5TH

NEW ONPROMOTIONSFEBRUARY 2012

GET INSPIRED. BE PART OF IT.

REDKEN.COM

FASHION WORK 12 LIMITED EDITION — 25% MORE FREE!REDKEN FOR MEN MINT RENOVATION

COLOR FUSION NEW POWER REDS

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SALON OFFERPURCHASE18 Color Fusion or Cover Fusion shades (open stock, mix and match)

RECEIVE FREE 1 Color Fusion Power Reds Kit

KIT INCLUDES:1 9Rv Color Fusion 2.1 oz.1 6Rr Color Fusion 2.1 oz. 1 4Rr Color Fusion 2.1 oz.1 6Mr Color Fusion 2.1 oz. 1 4Mr Color Fusion 2.1 oz. 1 Color Fusion Power Reds Shade Chart1 Set of Color Fusion Power Reds Swatch Cards1 Color Fusion Power Reds Sticker Sheet

Salon Price

$112.50$143.75 salon value ($31.25/22% savings)

DISCOVER POWERFUL, RICH REDSNEW COLOR FUSION POWER REDSGo dramatic and intense or rich and glamorous with an amazing range of fashionable reds: MOCHA/red, RED/redand RED/violet. The NEW RED/red family is the first in Color Fusion to feature shades with R5 dyes for purerred tones, enhanced color intensity and increased longevity. Get ready to feel the power!

STYLIST OFFERPURCHASE AT A DISCOUNT1 Color Fusion Power Reds Stylist Tote Kit with your choice of 6 Color Fusionor Cover Fusion shades (open stock, mix and match)

KIT INCLUDES:1 Color Fusion Power Reds Tote bag 1 6Rr Color Fusion 2.1 oz. 1 4Mr Color Fusion 2.1 oz. 1 Color Fusion Power Reds Shade Chart1 Set of Color Fusion Power Reds Swatch Cards1 Color Fusion Power Reds Sticker Sheet

Stylist Price

$35.00$50.00 stylist value ($15.00/30% savings)

Why R5?

R5 KEY BENEFITS: › A powerful, oxidative red dye› Purer red tones› Increased longevity› Enhanced color intensity› Highly visible results, even on dark bases

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50% OFF SHAMPOO WITH CONDITIONER PURCHASEPLUS A $5 OFF COUPON TOWARDS ARgAN-6 OILBoost retail sales and encourage clients to purchase haircare duos by letting them know the best system for their hair type.

• Introduce your clients to Argan-6 Oil with an optional bounceback coupon for $5.00 off a full size!

• Don’t want to pass on the discount? Simply remove the bounceback coupon from inside the package.

Salon Price (for 3 duos)

$31.89$42.00 salon value ($10.11/24% savings)

*All Soft and Extreme kit include free Argan-6 Oil sample

Client Price

$21.25 $28.00 client value ($6.75/24% savings)

Salon Price

$12.00 $14.50 salon value ($2.50/17% savings)

Client Price

$24.00$29.00 client value ($5.00/17% savings)

ONE LUXURIOUS OIL. 6 AMAZINg USES. SAVE $5.00 ON ALL SOFT ARgAN-6 OILNEW Argan-6 Oil, with omega-6 enriched, fair trade argan oil, provides concentrated softness, deep conditioning and lasting suppleness to intensely nourish all hair types, especially dry, brittle hair.

SALON OFFER 1Choose from these duos:ALL SOFT*, BODY FULL, COLOR EXTEND, REAL CONTROL, EXTREME*Includes:1 Shampoo 10.1 oz.1 Conditioner 8.5 oz.

SALON OFFER 2Purchase Argan-6 Oil at a discount and offer clients a $5.00 off bounceback coupon to boost retail sales!

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FREE SCENTED CANDLEWITH THE PURCHASE OF NATURE’S RESCUE PRODUCTS

SALON OFFERPURCHASE8 Nature’s Rescue products (mix and match)

Recommended mix2 Refreshing Detox Shampoo 6.8 oz.2 Cooling Deep Conditioner 4.2 oz.2 Refining Sea Polish 3.4 oz.2 Radiant Sea Spray 3.4 oz.

RECEIVE FREE1 Nature’s Rescue scented candle

Salon Price

$69.00*

CLIENT OFFERPURCHASE2 Nature’s Rescue products

RECEIVE FREE1 Nature’s Rescue scented candle

Client Price

$34.50*

*Price may vary depending on actual products purchased. Value does not include value of Nature’s Rescue scented candle.

