.68 20.60 21 8.49 8 7.534 1,503.75 6,015.00 -10.00 1,353.38 5,413.52 18.08 72 3.51 14 5.331 5,181.00 5,181.00 -9.00 4,714.71 4,714.71 29.60 30 7.05 7 9.172 3,885.75 7,771.50 -9.00 3,536.03 7,072.06 29.60 59 7.05 14 9.172 1,503.00 3,006.00 -10.00 1,352.70 2,705.40 17.35 35 5.17 10 4.423 4,155.00 12,465.00 -9.00 3,781.05 11,343.15 25.49 76 6.56 20 7.501 5,540.00 5,540.00 -9.00 5,041.40 5,041.40 25.49 25 6.56 7 7.501 1,956.75 1,956.75 -10.00 1,761.08 1,761.08 14.18 14 4.96 5 5.341 2,298.75 2,298.75 -10.00 2,068.88 2,068.88 17.94 18 6.72 7 6.681 2,790.00 2,790.00 -9.00 2,538.90 2,538.90 22.70 23 9.17 9 8.281 1,552.00 1,552.00 -10.00 1,396.80 1,396.80 19.99 20 6.82 7 7.413 794.00 2,382.00 -10.00 714.60 2,143.80 13.42 40 3.27 10 3.91

1 4,293.00 4,293.00 -65.00 1,502.55 1,502.55 12.19 12 5.45 5 5.194 3,219.75 12,879.00 -65.00 1,126.91 4,507.64 12.19 49 5.45 22 5.191 3,159.75 3,159.75 -65.00 1,105.91 1,105.91 10.86 11 4.73 5 4.331 4,277.00 4,277.00 -65.00 1,496.95 1,496.95 13.91 14 5.48 5 4.37

36 93,167.00 70,717.97 640 200

AUDIÊNCIA

TRP (Sec)

TRP

4 37.713 181.075 87.93

19 73.675 147.358 145.31

21 130.839 226.92

18 170.199 88.78

23 195.588 260.775 120.487 104.478 93.957 69.50

12 74.15

5 93.5521 70.16

4 79.334 92.69

206 119.53

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: PORTO ALEGRE B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18 19

S M T Q T F SGLO BIG BROTHER BRASIL 21:45 23:55 B BGLO CALDEIRAO DO HUCK 16:30 18:30 D DGLO ESPORTE ESPETACULAR 09:30 12:30 A AGLO ESQUENTA 12:30 13:45 A AGLO GLOBO ESPORTE 12:50 13:20 B B B B DGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B BGLO NOVELA II 19:35 20:30 A AGLO NOVELA II 19:35 20:30 B B B BGLO PRACA TV 1 EDICAO 12:05 12:50 B B B B DGLO PRACA TV 2 EDICAO 19:20 19:35 A AGLO PRACA TV 2 EDICAO 19:20 19:35 B B B B DGLO SHOW DE QUINTA FEIRA 23:35 00:15 B BGLO SHOW DE TERCA FEIRA 23:35 00:20 B BGLO TELA QUENTE 22:50 00:50 B BGLO TEMPERATURA MAXIMA 13:45 15:25 A AGLO VIDEO SHOW 13:50 14:40 B B B D


