College Health 2.0 Utilizing Social Media and Interactive Technology to Enhance Delivery of Health...

College Health 2.0Utilizing Social Media and Interactive

Technology to Enhance Delivery of Health and Wellness Information in College Health

American College Health Association

May 29, 2009

PresentersLindsey Bickers Bock, MPHDuke University, Durham, North Carolina

John Vaughn, MDThe Ohio State University, Columbus, Ohio

Michelle Burtnyk, MPH (Candidate)Simon Fraser University, Burnaby, British Columbia

Pam McCracken, MSWColorado State University, Fort Collins, Colorado

Lindsey Bickers Bock, MPH

Health Education Specialist, Student Health Center

Duke UniversityPrivate University in Durham, NC• 6,340 undergraduate students• 7,117 graduate and

professional students

John A. Vaughn, MD

Senior Manager, E-Health Initiatives,Student Health Services

The Ohio State UniversityPublic university in Columbus, Ohio• 39,209 undergraduate students• 10,097 graduate and


Michelle Burtnyk, MPH (Candidate)

Health Promotion Specialist and Marketing & Communications Coordinator,

Health and Counselling Services

Simon Fraser UniversityPublic university in Burnaby, Canada• Tri-campus university• 21,796 undergraduate students• 5,044 graduate and


Pam McCracken, MSW Director of Communications, Outreach and Prevention Programs,

University Counseling Center

Colorado State UniversityPublic university in Fort Collins, Colorado• 21,783 undergraduates• 5,490 graduates and


What do we mean when we say "Social Media" and

"Interactive Technology"?

Web 2.0

Overview

Justification

Types of social media/interactive technologies

Blogs, interactive web-based programs, social networking sites, webcasts, ITunesU, video gaming

Potential applications Guidelines to consider

Benefits & Barriers

Question & answer section

Justification The number of young adults using social media and Web

2.0 applications is increasing at a rapid rate:

• 32% of online adults have “ever read someone else’s blog”, while 66% of teenagers surveyed (aged 12-17) have posted comments to a friend's blog

• 76% of young adult internet users (aged 18-29) reported having viewed online videos

•37% of adults (over 18) have a profile on a social networking site (for teens aged 12-17: 55%)

•Nearly one in five (19%) online adults ages 18 and 24 have ever used Twitter

-Pew Internet & American Life Poll 2008

Justification

Using new media and interactive technology is...

Equitable Accessible Accommodating Resource-friendly

Sources of Health Information

ACHA-NCHA, 2007

Believability of Health Information

ACHA-NCHA, 2007

Websites

A collection of web pages, images, videos and other digital files hosted on a web server and accessed

through the Internet.

Web 1.0

Static• Unidirectional information flow• Text-based• Notification vs.

communication

Web 2.0 – connecting with students

Communication vs. notification

• Website interactivity• Consumers = producers • Bi-directional information

flow

“BuckMD”• Blog with question and

answer capability• Input from students and

parents• Use of video/audio

Web 2.0 - online scheduling

Web 2.0 – outreach & collaboration

Blogs

Websites that allow individuals to post ongoing events or narratives

http://hightechcollegehealth.blogspot.com/

BlogsGetting Started ... • Check with your University to see if there

are any regulations about blog hosting:o University Template?o Where/Who will it host it?

Paid vs. Free technologieso Is there an approval process?o Legal guidelines

• Decide on the structure of the blog• Anonymous?• One moderator or many?• Is an ‘expert’ moderator required?

BlogsParticularly useful in that:

o Students can ask questions they would not feel comfortable asking in persono Students can be streamlined to appropriate resourceso Staff can assess what student needs really areo Students are able to do targeted searches

Special considerations:

o What is the purpose of the blog?o Time/resources to create and

maintain (ongoing commitment)o Maintaining accuracyo What role will students play in

maintaining the blog?

Interactive web-based programs

Health-promoting programs that are housed online


Getting Started • Consider both in-house and external options for platform

provision:

o Are there staff/resources within your University/College that can develop? Explore both on and off campus options

o If external, ask for referenceso Inquire about level of support provided and associated costso Is the contract yearly? renewal costs?o What are you able to alter about the site? o What is their privacy policy? Where is personal information stored? Confer

with your legal department • Is this initiative in response to an identified student need?


