Carolle Mafuta Nkalu

Black

white

Different shades of Black

Objects that are associated with the colour Black

car tiresHow• Stabilizing chemical added and blended with the tire • It’s called ‘carbon black’ Why •protects against ozone and UV damage to give the tires added protection• The life of tires can be increased•Without it, tires would weather and ‘dry rot’ much more quickly.

Coal How• because the carbon dioxide in the coal and it has a type of substance that is in the coal body called the : dialkyl , arylmethyknene , and sulfonium

BlackboardHow •A chalkboard or blackboard is a reusable writing surface on which text or drawings are made with sticks of calcium sulphate or calcium carbonate,• Chalkboards were originally made of smooth, thin sheets of black or dark grey slate stoneWhy• this is considered easier on the eyes

Nike Magazine Advert

PowerfulFlame/fire

the power in their product

They sell quality products to sporty people.

Red, yellow stands out with the black background

Stormy cloudy background indicate they are strong

The product stands out more

The use of black and white makes their product ......• sophistication

powerful individual• People grabbing on to him makes him seem superior

Armani Magazine Advert

Formal Smart• suit and tieResponsible

Hair slick backprofessional

Different shades of white

Smoking Magazine ad

Death• you’re just killing yourself slowly

The black background adds a creepy mysterious, something is wrong

The writing is up side down show abnormality

“going down” indicate your grading yourself to the grave

The use of black and white reflects deathfuneral

Daz Magazine ad

CleannessIts white there not dirt. Showing their product cleans away dirt fast

BackgroundBlue/white symbolizing cold,winter’s harsh and bitter qualities.

Objects that are associated with the colour White

CloudsWhy they use them• Clouds are white because they reflect the light of the sunHow• Clouds reflect all the colours the exact same amount so they look white.

Snow• The reason we see snow in the first place is due to light.• light is reflected off the surface of the ice crystals.• different wavelengths of light are absorbed and some are reflected back to our eyes

Flower liliesWhy they use them• It is used as a herb in alternative

herbal treatments to treat ailments and problems, such as burns, wound healing, treating damaged and irritated tissue and rejuvenating the skin.

Wedding dressWhy they use them• In Western society, it is traditional for a new bride to wear a white wedding dress at the ceremony, often with a matching veil.• 20th century; The bride could wear any colour except for red or black, which were associated with prostitutes and mourning, respectively.How they use them

Tampon Magazine ad

Safety• She happy, which indicate their product is safe to use

Clothes (white)• Purity

She doesn’t need to worry about anything, making their product reliable and protective

Magazine Ads

Innocent• Little girl picking flowers

Background •Weeds Nature/peace makes the girl stands out

The sky Grey/ white symbolise upset and down

Colour Presentation

Anicia Brown

Purple

Grey

Purple dress- represents class and royalty

Purple flower- growth, refreshing

Amethyst- wealth, royalty

Purple hair- shows rebellion

Purple sawed shoes- class, wealth, care

Example magazine

Formal font, to show a formal event- Christmas party

Purple lighting on the wall shows elegance

Colours show luxury and wealth

Grey

Grey CardiganGrey Sky- shows change, cold

Grey wolf – strong, fast, live in cold conditions

Grey eyes- shows uniqueness as you rarely see people with grey eyes

Colour Presentation

By: Ramina Arlauskaite

Blue

Green

BLUE

Human eye colour They are used for people to wear on parties or going out.

Giving to someone as a present.

Wearing for yourself using when going out.

Make-up to make yourself beautiful.

Sea used for people swimming.

It communicates News what’s going on the future.

Layout used light Carolina blue colour with big texts and picture used to show it’s about News.

It communicates music / instruments shows by the texts & drawing pictures.

Layout used Cerulean Blue colour as a background. Shows the adverts that were used different colours red, orange black, and texts. The layout shows the magazine is about Music.

It communicates history & pictures were drawn to show the magazine is t historical.

Layout uses Periwinkle colour as a background. The advert shows the history talking about “Paris”. Used different colours.

GREEN

Apple used for to Eat.Tree used for Garden's/Park’s.

Dress used for females going to special parties.

Glasses' used to put on your eyes to look good for themselves / to protect for the sun.

Green Frog in the water.

Grass used for playground and other locations.

It communicates Health & safety about Vegetables using pictures of different vegetables.

Layout uses lots of pictures of different vegetables. The adverts shows the health and safety rules.

It communicates about Learning how to cook. Showing a picture of cakes.

Layout uses pictures of cakes to show the magazine stands for learning how to cook new food. The adverts shows font used of Spring bud.

Layout uses font red to make it standout. A human picture using a ball represents the magazine is about Sports.

It communicates about sports the title represents people choosing their own sport what they really good at.

Ursula Yellow and orange

YellowThe colour yellow represents, joy happiness

What Yellow Represents• Yellow is a bright attractive colour usually

associated with joy, happiness, intellect, and energy.

• A brighter yellow represents cheerfulness and warmth, also used to get attention of people e.g. taxi’s .

• A darker yellow can represents oldness decay and death

Orange

Shades of orange

Amber Apricot Atomic tangerine Bittersweet Brown Burnt orange

Carrot orange

Champagne

Coral Dark salmon

Deep carrot orange

ECE/SAE Amber

Flame Gamboge Gold Gold (metallic)

International orange

Lion Mahogany Old gold

The colour yellow represents, joy happiness