By: Neha Shetty (34)

Manisha Tripathi(29)

The advertising world revolves around the principle of attraction. Whatever the product, in the end, the advertisement should attract the consumer.

It’s essential to use colours to project an image of the product.

Colours used in ads help in depicting a certain mood.

Colours help in providing personality to a product.

Purple is the luxury color. It is also royal, mysterious, alluring and an uncommon colour in nature.

High quality in its elegance, it’s often used to attract women, who find the color irresistible.

Because of its costly appearance, it can affect perception of bargain hunters, while at the same time giving quality to cheaper products.

As a result, purple is overall a regal mark of the feminine; with teenage girls forming the largest proportion of purple

Here, the colour purple depicts luxury as well as seduction.

Purple also gives a feminine approach to the ad.

Also as the Lux Magical Spell Body wash has ingredients like orchids which are purple in colour, the ad uses purple to show that.

/www.youtube.com/watch?feature=player_detailpage&v=g9Ym_K6WkUs (To be referred)

Here, Purple colour in the ad gives an alluring and desirable quality.

This Ad targets women who desire long and straight hair.

/www.youtube.com/watch?feature=player_detailpage&v=W0K2R7r3wdo