Columbia Satisfaction Survey
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Transcript of Columbia Satisfaction Survey
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Final Report
725 W. Frontier Circle
Olathe, KS 66061
(913) 829- 1215
June 2011
2011 City of Columbia
DirectionFinder Survey
The City of Columbia, MO
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Contents
Final Report
Executive Summary ........................................................................................................ i
Section 1: Charts and Graphs with Trends......................................................................1
Section 2: Benchmarking Data......................................................................................30
Section 3: Importance-Satisfaction Analysis.................................................................41
Section 4: Tabular Data.................................................................................................56
Section 5: Survey Instrument ........................................................................................99
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2011 City of Columbia DirectionFinder Survey: Final Report
ETC Institute (2011) i
EXECU
TIVESUMMAR
Y
Columbia 2011 DirectionFinder SurveyExecutive Summary
Overview and Methodology
The City of Columbia conducted its fourth DirectionFinder survey during the spring of
2011. The Citys first DirectionFindersurvey was conducted in the spring of 2003. The
purpose of this survey was to assist in the on-going effort to identify and respond to resident
concerns while also assessing citizen satisfaction with the delivery of major city services
and to help determine priorities for the community.
The seven-page survey was mailed to a random sample of 1,800 households in the City of
Columbia. Approximately 10 days after the surveys were mailed, residents who received
the survey were contacted by phone. Those who indicated that they had not returned the
survey were given the option of completing it by phone. Of the 1,800 households that
received a survey, a total of 834 completed the survey.
The results for the random
sample of 834 households
have a 95% level of
confidence with a precision
of at least +/- 3.4%. There
were no statistically
significant differences in the
results of the survey based
on the method of
administration (phone vs.
mail). In order to better
understand how well
services are being deliveredby the city, ETC Institute
geocoded the home address
of respondents to the survey.
The map to the right shows the physical distribution of survey respondents based on the
location of their home.
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2011 City of Columbia DirectionFinder Survey: Final Report
ETC Institute (2011) ii
EXECU
TIVESUMMAR
Y
In addition to the Executive Summary, this report contains:
charts depicting the overall results of the survey (Section 1)
benchmarking data that shows how the survey results for Columbia compared toother communities (Section 2)
importance satisfaction analysis (Section 3)
tabular data for all questions on the survey (Section 4)
a copy of the survey instrument (Section 5)
GIS Maps that show the results of selected questions on maps of the City(Appendix A)
Additional comments (Appendix B)
Interpretation of Dont Know Responses. The percentage of persons who providedont know responses is important because it often reflects the level of utilization of city
services. For graphical purposes, the percentage of dont know responses has been
excluded to facilitate valid comparisons with data from previous years. The percentage ofdont know responses for each question is provided in the Tabular Data Section of this
report. When the dont know responses have been excluded, the text of this report will
indicate that the responses have been excluded with the phrase who had an opinion.
Major Findings
Overall Satisfaction with Perceptions of Columbia. Eighty percent (80%) ofthose surveyed who had an opinion were satisfied (ratings of 4 or 5 on a 5-point
scale) with the overall quality of services in Columbia and 78% were also satisfied
with the overall quality of life in the City. Residents were least satisfied with how
well the City is planning for growth (37%).
Overall Satisfaction with Major City Services. Eighty-eight percent (88%) ofthose surveyed who had an opinion were satisfied (ratings of 4 or 5 on a 5-point
scale) with the quality of City parks and recreation programs/facilities; 85% weresatisfied with the solid waste services, 82% were satisfied with City utility services,
and 81% were satisfied with public safety services. Residents were least satisfied
with the condition of City streets (20%).
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2011 City of Columbia DirectionFinder Survey: Final Report
ETC Institute (2011) iii
EXECU
TIVESUMMAR
Y
Major City Services that residents thought should receive the most increase inemphasis over the next two years. The areas that residents thought should receive
the most increase in emphasis from the City of Columbia over the next two yearswere: (1) public safety services, (2) City utility services, and (3) the condition of
City streets.
Public Safety Services. Eighty-nine percent (89%) of those surveyed, who had anopinion, indicated that they were satisfied (ratings of 4 or 5 on a 5-point scale) with
how quickly the fire department respond to emergencies. Eighty-eight percent
(88%) indicated they were satisfied with the overall quality of the City fire
protection and 69% were satisfied with the overall quality of local police services.
Residents were least satisfied with the Citys municipal court (54%). The public
safety service that residents thought should receive the most emphasis over the next
two years was the police departments efforts to prevent crime.
Streets and Sidewalks. Sixty-five percent (65%) of those surveyed, who had anopinion, were satisfied (ratings of 4 or 5 on a 5-point scale) with the maintenance of
City street lighting. Sixty-three percent (63%) indicated that they were satisfied with
the overall maintenance of street signs/traffic signals and 60% indicated satisfactionwith the adequacy of City street lighting.
Code Enforcement and Neighborhood Services. Fifty-eight (58%) of thosesurveyed, who had an opinion, were satisfied with the maintenance of business
property; 57% were satisfied with animal regulations, and 51% were satisfied themaintenance of residential property. The clean-up of litter and debris on private
property is the code enforcement and neighborhood service that residents think is
most important for the City to provide.
City Communication. Seventy-one percent (71%) of those surveyed, who had anopinion, agreed with the statement that the City government is a trusted source of
information about programs/services; 58% of those surveyed agreed with the
statement information is communicated clearly, accurately and in a form that meets
my needs. Residents least agreed with the statement that it is easy to get information
needed from City government (54%).
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2011 City of Columbia DirectionFinder Survey: Final Report
ETC Institute (2011) iv
EXECU
TIVESUMMAR
Y
.
Other Findings.
Change Over Next Two Years. Respondents feel that the level of enforcement ofCity codes and ordinances should either be slightly increased (37%) or be greatly
increased (13%) over the next two years.
Use of Citys Website. Seventy-two percent (72%) of respondents indicated thatthey use the Citys website at least once a year.
Funding of Stormwater Improvements. Eighty-seven percent (87%) ofrespondents indicated that it is either important (31%), very important (29%) or
extremely important (27%) for the City of Columbia to fund stormwater
improvements that will help prevent flooding and protect the quality of water in
Usage of City Services. The percentage of residents who indicated they had usedvarious services provided by the City of Columbia is listed below:
o 94% City water serviceo 97% Residential trash collection serviceo 88% City electric service
o 87% Curbside recycling
o 47% Drop-off recycling
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Section 1:
Charts and Graphs
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City of Columbia
2011 DirectionFinderSurvey Results
Overall Satisfaction with City Servicesby Major Category
by percentage of respondents (excluding don't knows)
Source: ETC Institute (2011)
43%
30%
26%
26%
20%
19%
12%
11%
7%
2%
45%
55%
56%
55%
50%
48%
48%
37%
33%
18%
9%
10%
12%
13%
25%
28%
30%
31%
44%
23%
4%
6%
6%
6%
5%
6%
9%
21%
16%
57%
Parks and Rec programs/facilities
Solid waste services
City utility services
Public safety services
Public health services in the community
Quality of customer service received
Effectiveness of City communication w public
City's stormwater runoff/management system
Enforcement of City codes/ordinances for buildings
Condition of City streets
0% 20% 40% 60% 80% 100%
Very Satisfied (5) Satisfied (4) Neutral (3) Dissatisfied (1/2)
2011 City of Columbia DirectionFinder Survey: Final Report
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88%
81%
67%
70%
60%
48%
40%
20%
82%
85%
90%
84%
77%
67%
64%
55%
47%
28%
86%
87%
70%
69%
63%
54%
51%
35%
Quality of City parks and rec. programs/facilities
Quality of public safety services
Customer service received from City employees
Quality of public health services in the community
Effectiveness of City communication w/ public
City's stormwater runoff/stormwater system
Enforcement of City codes/ordinances for buildings