TOTAL TRP 23 27 49 31 39 20 15

TOTAL GRP 45 84 160 119 142 68 50

INITIAL

TIME

END TIME

SPOT TYPE

MARCH

INSFULL COST


AUDIÊNCIA


S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP RATING1 11,831.25 11,831.25 -3.00 11,476.31 11,476.31 29.94 30 11.30 11 12.761 1,384.00 1,384.00 -9.00 1,259.44 1,259.44 15.35 15 4.81 5 5.871 3,853.00 3,853.00 -8.00 3,544.76 3,544.76 11.18 11 6.39 6 5.021 2,852.00 2,852.00 -9.00 2,595.32 2,595.32 16.12 16 7.97 8 7.314 2,563.00 10,252.00 -9.00 2,332.33 9,329.32 16.59 66 5.22 21 6.091 7,847.25 7,847.25 -8.00 7,219.47 7,219.47 29.34 29 10.53 11 10.953 3,528.00 10,584.00 -9.00 3,210.48 9,631.44 18.05 54 4.88 15 6.741 10,768.00 10,768.00 -8.00 9,906.56 9,906.56 27.88 28 6.86 7 10.973 8,076.00 24,228.00 -8.00 7,429.92 22,289.76 27.88 84 6.86 21 10.974 1,962.50 7,850.00 -9.00 1,785.88 7,143.52 18.00 72 5.03 20 6.131 10,927.00 10,927.00 -8.00 10,052.84 10,052.84 25.79 26 6.34 6 8.974 8,195.25 32,781.00 -8.00 7,539.63 30,158.52 25.79 103 6.34 25 8.971 5,117.25 5,117.25 -9.00 4,656.70 4,656.70 22.95 23 7.97 8 10.621 6,759.75 6,759.75 -9.00 6,151.37 6,151.37 24.14 24 9.36 9 10.871 8,688.00 8,688.00 -8.00 7,992.96 7,992.96 30.49 30 13.64 14 13.561 3,268.00 3,268.00 -9.00 2,973.88 2,973.88 18.19 18 8.96 9 8.183 1,411.00 4,233.00 -9.00 1,284.01 3,852.03 12.80 38 2.87 9 4.27

32 163,223.50 150,234.20 669 204

AUDIÊNCIA

TRP (Sec)

TRP

13 168.806 43.525 92.207 54.12

24 74.2611 113.9620 109.3511 240.0333 180.0225 59.01

9 263.5536 197.6611 97.1111 109.2314 97.40

8 55.1713 74.36

256 122.21

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: RECIFE B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18 19 20

S M T Q T F S SGLO BIG BROTHER BRASIL21:45 23:55 B BGLO CALDEIRAO DO HUCK16:30 18:30 D DGLO ESPORTE ESPETACULAR09:30 12:30 A AGLO ESQUENTA 12:30 13:45 A AGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO ESPORTE 12:50 13:20 B B B D DGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B DGLO NOVELA II 19:35 20:30 B B B BGLO PRACA TV 1 EDICAO 12:05 12:50 D B DGLO PRACA TV 2 EDICAO 19:20 19:35 B B B BGLO PRACA TV 2 EDICAO 19:20 19:35 A AGLO SHOW DE QUINTA FEIRA23:35 00:15 B BGLO SHOW DE TERCA FEIRA23:35 00:20 A AGLO TELA QUENTE 22:50 00:50 A AGLO TEMPERATURA MAXIMA13:45 15:25 A AGLO VIDEO SHOW 13:50 14:40 B B B B D

REC CAMERA RECORD 23:15 00:15 D DREC SUPER TELA 23:15 01:00 B B


TOTAL TRP 15 24 45 39 43 32 9

TOTAL GRP 39 71 147 134 146 99 28

INITIAL

TIME

END TIME

SPOT TYPE

INSFULL COST


AUDIÊNCIA

DOM. TRP (Pri) TRP (Sec)

UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP RATING1 6,994.50 6,994.50 -3.00 6,784.66 6,784.66 22.70 23 8.24 8 9.721 1,157.50 1,157.50 -9.00 1,053.32 1,053.32 14.65 15 3.95 4 6.271 2,877.00 2,877.00 -8.00 2,646.84 2,646.84 9.60 10 4.87 5 4.981 2,648.00 2,648.00 -9.00 2,409.68 2,409.68 14.03 14 5.14 5 5.201 2,509.00 2,509.00 -9.00 2,283.19 2,283.19 13.30 13 5.09 5 5.204 1,254.50 5,018.00 -9.00 1,141.60 4,566.40 13.30 53 5.09 20 5.201 5,255.25 5,255.25 -8.00 4,834.83 4,834.83 22.77 23 8.92 9 9.573 2,472.00 7,416.00 -9.00 2,249.52 6,748.56 26.08 78 6.38 19 8.343 5,191.50 15,574.50 -8.00 4,776.18 14,328.54 36.52 110 10.81 32 13.112 987.50 1,975.00 -9.00 898.62 1,797.24 15.11 30 4.67 9 4.993 4,778.25 14,334.75 -8.00 4,395.99 13,187.97 35.36 106 10.02 30 11.651 6,371.00 6,371.00 -8.00 5,861.32 5,861.32 35.36 35 10.02 10 11.651 3,183.00 3,183.00 -9.00 2,896.53 2,896.53 18.08 18 6.55 7 8.531 5,269.00 5,269.00 -9.00 4,794.79 4,794.79 20.78 21 7.15 7 9.551 6,313.00 6,313.00 -8.00 5,807.96 5,807.96 22.12 22 9.01 9 10.081 2,948.00 2,948.00 -9.00 2,682.68 2,682.68 15.46 15 4.64 5 5.374 1,186.00 4,744.00 -9.00 1,079.26 4,317.04 16.35 65 3.94 16 5.99

