COLOURS OF MY LIFE
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Transcript of COLOURS OF MY LIFE
2016Company Presentation
Corporate Values
1. QualityWe will strive for continuous quality improvement in all that we do, so that we will rank among the world's premier fashion firms in customer, employee and community satisfaction.
2. Customer Satisfaction!Satisfied customers are essential to our success. We will achieve total customer satisfaction by understanding what the customer wants and delivering it flawlessly
3. Integrity!We will always take the high road by practicing the highest ethical standards, and by honoring our commitments. We will take personal responsibility for our actions, and treat everyone fairly and with trust and respect
4. A Diverse and Involved Team!We value the skills, strengths, and perspectives of our diverse team. We will foster a participatory workplace that enables people to get involved in making decisions about their work that advance our common business objectives.
5. Handmade Limited Edition!We chose the limited series because we believe in the unique and in the DNA of each object. We believe in handmade not only because the ethical and conscious process, but also because of the good energy of the objects
Quality
Customer Satisfaction
Integrity!
A Diverse and Involved Team!
Handmade Limited Edition!
www.coloursofmylife.co.uk
Mission
“Fashion is a requirement for those who are high in their success”
Luxury Consumer
To showcase quality, well-constructed limited edition hand made wearable art for art wares signed by an outstanding and cutting-edge artist Anca Stefanescu
To provide women with a boutique that offers luxury comfortable accessories and clothes
To let women choose best clothing and accessories to underline their unique personalities by offering a variety of beautiful and high-end fashion products
To generate awareness and sales through top level exclusive services
www.coloursofmylife.co.uk
Today’s Fashion CustomersIn the luxury market, luxury consumers spent more each year in the last 10 years. Based on focus groups, United Marketing believes luxury consumers see apparel and accessories as more of a necessity than a luxury.
More choice, more educated, more savvy & demandingNew breed of shoppersLooking for loyalty, variety, freshnessSelf esteem: important motivation driver for consumptionConsumers tend to assign their own meanings to clothes
www.coloursofmylife.co.uk
Positioning Statement
COLOURSOFMYLIFEprovidesprofessionalwomenwithupscaledesignerclothingandaccessoriesatexclusivepersonal
OurmaincompetitiveadvantageistheuniqueoutstandingartistAncaStefanescu
www.coloursofmylife.co.uk
Why?
Unique designer Anca StefanescuLimited edition wearable art and art wares Hand made objectsPrinted leather for most of our productsEach product is individually signed by the artist
www.coloursofmylife.co.uk
Anca’s Statement
The Colours of My Life are red and blue and yellow and pink. Sometimes they are grey and black and white. And then they start being bright again, like in a tubular bell.
The colours of my life are the stories in my life. My life as a child, together with my grandmother and my grandfather who raised me. The stories of my life are my parents and my brother. The stories of my life are all my lovers and my friends. And the colours of my life are my husband and my children and my dogs. The colours of my life are all the things that I have lived and I have done and who brought me here, for new beginnings.
I believe in art as performance, I believe in the art that gets to the people in different forms. My drawings are inspired by the most important pieces of my life, in a new biographical form: bags, belts, bracelets, shirts and pocket books, in cases and small gifts who can surprise somebody, who can color somebody else life.
My characters live in front of a mirror and they become each time two entities. Like a pair of souls living together and running in time.
I chose the limited series because I believe in the unique and in the AND of each object.
I believe in handmade not only because the ethical and conscious process, but also because of the good energy of the objects. To create something unique takes time. It takes time for my colours to find their perfect glow. All the prints are handmade; they are my paintings and my drawings who found their right way to come in your life.
Enjoy my works and live in colours. In the end of the day life is beautiful!
www.coloursofmylife.co.uk
WWW.COLOURSOFMYLIFE.CO.UK