Condition of City streets
City utility services
Solid waste services
0% 20% 40% 60% 80% 100%
2011 2007 2005
Overall Satisfaction with City Servicesby Major Category 2011 vs. 2007 vs. 2005
Source: ETC Institute (2011)
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale where 5 means very satisfied(excluding don't knows)
Trends
not asked in 2005 or 2007
not asked in 2005 or 2007
80%
50%
45%
37%
24%
21%
10%
8%
8%
3%
Public Safety services
City utility services
Condition of City streets
Solid waste services
Public health services in community
Parks & Recreation programs & facilities
City's stormwater runoff/management system
Enforcement of codes & ordinances for buildings
Effectiveness of City communication with public
Quality of customer service from City employees
0% 20% 40% 60% 80% 100%
First Choice Second Choice
Third Choice
City Services That Residents Think are the MostImportant for the City to Provide by Major Category
Source: ETC Institute (2011)
by percentage of respondents who selected the item as one of their top three choices
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Source: ETC Institute (2011)
16%
24%
15%
12%
11%
7%
64%
54%
49%
45%
40%
30%
17%
16%
22%
27%
31%
29%
3%
6%
15%
17%
18%
34%
Quality of services provided by the City
Overall quality of life in the City
Overall feeling of safety in the City
Overall value received for City tax dollars/fees
The direction the City is heading
How well City is planning for growth
0% 20% 40% 60% 80% 100%
Very Satisfied (5) Satisfied (4) Neutral (3) Dissatisfied (1/2)
Satisfaction with Items That InfluencePerception Residents Have of the City
by percentage of respondents (excluding don't knows)
Satisfaction with Items That InfluencePerception Residents Have of the City
2011 vs. 2007 vs. 2005
80%
78%
64%
57%
37%
51%
84%
84%
71%
58%
35%
81%
84%
67%
54%
36%
Quality of services provided by the City
Overall quality of life in the City
Overall feeling of safety in the City
Value received for City tax dollars and fees
How well the City is planning growth
The direction the City is heading
0% 20% 40% 60% 80% 100%
2011 2007 2005Source: ETC Institute (2011)
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale where 5 means very satisfied(excluding don't knows)
Trends
not asked in 2005 or 2007
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63%
46%
41%
28%
9%
4%
30%
45%
46%
42%
33%
18%
5%
7%
9%
15%
29%
30%
2%
3%
4%
15%
29%
48%
Walking in neighborhood during the day
In downtown Columbia during the day
In City parks during the day
Walking in neighborhood at night
In downtown Columbia at night
In City parks at night
0% 20% 40% 60% 80% 100%
Very Safe (5) Safe (4) Neutral (3) Unsafe (1/2)
Perceptions of Safety in the Cityby Major Category
by percentage of respondents (excluding don't knows)
Source: ETC Institute (2011)
Source: ETC Institute (2011)
38%
33%
16%
21%
16%
12%
51%
56%
53%
48%
48%
42%
10%
11%
22%
23%
24%
39%
1%
1%
9%
9%
12%
7%
How quickly Fire Dept. respond to emergencies
Overall quality of City fire protection
Overall quality of local police services
How quickly police respond to emergencies
Police efforts to prevent crime
The City's municipal court
0% 20% 40% 60% 80% 100%
Very Satisfied (5) Satisfied (4) Neutral (3) Dissatisfied (1/2)
Satisfaction with Various Aspects ofPublic Safety Services
by percentage of respondents (excluding don't knows)
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Satisfaction with Various Aspects ofPublic Safety Services 2011 vs. 2007 vs. 2005
89%
89%
69%
69%
64%
54%
84%
84%
77%
68%
63%
50%
87%
82%
81%
68%
63%
49%
Quality of City fire protection
How quickly fire dept. respond to emergencies
Overall quality of local police services
How quickly police respond to emergencies
Police Department's efforts to prevent crime
City's municipal court
0% 20% 40% 60% 80% 100%
2011 2007 2005
Source: ETC Institute (2011)
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale where 5 means very satisfied(excluding don't knows)
Trends
Source: ETC Institute (2011)
70%
62%
61%
38%
31%
14%
Police efforts to prevent crime
How quickly police respond to emergencies
How quickly Fire Dept. respond to emergencies
Overall quality of local police services
Overall quality of City fire protection
The City's municipal court
0% 20% 40% 60% 80%
First Choice Second Choice Third Choice
Public Safety Services That Residents Think are the MostImportant Services for the City to Provide by Major Category
by percentage of respondents who selected the item as one of their top three choices
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Source: ETC Institute (2011)
14%
13%
11%
14%
9%
9%
11%
7%
4%
3%
51%
50%
49%
45%
48%
41%
39%
32%
31%
19%
28%
24%
27%
18%
28%
29%
29%
23%
20%
19%
7%
13%
14%
23%
15%
22%
22%
38%
46%
58%
Maintenance of City street lighting
Maintenance of street signs/traffic signals
Adequacy of City street lighting
Snow removal on major City streets
Overall cleanliness & appearance of City streets
Condition of City sidewalks
Availability of sidewalks in the City
Maintenance of streets in YOUR neighborhood
Maintenance of major City streets
Snow removal on neighborhood streets
0% 20% 40% 60% 80% 100%
Very Satisfied (5) Satisfied (4) Neutral (3) Dissatisfied (1/2)
Satisfaction with Various Aspects ofStreets and Sidewalks
by percentage of respondents (excluding don't knows)
Satisfaction with Various Aspects ofStreets & Sidewalks
2011 vs. 2007 vs. 2005by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale where 5 means very satisfied
(excluding don't knows)
63%
65%
60%
57%
59%
50%
39%
50%
35%
22%
68%
67%
63%
61%
51%
46%
44%
43%
41%
24%
65%
58%
58%
64%
49%
50%
48%
42%
38%
Maintenance of street signs/traffic signals
Maintenance of City street lighting
Adequacy of City street lighting
Cleanliness of City streets/other public areas
Snow removal on major City streets
Availability of sidewalks in the City
Maintenance of streets in your neighborhood
Condition of City sidewalks
Maintenance of major City streets
Snow removal on neighborhood streets
0% 20% 40% 60% 80% 100%
2011 2007 2005
Source: ETC Institute (2011)
not asked in 2005
Trends
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Source: ETC Institute (2011)
Streets and Sidewalk Services That Residents Think arethe Most Important for the City to Provide by
Major Category
85%
45%
30%
28%
25%
20%
18%
15%
14%
6%
Maintenance of major City streets
Snow removal on major City streets
Maintenance of streets in YOUR neighborhood
Snow removal on neighborhood streets
Maintenance of street signs/traffic signals
Adequacy of City street lighting
Overall cleanliness & appearance of City streets
Availability of sidewalks in the City
Condition of City sidewalks
Maitenance of City street lighting0% 20% 40% 60% 80% 100%
First Choice Second Choice Third Choice
by percentage of respondents who selected the item as one of their top three choices
Source: ETC Institute (2011)
8%
9%
7%
8%
6%
7%
50%
48%
44%
42%
41%
36%
33%
30%
35%
35%
38%
32%
9%
13%
14%
16%
16%
25%
Maintenance of business property
Animal regulations
Maintenance of residential property
Mowing & trimming of lawns on private property
Off-street parking regulations
Clean-up of litter & debris on private property
0% 20% 40% 60% 80% 100%
Very Satisfied (5) Satisfied (4) Neutral (3) Dissatisfied (1/2)
Satisfaction with Various Aspects ofCode Enforcement and Neighborhood Services
by percentage of respondents (excluding don't knows)
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Source: ETC Institute (2011)
Code Enforcement and Neighborhood Services ThatResidents Think are the Most Important for the City to
Provide by Major Category
60%
52%
48%
40%
29%
24%
Clean-up of litter & debris on private property
Maintenance of residential property
Maitenance of business property
Animal regulations
Mowing & trimming of lawns on private property
Off-street parking regulations
0% 10% 20% 30% 40% 50% 60% 70%
First Choice Second Choice Third Choice
by percentage of respondents who selected the item as one of their top three choices
Source: ETC Institute (2011)
How Respondent Would Rate the Quality of TheirNeighborhood Compared to Five Years Ago
by percentage of respondents
Gotten much better3%
Gotten somewhat better12%
Stayed about the same51%
Gotten somewhat worse15%
Gotten much worse3%
Don't know16%
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Source: ETC Institute (2011)
Whether Respondents Feel the City of Columbia isUsually Responsive to the Concerns Their Neighborhood
by percentage of respondents
Yes
42%
No21%
Don't know37%
Source: ETC Institute (2011)
How Respondents Think the Level of Enforcement of CityCodes & Ordinances Should Change Over the Next Two Years
by percentage of respondents
Be greatly increased13%
Be slightly increased37%
Stay about the same29%
Be slightly reduced3%
Be greatly reduced2%
Don't know16%
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Source: ETC Institute (2011)
Have you called or visited the City with a question,problem, or complaint during the past year?
by percentage of respondents
Whether Respondent Has Called or Visited the City with aQuestion, Problem or Complaint During the Past Year
19%
17%
16%
16%
11%
9%
8%
5%
2%
2%
2%
2%
1%
8%
Solid waste
Streets/sidewalks
Police
Electric service
Code enforcement
Water/Sewer
Parks & Recreation
Public health
Stormwater
City Council
Public transportation
Fire
City Manager
Other
0% 10% 20% 30% 40%
Yes46%
No53%
Don't know1%
Source: ETC Institute (2011)
Have you called or visited the City with a question,problem, or complaint during the past year?by percentage of respondents
If Contacted, Why Did You Contactthe City About this Service?
