COLLEGA EDUCATION - Squarespace · imaginations, challenging our limits and broadening our...

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| 1 | COLLEGA EDUCATION INTERACTIVE CATALOGUE VOL . 6

Transcript of COLLEGA EDUCATION - Squarespace · imaginations, challenging our limits and broadening our...

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COLLEGA EDUCATION i n t e r a c t i v e c a t a l o g u e

v o l . 6

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“Anyone can teach you to cut hair. Aveda education aims to help yougrow as an individual, as a business owner and as a human being.” - Horst Rechelbacher, founder

At Collega, we have always been very big supporters of education and ongoing

professional development. Learning is more than putting in your time to master

a craft—it’s about reaching out to beyond our comfort zones, stretching our

imaginations, challenging our limits and broadening our perspective.

I am always impressed by the calibre of students that we attract from across

Canada. I am inspired by how much they grow through their experience working

with us and how far they take themselves on the strength of what they have

learned. The success of Aveda Team Canada at Master Jam in Miami, Vancouver

and Berlin is a testament not only to the quality of education provided in our

programs, but to the level of talent, the vision and character of our graduates.

We are very proud of the curriculum organized and presented to you in this

calendar. The lineup of educators and visionary guest artists we have organized

this year is nothing short of spectacular. On behalf of all of us at Collega, we

wish you continued success in everything you do.

Ray Civello

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OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN,

FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH

WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN

EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY,

NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

HORST RECHELBACHER, FOUNDER

Where the uniquely talented come to push their limits, overcome fear, confront the future and become their very best. Click on the desired sections on the left.

COLLEGA EDUCATION

hair colour education 5

advanced academy 16

collega management training 23

beauty of business 24

spa connect canada 25

aveda institute 26

cut curriculum 27

core education 30

education on demand 41

ace program 43

registration information 46

Aveda Hair Colour – Your Edge

Experience creative demonstrations, conversation and innovation with Aveda’s featuredGuest Artists, Creative Directors and Aveda Purefessionals.

We strive to bring out the best in you and everyone on your team.

Grow your Salon and Spa business by focusing on the Key Drivers for Success.

Canadian Spa Conference

Rooted in Care

Revolutionizing how students learn to cut hair

Foundations for success

If you can’t make it to come and see us, why not invite us to come to you?

Our goal is to unleash the potential inherent in the best of people in the Aveda Canada network.

Everything you need to know to attend Collega Education.

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HAIR COLOUR EDUCATION

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| hair colour education |

WHAT’S YOUR COLOUR CULTURE?COURSE DESCRIPTIONSTake our quiz to discover your salon’s hair colour personality and what drives you to achieve success.

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| hair colour education |

Fundamentals of Men’s Hair Colour

elevate

Colour Talk Featuring Botanical Therapy

discove

r

Cultivate Your Colour

evolve

Colour Wise I

evolve

Colour Wise II

elevate

Aveda Collection: Hair Colour

elevate

Whether you’re fresh on the scene or a seasoned professional, we’ve designed courses that challenge and inspire every skill level. Courses are grouped into the following four categories to help guide your education journey.

discoverBuild a strong foundation for growth with hands-on learning that will refine your skills, reveal your potential, and equip you for long-term success.

evolveGo beyond the basics with in-depth courses created to magnify your unique strengths while challenging you to develop in areas of opportunity.

elevate Take your skills and professional growth above

and beyond with intensive learning courses designed to propel your career forward.

advance Challenge yourself to achieve maximum results

with Aveda Business College and Aveda Advanced Academy courses that will help you establish a dignified place in the industry.

LET’S PLAY!

Master Your Mix

Master Your Mix

evo

Cultivate Your Colour

evolve

Balayage Basics

evolve

Pure Blonding

evolve

Aveda Collection: Hair Colour

elevate

Aveda Advanced Academy courses

advance

Cultivate Your Colour Balayage Basics

evolve

Pure Blonding

evolve

Merging Colours

M e r g i n g COLOURS

evolve

Pure Foiling

evolve

Aveda Collection: Hair Colour

LET’S GET DOWN TO BUSINESS!

GET IT DONE!

COURSE LEVELS

DEVELOP YOUR CULTURE START with our foundational hair colour courses: Hair Colour Systems, Hair Colour Solutions and Full Spectrum Deep ,™

THEN CUSTOMIZE by following your colour culture path for course recommendations that suit your salon’s hair colour personality and can be customized to meet your specific education goals.

evolve

evolve

elevate

RARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOM

elevate

RARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOM

elevate

RARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOM

DEVELOP YOURCULTURE

START with our foundational hair colour courses: Hair Colour Systems, Hair Colour Solutions and Full Spectrum Deep,

THEN CUSTOMIZE by following your colour culture path for course recommendations that suit your salon’s hair colour

personality and can be customized to meet your specific education goals.

Fundamentals of Men’s Hair Colour

elevate

Colour Talk Featuring Botanical Therapy

discove

r

Cultivate Your Colour

evolve

Colour Wise I

evolve

Colour Wise IIeleva

te

Aveda Collection: Hair Colour

elevate

Whether you’re fresh on the scene or a seasoned professional, we’ve designed courses that challenge and inspire every skill level. Courses are grouped into the following four categories to help guide your education journey.

discoverBuild a strong foundation for growth with hands-on learning that will refine your skills, reveal your potential, and equip you for long-term success.

evolveGo beyond the basics with in-depth courses created to magnify your unique strengths while challenging you to develop in areas of opportunity.

elevate Take your skills and professional growth above

and beyond with intensive learning courses designed to propel your career forward.

advance Challenge yourself to achieve maximum results

with Aveda Business College and Aveda Advanced Academy courses that will help you establish a dignified place in the industry.

LET’S PLAY!

Master Your Mix

Master Your Mix

evo

Cultivate Your Colour

evolve

Balayage Basics

evolve

Pure Blonding

evolve

Aveda Collection: Hair Colour

elevate

Aveda Advanced Academy courses

advance

Cultivate Your Colour Balayage Basics

evolve

Pure Blonding

evolve

Merging Colours

M e r g i n g COLOURS

evolve

Pure Foiling

evolve

Aveda Collection: Hair Colour

LET’S GET DOWN TO BUSINESS!

GET IT DONE!

COURSE LEVELS

DEVELOP YOUR CULTURE START with our foundational hair colour courses: Hair Colour Systems, Hair Colour Solutions and Full Spectrum Deep ,™

THEN CUSTOMIZE by following your colour culture path for course recommendations that suit your salon’s hair colour personality and can be customized to meet your specific education goals.

evolve

evolve

elevate

RARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOM

elevate

RARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOM

elevate

RARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOMRARE BLOOM

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COLOUR FOUNDATIONS

AVEDA FULL SPECTRUM SYSTEMS AND SOLUTIONS 2 DAY WORKSHOP

Models Required: Day one at 2:00pm, Day two at 1:30pmThis two-day class introduces colourists to Aveda’s Full Spectrum hair colour series. It includes Aveda Hair Colour Points of Difference, colour theory and fundamental formulation. Day two focuses on all aspects of corrective colouring including colour balancing, pre-colouration and colour cleansing.

Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer

AVEDA FULL SPECTRUM DEEP1 DAY WORKSHOP

Models Required: 1:30pmExpand your knowledge on Full Spectrum Deep. This hair colour class will provide learners with the essential tools to effectively formulate Full Spectrum Deep Extra Lift and Deposit Creme Colour for Dark Hair to achieve beautiful, customized results, from grey coverage to rich, vibrant tones on levels 1 to 4 and beyond.

Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer

AVEDA MERGING COLOUR1 DAY WORKSHOP

Awaken your guest’s spirit of adventure with exciting hair colour options that reflect their personality and accentuate their style. This course will challenge you to expand your colour acumen by creating guest-inspired combinations of colour sectioning patterns and placements that yield creative yet flattering results.

Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer

AVEDA PURE FOILING1 DAY WORKSHOP

Think of highlights as hair’s perfect accessory—they accentuate the best in every guest. This course will explore how artful sectioning and placement techniques can create high-impact highlights that range from bold ribbons of colour to subtle radiance. Learn how Aveda’s signature application techniques will enable you to create seamless, multi-dimensional looks for every guest.

Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer

AVEDA CULTIVATE YOUR COLOUR1 DAY WORKSHOP

Models Required: 1:30pmKnow why guests stop seeing their hair colourists? Because every service is more of the same. Buck the trend by enhancing your guest’s experience with express colour techniques that deliver an instant dose of glam in 30 minutes or less—from easy placement techniques to colour-enhancing add-on services. Learn conversation pointers for offering these beauty boosts to guests and the tricks to performing them quickly and efficiently—a combination of skills that will keep the books filled and your business booming. You will learn: The power of service add-ons and how they enhance the service experience, four easy colour placement techniques that update any look in minutes, the art of layering Aveda services and how to use them to build your revenue.

Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer

AVEDA COLOUR WISE3 DAY WORKSHOP

Be an in-salon COACH! Elevate your knowledge of how to successfully formulate and apply Aveda Hair Colour while learning to train new Aveda colourists. You will grow personally and professionally by incorporating Aveda’s Principles of Education and world class service standards into your own salon environment.

Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer

*ACE certification requires this class as a prerequisite

All colour foundations can be delivered on-demand in salon.

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BALAYAGE BASICS: FORGET THE FOIL, GO FREESTYLE WITH BALAYAGELiberate your highlights from foil, and embrace the balayage effect—a freehand hair colour technique that takes a painterly approach to traditional highlights. Understanding the basic techniques and tools behind this popular hair colour trend will increase your ability to create special effects on the hair—from subtle glimmers of blonde to ombre highlights with personality. In this interactive course, you’ll learn basic balayage skills that will help you create artisanal hair colour that looks spontaneous, but was carefully handcrafted by you.

LEARN: • Basic balayage sectioning, techniques and placements• How to apply colour with a brush and balayage paddle• Freestyle hair colour applications

BEYOND BALAYAGE: BEAUTY IN EVERY DIMENSIONSeasons and trends may change, but natural, dimensional hair colour is here to stay. Freehand techniques invite hair colourists to blend art, chemistry and shape, apply formulas in inventive ways and push convention to create never-before-seen effects. Take your balayage skills beyond the basics with expanded ways to do freehand techiques in less time than traditional foil placements. You’ll learn techniques inspired by Aveda hair colourists just like you that can transition guests from season to season using any range of blonde, brunette and red shades.

LEARN: • A review of the principles learned in Balayage Basics• Four balayage variations and techniques for all guest types• Seasonal balayage tips and tricks to keep you on-trend and in-demand• Best practices and business-building tips for mastering balayage

KINETIC COLOUR: CREATE HIGH-DEFINITION COLOUREmbrace the extreme side of Aveda Hair Colour— colours so bright, vibrant and intense that they require a master’s insight to get it just right. Inspired by Ian Michael Black, Aveda Global Artistic Director, Hair Colour, this course reveals his creative process for creating kinetic colour with Pure Pigments and shares his insider tips for pushing tones to the extremes. You’ll start with tone selection and end with placements that ensure your vivid colour combinations look gorgeous instead of gaudy. There’s never been a better time to explore extremes, think big and make every colour beautiful.

LEARN: • The art of mixing Pure Pigments with different bases for a variety of results• Unique Pure Pigment combinations that achieve a broader range of tonal results• Harmonious tone selection for beautiful results• Placements that work well with extreme or intense tones

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FULL SPECTRUM DEEP SYSTEMS + FUSION:EXPAND YOUR CREATIVITY WITH COLOUREvery hair colourist has their own creative process to achieve distinctly beautiful results. In this full-day course, you’ll expand your creativity with colour by using every tool, technique and component available to you. From using Full Spectrum Deep to intermixing colour components, you’ll learn new ways to achieve new results. Get ready to mix up your creative process and use the entire range of Aveda Hair Colour to create unlimited colour possibilities—from blondes to brunettes and everything in between.

LEARN: • How to use Full Spectrum Deep to expand your formulation options• Ways to overcome the common challenges of controlling warmth and tone• How to create targeted results by intermixing Aveda Hair Colour categories in new ways• How to choose the best colour components to create your guest’s desired look

FULL SPECTRUM FUSION: MIX IT UPYou are the artist, and the hair is your canvas. That’s why Aveda Hair Colour was designed with individual components—to allow you to be a true artist. Aveda offers a comprehensive array of hair colour components, and your unique artistry turns them into beautiful hair colour again and again, guest after guest. In this revolutionary, results-based course, you’ll learn how to liberate your formulations by intermixing Full Spectrum Permanent and Full Spectrum Deep in new ways to achieve new results. You’ll return to the salon ready to mix things up and create exciting new formulas for your guests with creative confidence.

LEARN: • How to create targeted results by intermixing Aveda Hair Colour categories in new ways• The principles of mixing and matching across hair colour categories• Unexpected combinations of hair colour components and their unique results• How to choose the best colour components to create your guest’s desired look

COLLECTION HAIR COLOUR: ECLIPTING1 day workshopEvolve the classic eclipting technique, Aveda’s face framing colour technique that lights up the face with smartly placed shadows and colour – with new shade selections and placements perfect for spring and summer. In this course you will explore the colour trends of the season, practice three new eclipting techniques during a hands on workshop and how to choose the right one for your guest.

LEARN: • Spring Summer hair colour trends• Three new eclipting techniques• How to evolve the eclipting technique to create different outcomes

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MASTERYSERIES

Master the Aveda Hair Colour categories and learn the technical knowledge and skills you need to give every guest beautiful hair colour with a conscience:

LEARN:• Consultation, formulation, mixing and application skills across all Aveda Hair Colour categories• Essential techniques and variations for creating beautiful hair colour results• The foundations for creating a successful hair colour outcome on every guest

MASTERY SERIESNATURE OF HAIR COLOURLEARN SERIES

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ADVANCED ACADEMY COLOUR CLASSHAIR COLOUR MAGIC: ESSENTIALS 1Transform the way you see and formulate hair colour. This one-day course will challenge you to take new approaches to textbook techniques. You’ll explore how light sees colour, how to personalize formulas for each guest and how to ensure predictable colour results. Get ready to put a fresh spin on classic hair colour concepts and be inspired to reach your maximum potential.

Learning Objectives:• How to create custom formulas based on your guest’s hair texture, type and density• New Aveda Hair Colour Categories• Innovative ways to customize all domains of Aveda Hair Colour• Learn how to check a formula for predictable results

HAIR COLOUR MAGIC: ESSENTIALS 2Review the Hair Colour Magic Methodology including the new reVISIONed Aveda products. This one-day course will focus on formulation, pushing your skills and thought process following the Hair Colour Magic formulation path. Keep your Personalized Formulas fresh and current with new ideas for manipulating the Aveda Hair Colour Domains.

Learning Objectives:• Review the HCM Methodology • Focus on creative formulation including Aveda’s new Hair Colour Categories• Incorporate the Aveda reVISIONed Hair Colour• Advanced Hair Colour Systems

Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

HAIR COLOUR MAGIC: POWER PAINTWith natural dimension and ombre in demand, the HCM Power Paint course covers the details of sectioning, techniques and formulas for hair painting without the use of saran wrap or foils. The class will feature customizable painting formulas that work like a clay bleach, techniques that give a seamless finish. Participants in this hands-on workshop will learn how to tone with blonde finish toners and Deposit Only Colour Treatment.

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HAIR COLOUR MAGIC: CORRECT OR CHANGE HAIRCOLOUR WITH CONFIDENCELearn the differences in Colour Correction vs. Colour Change. Most Colour Corrections are because of a ‘Consultation’ gone wrong. Most Colour Changes are not charged appropriately. This course will supply the tools you need to be solid and confident in your work. We will visit ideas about: front line scripting for scheduling, colour processes, consultation to home care, charging appropriately and ideas for removal or shifting colour to create your desired end result.

Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

COLOUR CATEGORIES FEATURING LUPE VOSSMastery requires an intense focus and dedication to the art of one’s craft. In this inspiring three-day course, you will immerse yourself in the study of reds, blondes and browns and learn how to break out of your comfort zone within each category and uncover endless shade possibilities. Each day will be dedicated to a different shade family and provide a concentrated look at the challenges, best practices and creative techniques you need to achieve dynamic, guest-friendly results across all categories. This course is an ideal next step for colourists who have attended Hair Colour Magic and want to continue their journey to mastery.

Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

SHAPES FEATURING LUPE VOSS In the world of hair colour, shape changes everything. This innovative colour workshop will teach you how colour placement and formulation are impacted by different head, face and hair cut shapes. Explore how to adapt placement techniques to a wide range of shapes, and put your knowledge to work on models. You’ll leave the course with the inspiration, experience and confidence you need to create flattering colour that works with all hair cut shapes.

Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

HAIR COLOUR MAGIC: BOMBSHELL BLONDESTurn your uncertainty into confidence by breaking down blonde formulas into easy-to-manage variables. You will tackle one variable at a time, from choosing the right tone to mastering the Natural Remaining Pigment chart, until you have a fresh perspective that leads to foolproof formulas and bombshell blondes. Whether you want to overcome specific challenges with blondes or simply boost your formulation skills, this course will equip you to create your best shades ever.

Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

HAIR COLOUR MAGIC: ROCK YOUR REDSTurn your uncertainty into confidence by breaking down red formulas into easy-to-manage variables. You will tackle one variable at a time, from choosing the right tone to mastering the Natural Remaining Pigment chart, until you have a fresh perspective that leads to foolproof formulas and flattering reds. Whether you want to overcome specific challenges with reds or simply boost your formulation skills, this course will equip you to create your best shades ever.

Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

HAIR COLOUR MAGIC: GRASPING THE GREYBy the age of 50, most women will be 50% grey thanks to genetics. With statistics like this, the knowledge for dealing with grey hair in the salon has never been more vital. Visit the important characteristics of grey hair and explore unique formulations that are available to you. Does your guest want an opaque, blended or sheer result? Come learn the options of these different “finishes” that you can use every day and learn how to consult with your very special guest. Formulas for fashion. Does your guest want something like a steel grey or festive lilac? Take home best practices, tips and insider tricks for creation and application, plus how to assure the longevity of these fun fashion formulas.

Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

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INSPIRE YOUR COLOUR PALETTE Find your inspiration when working with Aveda Full Spectrum Hair Colour. Explore your creativity with sectioning patterns and learn how to break down a hair cut to create hair colour that complements and enhances your guest’s overall image. Participants in this session will also study trends in fashion and learn how these trends translate into hair colour choices for the season.

EDITORIAL HAIR COLOUR: RUNWAY MEETS SALON Editorial colours have stomped the catwalk for years, however in today’s world they walk our streets and we see them everyday in our salon chairs. This class breaks down the Aveda hair colour lines and builds confidence in creating your own high fashion hair colour. In this hands-on workshop, learners will step outside the box and see how Aveda hair colour components can be used to create fashion colours for your guest, or behind the camera on your next photoshoot. Find the artist in you.

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| hair colour education |

Do your guests know you specialize in Aveda customized colour? Are you consistently offering your guests new hair colour options? Do you know how to manipulate Aveda colour to achieve every desired result?

Work with your Aveda Partner and Lead Hair Colour Educator to customize an education plan that meets the needs of your colour team. Have your Aveda Partner submit an in-salon class request to our education team and we will provide you with a detailed quote and available dates.

IGNITE YOUR REDSAveda reds have NO LIMITS! In this one-day workshop learn how to take your reds, violets and coppers to the next level by creating the ultimate customization for each unique guest. Explore warm tones that are stronger, get results that are more vibrant and last longer, see truer to tone pigments, and receive tips and tricks on how to reduce fading.

Prerequisite: Full Spectrum Systems and Solutions & Full Spectrum DeepModels Required: 1:30 pm with models willing to go red or with existing red, violet or copper with grey coverage, basic colour applications &/or partial highlights

DEEPER PERSPECTIVE Dark haired clients can be complex. Learn how to create richness with no red, creamy blondes, and get maximum grey coverage with Full Spectrum Deep. Build your confidence in knowing when to choose Full Spectrum Deep in this hands-on focused class.

Prerequisite: Full Spectrum DeepModels Required: 11 am & 2 pm – levels 1-4, grey coverage, basic colour applications &/or partial highlights

CONFIDENT COVERAGEAre you confident in your grey coverage results? Do you know how you can customize with Full Spectrum NN series and Full Spectrum Deep to get better grey coverage results? This crash course in grey coverage will help you to tackle the toughest grey coverage clients.

Prerequisite: Full Spectrum Systems and Solutions & Full Spectrum DeepModels Required: 1:30 pm models with 40-100% grey, basic colour applications &/or partial highlights

IN-SALON COLOUR CONSULTING Does your colour team need to get motivated and inspired? The In-Salon Colour Consulting day offers one-on-one coaching with formulation, technique and service delivery and helps to bring new learnings to life in the salon environment. Lead Educators work with colourists and their clients to motivate change, update looks, add on colour services and maximize colour revenue for the day.

Prerequisite: Using Aveda Hair ColourModels Required: No

PERFECTING BLONDESWhy do clients stop colouring their hair? Damage is the #1 reason clients will stop colouring their hair and is also one of the top concerns of hair colour clients. With Aveda’s blonde offerings we have many options to create the perfect customized blonde with essentially damage-free results. In this one-day workshop, learn how to eliminate the need to tone, how to customize your base and colour components for limitless blonde variations, and how to offer essentially damage free results for your blondes.

Prerequisite: Full Spectrum Systems and Solutions & Full Spectrum DeepModels Required: 1:30 pm with models willing to go blonde or with existing blonde, with grey coverage, basic colour applications &/or partial highlights

AVEDA COLOUR ON DEMAND

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ADVANCED ACADEMY

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Get up close and personal with the industry’s top talent. Experience 3-hours of creative demonstrations, conversation and innovation with Aveda’s featured Guest Artists, Creative Directors and Aveda Purefessionals. During these sessions, participants will learn a variety of techniques in cut, colour, styling or makeup. Be inspired by the latest trends as well as classic looks that are the foundation for both salon and creative work. In this environment you will have the opportunity to ask questions and connect to creative artists while gaining insight into what is new in the hair, fashion & beauty industry.

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CUT, COLOUR, MAKEUPIn this featured Look Session, Aveda Team Canada will showcase the current Aveda Collection. This look session will feature complete looks in hair cutting & styling, hair colour and makeup. See what Aveda’s current trends are look and learn the techniques. The Aveda Collection Learn Session will feature three workshops in each of the featured domains. Learn the techniques from the collection in a hands-on workshop led by Aveda Team Canada.

AVEDA LOOK & LEARN SESSIONS*

LOOK Get up close and personal with the industry’s top talent. Experience 3-hours of creative demonstrations, conversation and innovation with Aveda’s featured Guest Artists, Creative Directors and Aveda Purefessionals. During these sessions, participants will learn a variety of techniques in cut, colour, styling or makeup and be inspired by the latest trends as well as classic looks that are the foundation for both salon and creative work. In this environment you will have the opportunity to ask questions and connect to creative artists while gaining insight into what is new in the hair, fashion & beauty industry.

LOOK SESSIONS ARE FROM 9:30AM – 12:30PM

LEARNIn the afternoon you will have the opportunity to apply the knowledge from the LOOK session in an intimate workshop that will allow you to connect directly with featured artists and develop your skills. Participants in this workshop will learn an additional technique in this hands-on workshop.

LEARN SESSIONS ARE FROM 2:00PM – 5:00PM

*Look & Learn sessions are subject to minimum attendance requirements. If minimum attendance in your location is not achieved 15 days prior to the start date the Aveda Advanced Academy reserves the right to cancel without assuming any liability beyond the value of the course fee.

