Colossus english presentation video

REVITALIZING THE COMPETITIVENESS OF TOURISM DESTINATIONS THROUGH

INNOVATIVE MEGA ATTRACTIONS

George A. Barboutis MSc, MBA, DESS (CORNELL-ESSEC)

Project Representative of the Municipality of Rhodes Member of Tourism Research Body of the Chamber of Dodecanese Founding Member of SITE Greek Chapter

Director of Marketing of RODOS PALACE HOTEL & CONVENTION CENTRE

““Reviving the Ancient Wonder Reviving the Ancient Wonder of Colossus of Rhodes”of Colossus of Rhodes”

Moving from Products and Services to Experiences

“Destinations will need to reinvent themselves in order to be competitive and grow their industry in the future. Destinations need to move beyond

offering products and services (hotels and attractions) to inventing,

orchestrating and delivering exceptional experiences to their clients that exceed

their expectations”. A.POON

THE TOURISM OF THE FUTURETHE TOURISM OF THE FUTURE

THE FUTURE OF GREECE AS A TOURISM DESTINATION

How Greece as a tourism destination can reinvent itself in order to become competitive in the future?

The Case of Rhodes

What MEGA-ACTIONS and MEGA–EVENTS would lead Rhodes to enter successfully the Tourism of the Future ?

WHAT NEEDS TO BE DONE ?WHAT NEEDS TO BE DONE ?

THE REVIVAL OF THE THE REVIVAL OF THE ANCIENT WONDER ANCIENT WONDER OF COLOSSUS TO A OF COLOSSUS TO A CURRENT WONDER CURRENT WONDER OF THE 21OF THE 21stst CENTURY CENTURY

The Revival of The Revival of Myths Myths

One of the seven wonders of the ancient world Built as a tribute to the Sun God Helios, protector of

the city of Rhodes to celebrate freedom, unity and peace. (292 B.C.)

Following the failure of siege of Demetrius Poliorkitis to the island

Designed by the sculptor Chares of Lindos (70 feet tall)

(Mastrapas, 1993 )

History of History of ColossusColossus

“To you, O Sun, the people of Dorian Rhodes set up this bronze statue reaching to Olympus when they had pacified the waves of war and crowned their city with the spoils taken from the enemy. Not only over the seas but also on land did they kindle

the lovely torch of freedom.”Dedicatory inscription of the Colossus

WHERE DID HE ACTUALLY STAND AND HOW DID HE LOOK LIKE?

Scientific evidence is lacking on where he stood and how exactly he looked like.

Its mystery… Stirred the fantasy of historians to praise the legendary

statue Numerous artists provided drawings according to their

imagination

(Mastrapas, 1993 )

Historical Evidence of Historical Evidence of ColossusColossus

FIELD OF IDEOLOGICAL ASSOCIATION

LANDMARK

ANCIENT WONDER

TRIBUTE TO THE SUN GOD OF HELIOS , FREEDOM &

PEACE

IN THE PAST

WORLD LAMDMARK

WONDER OF THE 21st CENTURY

ECUMENICAL SYMBOL OF PEACE, HOPE AND

OPTIMISM

IN THE FUTURE HAS TO BE

Against :

The recreation of a sterile imitation (Replica) of

the ancient Wonder referring to

anachronistic and archaeological implications

THE PROPOSAL

The creative revival of the Wonder into a modern, contemporary work-of-art that will

transform the invaluable intangible characteristics and convey the symbolic values

of the legendary monument

The Concept…

To create a contemporary (21st century) wonder inspired by the Colossus the ancient wonder. It should be an evolutionary and a

modern successor of it, borrowing the unique attributes, the symbolic

characteristics and the artistic values of Colossus attempting to

become a feat of our century.

It should become a symbol of the Greek civilization and should be

enriched with a current, diachronic ideological content.

“Just like the Colossus was built as a tribute to the Sun God of Helios to celebrate freedom and peace, its successor standing at the crossroads of three continents should become Rhodes’ and

Greece’s contribution to the world, emitting eternal light and symbolizing ecumenical world peace, sending messages of hope and optimism

for the future generations to come”

The Vision…

1.1. Artistic Excellence of Artistic Excellence of Global Recognition Global Recognition and Worldwide and Worldwide AcceptanceAcceptance

2.2. Innovative Innovative Technological Technological Achievement Achievement

Artistic Expression Artistic Expression Technical Technical

ConstructionConstruction

SUGGESTED IMPLEMENTATION SUGGESTED IMPLEMENTATION

INTERNATIONAL INTERNATIONAL ARCHITECTURAL & ARCHITECTURAL &

DESIGN COMPETITION DESIGN COMPETITION

COMMISSION TO A COMMISSION TO A FAMOUS FAMOUS

ARCHITECTURAL ARCHITECTURAL FIRM OF WORLDWIDE FIRM OF WORLDWIDE

RECOGNITIONRECOGNITION

or

SUGGESTED IMPLEMENTATIONSUGGESTED IMPLEMENTATION

LocationLocation Visibility suitable to a Visibility suitable to a

grand scale landmarkgrand scale landmark

Highly visible from air and Highly visible from air and sea emitting its eternal sea emitting its eternal light to the four points of light to the four points of the horizonthe horizon

Ease of access to visitors Ease of access to visitors without major problems in without major problems in transportationtransportation

Avoid accessibility Avoid accessibility obstaclesobstacles to the harbour to the harbour or the airport of Rhodesor the airport of Rhodes