40%
28%
16%
11%
7%
7%
3%
5%
Report a problem
Get information
Request service
Discuss a billing issue
Request non-emergency assistance
Request emergency assistance
Comply with City requirements
Other
0% 10% 20% 30% 40% 50%
Yes46%
No53%
Don't know1%
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Source: ETC Institute (2011)
27%
31%
26%
26%
26%
27%
21%
55%
46%
48%
42%
42%
40%
42%
10%
14%
17%
15%
14%
18%
17%
8%
8%
9%
17%
18%
16%
20%
Hours City employees were available met my needs
Employees who helped me were courteous/polite
City employees were technically competent
Satisfied w quality of customer service provided
Employees did what they said in timely manner
Employees gave prompt/accurate/complete answers
It was easy to reach the right person at the City
0% 20% 40% 60% 80% 100%
Strongly Agree (5) Agree (4) Neutral (3) Disagree (1/2)
Level of Agreement with Statements About the Quality ofService Received from City Employees the Last Time
Respondents Contacted the Cityby percentage of respondents (excluding don't knows)
Source: ETC Institute (2011)
16%
11%
15%
12%
55%
47%
43%
42%
22%
32%
31%
36%
7%
11%
12%
10%
City gov't is a trusted source of info
Info is communicated clearly/accurately/etc
City gov't is open to citizen involvement/ideas
It is easy to get info needed from City government
0% 20% 40% 60% 80% 100%
Strongly Agree (5) Agree (4) Neutral (3) Disagree (1/2)
Level of Agreement with Statements About
Communicationby percentage of respondents (excluding don't knows)
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Level of Agreement with Various Statements AboutCommunication2011 vs 2007
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale where 5 means very satisfied(excluding don't knows)
71%
54%
58%
58%
63%
50%
51%
53%
City gov't is a trusted source of info
It is easy to get info needed from City government
Info is communicated clearly/accurately/etc
City gov't is open to citizen involvement/ideas
0% 20% 40% 60% 80% 100%
2011 2007Source: ETC Institute (2011)
Trends
Source: ETC Institute (2011)
15%
13%
10%
11%
8%
7%
53%
47%
44%
42%
29%
20%
25%
28%
39%
43%
46%
60%
7%
13%
8%
5%
17%
13%
Usefulness of info available on the City's website
How easy it is to use City's website
Usefulness of info provided in City newsletter
How often the City newsletter is released
Usefulness of programming on City's cable channel
How effectively the City is using social networks
0% 20% 40% 60% 80% 100%
Very Satisfied (5) Satisfied (4) Neutral (3) Dissatisfied (1/2)
Satisfaction with Various Statements About
Communicationby percentage of respondents (excluding don't knows)
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Source: ETC Institute (2011)
Seldom or never26%
1-2 times per year15%
A few times per year30%
At least once a month22%
At least once a week5%
Don't know2%
How Often Respondents Use the Citys Websiteby percentage of respondents
Source: ETC Institute (2011)
Every month39%
Every so often
24%
Infrequently15%
Never19%
Don't know
3%
How Often Respondents Read the City Newsletter that isDistributed with the Citys Monthly Utility Bill
by percentage of respondents
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Source: ETC Institute (2011)
Whether Respondents Have Done Any of the FollowingDuring the Past Year
by percentage of respondents (multiple choices allowed)
82%68%
63%
24%
23%
16%
12%
12%
10%
7%
7%
4%
Read an article in the newspaper about the City
Read the City's newsletter
Visited the City website for info about the City
Watched any programs the City cable channel
Attended a neighborhood meeting
Watched a City Council or Planning/Zoning meeting
Called or written City Council member
Accessed a City Council agenda on City's website
Attended a City Council meeting
Used Facebook/Twitter/YouTube to get City info
Watched a City Council meeting on City's website
Called or written the City Manager
0% 20% 40% 60% 80% 100%
Primary Sources of Information about City Issues,Services, and Events 2011 vs 2007 vs 2005
by percentage of respondents (multiple answers allowed)
72%
65%
38%
46%
40%
40%
8%
6%
2%
79%
69%
61%
48%
40%
22%
21%
3%
75%
75%
56%
56%
42%
13%
18%
5%
Local newspaper
Television news
City newsletter included w/ monthly utility bills
Radio
Friends/neighbors
City website
City cable channel
Social networking sites
Other
0% 20% 40% 60% 80% 100%
2011 2007 2005
Source: ETC Institute (2011)Trends
not asked in 2005 or 2007
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Source: ETC Institute (2011)
Problems Respondents Had In the Neighborhood WhereThey Live During the Past 24 Months
by percentage of respondents (multiple choices were allowed)
14%
14%
11%
13%
58%
Flooding in basements or other areas of home
Severe soil erosion
Flooding in streets more than 24 hrs after rain
Other
None - have not observed any problems
0% 20% 40% 60% 80%
Extremely important27%
Very important29%
Important31%
Not very important4%
Not important at all2%
Don't know7%
How Important Respondents Think It Is for the City of
Columbia to Fund Stormwater Improvements that Will HelpPrevent Flooding and Protect the Quality of Water in
Lakes, Rivers, and Streamsby percentage of respondents
Source: ETC Institute (2011)
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Very likely19%
Likely18%
Somewhat likely22%
Not likely17%
Not likely at all13%
Don't know11%
How Likely Would Respondents Be to Vote in Favor of aProposal to Raise the Current Assessment to Fund
Needed Stormwater Improvements in the Cityby percentage of respondents
Source: ETC Institute (2011)
Source: ETC Institute (2011)
20%
22%
24%
16%
18%
17%
55%
51%
49%
48%
45%
46%
19%
24%
21%
29%
28%
33%
5%
3%
6%
7%
8%
4%
Guard against food poisoning
Prevent the spread of infectious disease
Encourage healthy lifestyles
Guard against exposure to environmental risks
Assure the health of women/children in community
Assess & monitor disease/injuries/potential risks
0% 20% 40% 60% 80% 100%
Very Satisfied (5) Satisfied (4) Neutral (3) Dissatisfied (1/2)
Satisfaction with Various Statements About Public Healthby percentage of respondents (excluding don't knows)
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Source: ETC Institute (2011)
Public Health Services That Residents Think are theMost Important for the City to Provide by Major Category
69%
61%
53%
31%
29%
21%
Prevent the spread of infectious disease
Guard against food poisoning
Guard against exposure to environmental risks
Assure the health of women/children in community
Encourage healthy lifestyles
Assess & monitor disease/injuries/potential risks
0% 20% 40% 60% 80%
First Choice Second Choice Third Choice
by percentage of respondents who selected the item as one of their top three choices
94%
97%
88%
87%
47%
95%
94%
89%
86%
51%
95%
93%
88%
81%
45%
City water service
Residential trash collection service
City electric service
Curbside recycling (blue bags)
Drop-off recycling
0% 20% 40% 60% 80% 100%
2011 2007 2005
Do you use this Service?:
Percentage of Residents Who Indicated thatThey Have Used Various City Services
2011 vs. 2007 vs. 2005by percentage of respondents who answered "YES"
Source: ETC Institute (2011)Trends
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Source: ETC Institute (2011)
47%
39%
48%
36%
38%
43%
50%
41%
51%
46%
5%
6%
6%
9%
12%
5%
4%
5%
5%
4%
Residential trash collection service
City electric service
Curbside recycling (blue bags)
City water service
Drop-off recycling
0% 20% 40% 60% 80% 100%
Very Satisfied (5) Satisfied (4) Neutral (3) Dissatisfied (1/2)
Satisfaction with Various Services Provided by the Cityby percentage of respondents (excluding don't knows)
Satisfaction with Various Services Provided by the City2011 vs. 2007 vs. 2005
90%
89%
87%
89%
84%
94%
93%
91%
90%
78%
91%
92%
88%
88%
80%
Residential trash collection service
Curbside recycling (blue bags)
City water service
City electric service
Drop-off recycling
0% 20% 40% 60% 80% 100%
2011 2007 2005
Source: ETC Institute (2011)
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale where 5 means very satisfied(excluding don't knows)
Trends
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Source: ETC Institute (2011)
33%
31%
27%
18%
18%
13%
48%
47%
50%
46%
37%
31%
11%
13%
13%
25%
32%
33%
9%
9%
10%
11%
12%
24%
How easy it is to get from your home to downtown