AVEDA COLLECTIONSAVEDA GUESTARTIST ATELIER

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| advanced academy |

MEN’S BARBERING: TAPERS-TRANSITIONS-TEXTUREFEATURING DUSTY RHODEThis class offers an in-depth exploration of the most important considerations when cutting men’s hair: How to properly select the amount of taper for each guest, properly building balanced weight, correctly connecting the top to the bottom on the hair cut and how to manipulate the movement and growth direction of the hair. Understanding these considerations is critical to create a strong men’s business. A confidently executed haircut brings male guests back, month after month.

ATELIER: CUT, COLOUR + CURLS FEATURING DYLAN SIT + VANESSA BIANCHICurls just want to have fun—but they can leave even the most seasoned expert feeling flustered. This custom Atelier invites stylists and colourists to face their insecurities about curly hair and learn how to master this challenging hair type. Aveda’s style and colour pros will demonstrate tried and true curly hair techniques and show you how to bring out the beauty in your guest’s natural texture.

LEGENDARY CLASSICSThis session emphasizes the timelessness of hair design. Gain a strong understanding of One Length, Graduation and Layering techniques. Learn how to create great shapes through the understanding of head shapes, weight and form and to become more precise in your approach to cutting and styling.

CONTEMPORARY CLASSICS This session will build on your knowledge of the fundamentals to develop salon work. Learn how to use a modern approach to keep your client’s look updated and yourself motivated in the salon. Take an in-depth look at the consultation process and how to apply a contemporary twist on the classics to your guest.

INNOVATIVE CUTTING ESSENTIALSIn this class we answer the call to help you “get out of your box” by encouraging you to break out of your routine and challenge conventional techniques. Evolve and refine the work that you do behind the chair. Learn how to utilize disconnection, increase your timing, free-hand cutting and how to expand usage of your tools.

CUT CLASSES

INSPIRATION LOOK + LEARN FEATURING GERARD SCARPACIUse this workshop to get out of your box and challenge conventional approaches to haircutting, utilize disconnection, visual cutting, advanced graduation and focus on the next direction in haircutting. By bringing asymmetry, disconnection, short-to-long cutting, and other innovations into sharp focus, Arrojo Inspiration centres on the latest trends and techniques in modern hairdressing. The seminar starts with demonstrations of today’s most fashion forward cuts, and highlights the right approach to making them work for real people. Then you take to the platform to workshop, practice and master ideas that are at the cutting-edge of fashion, trend, and style. Discover new razor and scissor cutting techniques, as well as new insights and ideas in this flair-filled class focused on creation.

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| advanced academy |

CUT CLASSES CONTINUED

AVEDA MEN This session will focus on the dynamics of men’s hair design. Learn men’s techniques that will keep hair cutting organized and efficient and gain insight to create a higher service and creative standard for your male guests.

CLASSIC REBELLION MASTER CUTTING Explore the creative process and learn how to develop new ideas for your salon work and creative collections. In this session you will take an in-depth look at the Classics and learn how to approach them from a modern perspective inspired by current trends and the ever-changing needs of your guest. Gain insight on how to interpret images and inspiration to produce a creative result and keep your client's look updated and yourself motivated in the salon.

PROGRESSIVE CONCEPTS Progressive hair cutting is found in unique combinations of the fundamentals. In this class you will apply the classics through creative eyes. Learn how to manipulate disconnection and apply the concept of positive and negative space when designing a hair cut. Improve your ability to design a creative haircut that is suitable for shows, shoots and behind the chair.

KNOWLEDGE DESTROYS FEAR LOOK & LEARN FEATURING DJ MULDOON Education in its purest form; no white noise. Creativity is encouraged through knowledge and skill with form, function and flow as its base. “Knowledge Destroys Fear” is an opportunity to learn the What, Why, How and When within haircutting.

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| advanced academy |

FASHION STYLING FEATURING ALLEN RUIZExplore the artistry of hair styling with Aveda’s Global Artistic Director. In this session, Allen will share behind-the-scenes secrets from New York Fashion Week, Aveda Collections and his own personal collections with you. Playing with thermal styling, shapes and texture, participants will learn how to create fashion-forward styles to use behind the chair, on the runway and in front of the camera.

CREATIVE STYLING: LOOK & LEARN This styling class is designed to teach popular salon styles while incorporating modern techniques and current trends. Participants will learn simplified approaches to upstyling as well as tips and tricks for easier and more efficient execution. 

STYLING CLASSES

FASHION STYLINGGet an inside look at how to create looks for the runway. This session will teach styling techniques taken from the runways at New York Fashion Week. Participants will learn tips and tricks from backstage and be inspired by current trends. Take an in-depth look at styling techniques to develop your creative skill and create advanced styling looks using sets, hair pieces and irons.

ADVANCED STYLINGAdvanced styling is composed of mastering in-depth techniques of up-styling. The class will focus on braiding (multiple-strand, flat and round braids, fishtail, waterfall braids, cornrowing and braiding for texture), backcombing, curling, smoothing and spinning. Inspiration will derive from current trend looks from the runway with an emphasis on salon-friendly application. The learner will leave class with an overall proficiency to create many relevant styles behind the chair.

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| advanced academy |

MAKEUP CLASSES

REINVENTING THE ICONExplore some of the most iconic looks in makeup and take a look at how to transform these looks into the future. Taking inspiration from some of the most iconic figures in fashion (Madonna, Gaga, Cher to name a few), participants will study their transformation over the decades. See how makeup looks repeat over time and how to blend these looks into current trends, and how to transform them into relevant looks for the salon, runway and creative work. Participants will work with appliqués and Aveda Makeup to create the new iconic face.

ADVANCED TREND MAKEUP LOOK & LEARN This session will focus on advanced bridal makeup techniques and the latest trends in beauty. Learn how to incorporate runway trends into bridal and event makeup and how to create longevity and vibrancy for your guest, both in person and for photography and video. A focus will be placed on the makeup consultation and how to incorporate Aveda makeup into the overall image of the guest.

MASTERY SERIESMASTERYSERIES

Focus on the key principles of hair cutting, the fundamentals required to create the classic hair cuts and the blow-drying and styling techniques for a perfect finish—all using high-performing, plant-powered Aveda products:

LEARN:• The principles of hair cutting and how to use them to create the

classic hair cuts• Proper hand and body positions for cutting hair• Proper selection of hair styling products based on hair type, hair

texture and desired result• Blow-drying and brushing skills to set the foundation for long-lasting hair styles• Essential hair styling techniques and variations from everyday to runway

NATURE OF HAIR CUT & STYLELEARN SERIES

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This two-week program is built to support your success. The six Key Drivers that build the foundations of the Beauty of Business—The Experience, Guest Recruitment & Retention, Leadership, Culture & The Coach, Business Acumen, New Talent Recruitment andThe Art & Science of Retail—lay the foundations for this dynamic program.

Each Key Driver is deliberately woven through the Four Pillars of Management Success; Coaching, Guest Service & Retail, Operations and Finance. Strategies, best practices and practical, customizable tools highlight and support the competencies required to be a successful manager.

KEY LEARNING OBJECTIVES:• BOB - The six key drivers of business success• POD Points of Difference – execution & implementation• Inspired Coaching• Business Benchmarking• Operational Efficiency & Best Practices

Prerequisites: noneTools Required: laptop or tablet

COLLEGAMANAGEMENTTRAINING

“THIS INNOVATIVE PROGRAM WAS BORN FROM “WHAT WORKS” AND CANNOT BE FOUND ANYWHERE ELSE. IF YOUR GOAL IS TO OPTIMIZE YOUR BUSINESS’ PROFITABILITY AND PERFORMANCE, YOU CANNOT AFFORD TO MISS IT. BE A PART OF THE FUTURE AND ENROLL TODAY!”

| collega management training |

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The Beauty of Business is an exclusive event designed to help you grow your Salon and Spa business by focusing on the Key Drivers for success. The event features a variety of guest speakers that are experts in their field who help you develop and plan your strategy for a successful and growing business.

Establishing the foundation for any successful business, the BOB Key Drivers (The Experience, Guest Recruitment & Retention, New Talent Recruitment, Leadership, Culture & The Coach, The Art & Science of Retail and Business Acumen) provide essential touch stones for ensuring your business grows year over year.

This is a destination event exclusive to the Collega Aveda Network.

Collega Business College | Management Training

This three-day event is designed to help owners and managers refresh and develop their business acumen. Leaning on the six Business of Beauty Key Drivers (The Experience, Leadership Culture & The Coach, The Art and Science of Retail, Staff Retention, Guest Recruitment & Retention and Business Acumen), learners will explore Benchmarking, Service Excellence, Retail Strategies, Coaching and HR best practices.

What to bring:LaptopCurrent Salon/Spa and individual staff benchmarks

| beauty of business |

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SPA CONNECT CANADA!NEW & EXISTING BUSINESS WELCOME BE AVEDA! SEE WHY!

Collega Education presents SPA Connect Canada. This 2 day retreat is nothing short of world class. As we move to embrace the digital world of education, we remain committed to providing high touch Spa Education.

Be a part of the evolution of AVEDA Spa and spend 2 days with top talent from across North America.

Event venue, dates and fees to follow.

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AVEDA INSTITUTES & ACADEMIES CANADA

Are you or someone you know looking to start an exciting career in hairstyling? The Aveda Institute offers a beginner level diploma program and an intermediate program for stylists to accelerate and refine skills in cut and colour.

Refer a student and get $300! Ask us about our Aveda Network Salon Referral Program today!

Go ahead. Exercise your influence.

AVEDA INSTITUTE

VICTORIA

VANCOUVER

CALGARY

WINNIPEG

TORONTO

[email protected]

1.877.90. AVEDA (28332)

avedainstitute.ca

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CUT CURRICULUM

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The Aveda Digital Cut Curriculum will revolutionize how we learn to cut hair. This program was designed by the industry's most successful hair stylists to allow learners to have access to their own personal educators through this state-of-the-art digital platform and technology. Learners will have access to educational tools anywhere, anytime and will be able to have full control of accelerating at their own pace. Learn Aveda's ergonomic and yoga-inspired hand and body positioning to increase longevity in the industry and preserve the body. It's the future of education and it's exclusive to the Aveda Network.

REVOLUTIONIZINGHOW STYLISTS LEARNTO CUT HAIR

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EMAIL

PASSWORD

ENTER FORGOTTEN PASSWORD?

TO LEARN MORE ABOUT THIS PROGRAM PLEASE CONTACT [email protected]

WELCOME TOTHE AVEDA CURRICULUM

LEARN AVEDA4 POINTS OF DIFFERENCE

| cut curriculum |

1. LEARN HOW – Posture & Longevity — Enables Consistent Execution2. LEARN NOW – 24/7 Access — Enables Student Ownership of Learning Process3. LEARN FASTER – Innovative Technology — Accelerates Learning Process4. LEARN & MASTER – Creative Consistency — Enables Consistent Delivery

TO LEARN MORE ABOUT THIS PROGRAM PLEASE CONTACT

[email protected]

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CORE EDUCATION

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WEB-BASED EDUCATION MAKES SHARING KNOWLEDGE BETTER. GET TO KNOW THE TOOLS THAT MAKE YOUR TEAMS BETTER!

AVEDAPRO.COMBe Aveda and clearly define the experience your teams are expected to provide. Content includes Only at Aveda, Points of Difference 10.0 and Scalp to Soul training.

AVEDAPUREPRO.COMProduct knowledge, educator tools, marketing & business acumen resources at your fingertips.

AVEDAPROFESSIONALSPA.COMEverything Aveda spa and skin care, including practical training videos and thebusiness of spa templates.

MISTERCHAKRA.COMYour guide to balancing your chakras and educating your guests about the power of aroma.

LEARNAVEDA.COMAveda’s cutting edge haircutting curriculum awaits your full attention.

WEB-BASED EDUCATION ACCESSIBLE EVERYWHERE AT ANYTIME!

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MANAGING FOR RETAIL EXCELLENCEBOB LECTURE SERIES FEATURE - THE ART & SCIENCE OF RETAIL 1 DAY WORKSHOPNEW - Built from the Beauty of Business’ Six Key Drivers. Managing for Retail Excellence provides tools to drive your business in a whole new way. Sharpen your focus on the things that matter. This one-day workshop will bring you to the tools you need to manage your business with an eye on your retail environment. You’ll receive front desk, operator and team lead strategies to keep your team on track and working together to achieve their goals.

ART OF RETAIL 2.0BOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH1 DAY WORKSHOPEducating your guests about the products they need to duplicate their look or care for their skin at home, is essential to your success. Knowing the language to use when sharing your professional expert advice and understanding what each guests' needs to know to get the best results at home increases your retention and serves as the most powerful recruitment tool you have. Be a part of this one-day workshop and sharpen your ability to succeed.

MANAGING FOR EXCELLENCEBOB LECTURE SERIES FEATURE – LEADERSHIP, CULTURE & THE COACH1 DAY WORKSHOPManaging the people and the processes of your salon and spa is no easy feat. Managing for Excellence presents the best practices for the management of your facility, your staff and your guest experience. Effective coaching techniques are an essential part of this workshop and will be covered in detail.

INSPIRED COACHINGBOB LECTURE SERIES FEATURE – LEADERSHIP, CULTURE & THE COACH1 DAY WORKSHOPThink of your favourite coach or mentor – what makes them so effective? They build strong relationships, help people realize their potential and inspire action. Coaching is something you already do in your professional and personal lives, and Aveda’s Inspired Coaching model is a simple and easy-to-implement system that will help you become a more effective coach and improve your results.

BENCHMARKING FOR EXCELLENCE BOB LECTURE SERIES FEATURE - BUSINESS ACUMEN1 DAY WORKSHOPNEW – Know your business. This workshop is intended for managers, team leaders and senior staff. All Aveda Benchmarks will be explored in detail, identifying opportunities for both increasing revenue and controlling expenses.

FIERCE CONVERSATIONSBOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH 2 DAY WORKSHOPStrategic Coaching - Fierce Conversations teaches attendees how to ignite productive dialogue that interrogates reality, provokes learning, resolves tough challenges and enriches relationships. It’s the place to begin; the cornerstone of great leadership, healthy cultures, intelligent strategies and whole-hearted execution.

SOCIAL STYLINGBOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH 1 DAY WORKSHOPThis one-day workshop will highlight the power of Social Media in promoting your talents and growing your business. The morning session (9:30 to 12:00) will explore the most innovative ways to use Instagram and facebook and highlight best practise for both individuals and businesses alike. Models are required for the afternoon workshop (1:00 to 4:00) as learners will work with top stylists to create ‘post worthy’ looks using Aveda’s Star Products. The workshop will conclude with a photoshoot where learners will be encouraged to post to social on the spot using hashtags sought after by Aveda Global.

PRINCIPLES OF EDUCATIONBOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH1 DAY WORKSHOPThis one-day workshop explores the three key behaviours of effective presentation and classroom management; Coordination, Presentation and Facilitation. Learners will have the opportunity to gain valuable skills that will drive their success as an educator.

PRESENTATION PRINCIPLEBOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH1-2 DAY WORKSHOPThis one or two day class is designed to help you create impactful presentations and deliver them in an engaging way, from introduction to conclusion. Participants will create and deliver a presentation in the workshop and be filmed doing so. This class is a pre-requisite to becoming an Aveda Certified Educator. Learners are asked to bring a smart phone so their presentations can be captured on their personal device.

| core education |

FIERCE NEGOTIATIONSBOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH 1 DAY WORKSHOPNEW - Now that you’re FIERCE, get what you want! Fierce Negotiations reframes the process of negotiation using Fierce techniques and models to yield the best deal and enrich the relationship. You’ll learn to properly prepare for internal and external negotiations, identify your own negotiation style, examine shared potential beyond the current negotiation, recognize and respond effectively to commonly used tactics and confidently close negotiations while being mindful of the ongoing relationship.

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| core education |

BENCHMARKING FOR TEAM MEMBERS1 DAY WORKSHOPThe success of a team lies not only in strong leadership, but also in the strength of its individuals. This course takes your team members through the key concepts taught in Benchmarking for Success and demonstrates the direct connection between meeting benchmarks and growing their business. Your team will learn the importance of setting goals and measuring their success—and gain the tools they need to achieve their personal career goals. The result is a win-win situation that benefits both your team members and your business.

LEARN• How Aveda Benchmarks can drive personal career success for service providers• Your individual growth opportunity and how to use benchmarks to grow your business• Goal-setting strategies that work• Practical ways to achieve your goals and increase your profitability

HR SOLUTIONS 2.01 DAY WORKSHOPManaging your business’ Human Resources is an essential part of your success. This one-day workshop prepares you to recruit, train, compensate, evaluate and if necessary, terminate staff if they are no longer a good fit for your business. All systems and processes presented are done so with an eye on your legislative responsibilities as outlined by your provincial Ministry of Labour. Web-links and additional resources are provided. All participants are requested to bring a laptop. Legislation is explored electronically so key regulations can be bookmarked for future reference.

POINTS OF DIFFERENCEBOB LECTURE SERIES FEATURE - THE EXPERIENCE1 DAY WORKSHOPThis one-day class is aimed at raising the bar on the Experience we provide for our guests in salon and in spa. The Points of Difference program is connected directly to impacting Benchmarks; identifying what is in it for the operator and the business as a whole.

MAXIMIZE YOUR FRONT DESKBOB LECTURE SERIES FEATURE – BUSINESS ACUMEN1 DAY WORKSHOPA guest’s experience at your salon or spa begins and ends in the same place – the front desk. Make the most of these high profile positions by seeing your front desk team as an essential driver of business growth and success. Discover how to build and sustain a benchmark-growing front desk team, from recruiting and hiring the right people to training and implementing service standards that are proven to win guests over – and keep them coming back.

INSPIRED SERVICE: SERVICE STILL RULES1 DAY WORKSHOP In today’s super-saturated beauty industry, our guests have endless options for salons, spas and service providers. So why does your guest choose you? Why do they walk through the doors of your salon or spa? Your guests want more than just a superior technical service. Win them over with an outstanding service experience, and they’ll want to repeat it again and again. In this unique, interactive course, you’ll work as a salon/spa team to customize behaviors that create an inspired service experience for every guest across all roles in your salon or spa.

LEARN• The importance of your personal role in making outstanding service a team effort in your

salon/spa• How to customize individual and team behaviors that create an atmosphere of inspired

service for your guests• How to customize the Aveda Service Cycle to fit your salon/spa’s unique service style

LEARN• The skills, behaviors and attitudes of successful front desk team members• How to recruit and hire the right people• How your front desk team affects benchmarks and service strategies for growing them• Standards for running your front desk efficiently and implementation strategies• How to establish consistency in guest service, beginning and ending with the front desk

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CONNECT AVEDABOB LECTURE SERIES FEATURE – THE EXPERIENCE2 DAY WORKSHOPThis is the ‘NEW’ Be Aveda & Product-ivity. This class is essential for all staff new to Aveda. Day one is focused on the Mission, Aveda’s beliefs and values, Aveda Rituals, the Service Cycle and the Home Care Conversation. Basic Hair Care will also be covered if time permits. Day two is all about product knowledge – Hair Care, Styling, Skin, Body and Makeup will all be reviewed, and additional resources provided.

QNITYEARN MORE MONEY – DO WHAT YOU LOVE – HAVE A LIFEBOB LECTURE SERIES FEATURE – BUSINESS ACUMEN1 DAY WORKSHOPThe Q Program is for all members of the salon/spa team who are serious about growth. Each participant will learn how to create lasting behaviour changes to enhance personal, professional and financial prosperity. Using highly effective, visual tools, the Q program puts you in the drivers seat to earn more money, have a life and do what you love! After the live 2 day training, your Salon will receive 13 week analysis and tracking of each participant and for teams that send more than 8 participants, a customized follow-up plan to support successful implementation of the program within your business.

SIX FIGURE SALES | HARRY WOOD IVBOB LECTURE SERIES FEATURE – THE EXPERIENCE1 DAY WORKSHOPThis workshop provokes a new way of thinking — from process to procedure to creative and innovative ways to connect with clients. These proven methods are designed to help you shift your business from “I’m not a salesperson” to prescribing products like a doctor. Knowing how to design your questions during the consultation and knowing how to use that information to help the client recreate the style you’ve designed for them. (Setting a goal for retail of $30,000 plus per year is just the beginning of the new Six Figure Sales culture.) If we are going to raise the standards and incomes in the industry, we have to hold ourselves to a higher standard.

WHAT TO BRING:Mobile device (smartphone, ipad or laptop)Total earnings from previous yearKnow what your service and retail sales were from previous yearKnow your current scheduleHow many vacation daysDate of last price increase

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| core education |

CUTTING FOUNDATIONSCORE CUTTING 1: A CUT ABOVE THE REST1 DAY WORKSHOPBegin your journey mastering the Aveda foundations of hair cutting. During this course, you'll learn the six principles of hair cutting— perspective, dimension, distribution of weight, elevation, over-direction and body position–and how they relate to each other and inform technique and shape. You'll also practice correct body positions and Aveda's One-Length, Graduation and Layering techniques during a hands-on workshop. You'll leave this course ready to continue mastering the foundations of Aveda hair cutting and integrating them into your work behind the chair.

CORE CUTTING 21 DAY WORKSHOPMastery isn’t achieved by chasing the latest trends. It’s achieved by properly learning the basics. Continue your investment in the fundamentals of hair cutting, and watch your skills progress as you create three advanced haircuts. After taking a more in-depth look at the six principles of hair cutting – perspective, dimension, distribution of weight, elevation, over direction and body position – you’ll leave with the ability to create more classic hair cut shapes with beauty and precision.

You will learn how to expand on the six principles of hair cutting to create more advanced hair cuts;• square one-length• round graduation• short square layers

AVEDA THINNING HAIR CERTIFICATION1 DAY WORKSHOPModels Required: 1:00pmDriven by the power of Invati, clinically proven to help our guests keep the hair they have longer, this workshop will help you understand the underlying causes of thinning hair and make appropriate product and lifestyle recommendations.

CUTTING CURLY HAIR1 DAY WORKSHOPThis one-day workshop includes a curly hair demonstration in the morning and an afternoon filled with practical hands-on experience. Tuition includes a curly long-haired mannequin head that all learners can take away and continue to practice their techniques in salon.

Tools required: Scissors, cape, brushes, combs, clips, hair dryer and styling tools

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| core education |

STYLING FOUNDATIONSUP-DO TRENDS & TECHNIQUES STYLING ESSENTIALS UNPLUGGED1 DAY WORKSHOPThis workshop focuses on Up-do Trends and Techniques; looks from the Runway! Versatile Styling skills are more important now than ever before. Learn styling essentials and understand how to build retail sales and gain client loyalty. This class is essential for new and seasoned staff and is positioned to build confidence and strengthen styling techniques. Frontline Advisors are also welcome in this class. (Bring your tools!)

Tools Required: Fine and wide tooth combs, pin curl clips, sectioning clips, Denman or Vess brush, flat iron, curling iron, sock diffuser, basket diffuser, Mason Pearson brush, hair dryer with nozzle, round brushes: ceramic & bristle

TRANSFORMATIONAL TEXTURE RE-TEXTURIZING WORKSHOP1 DAY WORKSHOPTaming curls and waves is an everyday battle for many women, which has put professional hair straightening in high demand. Students will learn how to use the Blueprint for Better Texture during the consultation, the Aveda Service Wheel and how to create a consistent, distinctly Aveda experience from greeting to goodbye.

Tools Required: Hair colour bowls, brush/comb applicator, 30-40 smooth duck bill plastic clips, plastic tail comb, wide toothed comb, hair dryer with nozzle, ceramic flat Iron (with temperature control), ceramic curl rod or curling iron (with temperature control), paddle brush, metal or ceramic round brush & hairnet

SALON STYLING ESSENTIALS1 DAY WORKSHOPBring out the beauty in your hair cuts with smart styling. In this hands-on course, you’ll play with the entire domain of Aveda styling products and learn how to incorporate them into essential styling methods including brush work, iron work, drying techniques and curl/wave enhancement.

