College of Fine Arts and Design, AUE

CREATIVITY

COLLEGE OFFINE ARTS AND DESIGN• FashionDesign

• GraphicDesign

• InteriorDesign

• DigitalAnimation

THECOLLEGETheFineArtsandDesignCollegeisconsideredtobeoneofmostdynamicCollegesattheAUE.Itconsistsof four importantprograms thatareuniqueandvery technical.TheCollegeofFineArtsandDesignatAUEprovidesitsstudentsawidevarietyofeducationalandcareeropportunities,andencouragescreativeminds,inorderforthestudentstobeabletopursueprofessionalcareersintheindustry.Studentslearnthetheoryaswellasacquirepracticalexperience,thuspreparingthemforchallengingcareersinanyofthefollowingprograms:

• FashionDesign• GraphicDesign• InteriorDesign• DigitalAnimation

AIMSTheprogramsofCFADaredesignedtoencouragestudentstoresearch,conceptualize,create,andcritiquetheirownwork.Thischallengingprocessisdesignedtoensurethatstudentsunderstandhowtopresentprofessionalwork in a presentation form. These skills are requiredby theprofessional industry aroundtheworld.Working in both 2 and 3 dimensional designs, aswell representing traditional andmodernmedias,studentswillbeencouragedtoinvestigate,experimentandresearchinordertoproduceworkthatrepresentswhattheylearned,usingtheirtheoreticalbackgroundandtechnicalskills.

CAREEROPPORTUNITIESStudentswhograduatefromCFADarehighlymotivatedandcreativeindividualswhocanpursueprofessionalcareeropportunities.Theywillbeemployedindiversefieldsandprofessionalareasinthechallengingworldofartanddesign.Careeropportunitiesinclude:

• Animation• Illustration• WebDesign• InteriorDesign• ProductDesign• FashionDesign• GraphicDesignforpublishing

Acourse inGraphicDesignprogram fromAUEcanhelpyoutotakeyourcreativetalentsintothefast-pacedbusinessworld

GRAPHIC DESIGN

GRAPHICDESIGNGraphicDesign,beingoneof the foremostmeansofcommunicationtoday,allowsstudentstodeveloppersonal visual responses that will stand out from the crowd.With this course studentswill have theopportunitytocreategroundbreakingdesignstomeetavarietyofgraphicneeds includingadvertising,packaging,printmedia,brandingandwebproduction.Manycompaniesrelyongraphicartsprofessionalstocreatebrandcommunicationsconcerning theirbusinessobjectives.Acourse in theGraphicDesignprogramfromAUEcanhelpyoutotakeyourcreativetalentsintothefast-pacedbusinessworld.

FacilitiesLargedesignstudios,state-of-the-artelectronicmedia,printingfacilitiesandanextensivelibraryareallonhandforstudentstouseinanopenandengaginglearningenvironment.

AimsGoodDesignisgoodbusiness!GraphicDesignatAUEoffersstudentsthechancetostudyadiverserangeofdisciplinesincludingpackaging,branding,advertisingandpublishinginordertoensurethemostup-to-datetraininginprofessionaldesign.AtAUEweencouragelearnerstodeveloptechnical,creativeandcriticalthinkingskillsthatareessentialtosucceedintoday’sdemandingdesignindustry.Studentswillbeencouragedtodevelopideasthroughexperimentationandinvestigation,withtheaimofchallengingthemtoexplorethebroadestpossibilitieswhenrespondingtodesignbriefs.Ourinspirationallectures,workshops,presentationsandtutorialsupportaredesignedtogivestudentsthebestpossibleintroductiontoacareerindesignacrossawiderangeofmedia.

Objectives• Usecriticalanalysisandappropriateterminology• Applyarangeofdesignprinciplesandtheorieswithinone’swork• Createawidevarietyofgraphicdesignsfromconcepttocompletion• Useeffectivevisualcommunicationinresponsetosetandnegotiatedbriefs• Developandimplementdesignsthroughavarietyofnewandtraditionaldesignmedias

HowisitTaught?Thereisastrongfocusonstudio-basedpracticetaughtbydedicatedstaffanddesignprofessionals.Thecourseisdividedintoaseriesofsubjectunitsthatcoverimportantthemesacrossthefieldofgraphicdesign.Groupandindividualtutorials,seminarsandcritiqueswilldeveloplearners’confidenceandarticulatetheirthoughtsinordertodiscussideaswithcontextandclarity.