How easy it is for you to get to/from work
How easy it is to get to/from home/shopping areas
Ease of walking in the City
Ease of travel by bike in the City
Availability of public transportation
0% 20% 40% 60% 80% 100%
Very Satisfied (5) Satisfied (4) Neutral (3) Dissatisfied (1/2)
Satisfaction with Various Statements AboutTransportation
by percentage of respondents (excluding don't knows)
Source: ETC Institute (2011)
Transportation Services That Residents Think are theMost Important for the City to Provide by Major Category
58%
55%
45%
41%
40%
28%
Availability of public transportation
How easy it is for you to get to/from work
How easy it is to get to/from home/shopping areas
How easy it is to get from your home to downtown
Ease of walking in the City
Ease of travel by bike in the City
0% 20% 40% 60% 80%
First Choice Second Choice Third Choice
by percentage of respondents who selected the item as one of their top three choices
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Source: ETC Institute (2011)
61%
64%45%
31%
29%
37%
30%
21%
22%
18%
17%
19%
24%
15%
32%
27%32%
40%
41%
30%
36%
36%
32%
32%
34%
32%
26%
19%
6%
8%17%
23%
25%
21%
26%
31%
30%
35%
38%
38%
32%
27%
1%
2%6%
6%
6%
13%
8%
12%
17%
14%
12%
12%
19%
39%
Maintaining City streets and infrastructure
Protecting residents/businesses from crimePromoting economic development/job creation
Managing stormwater runoff
Minimizing congestion on City streets
Preserving greenspace
Preserving/protecting the environment
Improving sidewalks and pedestrian walkways
Ensuring that affordable housing is available
Improving the visual attractiveness of the City
Increasing resident participation in local govt
Improving cooperation between the City & County
Expanding public transportation services
Adding biking lanes/paths
0% 20% 40% 60% 80% 100%
Very High (5) High (4) Neutral (3) Low (1/2)
What Priority Respondents Felt Should Be Place on theFollowing Major Community Priorities
by percentage of respondents (excluding don't knows)
Source: ETC Institute (2011)
Community Priorities That Residents Think are the MostImportant Issues for the City of Columbia
58%
55%
38%
22%
21%
16%
14%
13%
13%
11%
6%
5%
5%
5%
Maintaining City streets and infrastructure
Protecting residents/businesses in City from crime
Promoting economic development/job creation
Minimizing congestion on City streets
Ensuring that affordable housing is available
Preserving greenspace
Managing stormwater runoff
Expanding public transportation services
Preserving/protecting the environment
Improving sidewalks and pedestrian walkways
Adding biking lanes/paths
Improving the visual attractiveness of the City
Increasing resident participation in local govt
Improving cooperation between the City & County
0% 20% 40% 60% 80%
First Choice Second Choice Third Choice
by percentage of respondents who selected the item as one of their top three choices
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Yes87%
No
10%
Don't know3%
Whether Respondents Think It Is Important for the City ofColumbia to Support Sustainability Programs That Help Reduce
Pollution, Conserve Energy, and Protect Water Resourcesby percentage of respondents
Source: ETC Institute (2011)
Doing too much7%
Doing the right amount46%
Not doing enough28%
Don't know19%
How Would You Describe the Citys Efforts to Promote Water,Energy and Natural Resource Conservation?
by percentage of respondents
Source: ETC Institute (2011)
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Source: ETC Institute (2011)
30%
29%
23%
22%
23%
36%
34%
36%
37%
33%
24%
27%
29%
29%
30%
11%
10%
12%
12%
14%
Services for children, youth, & families
Services to meet basic needs & emergencies
Services to support economic opportunity
Services to support independent living
Mental health services
0% 20% 40% 60% 80% 100%
Very Willing (5) Willing (4) Somewhat Willing (3) Not Will ing (1/2)
How Willing Respondent Is to Have City Taxes Used toSupport Various Social Services
by percentage of respondents (excluding don't knows)
Yes31%
No68%
Don't know
1%
Have You Used Public Transportation Services in Columbia?by percentage of respondents
Source: ETC Institute (2011)
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Yes
46%
No53%
Don't know1%
Have You Used the City Airport?by percentage of respondents
Source: ETC Institute (2011)
Source: ETC Institute (2011)
Demographics
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Source: ETC Institute (2011)
5 years or less20%
6 to 10 years18%
11 to 15 years14%
16 to 20 years12%
21 to 30 years18%
31+ years18%
Years Lived in Columbiaby percentage of respondents
Source: ETC Institute (2011)
Before 19509%
1950-196920%
1970-198920%
1990 or later47%
Don't know4%
When Was Your Home Built?by percentage of respondents
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Source: ETC Institute (2011)
Yes10%
No90%
Are You a Student In a College or University?by percentage of respondents
Source: ETC Institute (2011)
Own78%
Rent22%
Do You Own or Rent Your Current Residence?by percentage of respondents
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Source: ETC Institute (2011)
Ages of Household Occupantsby percentage of respondents
under 1018%
10-19 years
14%
20-44 years37%
45-64 years24%
65+ years7%
Source: ETC Institute (2011)
Age of Respondentby percentage of respondents
18-3430%
35-4427%
45-5419%
55-6415%
65+9%
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Source: ETC Institute (2011)
Do You Subscribe to Any of the FollowingTelevision Services?
by percentage of respondents (multiple choices were allowed)
41%
28%
24%
3%
11%
Mediacom
Century Link
Satellite TV
Charter Cable
None
0% 20% 40% 60%
Source: ETC Institute (2011)
Total Annual Household Incomeby percentage of respondents
Under $15,0007%
$15,000-$29,99911%$30,000-$59,999
23%
$60,000-$99,99928%
$100,000 or more26%
Not provided5%
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Source: ETC Institute (2011)
Respondents Race/Ethnicityby percentage of respondents
Hispanic4%
White/Caucasian81%
African American/Black9%
Asian/Pacific Islander4%
Native American/Eskimo1%
Mixed Race2%
Source: ETC Institute (2011)
Male48%
Female52%
Respondents Genderby percentage of respondents
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Section 2:
Benchmarking Data
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DirectionFinder Survey
Year 2011 Benchmarking Summary Report
Overview
ETC Institute's DirectionFinder program was originally developed in 1999 to help
community leaders in Kansas and Missouri use statistically valid community survey data
as a tool for making better decisions.
Since November 1999, the survey has been administered in more than 210 cities and
counties in 43 states. This report contains benchmarking data from three sources: (1) a
national survey that was administered by ETC Institute in the Spring of 2010 to a randomsample of more than 4,300 residents in the continental United States (2) a regional survey
that was administered by ETC Institute in the Spring of 2010 to a random sample of 437
residents in Kansas and Missouri communities and (3) surveys that have been
administered by ETC Institute in 33 communities in the Kansas City metro area between
January 2008 and May 2011. The Kansas and Missouri communities represented in this
report include:
Ballwin, Missouri Blue Springs, Missouri Bonner Springs, Kansas Butler, Missouri Columbia, Missouri Clayton, Missouri Excelsior Springs, Missouri Gardner, Kansas Grandview, Missouri Harrisonville, Missouri Independence, Missouri Johnson County, Kansas Kansas City, Missouri Lawrence, Kansas
Leawood, Kansas Lee's Summit, Missouri Lenexa, Kansas
Liberty, Missouri Merriam, Kansas Mission, Kansas OFallon, Missouri Olathe, Kansas Overland Park, Kansas Platte City, Missouri Pleasant Hill, Missouri Raymore, Missouri Riverside, Missouri Roeland Park, Kansas Rolla, Missouri Shawnee, Kansas Spring Hill, Kansas
Unified Government of KansasCity and Wyandotte County
National Benchmarks. The first set of charts on the following pages show how the
overall results for Columbia compare to the national average and the Kansas/Missouri
average. These are based on the results of the survey that was administered by ETC
Institute to a random sample of 4,377 U.S. residents and to 437 residents in Kansas and
Missouri communities.
