Colourful Brabant Works

Colourful Brabant Works!Promotion team of young migrants

as an instrument to open up the labor market

Colourful Brabant Works

Content

• Background project• What is a promotion team?• Results• Discussion and questions

Colourful Brabant Works

National context project: The Netherlands

• National context shapes project• Understanding project from perspective other countries• Transnational transfer, dissemination and mainstreaming

Colourful Brabant Works

Background project

• Fierce debate migrants• Negative imaging of non native young in society• Young migrants wants to fight prejudice themselves• Paradigm shift• Empowering young migrants

Colourful Brabant Works

Essentials of the project• Empowerment young migrants (second generation)• Role model • Social and political mobilization of ethnic factor• Bringing young migrants in contact with key figures

with established networks in the labor market

Colourful Brabant Works

What is a promotion team?

• A group of motivated and enthusiastic young people who work together in a team to achieve common goals.

Colourful Brabant Works

Goals promotion team

• Improving position of migrant youngsters in education and on the labor market

• Enrole trainee ships for migrants youngsters• Improve collaboration between non natives and natives

Colourful Brabant Works

Activities promotion teams

• Learn how to debate, train presentation techniques,etc• Inform employers, education managers and policy

makers• Organizing big meetings aimed at improving relation

between natives and non-natives.

Colourful Brabant Works

Organization• 10 promotion teams• Many cities in the Province of Noord-Brabant• Organizational setting for operation:

school for vocational training, welfare organization or voluntary organization

• Regional committees of recommendation

Colourful Brabant Works

Regional committee of recommendation

• Consists of employers, mayors, members of the city board• Linking young migrants to the networks of the committee

members • Thus making access to the labour market easier for the

young

Colourful Brabant Works

Results 1:

Added value for young migrants • Soft skills acquired (presentation, networking, etc.)• Problem solving capacities improved• Self awareness strengthened• Capacity to cooperate and take joint action improved• 200 internships

Colourful Brabant Works

Results 2: How employers are affected by youngsters

• Direct face to face meeting with promotion team generate positive feeling and attitude toward young migrants

• More readiness to open up traineeships, work placements and jobs for young migrants

• Offering 200 traineeships

Colourful Brabant Works

Results 3: How policy makers are affected by the young

• Meeting with young migrants generate a lot of media attention for policymakers

• More positive feeling and attitude toward potential young migrants in the labor market

• Readiness policymakers to implement empowerment and use of migrant role models in labor market policy

• Dispersion of promotion team across the country• Continuation of project Colourful Brabant in period

2008-2011

The Equal-project Colourful Brabant (Kleurrijk Brabant Werkt)

is initiated by the province of Noord-Brabant and executed by Palet, adviseurs diversiteit

and PSW Arbeidsmarktadvies.