1 3,312.00 3,312.00 -65.00 1,159.20 1,159.20 5.67 6 3.16 3 3.011 2,922.00 2,922.00 -65.00 1,022.70 1,022.70 6.75 7 2.44 2 3.06

32 100,821.50 89,183.45 664 206

AUDIÊNCIA

TRP (Sec)

TRP

10 133.376 43.195 88.035 75.945 72.66

21 36.3310 87.7925 57.1139 71.5710 31.1735 71.0612 94.75

9 71.6310 108.6210 104.41

5 93.6524 44.37

3 59.423 67.89

246 70.03

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: SALVADOR B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18

S M T Q T FGLO BIG BROTHER BRASIL 21:45 23:55 B BGLO CALDEIRAO DO HUCK 16:30 18:30 DGLO ESPORTE ESPETACULAR 09:30 12:30 A AGLO ESQUENTA 12:30 13:45 A AGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO ESPORTE 12:50 13:20 B B B BGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B B DGLO NOVELA II 19:35 20:30 B B B DGLO PRACA TV 1 EDICAO 12:05 12:50 D B DGLO PRACA TV 2 EDICAO 19:20 19:35 B B B DGLO PRACA TV 2 EDICAO 19:20 19:35 A AGLO SESSAO DE SABADO 14:40 16:25 DGLO SHOW DE QUINTA FEIRA 23:35 00:15 B BGLO SHOW DE TERCA FEIRA 23:35 00:20 B BGLO TELA QUENTE 22:50 00:50 A AGLO TEMPERATURA MAXIMA 13:45 15:25 A AGLO VIDEO SHOW 13:50 14:40 B B B D

REC SUPER TELA 23:15 01:00 B BREC TELA MAXIMA 23:00 01:00 A A


TOTAL TRP 26 24 42 23 31 37

TOTAL GRP 59 79 167 100 129 157

INITIAL

TIME

END TIME

SPOT TYPE

MARCH

INSFULL COST


AUDIÊNCIA


S S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP1 6,990.75 6,990.75 -3.00 6,781.03 6,781.03 26.86 27 8.98 9

D 1 1,132.50 1,132.50 -9.00 1,030.58 1,030.58 14.23 14 4.26 41 2,802.00 2,802.00 -8.00 2,577.84 2,577.84 12.39 12 5.79 61 2,385.00 2,385.00 -9.00 2,170.35 2,170.35 18.97 19 8.69 91 3,313.00 3,313.00 -9.00 3,014.83 3,014.83 14.64 15 4.02 4

D 4 1,656.50 6,626.00 -9.00 1,507.42 6,029.68 14.64 59 4.02 161 6,153.00 6,153.00 -8.00 5,660.76 5,660.76 26.38 26 7.64 84 2,690.25 10,761.00 -9.00 2,448.13 9,792.52 24.71 99 4.30 173 5,763.00 17,289.00 -8.00 5,301.96 15,905.88 38.66 116 8.15 242 1,340.50 2,681.00 -9.00 1,219.86 2,439.72 15.34 31 4.68 93 5,529.00 16,587.00 -8.00 5,086.68 15,260.04 36.13 108 8.57 261 7,372.00 7,372.00 -8.00 6,782.24 6,782.24 36.13 36 8.57 9

D 1 908.50 908.50 -10.00 817.65 817.65 12.99 13 4.65 51 3,395.25 3,395.25 -9.00 3,089.68 3,089.68 20.58 21 6.71 71 4,060.50 4,060.50 -9.00 3,695.06 3,695.06 26.21 26 7.52 81 6,639.00 6,639.00 -8.00 6,107.88 6,107.88 28.60 29 10.99 111 2,737.00 2,737.00 -9.00 2,490.67 2,490.67 20.38 20 8.91 93 1,334.00 4,002.00 -9.00 1,213.94 3,641.82 15.50 47 3.37 10

1 3,900.00 3,900.00 -65.00 1,365.00 1,365.00 8.80 9 3.08 31 4,969.00 4,969.00 -65.00 1,739.15 1,739.15 7.73 8 2.96 3

3 33 114,703.50 100,392.38 734 19513

42

AUDIÊNCIA

TRP (Sec)

