Color

in Fashion

The Colour wheel

• Is the basic tool we use when working with color

• Is based on the standard color theory known as Brewster/Prang

Color

Colour Types

• PRIMARY COLORS

• Are red, yellow, and blue

• CANNOT BE MIXED FROM OTHER PIGMENTS

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Colour Types

• SECONDARY COLORS

• Are orange, green, and violet

• ARE MADE BY MIXING EQUAL AMOUNTS OF TWO PRIMARY COLORS

Colour Types

• TERTIARY COLORS:• Are red-orange, red-violet, blue-green, blue-violet, yellow-

green, and yellow-orange• ARE ALSO KNOWN AS INTERMEDIATE COLORS• THERE ARE SIX OF THEM• ARE MADE BY MIXING AN EQUAL AMOUNT OF A

PRIMARY COLOR AND A SECONDARY COLOR

YOUR TASK: homework

• Please complete a “Creating a Color Wheel” assignment.

• Mix any two media: You may use water colors, crayons, pastels, pencil crayons, cut up magazines, fabrics or another medium of your choice to fill in the color chart with primary, secondary and tertiary colors.

Quick Colour game!

COLOR• To maintain or decrease attention and

apparent size, to appear taller and slimmer– Cooler hues– Darker values– Duller intensities– Close contrasts

• Examples: navy, khaki, grape, charcoal, mauve

color• To increase attention and apparent size, to appear

shorter and heavier– Warmer hues

– Lighter values

– Brighter intensities

– Strong contrasts• Examples: shocking pink, pumpkin, tangerine, raspberry

Color personalities!!

• To appear refined, romantic– Warm to cool hues– Lighter values– Dull, muted to medium intensities including

pastels– Close contrasts, subtle

• Examples: shell pink, lavender, misty rose, orchid, blue, peach, all pastels

• To feel and appear happy, youthful, sportive– Warmer hues– Light to dark values– Medium to bright intensities– Strong contrasts, bold

• Examples: coral, red, khaki, ivory, brown, camel, cinnamon, brick

Color Personalities!!!

Color personalities!!!

• To appear mature, serious, somber, classic– Cool hues– Dark values– Dull intensities

• Examples: navy blue, taupe, charcoal, maroon, gray, black

Color personalities!!

• To feel and appear dramatic/exotic– Warm to cool hues– Dark values, deep– Bright intensities, rich– Strong contrasts, bold

• Magenta, fuchsia, emerald green, royal blue, regal purple, sapphire, amethyst

Color Schemes

Monochromatic

• Mono means “one”, refers to the tints tones and shades of one color

• Possible color combinations are limitless!– Mint green and forest green

• Generally calming, however it depends on the hue

Analogous

• Often referred to as adjacent. Two, three, or four hues that lie next to one another on the color wheel. All hues have one hue in common.

• Possible colors (Can include tints, tones & shades)– Yellow-green, yellow, yellow-orange, orange

• Feeling created: can be calming or exciting depending on whether they come from the cool or warm side of the color wheel.– This color scheme is most effective if one of the hues repeats some

aspect of your personal coloring… eyes, hair…

Complementary

• Combine two colors from the opposite side of the color wheel.

• Possible colors: red & green, blue & orange• Feeling associated: stimulating due to opposite

visual characteristics. By dulling the intensity or value, calming effect may be achieved.– Can be very flattering to personal coloring, and

versatile

Triad

• Three colors equally spaced on the color wheel

• Possible colors: tints, tones and shades of primary or secondary colors

• Very exciting and stimulating if used in full strength.

Neutral

• One, two, or three achromatic neutrals, may or may not vary in the degree of warmness or coolness, lightness or darkness, brightness or dullness

• Possible colors: black and white, combination of browns• Effect: vary in mood depending on the degree of light and

dark value contrast– Are most effective if the degree of lightness or darkness in your

hair and/or skin coloring is repeated in the lightness or darkness of the clothing

Accented neutral

• One color added to other neutrals to form a scheme.

• Possible colors: black, white & red, browns with light blue

• Effect: draws attention to the one added hue

Now: Your TaskPERSONAL SHOPPER IN-CLASS ASSIGNMENT

As a Personal Shopper, you are approached by a client to create a basic wardrobe. First, figure out her “season”. Then, consider her color scheme, and create a collage of wardrobe basics for her.

1) Accent pieces (jewellery, shoes, scarves, bags)2) Business casual 3) Formal wear 4) Casual wear (for shopping, hanging out with friends)

FORMAL