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Transcript of College9 co2 om_sem2_eodb_online_
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Online Marketing | College 10 | nov 2012 | SEM
Docent: Lotte Bouhuijzen / Eefje Op den Buysch
© 2011 – 2012 Fontys Academy for Creative Industries
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College 10 | SEM, SEA, Facebook, Yutube
SEO SEA Facebook Youtube
© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
Zoekmachine marketingSearch Engine Marketing (SEM)
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© 2011 – 2012 Fontys Academy for Creative Industries
SEM...
Altijd met een reden (doelstelling)
Gevonden worden om iets te bereiken
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
Zoekmachine adverterenPaid SearchSEA
Zoekmachine optimaliserenOrganic searchSEO
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© 2011 – 2012 Fontys Academy for Creative Industries
Zoekmachine optimalisatieSearch Engine Optimization (SEO)
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
SEO in 't kort
Maak inhoud van een website leesbaar (voor mens en robot) Geef aanknopingspunten: waar gaat het over, wat kan ik verwachten? De techniek moet aan regels voldoen
- meta-tags, title, description, alt-teksten voor plaatjes- koppen en subkoppen, beschrijvende links, structuur, - W3C-regels, toegankelijkheid, content management systeem
“Van binnen naar buiten”
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© 2011 – 2012 Fontys Academy for Creative Industries
Facebook marketing& Youtube marketing
VERTEL!
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© 2011 – 2012 Fontys Academy for Creative Industries
SEO in 't kort
Linkbuilding: Zorg dat je unieke/relevante inhoud maakt, zodat er naar je site gelinkt wordt (ook blogs, social media!)
Analyseer waarop gezocht wordt, maak inhoud die daaraan bijdraagt
- wees interessant, uniek, voeg iets toe- gedraag je sociaal, link ook naar anderen (in je tekst, met een beschrijvende link!)
“Van buiten naar binnen”
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© 2011 – 2012 Fontys Academy for Creative Industries
Zoekmachine adverterenSearch Engine Advertising (SEA)
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
Waar gaat het over?
Welke vorm?(Banner/tekst)
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© 2011 – 2012 Fontys Academy for Creative Industries
Waar gaat het over?
Welke vorm?(Banner/tekst)
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
Zoekmachine marketingLandingpages
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
Waar wil Oneindig Noord-Holland op gevonden worden?
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© 2011 – 2012 Fontys Academy for Creative Industries
Research
Waar wil Oneindig Noord-Holland op gevonden worden?
Gebruik de kennis uit dit college:
meta-info, tags, zoekwoorden,landingpages, SEA, SEO linkbuilding, social media, ...
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© 2011 – 2012 Fontys Academy for Creative Industries
KPI'skey performance indicators
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
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© 2011 – 2012 Fontys Academy for Creative Industries
kies
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© 2011 – 2012 Fontys Academy for Creative Industries
kop
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© 2011 – 2012 Fontys Academy for Creative Industries
Research youtube marketing
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© 2011 – 2012 Fontys Academy for Creative Industries
munt
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© 2011 – 2012 Fontys Academy for Creative Industries
Research facebook marketing
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© 2011 – 2012 Fontys Academy for Creative Industries
Facebook marketing& youtube marketing
5 minuten | Zoek een inspirerend goed voorbeeld | Go!