RATING TRP

10.36 10 108.664.39 4 34.813.20 3 64.075.23 5 35.944.59 5 107.924.59 18 53.96

10.26 10 106.627.22 29 81.93

11.52 35 93.615.51 11 37.51

11.20 34 85.4111.20 11 113.88

4.15 4 25.308.55 9 66.268.94 9 70.71

11.92 12 79.975.69 6 40.235.46 16 51.84

3.92 4 63.772.85 3 84.55

238 73.83

C.P.M. (Pri)

PLAN# 24700 A = 30 SEC FRIDAY IN THEATERSMARKET: VITORIA B = 15 SEC FRIDAY IN THEATERSPRIMARY MALE ABC 18-49 D = 15 SEC IN THEATERSSECUNDARY BOTH ABC 18/34

NETWORK PROGRAM

MARCH

13 14 15 16 17 18 19

S M T Q T F SGLO CALDEIRAO DO HUCK 16:30 18:30 D DGLO ESPORTE ESPETACULAR 09:30 12:30 A AGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO ESPORTE 12:50 13:20 B B B B D DGLO GLOBO REPORTER 22:55 23:55 D DGLO MALHACAO 18:00 18:30 B B B BGLO NOVELA II 19:35 20:30 A AGLO NOVELA II 19:35 20:30 B BGLO PRACA TV 1 EDICAO 12:05 12:50 B B BGLO PRACA TV 2 EDICAO 19:20 19:35 B B BGLO PRACA TV 2 EDICAO 19:20 19:35 A AGLO SHOW DE QUINTA FEIRA 23:35 00:15 B BGLO SHOW DE TERCA FEIRA 23:35 00:20 B BGLO VIDEO SHOW 13:50 14:40 B B B D


TOTAL TRP 3 12 31 21 41 17 9

TOTAL GRP 6 38 91 70 128 47 28

INITIAL

TIME

END TIME

SPOT TYPE

MARCH

INSFULL COST


AUDIÊNCIA


S UNIT. TOTAL UNIT. TOTAL RATING GRP RATING TRP RATING1 549.50 549.50 -10.00 494.55 494.55 16.15 16 4.97 5 5.801 1,189.00 1,189.00 -9.00 1,081.99 1,081.99 6.19 6 2.65 3 2.231 1,318.00 1,318.00 -10.00 1,186.20 1,186.20 11.69 12 3.85 4 3.765 659.00 3,295.00 -10.00 593.10 2,965.50 11.69 58 3.85 19 3.761 2,179.50 2,179.50 -9.00 1,983.34 1,983.34 22.51 23 9.55 10 9.773 1,314.75 3,944.25 -10.00 1,183.28 3,549.84 19.00 57 5.69 17 8.641 2,904.00 2,904.00 -9.00 2,642.64 2,642.64 29.94 30 9.02 9 13.011 2,178.00 2,178.00 -9.00 1,981.98 1,981.98 29.94 30 9.02 9 13.012 574.00 1,148.00 -10.00 516.60 1,033.20 11.43 23 3.90 8 4.472 2,482.50 4,965.00 -9.00 2,259.08 4,518.16 26.40 53 7.75 16 10.761 3,310.00 3,310.00 -9.00 3,012.10 3,012.10 26.40 26 7.75 8 10.761 1,324.50 1,324.50 -10.00 1,192.05 1,192.05 17.06 17 7.31 7 9.591 1,518.75 1,518.75 -10.00 1,366.88 1,366.88 19.40 19 8.61 9 9.583 459.50 1,378.50 -10.00 413.55 1,240.65 12.60 38 3.63 11 4.54

24 31,202.00 28,249.08 408 133

AUDIÊNCIA

TRP (Sec)

TRP

6 152.672 626.434 472.70

19 236.3510 318.6326 319.0613 449.4913 337.12

9 203.2322 447.2211 596.2910 250.1910 243.5714 174.79

166 325.28

C.P.M. (Pri)