GeneralEducationRequirements(11Courses/33CreditHours)

• English• IslamicCulture• NaturalSciences• ComputerLiteracy• GeneralPsychology• GeneralMathematics• UAEandGCCSociety• StudyandLearningSkills• EnglishforSpecificPurposes• IntroductiontoSocialSciences• CommunicationSkillsinArabicLanguage

CoreRequirements(9Courses/27CreditHours)

Thesecoursesprovide studentswith an invaluable introduction to art anddesign. It helps students todevelopvisualawareness,criticalthinkingandcreativeconfidence.

• DrawingI• DrawingII• 3DDesign• Internship• ArtHistoryI• ArtHistoryII• BasicDesign• ColorTheoryandPractice• FundamentalsofGraphicIllustrationandDigitalImaging

SpecializationRequirements(11Courses/51CreditHours)

ThesecoursesareessentialtothesuccessfulcompletionoftheundergraduateprograminGraphicDesign.Learners will refine skills demanded by industry and develop hands-on experience of design throughexposuretoindustryataprofessionallevel.

• LifeDrawing• TypographyI• TypographyII• GraphicDesignI• GraphicDesignII• GraphicDesignIII• DesktopPublishing• InformationDesign• CommunicationDesign• HistoryofGraphicDesign• CapstoneGraduationProject

ElectiveRequirements(5Courses/15CreditHours)

5Courses(15Credits)canbechosenfromanyotherColleges,Departments,Specializationsaslongasthechosencoursesprerequisitesaremet.

CareerOpportunitiesGraduatesfromourgraphicdesigncoursehavetheopportunitytoworkforleadingdesigncompaniesbothnationallyandinternationallywithjobopportunitiesincluding:

• Branding• Advertising• Exhibitiondesign• Packagingdesign• Televisiongraphics• Magazineandbookdesign• Illustration&Animation

DIGITALANIMATION

DIGITALANIMATIONHave you alwayswanted to know behind-the-scenes secrets of Pixar and Freej? This program offersaspiringanimatorstheopportunitytocreatetheirownmoviemagicbyfusingcinematicstorytellingwithdigital technology and finding their own creative voice with close guidance and encouragement fromexperiencedfacultyandguestspeakers.

FacilitiesOurdigitaldesignanddrawingstudiosarefullyequippedtoallowlearnerstodevelop2D&3Dworkthroughboth traditionalandmodernmeans.Studentshaveaccess toa rangeof state-of-theartdigitaldesignprogramsandfacilities.

TheCourseThis course is designed to teach students everything they need to know about animation principles,currenttechniquesandindustrystandards.Studentswillbeprimedtomaketheirmarkinthisexcitingfield,producingwork inprofessional,creativeandstimulatingenvironments.Studentswillbenefit fromdirectcontactwithhighlyexperiencedanimationartistsandtutorialstaffandwillbeencouragedtodevelopskillsacrosstraditionalandmodernanimationdisciplinesincludingsubjectssuchasfiguredrawing,contextualstudiesandthehandlingofstate-of-the-artdigitalprograms.

Objectives• Usevariouslightingandcameratechniques• Createdigitalproductionsfromconcepttocompletion• Developandimplementaplantoproduceavarietyofmultimediaprojects• Applytheprinciplesandtheoriesnecessarytocontributetothecreationofprofessionalanimationina

businesssetting• Create effective visual communication through the application of design theories and principles to

developdesignsolutions

HowisitTaught?Ourseriesoflectures,workshops,historicalandstudiobasedpracticumisdesignedtoensurestudentsdevelopskills,understandingandcreativityoveraperiodoftimeinordertoensuregrowthandcapability.Studentswillcompleteaseriesofcoreandelectivesubjectsaswellasaperiodofprofessionalpracticeataworkingstudio,anexperiencethatisessentialtothedevelopmentofmatureprofessionaldesigners.




Thesecoursesprovidestudentswithaninvaluableintroductiontoartanddesignwiththisaimstudentsdevelopvisualawareness,criticalthinkingandcreativeconfidence.



Thesecoursesarerequiredforthesuccessfulcompletionoftheundergraduateprogram.Studentswilldiscoverafusionofinnovationsandtechniquesessentialintheanimationindustry.

