Colour Psychology& Web Design

Relaxed. Efficient. Beautiful.

Oh Hi!

ALL COLOURS ARE THE FRIENDS OF THEIR NEIGHBOURS AND THE LOVERS OF THEIR OPPOSITES.

The Science of Colour

The Psychology of Colour

The Resonance of Colour

The Science of Colour

Isaac Newton

● Binomial Theorem● Reflecting Telescope● Calculus● Laws of Motion● Gravity

Newton’s Theory of Light

Newton’s Theory

Light Alone Was Responsible For Colour

Conceptual Arrangement of Colours

Johann Goethe

● Author● Poet● Diplomat● Philosopher● Botanist

Goethe’s Theory of Colour

WHAT WE SEE OF AN OBJECT DEPENDS ON THE OBJECT, THE LIGHTING & OUR PERCEPTION.

Goethe’s Theory

Opponent Colour Theory

Colours As a Sensation

Effects of Light & Darkness On the Eye

What is Colour?

1. Hue2. Value3. Chroma

1.Hue

http://www.nickkolenda.com/color-psychology/

2. Value

http://www.nickkolenda.com/color-psychology/

3. Chroma

http://www.nickkolenda.com/color-psychology/

The Psychology of Colour

COLOUR PSYCHOLOGY IS THE STUDY OF HUES AS A DETERMINANT OF HUMAN BEHAVIOUR.

Crash Test Dummies

Stress or anxiety may accelerate a person's internal clock which results in a perception of time passing slowly.

People typically want an unpleasant situation to end as soon as possible, and the anticipation of this desired goal makes it seem that time is dragging.

Dummies Have Feelings!

http://www.nickkolenda.com/color-psychology/

http://www.nickkolenda.com/color-psychology/

http://www.nickkolenda.com/color-psychology/

http://www.nickkolenda.com/color-psychology/

Proof of Concept

http://paulhebertdesigns.com/web_colors/

http://paulhebertdesigns.com/web_colors/

http://paulhebertdesigns.com/web_colors/

Where to Start?

http://www.nickkolenda.com/color-psychology/

http://www.nickkolenda.com/color-psychology/

Girls Like Blue, Too!

http://www.nickkolenda.com/color-psychology/

http://www.joehallock.com/edu/COM498/preferences.html

http://www.joehallock.com/edu/COM498/preferences.html

http://www.joehallock.com/edu/COM498/preferences.html

http://www.joehallock.com/edu/COM498/preferences.html

http://www.joehallock.com/edu/COM498/preferences.html

http://www.joehallock.com/edu/COM498/preferences.html

http://www.joehallock.com/edu/COM498/preferences.html

http://www.joehallock.com/edu/COM498/preferences.html

The Resonance of Colour

Brown Ferrari

http://www.nickkolenda.com/color-psychology/

Joe HallockNick KolendaPaul Hebert

Thanks.