678 Partners Interviews

A Presentation for:Collegiate Entrepreneurs Organization

Red Bulling your NETWORK

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1

AgendaNetworking MythsEssentialsLaw of Numbers????Rules for SuccessSpeedStrategyStrategy Behind Key Strategic PartnershipsLet Centers of Influence Find YOUCase StudySummaryBooks and Useful Web Sites

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Geography Test (1)

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Geography Test (2)

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Geography Test (3)

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Geography Test (4)

Small Clue

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Lets Watch .

Source: RedBull YouTube Page: http://www.youtube.com/watch?v=FHtvDA0W34I

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1999 Petronas Towers-Malaysia

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2004-Millau Viaduct-France

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2006-Turning Torso-Sweden

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2007-Taipei 101-Taiwan

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Successful Landing

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Successful Networking Requires

Practice and Preparation

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Lesson from the World of Sales

Initial Approach

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Lesson from the World of Sales

Meet to Discuss

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Lesson from the World of Sales

Build Relationship

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Whats Your Current Numbers?Meet to DiscussBuild RelationshipInitial Approach

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FOCUS

Quality than Quantity

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When You ImproveMeet to DiscussBuild RelationshipInitial Approach

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When You Get REALLY GoodMeet to DiscussBuild RelationshipInitial Approach

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Art to successful networking

Has a lot of similarities to Sales

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1st To The Finish Line?

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Slow and Steady Marathon Pace

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Art to Successful Relationships

More like a Marathon than a Sprint

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Which Track?

SpecialistTrack

GeneralistTrack

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Generalists Wont Make The Cut

Either specialize or hire/train one!

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Your New Contact Process

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Your New Contact Effort and Time Allocation60%30%10%

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Identifying WHO and HOW to contact

MOST Important!

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My Time Line

PrivateFamilyOfficePrivateFamilyOffice

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What do all of these industries have in common?

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Close/Complimenting IndustriesWealthy Clients

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One-Many Relationships to Several Wealthy ClientsWealthy Clients

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Close/Complimenting Industries

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How they impact you, your customers and your business!Complimenting Industries

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Never

Underestimate the power of one-to-many relationships!

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3 Ways To Get To Your ContactTargetPersonYOU

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Most Common Approach 1st

TargetPersonYOU

Directlytarget and make contact

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What If You Dont Have A Direct Connection? 2nd

TargetPersonYOUXYZSeems likea strongconnection1 degreeofseparation

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What If You Dont Have A Direct Connection? 2nd

TargetPersonYOUXYZ

AskXYZ for theintroductionSeems likea strongconnection

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What If You Dont Have A Direct Connection? 2nd

TargetPersonYOUXYZ

XYZ talksto targetSeems likea strongconnection

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What If You Dont Have A Direct Connection? 2nd

TargetPersonYOUXYZ

Target mightor might nottalk to you

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Most Powerful Method 3rd

TargetPersonYOU

XYZEither target contacts youdirectly

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Most Powerful Method 3rd

TargetPersonYOUXYZ

Or XYZ finds youand tells targetabout you

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Most Effective Of All

Creating ways for your contacts to find YOU!

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Assumes

You solve a complex and unique problem

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Best way to get to a Celebrity?

TargetPersonYOU

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Best way to get to a Celebrity?

TargetPersonYOU

NO unless you havesuch a unique product that they need

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Best way to get to a Celebrity?

TargetPersonYOUShow up where they speak witha great 10 second value proposition

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You Get ONE Shot!

Fully understand the risks of contacting big names before making contact!

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Strategic Tools (1)

Used for search andfinding general information

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Be Aware Of Googles Power

Specially understanding basics of SEO and search

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Strategic Tools (2)

Their business connectionsand background

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Whether You Are Looking For A Job, Networking Or Your Next Co-Founder

Get on LinkedIn and learn it inside out

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Strategic Tools (3)

Used for Listening to the market place

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Twitter Can Be Very POWERFUL

1) Broadcasting strategic information and 2) Listening to the market place

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Case Study

Financial Services Vertical

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Google Hedge Fund Search

List of top hedge fund managers

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Actual Forbes Hedge Fund List

What are the chanceswe can do business with BridgewaterAssociates?

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Checking Business Connections

1st Choice

2nd Choice3rd Choice

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Finding Ways to Meet Ray Dalio

Dealbook

Davos

Council onForeignRelations

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Take Your Product To The Hedge Fund Association

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Multiple Ways to Meet Your Target

Strategize on ALL available options and decide on which delivers highest probability for success

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AVOID Open Networkers unless you are in recruiting

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Whats Wrong With This Picture?

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How Folks Find Me

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What I put on Twitter

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Remember this?#Deals #Philanthropic #Billionaire #Gift #Entrepreneur

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If You Didnt Learn Anything Today

Stay close to your customers!

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Build a Strategic Advisory BoardNew Connections, Door Openers, Strategic Introductions

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Which Division is Most Important?

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1) Unique Product

2) Sell it!

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Summary (I)Its all about Practice and PreparationFocus on Quality than QuantityLearn and Study top Sales RainmakersBuild relationshipsNot a sprint but a marathonEither Specialize or hire one (delegate) Identifying WHO and HOW to contact is KEY!Leverage 1-Many relationships where possibleCreate ways for your customers to find/contact YOU!

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Summary (II)Understand fundamentals of LinkedIn, Google and TwitterStart measuring activityRegularly review itCreate great content that solves unique customer problemsPlace this content either in the hands of Centers of Influence directly ORPresent at large gatherings of your target audience (Associations)Build strategic partnerships with COIs that work with your customersDont connect with just anyoneUnderstand how they can be helpful to you and vice versa.This applies to both Twitter and LinkedIn

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Books and Useful Web Sites

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Take the BOSI DNA Test

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Queen of Cold Calling

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Thomas Stanley

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Sam Richter

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Get Good At Presentations (I)

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Get Good At Presentations (II)

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Never Gets Old

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Question Based Selling

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Head of Business Intelligence

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How can I help?Amir Homayoun RafizadehTwitter: wadvisorEmail: wadvisor@gmail.comLinkedIn: www.linkedIn.com/in/wadvisor/Slideshare: www.slideshare.net/wadvisor

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