25% MORE FREEFASHION WORK 12 LIMITED EDITIONGet more for your money! Purchase a limited edition Fashion Work 12 versatileworking spray 14 oz. for the SAME price as the retail size 11 oz.

SALON/STYLIST PRICE

$8.50Client Price

$17.00

Fashion work 12 versatile working spray is my backstage fashion week essential! It really does it all for working, shaping and finishing styles with medium hold. And because it’s easy to brush through and has a matte finish, it’s great for finishing as well as building.

-Rodney Cutler, Redken Brand Ambassador

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SALON OFFERPURCHASE5 Intra Force Client Starter Kits for Natural or Color-treated hair (mix and match)

RECEIVE FREE1 Intra Force Client Starter Kit for Natural or Color-treated hair1 Merchandising Kit

KIT INCLUDES1 Scalp Stimulate .85ml (6 per box)1 Education Brochure1 Easel promoting 30-day challenge1 Editorial Highlights Tent Card6 Client Kit Inserts/Sleeves to call out promotion

Salon Price

$97.50$137.00 salon value($39.50/29% savings)

CLIENT OFFERPURCHASE1 Intra Force Scalp Stimulate backbar service

RECEIVE FREE1 Intra Force Client Starter Kit for Natural or Color treated hair

Client Price

$35.00*$74.00 salon value($39.00/53% savings)*Client service price is suggested

INTRA FORCE 30-DAY CHALLENgEARE YOU READY FOR THE CHALLENgE?Discover the Intra Force difference: advanced anti-thinning technology, healthy, fortified results, and visibly thicker, fuller hair in 30 days guaranteed!

MINT-FUSED HAIRCARENOW EVEN COOLER!The new, improved formulas strengthen hair and stimulate the scalp with increased cooling sensations and a refreshing new scent. Purchase the NEW mint clean and cool finish products with an improved formula at a 15% discount and get FREE samples that will make your clients come back for more!

SALON OFFERPURCHASE6 NEW mint clean Invigorating Shampoo and cool finishInvigorating Conditioner at a 15% discount (mix and match)

RECEIVE FREE 18 mint duo-packettes

Salon Price

$29.75*($45.00 salon value/34% savings)*Price and value may vary depending on products purchased

mint clean Invigorating Shampoo 2011 Allure Best of Beauty award-winner for Best Guys’ Stuff

Invigorating Shampoo 2011 Allure Best of Beautyaward-winner for Best Guys’ Stuff

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PURIFYFoR coloUR-tReated haIR wIth ImPURItIes

4 Purify Shampoo 8.5 oz.

$48.60 ($54.00 value)

BoNUs oFFeRs

LARGE BONUS KIT — A $488 VALUEAvailable with the purchase of 6 system packages**

HydratePure VolumeSuper SmoothEssential RepairPerfect 4 PlatinumNano Works

KIT INCLUDES:50 Hydrate Duo Packettes50 Pure Volume Duo Packettes50 Super Smooth Duo Packettes50 Essential Repair Duo Packettes50 Perfect 4 Platinum Duo Packettes25 Nano Works Duo Packettes1 Refillable Packette Box1 Masque Sample Pack (includes 3 packettes of each masque)

9 “Special Offer” Sticker Sheets (28 stickers to a sheet)1 Hydrate Shampoo Liter1 Hydrate Condition Liter1 Purify Shampoo Liter3 Liter Pumps 12 Assorted Hydrate Petites with Display6 Assorted Pure Volume Petites4 Acrylic Shelf Talkers with inserts

25 Client Bags1 Poster1 Sustainability Easel Card1 Tabletop Display1 Banner1 Prescription Tear Pad1 “Discover Pureology” Book1 Stylist Reference Guide

$929.00–1,066.00($1,542.00-1,694.00 value)**Must include 5 different systems, excluding Purify

SmALL BONUS KIT — A $50 VALUEAvailable with the purchase of 2 system packages*

RECOmmENDED SYSTEmS:

HydratePure Volume

KIT INCLUDES:50 Hydrate Duo Packettes50 Pure Volume Duo Packettes1 Masque Sample Pack (includes 3 packettes of each masque)3 “Special Offer” Sticker Sheets (28 stickers to a sheet)1 Set of Shelf Talkers1 Sustainability Easel Card1 Poster1 Prescription Tear Pad1 “Discover Pureology” Brochure1 Stylist Reference Guide

$302.00–439.00($387.00-539.00 value)*Excludes Purify system

mEDIUm BONUS KIT — A $200 VALUEAvailable with the purchase of 4 system packages*

RECOmmENDED SYSTEmS:

HydratePure VolumeSuper SmoothEssential Repair

KIT INCLUDES:50 Hydrate Duo Packettes50 Pure Volume Duo Packettes50 Super Smooth Duo Packettes25 Essential Repair Duo Packettes1 Refillable Packette Box1 Masque Sample Pack (includes 3 packettes of each masque)6 “Special Offer” Sticker Sheets (28 stickers to a sheet)1 Hydrate Shampoo Liter1 Hydrate Condition Liter2 Liter Pumps1 Tabletop Display

1 Set of Shelf Talkers1 Poster1 Sustainability Easel Card1 Prescription Tear Pad1 “Discover Pureology” Brochure1 Stylist Reference Guide

$605.00–878.00($873.00-1,177.00 value)*Excludes Purify system

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INtRodUcING New ZeRo waste PacKaGINGNow, we’ve made it even easier to dispense every last drop: the same concentrated formulas you know and love are now in new Zero Waste Packaging.Take advantage of these special offers, and watch your retail sales increase when your clients fall in love with our new look!

hYdRate®

FoR dRY coloUR-tReated haIR

6 Hydrate Shampoo 8.5 oz. 4 Hydrate Condition 8.5 oz.2 Hydrate Light Condition 8.5 oz. (not pictured)2 Hydrate Shine Max 4.2 oz.2 Hydrate Hydra Whip 5.2 oz.

$219.60 ($244.00 value)

esseNtIal RePaIR™

FoR dIstRessed coloUR-tReated haIR

3 Essential Repair Shampoo 8.5 oz.3 Essential Repair Condition 8.5 oz.2 Essential Repair Colour Max 8.5 oz.1 Essential Repair Split End Correcting Treatment 3.2 oz.2 Essential Repair Instant Repair 6.0 oz.1 Essential Repair Restorative Hair Masque 5.2 oz.

$157.50 ($175.00 value)

sUPeR smooth™

FoR UNmaNaGeaBle, coloUR-tReated haIR

3 Super Smooth Shampoo 8.5 oz.3 Super Smooth Condition 8.5 oz.2 Super Smooth Smoothing Cream 6.8 oz. 2 Super Smooth Relaxing Serum 5 oz.2 Super Smooth Relaxing Hair Masque 5.2 oz.

$159.30 ($177.00 value)

PURe VolUme®

FoR FINe coloUR-tReated haIR

4 Pure Volume Shampoo 8.5 oz. 4 Pure Volume Condition 8.5 oz.3 Pure Volume Blow Dry Amplifier 8.5 oz.3 Pure Volume Thickening Spray 4.2 oz.

$158.85 ($176.50 value)

PeRFect 4 PlatINUm™

FoR coloUR-tReated haIR wIth 4 oR moRe leVels oF lIFt

3 Perfect 4 Platinum Shampoo 8.5 oz.3 Perfect 4 Platinum Condition 8.5 oz.3 Perfect 4 Platinum Reconstruct Repair Masque 6.8 oz.3 Perfect 4 Platinum Miracle Filler Treatment 4.9 oz.

$151.20 ($168.00 value)

NaNo woRKs®

FoR aGING coloUR-tReated haIR

3 Nano Works Shampoo 8.5 oz. 3 Nano Works Condition 8.5 oz.

$151.20 ($168.00 value)

PURIFYFoR coloUR-tReated haIR wIth ImPURItIes

4 Purify Shampoo 8.5 oz.

$48.60 ($54.00 value)

N oNaNoFoR aGING NaNoPeRFect 4 P

saloN oFFeR10% off all System Packages10% off all System Packages

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PUReoloGY eXclUsIVe

FeBRUaRY 2012 • PRomotIoNs

the FUtURe oF PUReoloGY Is heRe

Same award-winning formulas, now in new Zero Waste Packaging

All rights reserved. U0552400 11/2011

Only in the finest salons. Discover more at pureology.com