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Kansas/Missouri Benchmarks. The second set of charts show the highest, lowest, and
average (mean) levels of satisfaction in the 33 communities, listed above, for more than
40 areas of service delivery. The mean rating is shown as a vertical line, which indicates
the average level of satisfaction in the Kansas and Missouri communities. The actual
ratings for Columbia are listed to the right of each chart. The dot on each bar shows how
the results for Columbia compare to the other communities in the states of Kansas and
Missouri where the DirectionFinder survey has been administered.
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National and RegionalBenchmarks
Note: The benchmarking data contained in this report isprotected intellectual property. Any reproduction of
the benchmarking information in this report by personsor organizations not directly affiliated with the City of
Columbia is not authorized without written
consent from ETC Institute.
88%
85%
82%
81%
67%
60%
48%
44%
40%
75%
76%
76%
81%
50%
50%
65%
31%
47%
72%
77%
74%
80%
56%
46%
63%
43%
51%
Parks/recreation programs & facilities
Solid waste services
City utility services
Public safety services
Customer service
City communication with the public
Stormwater runoff/management
Availability of public transportation services
Enforcement of codes & ordinances
0% 20% 40% 60% 80% 100%
Columbia Kansas/Missouri Average U.S. Average
by percentage of respondents who rated the item 4 or 5 on a 5-point scalewhere 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2011 ETC Institute
Overall Satisfaction with Various City ServicesColumbia vs. Kansas/Missouri vs. the U.S
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80%
78%
57%
51%
37%
56%
77%
43%
61%
49%
57%
80%
45%
57%
44%
Overall quality of City services provided
Overall quality of life in the City
Value received for City tax dollars/fees
Direction the City is headed
How well the City is planning growth
0% 20% 40% 60% 80% 100%
Columbia Kansas/Missouri Average U.S. Average
by percentage of respondents who rated the item 4 or 5 on a 5-point scalewhere 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2011 ETC Institute
Satisfaction with Issues that InfluencePerceptions of the City
Columbia vs. Kansas/Missouri vs. the U.S
93%
70%
96%
75%
92%
68%
In your neighborhood during the day
In your neighborhood at night
0% 20% 40% 60% 80% 100%
Columbia Kansas/Missouri Average U.S. Average
How Safe Residents Feel in Their CommunityColumbia vs. Kansas/Missouri vs. the U.Sby percentage of respondents who rated the item 4 or 5 on a 5-point scalewhere 5 was "very safe" and 1 was "very unsafe" (excluding don't knows)
Source: 2011 ETC Institute
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89%
89%
69%
69%
64%
90%
88%
75%
77%
60%
90%
87%
73%
71%
61%
Local fire protection
Fire Depart response time to emergencies
Local police protection
Police response time to emergencies
Crime prevention
0% 20% 40% 60% 80% 100%
Columbia Kansas/Missouri Average U.S. Average
Overall Satisfaction with Public Safety ServicesColumbia vs. Kansas/Missouri vs. the U.S
by percentage of respondents who rated the item 4 or 5 on a 5-point scalewhere 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2011 ETC Institute
63%
60%
59%
57%
50%
39%
35%
22%
77%
68%
71%
67%
51%
56%
62%
49%
77%
63%
64%
65%
53%
57%
59%
49%
Condition of street signs & traffic signals
Adequacy of City street lighting
Snow removal on City streets
Cleanliness/appearance of City streets
Condition of sidewalks
Maintenance of neighborhood streets
Maintenance of major City streets
Snow removal on neighborhood streets
0% 20% 40% 60% 80% 100%
Columbia Kansas/Missouri Average U.S. Average
Overall Satisfaction with Streets and SidewalksColumbia vs. Kansas/Missouri vs. the U.Sby percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2011 ETC Institute
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57%
51%
50%
43%
58%
48%
50%
49%
58%
48%
49%
47%
Animal regulations
Maintenance of residential property
Enforcing mowing/trimming on private property
Clean-up of litter/debris on private property
0% 20% 40% 60% 80% 100%
Columbia Kansas/Missouri Average U.S. Average
Overall Satisfaction with Code Enforcementand Neighborhood Services
Columbia vs. Kansas/Missouri vs. the U.Sby percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2011 ETC Institute
77%
68%
68%
67%
63%
69%
56%
54%
57%
69%
69%
56%
55%
61%
71%
Employees were courteous/polite
Employees did what they said in a timely manner
Overall satisfaction
Employees gave promt/accurate/complete answers
It was easy to reach the City employee needed
0% 20% 40% 60% 80% 100%
Columbia Kansas/Missouri Average U.S. Average
Overall Satisfaction with Customer ServiceColumbia vs. Kansas/Missouri vs. the U.Sby percentage of respondents who rated the item 4 or 5 on a 5-point scale where 5
was a positive response and 1 was a negative response (excluding don't knows)
Source: 2011 ETC Institute
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68%
37%
56%
65%
59%
60%
Usefulness of info on the City's website
Usefulness of programming on City cable tv channel
0% 20% 40% 60% 80% 100%
Columbia Kansas/Missouri Average U.S. Average
Overall Satisfaction with CommunicationColumbia vs. Kansas/Missouri vs. the U.S
by percentage of respondents who rated the item 4 or 5 on a 5-point scalewhere 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2011 ETC Institute
90%
87%
82%
77%
82%
78%
Residential trash collection services
Water service
0% 20% 40% 60% 80% 100%
Columbia Kansas/Missouri Average U.S. Average
Overall Satisfaction with Utility ServicesColumbia vs. Kansas/Missouri vs. the U.Sby percentage of respondents who rated the item 4 or 5 on a 5-point scale
where 5 was "very satisfied" and 1 was "very dissatisfied" (excluding don't knows)
Source: 2011 ETC Institute
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Source: ETC Institute DirectionFinder (2011)
Kansas and MissouriPerformance Ranges
96%
97%
86%
83%
72%
77%
57%
31%
30%
25%
28%
32%
Public safety
Parks and recreation programs & facilities
Overall quality of customer service
Effectiveness of communication with the public
Enforcement of City codes/ordinances
City stormwater runoff/management system
0% 20% 40% 60% 80% 100%
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
Columbia, MO
81%
88%
60%
67%
40%
48%
Overall Satisfaction With Various City Services - 2011
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97%
81%
29%
24%
Overall quality of life in the City
Overall value received for your tax dollars
0% 20% 40% 60% 80% 100%LOW---------MEAN--------HIGH
Perceptions that Residents Haveof the City in Which They Live - 2011
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
Columbia, MO
78%
57%
97%
94%
88%
71%
52%
33%
Overall quality of local fire protection
Overall quality of local police protection
The City's overall efforts to prevent crime
0% 20% 40% 60% 80% 100%LOW---------MEAN--------HIGH
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
Satisfaction with Public Safety Services - 2011
Columbia, MO
89%
69%
64%
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93%
93%
93%
92%
88%
86%
41%
33%
22%
48%
21%
42%
Snow removal on major City streets
Cleanliness/appearance of City streets
Maintenance of major City Streets
Condition of streets signs/traffic signals
Condition of City sidewalks
Adequacy of City street lighting
0% 20% 40% 60% 80% 100%
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
Satisfaction with Streets and Sidewalks - 2011
Columbia, MO
59%
50%
63%
60%
57%
35%
81%
77%
74%
72%
68%
36%
24%
19%
21%
24%
Animal regulations
Maintenance of business property
Enforcing mowing and trimming of lawns
Clean-up of debris on private property
Maintenance of residential property
0% 20% 40% 60% 80% 100%LOW---------MEAN--------HIGH
by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale
Satisfaction with the Code Enforcementand Neighborhood Services - 2011
Columbia, MO
57%
50%
43%
51%
58%
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Section 3:
Importance-Satisfaction
Analysis
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Importance-Satisfaction AnalysisColumbia, Missouri
Overview
Today, city officials have limited resources which need to be targeted to activities that are of the
most benefit to their citizens. Two of the most important criteria for decision making are (1) to
target resources toward services of the highest importance to citizens; and (2) to target resourcestoward those services where citizens are the least satisfied.
The Importance-Satisfaction (IS) rating is a unique tool that allows public officials to betterunderstand both of these highly important decision making criteria for each of the services they
are providing. The Importance-Satisfaction rating is based on the concept that cities will
maximize overall citizen satisfaction by emphasizing improvements in those service categorieswhere the level of satisfaction is relatively low and the perceived importance of the service is
relatively high.
Methodology
The rating is calculated by summing the percentage of responses for items selected as the first,
second, and third most important services for the City to emphasize over the next two years.
This sum is then multiplied by 1 minus the percentage of respondents that indicated they werepositively satisfied with the City's performance in the related area (the sum of the ratings of 4
and 5 on a 5-point scale excluding >don't knows=). Don't know responses are excluded fromthe calculation to ensure that the satisfaction ratings among service categories are comparable.