IBOPE EasyMedia 3GIOVANNI+DRAFTFCB S/A RÁDIO RECALL

RIO DE JANEIRO

TARGET SEX SOCIAL CLASS AGE

MALE ABC 18-49 MALE FEMALE AB C DE 10 A 14 15 A 19 20 A 24 25 A 29 30 A 34 35 A 39 40 A 49 50 A 59 60+

STATION IA% IA# PS% AFIN% % % % % % % % % % % % % % %

GRJ - TOTAL RADIO 20.80 414,710.20 20.93 101.58 43 57 31 54 15 5 7 8 9 8 8 18 17 18

GRJ - FM-TOTAL FM 18.56 369,953.98 23.74 115.21 44 56 31 54 14 6 8 10 11 10 10 19 15 11

GRJ - FM-O DIA FM 3.23 64,414.88 24.31 117.95 44 56 23 60 17 11 15 17 17 10 9 12 7 2

GRJ - FM-MELODIA FM 1.81 36,064.88 20.63 100.11 36 64 18 64 18 3 2 6 9 10 9 23 21 16

GRJ - FM-BEAT98 FM 1.65 32,977.20 23.23 112.72 41 59 26 58 16 11 18 19 13 10 9 11 6 3

GRJ - FM-JB FM 1.62 32,313.11 26.57 128.91 49 51 51 44 4 1 2 4 8 9 10 27 24 16

GRJ - FM-93 FM 1.58 31,489.71 21.61 104.88 39 61 29 57 14 4 9 7 11 12 13 19 15 10

GRJ - FM-MIX FM 1.41 28,137.49 30.87 149.80 53 47 39 51 11 16 20 17 13 9 11 9 3 1

GRJ - FM-TUPI FM 1.23 24,564.48 27.30 132.47 58 42 24 52 24 2 2 3 5 10 8 25 23 21

GRJ - FM-NATIVA FM 0.97 19,385.12 14.76 71.65 33 67 20 61 19 4 3 8 10 11 10 24 20 11

GRJ - FM-SULAMÉRICA PARADISO FM 0.78 15,599.29 28.80 139.76 50 50 57 37 6 1 2 6 8 9 14 30 21 10

GRJ - FM-BANDNEWS FLUMINENSE FM 0.57 11,428.68 44.53 216.08 73 27 83 16 1 1 0 2 9 15 16 20 24 13

GRJ - FM-MPB FM 0.50 9,976.83 27.65 134.17 48 52 69 29 2 1 3 6 9 11 7 24 21 16

GRJ - FM-TRANSAMERICA FM 0.40 8,024.80 36.58 177.48 55 45 54 42 5 8 15 18 14 14 8 12 8 4

GRJ - FM-GLOBO FM 0.35 6,941.24 16.78 81.40 38 62 36 52 11 1 2 5 5 6 5 24 27 26

GRJ - FM-CBN FM 0.34 6,780.96 39.63 192.30 67 33 74 22 5 1 0 3 7 4 13 30 21 20

GRJ - FM-OI FM 0.29 5,837.23 49.40 239.71 67 33 51 39 10 5 9 21 15 5 19 13 9 4

GRJ - FM-GOSPEL FM 0.21 4,111.42 37.85 183.69 51 49 14 67 19 5 10 9 19 17 15 16 8 1

GRJ - FM-COSTA VERDE FM 0.19 3,884.47 26.74 129.77 50 50 19 62 19 13 15 20 11 11 3 15 11 3

GRJ - FM-105 REDE ALELUIA FM 0.14 2,887.27 15.65 75.96 38 62 27 56 16 1 1 2 3 8 7 25 30 22

GRJ - FM-107 FM 0.12 2,472.70 14.74 71.51 37 63 13 61 26 31 23 13 14 7 4 5 1 2

GRJ - FM-CATEDRAL FM 0.10 1,959.60 6.61 32.10 24 76 34 56 9 2 1 1 5 2 6 20 25 37

GRJ - FM-MEC FM 0.09 1,748.00 23.61 114.56 64 36 74 18 8 0 0 7 1 2 3 20 12 55

GRJ - FM-104.5 - FM 0.07 1,462.00 20.64 100.17 32 68 42 42 15 1 10 4 1 13 24 19 22 6

GRJ - FM-ROQUETE PINTO 94.1 FM 0.01 149.78 20.02 97.16 47 53 47 13 40 0 0 13 17 20 22 13 14 0

IBOPE EasyMedia 3GIOVANNI+DRAFTFCB S/A RÁDIO RECALL

SAO PAULO

TARGET SEX SOCIAL CLASS AGE

MALE ABC 18-49 MALE FEMALE AB C DE 10 A 14 15 A 19 20 A 24 25 A 29 30 A 34 35 A 39 40 A 49 50 A 59 60+

