Colour theory - Understanding the psychology of colours

75
50 shades of colour UNDERSTANDING COLOUR PSYCHOLOGY

description

Connecting to people and getting your message across is often linked to emotions. Thanks to some extraordinary pictures from Flickr contributors this presentation brings the 'tell then show' principle alive showing how colours connect to feelings.

Transcript of Colour theory - Understanding the psychology of colours

Page 1: Colour theory - Understanding the psychology of colours

50 shades of colourUNDERSTANDING COLOUR PSYCHOLOGY

Page 2: Colour theory - Understanding the psychology of colours

primary

RED

YELLOW

BLUE

Page 3: Colour theory - Understanding the psychology of colours

GREEN

ORAN

GE

VIOLET

SECONDARY

Page 4: Colour theory - Understanding the psychology of colours

YELLOW- GREENYELLOW-

ORANGE

BLUE-

VIOLET

TERTIARY

BLUE- GREEN

RED- ORANGE

RED- VIOLET

Page 5: Colour theory - Understanding the psychology of colours

HUES ARE TRUE

NO BLACK OR WHITE

ADDED!Katey

Page 6: Colour theory - Understanding the psychology of colours

TINTS

HAVE WHITE ADDED

!Katey

Page 7: Colour theory - Understanding the psychology of colours

TONES

HAVE GREY

ADDED!Katey

Page 8: Colour theory - Understanding the psychology of colours

SHADES

HAVE BLACK ADDED

!Katey

Page 9: Colour theory - Understanding the psychology of colours

HUETINTTONE

SHADE

BLACK & WHITE

Page 10: Colour theory - Understanding the psychology of colours

COLOURS

AFFECT EMOTIONS

Doug Wheller

Page 11: Colour theory - Understanding the psychology of colours

REDIS A STIMULANT AND IS INHERENTLY EXCITING

Page 13: Colour theory - Understanding the psychology of colours

REDTHE MORE RED, THE MORE ENERGY AND PASSION

Page 15: Colour theory - Understanding the psychology of colours

REDA HINT OF RED IMMEDIATELY FOCUSES ATTENTION

ON A PARTICULR ELEMENT

Page 17: Colour theory - Understanding the psychology of colours

ORANGEIS THE MOST CONTROVERSIAL COLOUR

SPARKING A REAL LOVE OR HATE RESPONSE

Page 19: Colour theory - Understanding the psychology of colours

ORANGEIS THE MOST VISIBLE COLOUR IN THE SPECTRUM

AND IS OFTEN USED AS A WARNING

Page 21: Colour theory - Understanding the psychology of colours

ORANGECAN BE FUN AND FLAMBOYANT

RADIATES WARMTH AND ENERGY STIMULATES APPETITE AND ACTIVITY

Page 23: Colour theory - Understanding the psychology of colours

YELLOWIS OPTIMISTIC, ENLIGHTENING AND HAPPY

Page 25: Colour theory - Understanding the psychology of colours

YELLOWCARRIES THE PROMISE OF A POSITIVE FUTURE

Page 26: Colour theory - Understanding the psychology of colours

!Christian Yves Ocampo

Page 27: Colour theory - Understanding the psychology of colours

YELLOWADVANCES FROM SURROUNDING COLOURS

INSTILLING OPTIMISM AND ENERGY, SPARKING CREATIVE ENERGY

Page 29: Colour theory - Understanding the psychology of colours

GREENOCCUPIES MORE SPACE IN THE VISUAL SPECTRUM

THAN ANY OTHER COLOUR

Page 31: Colour theory - Understanding the psychology of colours

GREENIS SECOND ONLY TO BLUE AS A FAVOURITE COLOUR

Page 33: Colour theory - Understanding the psychology of colours

GREENITS ASSOCIATION WITH NATURE GIVES IT A CALMING EFFECT

AND IS OFTEN USED IN INTERIOR DESIGN

Page 35: Colour theory - Understanding the psychology of colours

BLUEIS SEEN AS TRUSTWORTHY, DEPENDABLE, COMMITTED

Page 37: Colour theory - Understanding the psychology of colours

BLUEIS THE COLOUR OF THE OCEAN AND SKY

AND IS SEEN AS A CONSTANT IN OUR LIVES

Page 39: Colour theory - Understanding the psychology of colours

BLUEINVOKES REST AND CAN STIMULATE CALMING HORMONES

Page 41: Colour theory - Understanding the psychology of colours

PURPLEGIVES A SENSE OF MYSTICAL AND ROYAL QUALITIES

Page 43: Colour theory - Understanding the psychology of colours

PURPLEIS OFTEN LIKED BY VERY CREATIVE AND ECCENTRIC TYPES

(AND ADOLESCENT TEENAGERS)

Page 45: Colour theory - Understanding the psychology of colours

PURPLEUPLIFTS WHILE CALMING THE MIND AND NERVES

Page 47: Colour theory - Understanding the psychology of colours

PINKBRIGHTER PINKS ARE YOUTHFUL, FUN AND EXCITING

Page 49: Colour theory - Understanding the psychology of colours

PINKIS SENSUAL AND PASSIONATE WITHOUT BEING TOO AGGRESSIVE

Page 51: Colour theory - Understanding the psychology of colours

PINKIS ASSOCIATED WITH ROMANCE

AND CAN ENCOURAGE ACTION AND CONFIDENCE

Page 53: Colour theory - Understanding the psychology of colours

WHITEPROJECTS PURITY AND CLEANLINESS

Page 55: Colour theory - Understanding the psychology of colours

WHITESYMBOLISES NEUTRALITY AND SAFETY

Page 57: Colour theory - Understanding the psychology of colours

WHITEEVOKES CLARITY, PURIFICATION AND NEW BEGINNINGS

Page 59: Colour theory - Understanding the psychology of colours

GREYIS THE COLOUR OF INTELLECT, KNOWLEDGE AND WISDOM

Page 61: Colour theory - Understanding the psychology of colours

GREYIS PERCEIVED AS LONG-LASTING, CLASSIC, SLEEK AND REFINED

IT IS SEEN AS DIGNIFIED, CONSERVATIVE AND CARRYING AUTHORITY

Page 63: Colour theory - Understanding the psychology of colours

GREYIS UNSETTLING AND CREATES EXPECTATIONS

Page 65: Colour theory - Understanding the psychology of colours

BLACKIS AUTHORITATIVE AND POWERFUL AND CAN EVOKE STRONG EMOTIONS

Page 66: Colour theory - Understanding the psychology of colours

Fayez Closed Account.

Page 67: Colour theory - Understanding the psychology of colours

BLACKREPRESENTS A LACK OF COLOUR, A VOID, EMPTINESS IT EVOKES A SENSE OF POTENTIAL AND POSSIBILITY

Page 69: Colour theory - Understanding the psychology of colours

BLACKEVOKES AN AURA OF MYSTERY, INCONSPICUOUSNESS AND EMPTINESS

Page 71: Colour theory - Understanding the psychology of colours

Doug Wheller

pinfographics

THE PSYCHOLOGY OF COLOR A GUIDE FOR DESIGNERS

CAME FROM idea

WHERE THIS

PinterestTHANKS

Page 74: Colour theory - Understanding the psychology of colours

きうこ

THANK YOU FLICKRALL PAGES LINK TO THE AMAZING PHOTGRAPHERS

CREDITED IN THIS PRESENTATION

Page 75: Colour theory - Understanding the psychology of colours

go!BE AWESOME

!jakerome