[IS=Importance x (1-Satisfaction)].
Example of the Calculation. Respondents were asked to identify the major categories of city
services they thought should receive the most emphasis over the next two years. Nineteenpercent (19%) selectedparks and recreation as one of the most important service to emphasize
over the next two years.
With regard to satisfaction, 90% of the residents survey rated the citys overall performance in
parks and recreation as a 4 or a 5 on a 5-point scale (where 5 means very satisfied)
excluding Don't know responses. The I-S rating for parks and recreation was calculated bymultiplying the sum of the most important percentages by 1 minus the sum of the satisfactionpercentages. In this example, 19% was multiplied by 10% (1-0.90). This calculation yielded an
I-S rating of 0.0190, which was ranked ninth out of nine major service categories.
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The maximum rating is 1.00 and would be achieved when 100% of the respondents select an
item as one of their top three choices to emphasize over the next two years and 0% indicate thatthey are positively satisfied with the delivery of the service.
The lowest rating is 0.00 and could be achieved under either one of the following two situations:
! if 100% of the respondents were positively satisfied with the delivery of the service
! if none (0%) of the respondents selected the service as one of the three most importantareas for the City to emphasize over the next two years.
Interpreting the Ratings
Ratings that are greater than or equal to 0.20 identify areas that should receive significantly moreemphasis over the next two years. Ratings from .10 to .20 identify service areas that should
receive increased emphasis. Ratings less than .10 should continue to receive the current level ofemphasis.
! Definitely Increase Emphasis (IS>=0.20)
! Increase Current Emphasis (0.10
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Importance-Satisfaction RatingCity of Columbia
OVERALL
Category of Service
Most
Important
%
Most
Important
Rank Satisfaction %
Satisfaction
Rank
Importanc
Satisfactio
Rating
Very High Priority (IS >.20)
Condition of City streets 45% 3 20% 10 0.3600
High Priority (IS .10-.20)
Public safety services 80% 1 81% 4 0.1520
Medium Priority (IS
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Importance-Satisfaction RatingCity of Columbia
Public Safety
Category of Service
Most
Important
%
Most
Important
Rank Satisfaction %
Satisfaction
Rank
Importance-
Satisfaction
Rating
I-S Rating
Rank
Very High Priority (IS >.20)
Police efforts to prevent crime 70% 1 64% 5 0.2520 1
High Priority (IS .10-.20)
How quickly police respond to emergencies 62% 2 69% 3 0.1922 2
Overall quality of local police services 38% 4 69% 4 0.1178 3
Medium Priority (IS
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Importance-Satisfaction RatingCity of Columbia
Streets and Sidewalks
Category of Service
Most
Important
%
Most
Important
Rank Satisfaction %
Satisfaction
Rank
Importance-
Satisfaction
Rating I-S Rating Rank
Very High Priority (IS >.20)
Maintenance of major City streets 85% 1 34% 9 0.5610 1
Snow removal on neighborhood streets 28% 4 23% 10 0.2156 2
High Priority (IS .10-.20)
Snow removal on major City streets 45% 2 59% 4 0.1845 3
Maintenance of streets in YOUR neighborhood 30% 3 39% 8 0.1830 4
Medium Priority (IS
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Importance-Satisfaction RatingCity of Columbia
Code Enforcement and Neighborhood Services
Category of Service
Most
Important
%
Most
Important
Rank
Satisfaction
%
Satisfaction
Rank
Importance-
Satisfaction
Rating I-S Rating Rank
Very High Priority (IS >.20)
Clean-up of litter & debris on private property 60% 1 43% 6 0.3420 1
Maintenance of residential property 47% 3 51% 3 0.2303 2
Maintenance of business property 52% 2 58% 1 0.2184 3
High Priority (IS .10-.20)
Animal regulations 40% 4 57% 2 0.1720 4
Mowing & trimming of lawns on private property 29% 5 49% 4 0.1479 5
Off-street parking regulations 24% 6 46% 5 0.1296 6
Note: The I-S Rating is calculated by multiplying the "Most Important" % by (1-'Satisfaction' %)
Most Important %: The "Most Important" percentage represents the sum of the first and second
most important responses for each item. Respondents were asked to identify
the items they thought should receive the most emphasis over the next two years.
Satisfaction %: The "Satisfaction" percentage represents the sum of the ratings "4" and "5" excluding 'don't knows.'
Respondents ranked their level of satisfaction with the each of the items on a scaleof 1 to 5 with "5" being very satisfied and "1" being very dissatisfied.
2011 DirectionFinder by ETC Institute
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Importance-Satisfaction RatingCity of Columbia
Public Health
Category of Service
Most
Important
%
Most
Important
Rank
Satisfaction
%
Satisfaction
Rank
Importa
Satisfa
Rati
High Priority (IS .10-.20)
Guard against exposure to environmental risks 53% 3 64% 4 0.19
Prevent the spread of infectious disease 69% 1 73% 2 0.18
Guard against food poisoning 61% 2 76% 1 0.14
Assure the health of women/children in community 31% 4 63% 5 0.11
Medium Priority (IS
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Importance-Satisfaction RatingCity of Columbia
Transportation
Category of Service
Most
Important
%
Most
Important
Rank Satisfaction %
Satisfaction
Rank
Importance-
Satisfaction
Rating I-S Rating Rank
Very High Priority (IS >.20)
Availability of public transportation 58% 1 43% 6 0.3306 1
High Priority (IS .10-.20)
Ease of walking in the City 40% 5 65% 4 0.1400 2
Ease of travel by bike in the City 28% 6 55% 5 0.1260 3
How easy it is for you to get to/from work 55% 2 79% 2 0.1155 4
How easy it is to get to/from home/shopping areas 45% 3 77% 3 0.1035 5
Medium Priority (IS
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Satisfactio
nRating
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Opportunities
2011 City of Columbia DirectionFindImportance-Satisfaction Assessment M
-Overall-(points on the graph show deviations from the mean importance and satisfaction ratings given by r
mean importance
Importance Rating
Lower Importance
lower importance/higher satisfaction highe
lower importance/lower satisfaction highe
Exceeded Expectations
Less Important
Co
Source: ETC Institute (May 2011)
City utility service
City's stormwaterrunoff/management system
Condition of City stree
Effectiveness of Citycommunication w public
Enforcement of Citycodes/ordinances for buildings
Parks and Recreationprograms/facilities
Public healthservices in the
community
Public
Quality of customer
service received
Solid waste services
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Satisfactio
nRating
!
!
!
!
!
Opportunitie
mean importance
Importance RatingLower Importance
lower importance/higher satisfaction highe
lower importance/lower satisfaction high
Exceeded Expectations
Less Important
Co
Source: ETC Institute (May 2011)
2011 City of Columbia DirectionFindImportance-Satisfaction Assessment M
-Public Safety-(points on the graph show deviations from the mean importance and satisfaction ratings given by r
How qrespon
Howresp
Overall quality ofCity fire protection
Overall quality of local police services
Police efforts to prevent
The City's municipal court
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Satisfactio
nRating
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!
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!
!
!
!
!
Opportunitie
mean importance
Importance RatingLower Importance
lower importance/higher satisfaction higher
lower importance/lower satisfaction high
Exceeded Expectations
Less Important
Co
Source: ETC Institute (May 2011)
2011 City of Columbia DirectionFindImportance-Satisfaction Assessment M
-Streets & Sidewalks-(points on the graph show deviations from the mean importance and satisfaction ratings given by r
Adequacy of City street lighting
Availability of sidewalks in the City
Condition of City sidewalks
Maintenance of City street lighting
Maintenance
Maintenance of street signs/traffic signals
Maintenance of streets in YO
Overall cleanliness &appearance of City streets
Snow removal
Snow removal on neighb
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Satisfactio
nRating
!
!
!
!
!
Opportunities
mean importance
Importance RatingLower Importance
lower importance/higher satisfaction higher
lower importance/lower satisfaction high
Exceeded Expectations
Less Important
Co
Source: ETC Institute (May 2011)
2011 City of Columbia DirectionFindImportance-Satisfaction Assessment M
-Code Enforcement-(points on the graph show deviations from the mean importance and satisfaction ratings given by r
Animal regulations
Clean-up of litter & debris o
Maintenance of
business property
Maintenance of r
Mowing & trimming of lawnson private property
Off-street parkingregulations
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Satisfactio
nRating
! !
!
!