Attracting FundsAttracting Funds

FoundationsFoundations

DonationsDonations

SubsidiesSubsidies

SupportsSupports

CollectionsCollections


Communication Communication StrategyStrategy

International Media Campaign to International Media Campaign to raise awareness and interest of raise awareness and interest of the project worldwidethe project worldwide

Mobilization of Greek and Mobilization of Greek and international celebrities international celebrities (politicians, artists, intellectuals) to (politicians, artists, intellectuals) to become Ambassadors of the ideabecome Ambassadors of the idea

Planning and creation of PR Planning and creation of PR events at various stages of the events at various stages of the implementation of the projectimplementation of the project


Honorary Honorary Selection Selection

Committee Committee

• Worldwide Recognition•Transparency of

Procedures • Global Acceptance

Distinguished Personalities

under the aegis of the

President of the Hellenic Republic


Future Revenues- Future Revenues- Avoidance of Avoidance of

Commercialization Commercialization Future Revenues should be Future Revenues should be

offered to the constant offered to the constant maintenancemaintenance, , and expansion and expansion of the project withof the project with

Actions concerning the Actions concerning the dissemination of Greek dissemination of Greek History and Hellenic History and Hellenic Cultural HeritageCultural Heritage

Creation of a theme Creation of a theme Museum of Colossus Museum of Colossus employing interactive employing interactive technologies to enhance technologies to enhance guests experienceguests experience


Mediterranean Venue of PeaceMediterranean Venue of Peace

Future Revenues should Future Revenues should be also offered tobe also offered to

Actions concerning the Actions concerning the constant dissemination of constant dissemination of the idea of World Peace the idea of World Peace andand

Establishment of a Establishment of a Cultural Peace Venue Cultural Peace Venue

( EI( EIΡΗΝΗ) ΡΗΝΗ) that would that would include Amphitheater , include Amphitheater , Conference Center for Conference Center for organizing Conferences, organizing Conferences, Gala Dinners and other Gala Dinners and other similar Peace Events similar Peace Events


The Recreation of the ancient The Recreation of the ancient Library of AlexandriaLibrary of Alexandria

CASE STUDIES OF SIMILAR PROJECTS ABROAD

In the Past : Accumulated the worldwide knowledge of the ancient times

The The New Library of New Library of

AlexandriaAlexandria

Created with the mission to recapture the spirit of the original with the aim to be: A center of excellence in the production and dissemination of current knowledge and a

place of dialogue, learning and understanding between cultures and people aspiring also to be

The world’s window on Egypt and Egypt’s window on the world, in the new digital age .



Cooperation of the Egyptian Government with UNESCO Invitation of a Global Architectural Competition Cost 220.000.000 million U.S. Dollars in year 2002 Funds were raised from contributions of 27 countries

Six specialized Libraries Four Museums Planetarium and a Culturama Eight Academic Research Centers Fifteen Permanent Exhibitions Four Art Galleries



today today possesses :possesses :

International Conference Center Host of numerous institutions and Venue of dozens of conferences , meetings,

exhibitions and events Receiving Receiving annually annually 1.1.5500.000 00.000 visitorsvisitorsall over the worldall over the world!!

The The New Library New Library

of Alexandriaof Alexandria

today today possesses :possesses :

Rio 2016Rio 2016Solar City TowerSolar City Tower

FUTURE PROJECTS

Rio 2016Solar City Tower

COMPETITIVE COMPETITIVE ADVANTAGES OF ADVANTAGES OF

THE PROJECT THE PROJECT

Communication Level Secures enormous and invaluable publicity for Rhodes

Island and Greece that cannot be assessed in monetary terms.

Repositions in the most dynamic way Rhodes and Greece in the world tourism map

Creates increasingly high demand for the destination, opens new horizons and paves the way for new tourism

evolutions Artistic Creation Level

Its colossal historical nature, challenges the most distinguished Artists around the world to participate, securing the prestige that such a landmark deserves

CULTURAL & TOURISM ACHIEVEMENT

Competitive Advantages of the Project


Technological Level Promotes Innovation , superseding the

conventional methods of construction

Foreign Affairs & External Relations The implementation of a Global Venue of

Peace creates large pacific opportunities in the wider Mediterranean region

CULTURAL & TOURISM ACHIEVEMENT

It can become a pioneering project providing initiative to start similar creative & innovative cultural and tourism projects, in all regions

of Greece, with its invaluable historical and mythological wealth.


Cultural and Tourism Achievement

Contributes significantly to the higher recognition of our national treasures and

appreciation of our cultural heritage, converting our introverted mentality to cultural extroversion

NATIONAL PROFITS

Strengthens the feeling of national pride and makes us equal successors of our gracious

history and our ancient predecessors

EPILOGUEEPILOGUE

It represents a moral duty to historical Rhodes, an ethical debt to mythical Greece and an honorary

obligation to humanity to offer a memorable achievement of international scale

Much like the Olympic Games, it is something so Hellenic that the whole country has to benefit and

at the same time so ecumenical that the whole world has to gain !

INTERNATIONAL APPEAL

Thank you for your kind attention

GEORGE A. BARBOUTISMSc., M.B.A., D.E.S.S. (CORNELL-ESSEC)

Head of the Project of the Municipality of Rhodes Member of Tourism Research Body of the Chamber of Dodecanese Director of Marketing of RODOS PALACE HOTEL & CONVENTION CENTRE

[email protected]

Colossus english presentation video

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