COLLEGE PROFESSOR THOUGHT LEADERSHIP

JULY 21-22, 2014T I M E W A R N E R C E N T E R

DAY 1 MONDAY, JULY 21 , 201411:30AM 12:30PM Lunch12:30PM 12:40PM OPENING REMARKS / AGENDA REVIEW FOR DAY 1

Bruce K. RosenblumSenior Advisor, Media Research & Insights, Warner Bros.

12:40PM 1:10PM TW GENERAL OVERVIEW / Q&AKristen O’Hara Chief Marketing Officer, Time Warner Global Media Group

1:10PM 1:50PM PRESENTATION - THE PROCESS OF PILOT TESTING / Q & AJeanne CottonSVP, Programming Research and Analysis, Warner Bros.

1:50PM 2:00PM BREAK2:00PM 2:40PM PRESENTATION - FEEDING THE ADDICTION, A LOOK AT HBO MULTI-PLATFORM / Q & A

Van RileySVP, Market Research & Analysis, HBO

2:40PM 3:20PM PRESENTATION - THE CW: TV NOW / Q & ALisa DeFeliceSVP Research, The CW Network

3:20PM 4:00PM BREAK4:00PM 4:40PM PRESENTATION - TBD / Q & A

Greg Durkin VP, Research & Planning, Warner Bros. Pictures

4:40PM 5:00PM PRESENTATION - BIG DATA: EXTRA ROI FOR L'OREAL PARIS / Q & AMike Orgera SVP, Media Research & Insights, Warner Bros

10 Columbus CircleNew York, NY 10019www.warnerbros.com

TW COLLEGE PROFESSORS THOUGHT LEADERSHIP SEMINAR

8:30AM 9:30AM Breakfast

9:30AM 9:35AM AGENDA REVIEW FOR DAY 2Bruce K. RosenblumSenior Advisor, Media Research & Insights, Warner Bros.

9:35AM 10:15AM PRESENTATION - EVOLVING TV LANDSCAPE / Q & ALiz Huszarik Carolyn BissonEVP, Media Research & Insights, Warner Bros. Director, Media Research & Insights, Warner Bros.

10:15AM 10:55AM PRESENTATION - NIELSEN OVERVIEW, CHALLENGES, ROAD MAP / Q & ASara ErichsonEVP, Time Warner Client Services, Nielsen Co.

10:55AM 11:05AM BREAK

11:05AM 11:45PM PRESENTATION - TBD / Q & ALaura Gross VP, Global Consumer Insights & Research, Warner Bros. Home Entertainment

11:45AM 12:25PM PRESENTATION - MOVING FROM DEMOS TO BEHAVIORAL TARGETING / Q & ADan AversanoVP, Ad Sales Research, Turner

12:25PM 1:30PM LUNCH1:30PM 2:30PM PRESENTATION - EMPLOYMENT OPPORTUNITIES/

INTERNSHIPS WORLDWIDE RECRUITMENT & EXECUTIVE SEARCH / Q & ALoren Kile Bunche Michelle IlardiManaging Director, Corporate Manager, Recruitment OperationsTime Warner Inc. Time Warner Inc.

CNN COLLEGE OUTREACH / Q & AHoward Shimmel Robin GarfieldSVP Ad Sales Research, Turner SVP Research, CNN

2:40PM 3:00PM FEEDBACK, NEXT STEPS, WRAP-UP & THANK YOUBruce K. Rosenblum Heather Birks, BEA

DAY 2 TUESDAY, JULY 22 , 2014

TW COLLEGE PROFESSORS THOUGHT LEADERSHIP SEMINAR