Interactive Web-based programs can create a sense of community and allow for students to be engaged in this community regardless of whether they're on campus or not.


•What staff resources are required to monitor/maintain over time?•How will the effectiveness of the initiative be measured over time?•Who 'owns' the program?

Social networking

Online communities, such as Facebook, LinkedIn,Twitter and Flickr

Most Popular Social Networks

Social Networking

Key Considerations

• Students are both consumers and producers of online content

• Online identities are partially defined by otherso Wall posts, photo tags, etc.

• Major vehicle for campus communication

Social networking

How do you get started?

• Do your research. o Figure out what your students are using.o Learn what you're comfortable with.

• Determine if your university has any guidelines about how individual staff/faculty and/or university programs/offices should be using these sites.

Identify where and how you want your staff and/or your office to have a presence.

Define how often you want to be updating your profile/page and who will be responsible for doing so.

Creating an online presence using social networking sites

Understanding Facebook

Advertising events on Facebook

Who's using Facebook?

Understanding Twitter

Social networking

Applications this modality is particularly useful for:

o Viral health messaging

o Targeted health messaging

o Publicizing events

o Connecting with students who are already affiliated with your office/organization

Social networking

Special considerationso How do individual profiles represent our personal

and professional lives?o Do our students want us there?o Do we monitor our students' postings? If so, how?

Guidelines to considero Consider liability related to wall postings.o Consider only having students "friend" you, rather

than you requesting them as friends.o Define expectations for student employees and peer

educators in terms of what they post online.

Podcasting

A 'cast' is audio or video content available on the web that can be automatically delivered to your computer or MP3 player.

PodcastingWhy podcast?

• Inexpensive• Easily accessible by students• Easy to create and use• Promotes your services and

resources while providing health information

“All you need is a microphone, a computer and something to share with the rest of the world!!”

Podcasting

Getting Started:

•Determine your content•Develop a topical outline •Consider equipment

• Video camera, laptop and software•Determine where it will be posted

• Website• ITunes U

Editing takes the most time!

Podcasting


o Streaming vs. downloadingo Editing. It is essential you find

someone who knows how to do this. Students are great

o Consider offering this to workshop providers or faculty for use in clas

o Music and Images: copyright concernso Partnerships with external

organizations: consider contract, reach IT capabilities

iTunes U

A collection of free educational media. Currently holds over 100,000 educational and audio video files for students.

iTunes U

Getting started• Identify your university's existing institutional point person• Understand your university's organizational structure• Determine if you want to post individual recordings and/or

an ongoing series • Figure out your

labeling structure (album, artist, tags)

• Determine howyou can get stats on viewsand downloads

iTunes U

Applications this modality is particularly useful for:o Stress management applications, such as guided

meditationso Introductions to your serviceso Conversations with different providers

Special considerations:o Are you okay with

this content being accessible to the general public?

iTunes UStudents can subscribe to different feeds, depending on their interests

Consider opportunities to collaborate with other departments that might be using iTunesU

Consider developing content for a specific class you're teaching• Introductory health classes• Peer education

Videogame technology for healthcare applications

Enhances healthinformation delivery Social Cognitive Theory


Incentivizes healthy behavior Challenge and achievement


Special populations Men!

Gaming for College Health

Exergaming

Simulation and Training

Potential Barriers: AccessibilitySection 508 of the Rehabilitation Act

o All state and federal entities must provide equal access to electronic and information techonologies

W3C Web Content Accessibility Guidelineso text alternatives for non-text contento functionality available from a keyboardo content designo flash thresholds

Consult Disability Services or ADA coordinator

Potential Barriers: Accessibility

“If I were an imaginary doctor, I’d look like this ------------------------>”

“If I were an imaginary doctor, I’d look like Dr. McDreamy from Grey’s Anatomy”

Potential Barriers - Legal IssuesRegulating the content of a public forum

o Viewpoint discrimination

Vital to have:o Appropriate disclaimers

o Active acknowledgemento Anonymity with Identity verification (Shibboleth)

Potential liabilitieso Students acting on innacurate/incomplete postso Failing to act on information posted by studentso Intellectual property rights associated with content

Potential Barriers: Production Issues

Time commitmento Daily involvemento Staff trainingo ‘Buy-in' from administration, faculty and staff

Finding the Right "voice"o Authenticity comes from peers

o Appropriate tone is vitalo Use members of your target audience – Students!

o Great opportunity to contribute to academic mission

Consents and Releaseso People, locations, minors, etc.