Opportunities
mean importance
Importance RatingLower Importance
lower importance/higher satisfaction highe
lower importance/lower satisfaction high
Exceeded Expectations
Less Important
Co
Source: ETC Institute (May 2011)
2011 City of Columbia DirectionFindImportance-Satisfaction Assessment M
-Public Health-(points on the graph show deviations from the mean importance and satisfaction ratings given by r
Assess & monitor disease/injuries/potential risks
Assure the health of womenand children in community
Encourage healthy lifestyles
Guard against exposure
to environmental risks
Guard against food
Prevent the spread
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Satisfactio
nRating
!
!
!
!
Opportunities
mean importance
Importance RatingLower Importance
lower importance/higher satisfaction highe
lower importance/lower satisfaction high
Exceeded Expectations
Less Important
Co
Source: ETC Institute (May 2011)
2011 City of Columbia DirectionFindImportance-Satisfaction Assessment M
-Transportation-(points on the graph show deviations from the mean importance and satisfaction ratings given by r
Availability of public transpo
Ease of travel by bike in the City
Ease of walking in the City
How easy it is to get fromyour home to downtown How easy it is to
get to/from home/shopping areas
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Section 4:
Tabular Data
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Q1. Major categories of services provided by the City of Columbia are listed below. Please rate each itemon a scale of 1 to 5, where 5 means "Very Satisfied" and 1 means "Very Dissatisfied."
(N=834)
Very VerySatisfied Satisfied Neutral Dissatisfied Dissatisfied Don't Know
Q1a. Public safety services 25.1% 53.1% 12.8% 4.2% 1.2% 3.6%
Q1b. Parks & recreation programs & facilities 41.6% 43.3% 8.6% 2.6% 1.0% 2.9%
Q1c. Condition of City streets 1.7% 18.2% 22.7% 40.0% 16.4% 1.0%
Q1d. Enforcement of City codes & ordinancesfor building & housing 5.6% 27.2% 35.9% 10.6% 3.0% 17.7%
Q1e. Quality of customer service from Cityemployees 16.9% 43.7% 25.7% 4.6% 0.7% 8.4%
Q1f. Effectiveness of City communicationwith public 11.4% 45.9% 29.0% 7.6% 1.4% 4.7%
Q1g. City's stormwater runoff/stormwatermanagement system 9.7% 32.6% 27.2% 14.0% 4.4% 12.0%
Q1h. Public health services in community 17.3% 43.6% 21.9% 3.7% 0.7% 12.7%
Q1i. Solid waste services 29.4% 54.1% 9.5% 5.2% 1.1% 0.7%
Q1j. City utility services 25.8% 55.2% 11.8% 4.3% 1.2% 1.7%
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Q1. Major categories of services provided by the City of Columbia are listed below. Please rate each itemon a scale of 1 to 5, where 5 means "Very Satisfied" and 1 means "Very Dissatisfied." (without "don'tknow")
(N=834)
VeryVery Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Q1a. Public safety services 26.0% 55.1% 13.3% 4.4% 1.2%
Q1b. Parks & recreation programs & facilities 42.8% 44.6% 8.9% 2.7% 1.0%
Q1c. Condition of City streets 1.7% 18.4% 22.9% 40.4% 16.6%
Q1d. Enforcement of City codes & ordinancesfor building & housing 6.9% 33.1% 43.6% 12.8% 3.6%
Q1e. Quality of customer service from Cityemployees 18.5% 47.7% 28.0% 5.0% 0.8%
Q1f. Effectiveness of City communicationwith public 11.9% 48.2% 30.4% 7.9% 1.5%
Q1g. City's stormwater runoff/stormwatermanagement system 11.0% 37.1% 30.9% 15.9% 5.0%
Q1h. Public health services in community 19.8% 50.0% 25.1% 4.3% 0.8%
Q1i. Solid waste services 29.6% 54.5% 9.6% 5.2% 1.1%
Q1j. City utility services 26.3% 56.2% 12.0% 4.4% 1.2%
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Q2. Which THREE of the major City services listed above do you think are the most important servicesfor the City to provide?
Q2. Top choice Number Percent
Public safety services 512 61.4 %Parks & recreation programs & facilities 27 3.2 %Condition of City streets 71 8.5 %Enforcement of City codes & ordinances for building & housing 8 1.0 %Quality of customer service from City employees 7 0.8 %Effectiveness of City communication with public 11 1.3 %Stormwater runoff/stormwater management system 5 0.6 %Public health services in community 32 3.8 %Solid waste services 25 3.0 %City utility services 108 12.9 %None chosen 28 3.4 %Total 834 100.0 %
Q2. Which THREE of the major City services listed above do you think are the most important servicesfor the City to provide?
Q2. 2nd choice Number PercentPublic safety services 79 9.5 %Parks & recreation programs & facilities 70 8.4 %Condition of City streets 179 21.5 %Enforcement of City codes & ordinances for building & housing 31 3.7 %Quality of customer service from City employees 6 0.7 %
Effectiveness of City communication with public 18 2.2 %Stormwater runoff/stormwater management system 23 2.8 %Public health services in community 89 10.7 %Solid waste services 133 15.9 %City utility services 169 20.3 %None chosen 37 4.4 %Total 834 100.0 %
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Q2. Which THREE of the major City services listed above do you think are the most important servicesfor the City to provide?
Q2. 3rd choice Number PercentPublic safety services 74 8.9 %
Parks & recreation programs & facilities 79 9.5 %Condition of City streets 128 15.3 %Enforcement of City codes & ordinances for building & housing 31 3.7 %Quality of customer service from City employees 15 1.8 %Effectiveness of City communication with public 33 4.0 %Stormwater runoff/stormwater management system 55 6.6 %Public health services in community 80 9.6 %Solid waste services 148 17.7 %City utility services 137 16.4 %None chosen 54 6.5 %Total 834 100.0 %
Q2. Which THREE of the major City services listed above do you think are the most important servicesfor the City to provide? (top 3)
Q2. Sum of the top three choices Number PercentPublic safety services 665 79.7 %Parks & recreation programs & facilities 176 21.1 %Condition of City streets 378 45.3 %Enforcement of City codes & ordinances for building & housing 70 8.4 %Quality of customer service from City employees 28 3.4 %Effectiveness of City communication with public 62 7.4 %Stormwater runoff/stormwater management system 83 10.0 %
Public health services in community 201 24.1 %Solid waste services 306 36.7 %City utility services 414 49.6 %None chosen 28 3.4 %Total 2411
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Q3. Several items that may influence your perception of the City of Columbia are listed below. Pleaserate each item on a scale of 1 to 5, where 5 means "Very Satisfied" and 1 means "Very Dissatisfied."
(N=834)
Very VerySatisfied Satisfied Neutral Dissatisfied Dissatisfied Don't KnowQ3a. Overall quality of services provided by
City 15.8% 62.7% 16.4% 2.4% 0.7% 1.9%
Q3b. Overall value received for City tax & fees 11.2% 42.9% 25.8% 12.2% 4.0% 4.0%
Q3c. How well City is planning for growth 6.8% 27.3% 27.0% 22.2% 9.0% 7.7%
Q3d. Overall quality of life in City 23.8% 53.1% 15.7% 4.6% 1.4% 1.4%
Q3e. Overall feeling of safety in City 15.0% 47.9% 21.2% 10.2% 4.1% 1.6%
Q3f. Direction City is heading 10.1% 37.7% 29.5% 13.4% 4.0% 5.3%
Q3. Several items that may influence your perception of the City of Columbia are listed below. Pleaserate each item on a scale of 1 to 5, where 5 means "Very Satisfied" and 1 means "Very Dissatisfied."(without "don't know")
(N=834)
Very
Very Satisfied Satisfied Neutral Dissatisfied DissatisfiedQ3a. Overall quality of services provided by
City 16.2% 63.9% 16.8% 2.4% 0.7%
Q3b. Overall value received for City tax & fees 11.6% 44.6% 26.9% 12.8% 4.1%
Q3c. How well City is planning for growth 7.4% 29.5% 29.3% 24.1% 9.8%
Q3d. Overall quality of life in City 24.1% 53.8% 16.0% 4.6% 1.5%
Q3e. Overall feeling of safety in City 15.2% 48.7% 21.6% 10.4% 4.1%
Q3f. Direction City is heading 10.6% 39.8% 31.2% 14.2% 4.2%
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Q4. Using a scale of 1 to 5, where 5 means "Very Safe" and 1 means "Very Unsafe," please rate yourfeeling of safety in the following situations in the City.