Tools Required: Fine and wide tooth combs, pin curl clips, sectioning clips, Denman or Vess brush, flat iron, curling iron, sock diffuser, basket diffuser, Mason Pearson brush, hair dryer with nozzle, round brushes: ceramic & bristle

STYLED TO LAST1 DAY WORKSHOPThe Aveda way of performing beautiful blow drys and smooth, refined styling begins here. In this course, you’ll learn how to yield the most information from guest consultations by thinking about them in a different way. You’ll also learn the salon-specific use of Aveda’s full line of hair styling products and how to use them to set the foundation for, build and maintain the hair styles guests want. Put it all together in a hands-on workshop during which you’ll perfect two techniques fundamental to hair styling—flat brush and round brush—and use Aveda hair styling products to achieve the perfect finish.

Tools Required: Students to Bring: Wide tooth comb, Mason Pearson Brush, 2 ½ Inch Round Brush, Duck Bill Clips, Single Prong Pin Curl Clips, Blow Dryer with Nozzle and Diffuser

TEXTURE 1011 DAY WORKSHOPEvery guest in your chair deserves the best. As an Aveda professional, your ability to work confidently with all hair types and textures will set you apart in the ever-evolving world of beauty. Understanding the unique nature of texture and having the technical skills to deliver amazing results for guests with textured hair is essential to your success.

Tools Required: Students to Bring: Blow Dryer (with nozzle and diffuser attachments), Spray Bottle, Flat Iron, Mason Pearson Brush, Mixed Bristle Brush, Denman Brush, Tail Comb, Wide tooth comb, Large Rake comb, Aveda Paddle Brush, Small Double Prong Clips, Butterfly Clips, Red, Blue or Grey Perm Rods, End Papers, Model (Must have curly or coily hair chin length or longer)

TEXTURE BEYOND THE BASICS1 DAY WORKSHOPIn a world where a growing majority of the population has natural waves, curls and coils—and where more guests are embracing their natural texture than ever before—being a stylist with strong texture skills is essential to your success. Build on your current textured hair knowledge with more techniques and tips. This course is an in-depth focus on curls and coils to help take your styling to the next level. If you love transforming texture and want to be prepared for any guest in your chair, come learn the advanced texture techniques that will take you to the top.

Tools Required: Students to Bring: Spray Bottle, Aveda Paddle Brush, Mason Pearson Brush, Tapered Barber Comb, Tail Comb, Large Wide Tooth Comc, Afro Pic Comb, Small Double Prong Clips, Butterfly Clips, Duckbill Clips, Grey or White Long Perm Rods, Magnetic Rollers, Blow Dryer with Nozzle and Diffuser, Soft Bonnet Attachment, Flat Iron

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COLLECTIONS, TRENDS & TECHNIQUES! MAKEUP IMMERSION UNPLUGGED1 DAY WORKSHOP

This one-day class goes beyond the basics and explores the newest Aveda Collection and seasonal looks from the runway. Makeup Immersion Unplugged is for everyone from stylists to spa technicians to frontline staff looking to re-inspire their love of beauty and makeup.

Tools Required: Makeup brushes

MAKEUPFOUNDATIONS

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SPA FOUNDATIONSAVEDA SKIN TRANSFORMEDCALLING ALL ESTHETICIANS!

Aveda Spa is putting its best face forward, starting with this intensive, one-day course for estheticians. Dive face-first into new products and Tulasãra™ skin treatment protocols, and learn the importance of the Aveda facial design system. Begin your transformation with three required, self-paced, online courses: Understanding the Stress Cycle, Aveda Spa Service Cycle and Aveda Facial Design Theory. Follow it up with this course for more hands-on practice opportunities.

LEARN:• Aveda Professional and Tulasãra™ product knowledge• The new structure of Tulasãra™ facial treatments and how to perform one of the five new protocols• How to use the new Aveda Spa Consultation Tool and the Aveda facial design system to deliver a customized facial treatment experience• How to incorporate new products into skin care treatments

TULASÃRA FACIAL DESIGN1 DAY WORKSHOP

This one-day workshop will teach participants the foundations of the Aveda Tulasara Facial Design. Specific topics include, Aveda Spa Experience, product usage for skin cleansing, exfoliation, masque therapy and all the protocols for Aveda Tulasara facial designs. Demonstration of the new protocols to show the points of difference of each of the four new Tulasara facial services.

Pre-requisite: Must be an Esthetician.

LEARNING OBJECTIVES:• Aveda skin care philosophy• Tulasãra™ and Aveda Professional™ and their associated product experiences, protocols

and skin care products• How to implement the new Aveda Spa Menu

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AVEDA SKIN CARE - SKIN WISE2 DAY WORKSHOPWISE UP WITH THE AVEDA APPROACH TO SKIN CAREImmerse yourself in Aveda’s customizable approach to skin care. This interactive workshop coaches you on steps for performing each Aveda facial treatment and reveals how the right blend of products and techniques can deliver visible results. Find out what makes the Aveda spa experience unrivaled in the industry, and polish your technical experience and guest service skills through expert demonstrations and hands-on practice. This course will help you advance your career as estheticians and inspire you to provide holistic facial treatments that make a dramatic difference in the lives of your guests.

LEARN:• How to customize the Aveda spa experience using the Elemental NatureSM Philosophy• The appropriate Aveda Skin Care products to incorporate into your services and sales strategy • How to perform the balancing step of an Aveda facial treatment• How to perform the Perfecting Plant PeelSM and Botanical Skin Resurfacing Treatment—Aveda’s approach to microdermabrasion• How to determine, customize and perform the appropriate Aveda facial treatment for every guest

AVEDA SKIN CARE FOUNDATIONS1 DAY WORKSHOPDuring this one-day workshop, participants will learn about Aveda’s philosophy and points of difference. They will practice how to connect, discover needs and offer solutions to their guests, using appropriate skin and body product systems for in-salon services and guest take home care. Participants will leave feeling confident about Aveda products, experience rituals and service. This one-day course gives learners the opportunity to become skilled at understanding products through hands on discovery and how to discuss product recommendations with their guests.

LEARN:• Learn about what makes Aveda different and unique • Experience and learn about Aveda skin and body product domains and how to easily

recommend the correct product for guest home care • Practice Aveda Experience Rituals • Learn how to offer service that builds

AVEDA SKIN CARE - FACIAL FOCUS2 DAY WORKSHOPBEAUTIFUL SKIN: EXPOSED!Exfoliation is one of the most powerful ways to improve the appearance of the skin. The demand for professional exfoliation treatments continues to grow— a demand Aveda meets with innovative botanical approaches that deliver radiant results without jeopardizing the integrity of the skin. This is the first in a series of several classes designed to meet the needs of professional estheticians and take facial treatments to new levels. Deepen your understanding of the process of exfoliation, and learn the key ingredients and professional treatments you need to deliver the immediate, visible results your guests expect through the power of exfoliation.

LEARN:• Skin physiology and the exfoliation process• Exfoliating ingredients used in the Botanical Skin Resurfacing Treatment and Perfecting

Plant PeelSM • How to perform the new Dual Exfoliation Treatment

All Spa Education including facials, massage, body treatments, hand & foot care and product knowledge classes can be organized in-spa and on-demand at your convenience. Speak with your Aveda Partner or Collega Education to request the class you would like.

Take advantage of www.avedaprofessionalspa.com and get immediate access to spa education any time.

Log in information: Username: aveda Password: elementalnature

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AVEDA ADVANCED FACIAL DESIGN2 DAY WORKSHOPExfoliation is one of the most powerful aspects of a facial treatment.This advanced course takes exfoliation to the next level by teaching you Aveda’s exfoliation products—including new customizable blends— and how to use them to create a customized

facial treatment with exfoliation as the focus. Challenge your existing knowledge and enhance your skills as professional estheticians as you learn how to customize every aspect of a facial treatment to achieve the short- and long-term results your guests are looking for through the power of exfoliation.