• LifeDrawing• Storyboarding• MotionGraphics• HistoryofAnimation• Principlesof3DAnimation• CapstoneGraduationProject• IntroductiontoDigitalVideoProduction



CareerOpportunitiesGraduatesfromtheDigitalAnimationprogramarehighlysoughtafterthroughouttheindustryandcanbefoundworkingas:

• 3Dmodeler• Cartoonists• 2D&3Danimators• Postproductionoperators• Freelanceorin-houseanimators• UFX,RotoscopingandMatchMovingartist

• TypographyI• BasicAnimation• AudioforAnimation• AnimationProduction• CharacterRiggingandSetup• 3DModelingandCharacterAnimation

• Illustrators• Webdesigners• MixedMediaAnimators• 3Dcharacterriggingartist• StoryBoardandConceptArtist

FASHION DESIGN

FASHIONDESIGNFromthesophisticateddesignstudios,aswellasbeing inspiredby InternationalFashion leaders inParis,London,Milan,andNewYork,AUEyoungdesignerswillfindthattheFashionDesignprogramofferstheidealplatformtowardsachieving international fashion fame. AUE provides a secure and stimulating environment, where students learnprofessionaltechniques,aswellasfashiontheories.Thesearebalancedwithpracticebyutilizingthe latest fashiondesigncomputerprogramsandlaboratoriestocreategarmentsforthestudentstocompeteinlocalandinternationalfashionshows.Studentswilllearnalltheaspectsofthefashionindustry,including:design,marketing,merchandising,manufacturing,draping,textiles,retailing,andthebusinessoffashion.

FacilitiesLarge design studios, which include dress forms, sewing machines, garment cutting tables, as well as apparelconstructionrooms,andtextilelabs.Wealsoprovidestate-of-the-artComputerlabsusingthelatestFashionDesigncomputerprograms,andprintingfacilities,aswellasanextensivelibrarywiththelatestfashionandtextilebooks,andresources.Allthesefacilitiesareavailableforstudentsonthepremisestouseinaprofessionalandengaginglearningenvironment.

TheCourseFashionDesign at AUE offers a diverse range of disciplines including: fashion design andmerchandising, fashionillustration,patternmaking,garmentconstruction,textiles,draping,historyofcostume,andthebusinessoffashion,inordertoensurethatstudentsreceivethemostuptodatelearningskills,andtechniquesinaprofessionalaccreditedacademicfashiondesignprogram.HereatAUEweencouragestudentstodeveloptechnical,creativeandcriticalthinkingskillsthatareessentialtosuccessintoday’scompetitivefashiondesignindustry.Youwillbechallengedtodevelopyourideasthroughexperimentationandresearch,increasingtheawarenessandknowledgeofdesigntechniques,industrialproductionmethods,keepinginmindtheprocessofpreparationofstudentsforthechallengingandcompetitivecareersinthefashionlocally,andinternationally.

Objectives• Developfashiondesignideasbyusingdrapingandpatternmakingtechniques• Useeffectiveandmarketablesolutionsinrelationtothefashionindustrialmethods• Applydesignprinciples,theoriesandtechniquesthroughouttheprojects,andfinalpresentations• Increase theawarenessof the latestcomputer-aideddesignprograms tocreatepatterns, finalgarments,and

textileprints• Teachthestudentsthefashiondesignconcepts,inorderforthestudentstobeabletoimplementtheirideasinto

acompletefinalproduct

HowisitTaught?Byusingabalancedmixbetweentheoryandpracticethereisastrongfocusonstudio-basedpracticestaughtbyprofessionals in the field, skilled faculty, anddesignprofessionals.Thecourse isdivided intoaseriesofsubjectunitsthatcover importanttopics,aswellasseminars,slideshowpresentationsandhands-onprojects.Thestudentsgoonfieldtripstoexperiencetherealworldoffashionandunderstandthefashionindustryandproductionmethods.




ThesecoursesprovidestudentswithaninvaluableintroductiontoartanddesignwiththeaimStudentsdevelopvisualawareness,criticalthinking,andcreativeconfidence.



Thesecoursesandtheexposuretheyofferarethecoresubjectsrequiredforamajorinfashiondesign.Thisdevelopedfashiondesignprogramensuresthatthestudentsbecomeprofessionals,andspecializedinthisfield.HereatAUEweuseabalancebetweentheoryandpractice.Studentswilllearnhowtodeveloptheirideas,presentthem,researchthemethodsofmaking,whichareavailableintheindustry,andusetheappropriate techniques toapproachproblem-solving,whether throughdraping,orpatternmaking,andactuallymakethefinalgarmentsorproducts.Studentsinthisprogramwilldevelopthephilosophy,whichcombinesknowledgethroughthebalanceoftheorywithpractice.

