COLLEGE GAMETIME NETWORK Crank up the Game

sponsorship overview

COLLEGE GAMETIME NETWORK What is CGN?

• Private TV network.

• Plays in college football stadiums and basketball arenas.

• Plays in suites, club levels, concourses and concessions.

• Blends sponsorships with live stats and fan-engaging content.

• Combines sponsorship at a school level with media buy at a national level.

COLLEGE GAMETIME NETWORK Venue Placements

Suites

Concessions Club Level

In Venue

COLLEGE GAMETIME NETWORK CGN TV Network

Sponsorship appears tied to

each school

Engaging content captures fan

attention

Advertising integrated with game content

Sponsorship during live game

and breaks

COLLEGE GAMETIME NETWORK Game Overview

Pre-game 1st Half Half time Post-game 2nd Half

We program shows for different parts of the game

Wrap the video during live action

Overlay during breaks in game

COLLEGE GAMETIME NETWORK Example Show – Half time

:60 :60 :60 :60 :60

:30 HD TV commercial

:25 Game Content w/ Banner

:05 Pre-roll Animation/Video

COLLEGE GAMETIME NETWORK Available Inventory - Football

Full Screen :60 second – 36 avails / game:

:30 HD TV commercial

:20 Game Content w/ Banner

:10 Pre-roll Animation/Video

Panel

:10 Pre-roll Animation/Video

:20 Game Content w/ Banner

Panel :30 second – 144 avails / game:

Sponsor creative based on IAB

standard ad sizes.

COLLEGE GAMETIME NETWORK Why sponsor CGN?

• Reach:

– An emotional fan

– in emotional atmosphere

– at emotional time.

• Direct association w/ each school w/out having to buy local.

• Deliver digital media messaging that can change weekly to feature new products or features.

COLLEGE GAMETIME NETWORK Content Examples

Game Leaders Starting Lineup Position Matchup

Game Leaders Defense Update Twitter

Also Available: Game Update, Upcoming Events, School Message, Team trivia

Also Available: BCS Standings, Team Schedule, Game Update, Gameday Weather, Top 25 Rankings, Player Matchup

COLLEGE GAMETIME NETWORK CGN – a growing presence

• Top tier college programs such as Tennessee, Georgia and others trust CGN on gameday.

• Hundreds of games, thousands of screens, millions of fans.

Partial list of programs where CGN is installed

School Venues 41

Games 645

Attendance 12.5mm

LCD Screens 5150

Projected metrics – Fall 2011

COLLEGE GAMETIME NETWORK Millions of Fans