Potential barriers: Marketing and communication issues

• Linking to external websites

• Logo and design standards

• Staff education• Swine flu!

Potential barriers: Measuring Success

Reaching a diverse audience

• Increasing accessibility

• Connecting with varied student identities

• Targeting information

• Engagement of participating students

Staying current

We haven't covered every existing technology. Handheld applications Other social networking sites Etc., etc.

There will always be new things coming out and changing.

Ways to stay up to date

• Become friends with your IT staff!

• Network with others

• Employ student staff that can keep you connected

• Participate in professional development opportunities

• Explore with a cautious and curious mind.

• http://hightechcollegehealth.blogspot.com

Questions? Comments?

Contact information

Lindsey Bickers BockDuke [email protected]

John VaughnThe Ohio State [email protected]

Michelle BurtnykSimon Fraser [email protected]

Pam McCrackenColorado State [email protected]

Don't hesitate to be in touch!

Additional ResourcesWebsiteshttp://www.hightechcollegehealth.blogspot.com/http://www.shs.osu.edu/http://www.inspireusafoundation.org/http://students.sfu.ca/wellness/http://healthydevil.studentaffairs.duke.edu/http://www.goaskalice.columbia.edu/

Blogshttp://wordpress.org/https://www.blogger.com/starthttp://blogs.sfu.ca/services/thedish/http://blogs.sfu.ca/services/candidconversations/

ITunesUhttp://www.apple.com/education/guidedtours/itunesu.htmlhttp://itunes.duke.edu/ (check out Health and Medicine/Student Health)

Podcastinghttp://www.counseling.colostate.edu/index.cfmhttp://www.myyogaonline.com/Geoghegan M & Klass D. (2005). Podcast Solutions: The Complete Guide to Podcasting. Friends of Designer to Designer .

Additional ResourcesSocial Networking

http://www.facebook.com

http://www.usatoday.com/tech/columnist/kimkomando/2009-04-30-facebook-privacy_N.htm

http://www.twitter.com

http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/

Interactive Online Programminghttp://www.healthycommunity.ca/sfu/

Videogame technology for healthcare applicationshttp://www.gamesforhealth.org/http://www.healthgamesresearch.org/https://atwiki.doit.wisc.edu/confluence/display/MALSIM

Potential Barriers - Accessibilityhttp://www.access-board.gov/508.htmhttp://www.w3.org/WAI/WCAG20/quickref/

References

American College Health Association (2007). Ang, P., & Liamputtong, P. (2008). Out of the Circle: International Students and the

Use of University Counselling Services. Australian Journal of Adult Learning, 48(1), 109-130.

Badge, J.L., Dawson, E., & Cann, E (2008). Assessing the Accessibility of Online Learning. Education and Teaching International, 45(2), 103-113.

Burke, S. (2008). YouTube: An Innovative Learning Resource for College Health Pew Internet & American Life Project Poll, Apr, 2008 Pew Internet & American Life Project Parent and Teen Survey on Gaming and Civic

Engagement, Nov, 2007 Escoffery, C., Miner, K., & Daniel, A. (2005). Internet use for Health Information

among college students. Journal of American College Health, 53(4), 183-193. Russell, J. & Thomson, G. (2008). International Student Use of University Health

and Counselling Services. The International Journal of Higher Education and Educational Planning. 56(1), 59-75.

College Health 2.0 Utilizing Social Media and Interactive Technology to Enhance Delivery of Health...

Documents

Transcript of College Health 2.0 Utilizing Social Media and Interactive Technology to Enhance Delivery of Health...