• PatternMaking• FashionStudioII• FashionIllustration• IntroductiontoTextiles• CADforFashionDesign• CapstoneGraduationProject



CareerOpportunitiesAdegreeinFashionDesignfromAUEwillensurethatyouwillbeabletobeplacedinaveryexcitingandchallengingjobinthecompetitiveworldoffashiondesign,textile,andapparelconstruction.Therearesomanyfabulouscareersandgreatopportunitiesintherapidlygrowingfashionindustry.Graduatesfromourfashiondesignprogramwillhavetheopportunitytoworkforleadingdesigncompaniesbothlocallyandinternationally.

• Stylist• RetailManager• FashionDesigner• ProductionManager• Pattern&ProductionPatternMaker

• FashionStudioI• HistoryofCostume• GarmentConstruction• FashionMerchandising• FashionDesignbyDraping• IntroductiontoFashionDesign

• StoreBuyer• TextileDesigner• AssistantDesigner• Fashionshowcoordinator

INTERIOR DESIGN

INTERIORDESIGNThepopulationexplosionhasledtoshrinkageinlivingspace.Buttheneedtolivecomfortablywithstylehasnotdiminished.Dreamhomesandutopianworkspacesaretheproductofeffortandinspiration.Studentswillbeguidedthroughthedesignprocessandbeencouragedtodevelopanindividualflairwhencreatingidealspacesforhomeorwork.

Studentswillbeguidedthroughthedesignprocessandbeencouragedtodevelopanindividualflairwhencreatingidealspacesforhomeorwork.

FacilitiesLargedesignstudios,state-of-the-artelectronicmediaandprintingfacilitiesandanextensivelibraryareallonhandforstudentstouseinanopenandengaginglearningenvironment.

AimsWorkingunderthedirectionofexperiencedarchitects,engineersandtutors,studentswillworktowardsprojects inbothcommercialandresidential interiors,developingasenseofhowpeople function inandinteractwiththeirsurroundings.Studentswilldeveloparangeofliveprojectswiththemesincludingleisureandpublic interior spacesaswell asdesign for thehomewith a strong focusondevelopinga careerthroughone’suniqueapproachtointeriordesign.

ObjectivesTheprimaryobjectiveoftheinteriordesigncoursesinAUEistoequipthelearnerswithcreativeawareness,attitude,imaginationandtechnicalknowledgerequiredforthisprofession.

• Learnandapplyappropriateterminology• Applyeffectivedesignprinciplesandtheorieswithinone’swork• Createawidevarietyofinteriordesignsfromconcepttocompletion• Useeffectivevisualcommunicationwhencompletingprojectsandbriefs• Developandimplementdesignsthroughavarietyofnewandtraditionaldesignmedia

HowisitTaught?Theprogramaimstoteachstudentshowtoplanandanalyzedesignfactors.Thecourseworkwillincludedesign,analysis,constructionandjobadministration.Studentswillbeexpectedtoconductawiderangeofresearchandconducton-siteexaminationofareasselectedforprojectwork.




Thesecoursesprovidestudentswithaninvaluableintroductiontoartanddesignwiththeaimthatlearnersdevelopvisualawareness,criticalthinkingandcreativeconfidence.



Studentswillhavetheopportunitytoincreasethespecializedtrainingrequirementsandtheywilldevelopthephilosophythatcombinesknowledgewithpractice.Studentswillbecomefullyawareofprojectobjectivesandclientneedsbeforetheystartanydesignprocess.

• CAD• Detailing• IDPrinciples• AdvancedCAD• FurnitureDesign• StudioI–Drafting• StudioII–Residential• StudioIII–Commercial• StudioIV-Commercial• HistoryofInteriorDesign• MaterialsandResources• InteriorDesignProfession• LightingforInteriorDesign• TextilesforInteriorDesign• BuildingSystemsandCodes• CapstoneGraduationProject• IntroductiontoInteriorDesign



CareerOpportunitiesHavingadegreeof Interiordesignwillgivethestudentstheopportunitytoworkwithanyofthe interiordesigncompaniesatnationalandinternationallevelas:

• Architects• Leisureandretaildesigners• Freelanceorin-housedesigners

DubaiInternationalAcademicCityPOBox:503000Dubai,UAET:+97144291200F:+97144291205TollFree:800AUEE-mail:[email protected],[email protected]

THEPATHWAYTOSUCCESS

College of Fine Arts and Design, AUE

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