Colour Scheme Ideas

Colour Connotations RedThe colour red is used to signify energy, anger, danger and love etc. Therefore it is used to make things stand out and seem important, as it is an intense colour. The colour also helps to force people into making quick decisions.

OrangeOrange is associated with positivity and happiness and is also good for helping to make certain things stand out on the page, much like red. Orange is more popular with teenagers that red also as it is not as aggressive.

YellowThe colour yellow is associated with happiness and sunshine therefore it can help make things look more positive. However, yellow can also be seen as childish so it may not appeal to adults even though it does help to make things stand out.

GreenGreen helps to represent nature, freshness and also has strong connotations with safety. This colour is also strongly associated with money and so would be good for a financial magazine.

Colour ConnotationsBlueThe colour blue symbolizes loyalty, trust and intelligence. Blue is also mainly associated as a masculine colour.

PinkPink is seen as a feminine colour and also represents friendship and love.

PurplePurple signifies royalty and luxury, much like blue. It also catches the eye and helps to make things stand out. Purple can also be seen as being mysterious, and some what artificial.

BrownBrown is a comforting and warm colour which can help make things seem more appetizing. It is particularly associated with food products and food magazines.

Colour ConnotationsBlackBlack can be seen as quite a negative colour as it can represent death or emptiness. However, when used as a background colour it helps to make other colours stand out. White White represents purity and helps to make things look fresh and new.GoldGold helps to make things look royal and more expensive, therefore may be appealing to the eye.

My Magazine

For my magazine I have decided to use a black, red and gold colour scheme. I chose red as I believe it will stand out well on my front cover and help to attract the attention of my target audience. I have decided to use the colour black as it is a good background colour, and will work well against the red. I have also decided to use the colour gold on my magazine as I believe it will add a touch of importance to my magazine and make it look more appealing.