STATION IA% IA# PS% AFIN% % % % % % % % % % % % % % %

GSP - TOTAL RADIO 19.10 743,024.06 23.76 100.68 43 57 43 47 10 6 8 10 10 11 10 19 14 13

GSP - FM-TOTAL FM 17.90 696,224.97 26.84 113.70 45 55 42 48 10 7 10 11 12 12 11 19 12 7

GSP - FM-TRANSCONTINENTAL FM 1.44 55,958.20 29.14 123.47 44 56 30 58 12 8 17 20 15 12 11 10 4 2

GSP - FM-TUPI FM 1.43 55,428.49 23.11 97.92 44 56 36 49 15 4 4 9 9 11 11 22 17 13

GSP - FM-NATIVA FM 1.30 50,648.59 21.71 91.98 36 64 36 51 13 4 5 8 11 12 11 23 16 9

GSP - FM-MIX FM 1.02 39,559.19 26.12 110.65 47 53 41 50 9 21 19 16 13 11 6 10 3 1

GSP - FM-KISS FM 1.01 39,159.17 62.17 263.41 78 22 72 26 2 3 8 11 15 13 16 24 7 1

GSP - FM-ALPHA FM 0.85 33,234.11 24.38 103.28 40 60 64 34 2 1 1 5 11 9 12 32 22 8

GSP - FM-105 FM 0.85 33,023.30 30.51 129.25 49 51 26 61 14 6 14 20 20 13 7 12 5 2

GSP - FM-VIDA FM 0.80 31,291.45 26.71 113.16 39 61 36 54 9 6 5 7 10 19 14 23 12 5

GSP - FM-BAND FM 0.79 30,541.31 19.85 84.09 33 67 38 53 9 8 12 16 15 11 9 15 9 5

GSP - FM-ENERGIA 97 FM 0.74 28,680.76 46.03 194.99 70 30 52 44 4 9 23 18 15 11 11 9 3 1

GSP - FM-JOVEM PAN II FM 0.74 28,659.86 32.42 137.34 53 47 54 40 6 9 13 14 17 10 8 16 7 5

GSP - FM-GAZETA FM 0.72 28,027.30 18.02 76.34 30 70 35 54 11 6 10 15 17 14 8 17 9 4

GSP - FM-NOVA BRASIL FM 0.63 24,412.99 31.86 134.99 43 57 65 33 2 0 2 6 11 8 18 32 11 12

GSP - FM-89 FM 0.57 22,033.20 24.19 102.48 51 49 45 49 5 21 25 15 12 8 6 11 2 1

GSP - FM-CBN FM 0.53 20,623.22 39.15 165.89 70 30 78 18 4 0 1 1 3 10 12 29 21 22

GSP - FM-IMPRENSA FM 0.52 20,404.12 42.54 180.24 65 35 18 60 22 3 2 16 15 15 18 18 10 2

GSP - FM-ANTENA 1 FM 0.52 20,367.45 26.06 110.39 46 54 61 37 2 0 0 2 3 11 16 34 24 11

GSP - FM-METROPOLITANA FM 0.49 18,865.34 20.41 86.47 42 58 44 48 8 14 24 20 12 7 7 11 4 2

GSP - FM-TRANSAMERICA FM 0.37 14,535.82 38.16 161.68 64 36 49 43 8 8 10 7 13 19 10 12 12 7

GSP - FM-BANDNEWS FM 0.37 14,356.98 42.26 179.04 67 33 68 28 4 1 0 4 7 15 12 20 31 11

GSP - FM-GOSPEL FM 0.24 9,394.79 26.03 110.28 35 65 31 55 14 4 4 9 6 17 19 22 9 10

GSP - FM-TROPICAL FM 0.24 9,267.82 18.10 76.70 31 69 25 61 14 9 18 15 12 9 8 13 12 5

GSP - FM-MUSICAL FM 0.23 9,062.69 29.57 125.28 46 54 32 59 8 3 2 1 8 25 16 22 19 4

GSP - FM-99.3 REDE ALELUIA FM 0.20 7,721.18 16.97 71.90 29 71 21 64 15 2 1 7 8 10 9 26 20 16

GSP - FM-SUL AMERICA TRANSITO FM 0.16 6,253.30 46.25 195.94 68 32 71 28 1 1 1 1 5 20 14 27 24 6

GSP - FM-BANDEIRANTES FM 0.16 6,031.26 22.23 94.18 68 32 63 35 3 3 3 3 2 8 7 13 27 34

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