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Crafted from the library of global Aveda assets, Collega Education will customize a full or half day workshop especially for your team. You can request a focus on Inspired Service, Retail, Coaching, Benchmarking, Team Building or even Personal Development. Take your team to the next level and invest in their continuing success.

All on-demand Professional & Business Development solutions are created by the Collega Business College and delivered by certified Professional Development educators.

For more information on the development of custom solutions, contact our On-Demand Coordinator Robyn Lubelski at [email protected]

ON-DEMAND PROFESSIONAL& BUSINESS DEVELOPMENTEDUCATION

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CUSTOMIZED IN-SALON EDUCATION

We recognize that learning never ends and believe that making education as accessible as possible supports the growth of your business. Working with your Aveda Partner and our team of Aveda Certified Educators, we will design customized education for your entire team. Whether you need basic colour training for new staff or an in-salon Advanced Academy Technical Workshop, we have the resources to meet your educational needs. Any class you can imagine

is possible: Colour, Cut, Styling, Spa, Skin Care, Makeup, Business, POD, Coaching,Retail and Salon/Spa Management.For more information or a quote on On-Demand Education please email Robyn Lubelski, On-Demand Education Coordinator, at [email protected]

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CORE EDUCATIONON-DEMAND

CUSTOMIZED IN-SALON EDUCATION

Turn your space into a creative and inspiring learning environment with our Advanced Academy On-Demand program. This program will deliver an exciting and highly personalized learning experience that is sure to have a lasting impact on your staff and your business. Providing ongoing education for everyone on your team is essential. It not only helps to develop and sharpen their technical abilities but re-inspires and re-engages them. Ongoing education should be non-negotiable. It keeps us connected and current and aligned with the Global Aveda brand.

WHAT CLASSES CAN YOU BOOK?

• Legendary Classics - Cutting• Aveda Men - Cutting • Contemporary Classics - Cutting• Razor Cutting • Aveda Collections - Cut, Colour, Makeup • Advanced Styling - Editorial, NYFW, Bridal• Advanced Custom Hair Colour Classes • Reinventing the Icon - Makeup• Customized Makeup• Customized classes all with any Aveda Canada Educator or Guest Artist

ADVANCED ACADEMY ON-DEMAND

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ACE PROGRAM

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Our goal is to highlight the talent found in our Canadian Aveda network, giving the opportunity for new and old talent alike to share their knowledge and become a part of Collega’s Education Team. ACEs are issued Collega contracts and paid a daily education rate for their contributions.

ACEs are certified to teach In-Salon and/or on the Network Calendar within their domain. Candidates must follow the application process. Successful candidates will be invited to attend Certification Classes. Individuals who demonstrate proficiency in domain knowledge and delivery skills will have the opportunity to deliver technical education as Aveda Certified Educators (ACE).

For more information contact Collega Education or speak with your Aveda Partner.

We would be pleased to send you Aveda Canada’s ACE application and confirm your invitation to the Certification event. [email protected]

ACE PROGRAM/ AVEDA CERTIFIEDEDUCATOR PROGRAM

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AVEDA CERTIFIED EDUCATOR TRAINING & CERTIFICATION EVENTYOUR BUSINESS NEEDS AN IN-SALON COACH!Having an internal trainer makes developing new and existing talent a breeze. Having certified educators (In-Salon Coaches) on staff who can deliver technical Cut, Colour, Styling or Spa education; Product Knowledge, Retail Education and the Points of Difference ensuresmooth and efficient onboarding. Consider staff who ‘are your brand’ and have earned the opportunity to grow and take on more responsibility.

Auditions for Certification are held for the following domains:

• Styling Coach/ACE (Must have completed Styling Essentials in the past)• Colour Coach/ACE (Must have completed Colour Wise 1 & 2)• Spa Coach/ACE (Must have completed Skin Wise 1 & 2, have completed the on-line Tulasara training and

completed the 1 day Aveda Skin Care Transformed Class. On-line digital learning may be accessed through avedaprofessionalspa.com

• Professional Development Coach/ACE (Must have attended the class they hope to be certified to teach - Connect Aveda, POD or The Art of Retailv) NEW• CUT Coach/ACE (Must be registered on Learn Aveda and have completed all modules)

All participants are encouraged to bring a laptop and/or tablet and any technical tools required for demonstrations (Cut and Style). Please note that while this 3-day workshop will benefit everyone who attends, not all candidates will achieve ‘certification’ to teach in the network. Those that require more practice, experience or education will be connected with a mentor to encourage their development.

ACE BootcampAll existing certified educators are encouraged to attend ACE Bootcamp which runs at the same time that our certification event is scheduled. ACE Bootcamp runs on the Sunday (day one) of this event and may be hosted virtually to enable broad participation. Existing ACEs will be briefed on new and updated curriculum and current domain and industry trends.

Contact Collega Education to inquire or confirm your attendance:[email protected]

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REGISTRATION INFORMATION

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ALL CALENDAR CLASSES BEGIN AT 9:30AM AND END AT 5:00PMWe need the following information for each learner to properly enroll them and ensure they receive their confirmation letters and certificates of completion:

• The Class Name, City and Date of the class• Your Salon Name• The First & Last Name of your employee attending

REGISTRATION & CANCELLATION POLICY:

All staff should be enrolled by contacting Collega Education by email: [email protected]

• Cancellations made 15 days prior to class = full refund • Less than 15 days prior to class = no refund • Failure to attend without 15 days notice = no refund • Collega reserves the right to cancel classes when enrolment is low, and will not be responsible for expenses beyond refunding tuition.

• Their Personal Email Address (must be unique to them)• Their Cell Phone Number• Your Method of Payment

REQUEST FOR TRANSCRIPTS OR DIPLOMAS:

Electronic certificates of completion will be emailed to students who successfully complete Collega Education Classes.

A $25.00 administration fee will be charged for transcripts or diplomas to be re-released.

STUDENT FEEDBACK:

Don’t be shy! We want your feedback on everything Education. Submit your feedback and you could win a $100 Education Credit every calendar. Do it today! collega.com/education (click the red student feedback icon)

Follow us on Twitter! @AvedaCanada Find us on FACEBOOK

For any inquires about the Education we offer, you may contactCaryl Colton, National Director of Education, at [email protected]

REGISTRATION INFORMATION:To Register please email: [email protected]

NEW! REGISTER EARLY & SAVEREGISTER 30 DAYS IN ADVANCE OF YOUR CLASS TO RECEIVE UP

TO 20% OFF THE CLASS FEE** Does not apply to on-demand education.

Please Note: ENROLMENT CHANGE FEE $25.00 (any changes to enrolments already submitted are subject to a $25.00 change fee)

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WHAT TO BRING

Hair Cutting Workshops: Scissors, texturizing scissors, straight edge razor (feather plier recommended), sectioning clips, flat/Denman brush, round brushes, combs, flat iron, hair dryer with nozzle and diffuser, pencil and notebook.

Hair Colour Workshops: Sectioning clips, flat/Denman brush, round brushes, combs, tail comb, flat iron, hair dryer with nozzle and diffuser, gloves, apron, pencil and notebook.

Makeup Workshops: Makeup brushes, tweezers, pencil, notebook.

Models: Full Spectrum Systems and Solutions -- 2 day class(Colour models required Day 1 at 2:00pm and Day 2 at 1:30pm)

Full Spectrum Deep - 1 day class (Colour model required at 1:30pm)

Styling Essentials:Fine and wide tooth combs, pin curl clips, sectioning clips, Denman or Vess brush, flat iron,curling iron, sock diffuser, basket diffuser, Mason Pearson brush, hair dryer with nozzle, roundbrushes: ceramic & bristle

Texture:30-40 smooth duck bill plastic clips, plastic tail comb, wide toothed comb, hair dryer withnozzle, ceramic flat iron (with temperature control), ceramic curl rod or curling iron (withtemperature control), paddle brush, metal or ceramic round brush & hairnet

Colour Classes:Colour tools, clips, capes, gloves, combs, brushes, hair dryer. Models may be required, check formodel requirements above.

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