(N=834)
VeryVery Safe Safe Neutral Unsafe Unsafe Don't Know
Q4a. Walking in your neighborhood duringthe day 62.9% 29.5% 4.9% 1.4% 0.7% 0.5%
Q4b. Walking in your neighborhood at night 27.8% 41.4% 14.6% 10.9% 4.2% 1.1%
Q4c. In downtown Columbia during the day 44.8% 44.0% 6.6% 2.4% 0.6% 1.6%
Q4d. In downtown Columbia at night 8.8% 31.5% 28.2% 21.5% 6.5% 3.6%
Q4e. In City parks during the day 40.3% 45.0% 8.5% 3.5% 0.5% 2.3%
Q4f. In City parks at night 3.7% 15.6% 26.7% 31.7% 11.5% 10.8%
Q4. Using a scale of 1 to 5, where 5 means "Very Safe" and 1 means "Very Unsafe," please rate yourfeeling of safety in the following situations in the City. (without "don't know")
(N=834)
Very Safe Safe Neutral Unsafe Very Unsafe
Q4a. Walking in your neighborhood duringthe day 63.3% 29.6% 4.9% 1.4% 0.7%
Q4b. Walking in your neighborhood at night 28.1% 41.8% 14.8% 11.0% 4.2%
Q4c. In downtown Columbia during the day 45.6% 44.7% 6.7% 2.4% 0.6%
Q4d. In downtown Columbia at night 9.1% 32.7% 29.2% 22.3% 6.7%
Q4e. In City parks during the day 41.2% 46.0% 8.7% 3.6% 0.5%
Q4f. In City parks at night 4.2% 17.5% 30.0% 35.5% 12.9%
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Q5. For each of the following, please rate your satisfaction with each item on a scale of 1 to 5, where 5means "Very Satisfied" and 1 means "Very Dissatisfied."
(N=834)
Very VerySatisfied Satisfied Neutral Dissatisfied Dissatisfied Don't Know
Q5a. Police efforts to prevent crime 15.0% 45.8% 22.8% 8.4% 2.6% 5.4%
Q5b. How quickly police respond toemergencies 16.3% 38.6% 18.0% 5.3% 1.7% 20.1%
Q5c. Overall quality of local police services 15.0% 49.7% 20.6% 5.9% 2.5% 6.2%
Q5d. How quickly Fire Department personnelrespond to emergencies 29.4% 40.0% 7.9% 0.6% 0.4% 21.7%
Q5e. Overall quality of City fire protection 28.5% 48.4% 9.6% 0.2% 0.5% 12.8%
Q5f. City's municipal court 7.9% 27.8% 25.8% 3.2% 1.7% 33.6%
Q5. For each of the following, please rate your satisfaction with each item on a scale of 1 to 5, where 5means "Very Satisfied" and 1 means "Very Dissatisfied." (without "don't know")
(N=834)
Very
Very Satisfied Satisfied Neutral Dissatisfied DissatisfiedQ5a. Police efforts to prevent crime 15.8% 48.4% 24.1% 8.9% 2.8%
Q5b. How quickly police respond toemergencies 20.5% 48.3% 22.6% 6.6% 2.1%
Q5c. Overall quality of local police services 16.0% 53.0% 22.0% 6.3% 2.7%
Q5d. How quickly Fire Department personnelrespond to emergencies 37.5% 51.1% 10.1% 0.8% 0.5%
Q5e. Overall quality of City fire protection 32.6% 55.5% 11.0% 0.3% 0.6%
Q5f. City's municipal court 11.9% 41.9% 38.8% 4.9% 2.5%
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Q6. Which THREE of the public safety services listed above do you think are the most important servicesfor the City to provide?
Q6. Top choice Number Percent
Police efforts to prevent crime 349 41.8 %How quickly police respond to emergencies 210 25.2 %Quality of local police services 98 11.8 %How quickly Fire Department personnel respond to
emergencies 86 10.3 %Quality of City fire protection 35 4.2 %City's municipal court 6 0.7 %None chosen 50 6.0 %Total 834 100.0 %
Q6. Which THREE of the public safety services listed above do you think are the most important servicesfor the City to provide?
Q6. 2nd choice Number PercentPolice efforts to prevent crime 59 7.1 %How quickly police respond to emergencies 221 26.5 %Quality of local police services 104 12.5 %How quickly Fire Department personnel respond to
emergencies 254 30.5 %Quality of City fire protection 130 15.6 %City's municipal court 9 1.1 %None chosen 57 6.8 %Total 834 100.0 %
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Q6. Which THREE of the public safety services listed above do you think are the most important servicesfor the City to provide?
Q6. 3rd choice Number Percent
Police efforts to prevent crime 175 21.0 %How quickly police respond to emergencies 89 10.7 %Quality of local police services 115 13.8 %How quickly Fire Department personnel respond to
emergencies 168 20.1 %Quality of City fire protection 92 11.0 %City's municipal court 105 12.6 %None chosen 90 10.8 %Total 834 100.0 %
Q6. Which THREE of the public safety services listed above do you think are the most important servicesfor the City to provide? (top 3)
Q6. Sum of the top three choices Number PercentPolice efforts to prevent crime 583 69.9 %How quickly police respond to emergencies 520 62.4 %Quality of local police services 317 38.0 %How quickly Fire Department personnel respond to
emergencies 508 60.9 %Quality of City fire protection 257 30.8 %City's municipal court 120 14.4 %None chosen 50 6.0 %Total 2355
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Q7. For each of the following, please rate your satisfaction with each item on a scale of 1 to 5, where 5means "Very Satisfied" and 1 means "Very Dissatisfied."
(N=834)
Very VerySatisfied Satisfied Neutral Dissatisfied Dissatisfied Don't KnowQ7a. Maintenance of major City streets 3.6% 30.2% 19.4% 33.1% 12.8% 0.8%
Q7b. Maintenance of streets in yourneighborhood 6.6% 31.8% 22.8% 24.3% 13.7% 0.8%
Q7c. Maintenance of street signs & trafficsignals 12.9% 49.4% 23.7% 8.4% 4.2% 1.3%
Q7d. Snow removal on major City streets 13.9% 44.7% 17.8% 14.6% 8.3% 0.7%
Q7e. Snow removal on neighborhood streets 3.2% 19.1% 19.1% 29.5% 28.3% 0.8%
Q7f. Cleanliness & appearance of City streets 8.9% 47.7% 27.2% 10.3% 4.6% 1.3%
Q7g. Adequacy of City street lighting 11.2% 47.7% 26.3% 10.7% 2.5% 1.7%
Q7h. Maintenance of City street lighting 12.8% 48.7% 27.0% 4.9% 1.9% 4.7%
Q7i. Condition of City sidewalks 8.3% 39.6% 28.6% 16.0% 5.3% 2.3%
Q7j. Availability of sidewalks in City 10.2% 37.5% 28.5% 15.0% 6.1% 2.6%
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Q7. For each of the following, please rate your satisfaction with each item on a scale of 1 to 5, where 5means "Very Satisfied" and 1 means "Very Dissatisfied." (without "don't know")
(N=834)
VeryVery Satisfied Satisfied Neutral Dissatisfied Dissatisfied
Q7a. Maintenance of major City streets 3.6% 30.5% 19.6% 33.4% 12.9%
Q7b. Maintenance of streets in yourneighborhood 6.7% 32.0% 23.0% 24.5% 13.8%
Q7c. Maintenance of street signs & trafficsignals 13.1% 50.1% 24.1% 8.5% 4.3%
Q7d. Snow removal on major City streets 14.0% 45.0% 17.9% 14.8% 8.3%
Q7e. Snow removal on neighborhood streets 3.3% 19.2% 19.2% 29.7% 28.5%
Q7f. Cleanliness & appearance of City streets 9.0% 48.4% 27.6% 10.4% 4.6%
Q7g. Adequacy of City street lighting 11.4% 48.5% 26.7% 10.9% 2.6%
Q7h. Maintenance of City street lighting 13.5% 51.1% 28.3% 5.2% 2.0%
Q7i. Condition of City sidewalks 8.5% 40.5% 29.2% 16.3% 5.4%
Q7j. Availability of sidewalks in City 10.5% 38.5% 29.3% 15.4% 6.3%
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Q8. Which THREE of the street and sidewalk services listed above do you think are the most importantservices for the City to provide?
Q8. Top choice Number Percent
Maintenance of major City streets 587 70.4 %Maintenance of streets in your neighborhood 31 3.7 %Maintenance of street s