Color & Branding II

A Guideline to Choosing a Brand Color

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

A Guide to Choosing color for a Brand

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

• Color Selection is one of

the key element of building

a strong brand

• Every Color has a different

feel and various

associations

• Color represent brand

identity effectively

How to select the color?

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

3 What:

• What color represent your brand’s personality?

• What color suits the characteristics of your products and services?

• What color does your competitors use?

Colors aren’t tied to any particular

industry

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

though some may be better suited for some services/products than others. You should aim to pick a color that will represent your brand’s personality best. One that will give your customers the right impression the first time they see it.

You aren’t limited to one color

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

Some brands like eBay

choose to go with many

colors to represent

variety — but you can

also choose a couple of

colors that work well

together.

Consider differences in cultural

interpretations of your color

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

For example in the Western world, white is considered the color of purity and peace, however, in some parts of Asia white is the colorof death. Make sure the color you select will give the right impressions in the markets you’re present in.

Pick a color opposite to that of your

main competitor.

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

The color of your main competitor is probably the

most important point to consider. Choose the color

that represents your product and its personality. A

brand’s strength lies in its ability to stand out.

Color & Branding

5 Dangerous Color Combination

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

First up: YELLOW on GREEN

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

First up: YELLOW on GREE

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

• Very vibrant

colors

• Obnoxious

neon colors

tend to be

highly

unreadable.

• Color

represent

brand

identity

effectively

Solution: YELLOW x GREEN

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

Solution: YELLOW x GREEN

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

Second up: GREEN on RED

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

Second up: GREEN on RED

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

• Plain hard

to read

• React

negatively

to what it

sees.

• “vibrate” in

contrast,

tiring the

reader’s

eye.

Solution: RED x GREEN

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

Solution: RED x GREEN

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

Third: PURPLE on GREEN

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

• The infamous color scheme

of Barney

• It fails in the

readability

department

Third: PURPLE on GREEN

Solution: PURPLE x GREEN

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

4th: RED on BLACK

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

• Popular

combo for

vampire

movies,

gothic route.

• Almost

completely

unreadable

4th: RED on BLACK

Solution: RED x BLACK

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

Last but not least: BLUE on RED

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

• majorly

vibrate.

• readability to

decrease

Last but not least: BLUE on RED

Solution: RED x BLACK

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

Final Assignment:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

A new shoe company has been set up a manufacture

a canvas shoe call “CREATION”. This products is AIMED

at teenager . Produce 5 idea for the canvas shoe

design.

Final Assignment:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA