3.02 – Understand how cultural diversity impacts products

and services offered by hospitality and

tourism destinations.

Vocabulary

CollectivismDiversity

InterpersonalInterpersonal Factors

Collectivism Collectivism is the idea that the

individual’s life belongs not to him but to the group or society of which he is merely a part, that he has no rights, and that he must sacrifice his values and goals for the group’s “greater good.”

https://prezi.com/efccbh64w_im/individualismcollectivism/

Diversity

Describes a group of people from a variety of backgrounds, cultures, religions, beliefs, and languages.

Interpersonal

relating to, or involving

relations between persons

Interpersonal Factors

The Outside influences of other people

Take a close look at yourself and your family to answer the questions

on the worksheet.

Be prepared to discuss your answers

with the class

Holiday Leisure Travel

Cultural Behaviors

Family is defined differently by different cultures

Eye contact varies by culture. Many Latin American and Asian cultures show respect by avoiding the glance of authority figures.

Physical Distance In areas of the Middle East and South America,

people stand very close when talking.

European Americans like to have more distance between them, while some African Americans prefer even more space.

You can create great discomfort by standing too close to another person.

Not being aware of this can even prevent someone from understanding or accepting the ideas you're trying to get across.

Physical contactA handshake, hug, or pat on the back.

In Asia, female friends often hold hands and men casually embrace one another as

they walk down the street. Americans, however, may feel uncomfortable with such

public behavior.

In some Asian cultures, affectionately patting an adult's head is strictly taboo, although it can be acceptable behavior

between adults and young children.

EmotionSome cultures get very emotional when

they are debating an issue. They yell, they cry, they exhibit their anger, fear, frustration, and other feelings openly.

Other cultures try to keep their emotions hidden, exhibiting or

sharing only the "rational" or factual aspects of the situation.

Cultures may use different standards for loudness, speed of delivery, silence, attentiveness and time to respond to

another's point

Dietary

https://www.youtube.com/watch?v=BT0kzF4A-WQ

https://www.youtube.com/watch?v=3iPQZSxNqxs

https://www.youtube.com/watch?v=KebJkfLoEfA

What About Your International Guests?

Exemplify cultural expectations to

avoid social improprieties

Business Etiquette Tips For International Travel

Brazil Though meetings often run late,

never leave early. It is considered rude to exit before the gathering ends.

Brazilians stand very close and use physical contact during conversations. In Brazil, closeness inspires trust, and trust inspires long-term relationships.

Business Etiquette Tips For International Travel

Canada Be on time. Canadians tend to be extremely

punctual and meetings are well-organized and adhere to time schedules.

Germany A no-nonsense culture, Germans are hard-

working and business events are very structured, serious engagements.

Germans are passionate about vehicles. In many cases, compensation packages will include a car, and the type of car is almost as important as how much one makes.

Business Etiquette Tips For International Travel

India Don’t be surprised if other guests arrive a few

minutes late to business events, unless it’s an official function.

Indians are very polite. Avoid use of the word “no” during business discussions; it’s considered rude. Opt for terms such as “we’ll see,” “I will try,” or “possibly.”

Don’t order beef if attending a business meal in India. Cows are considered sacred in Indian culture.

Traditional Indian food is eaten with the hands. When it is necessary to use your hands, use only your right hand, as the left hand is considered unclean.

Drinking alcohol is prohibited among Muslims, Sikhs and other Indian communities.

Business Etiquette Tips For International Travel

China Business meetings are very formal events Give yourself a Chinese name if you’re an

conducting long-term business. It’s considered a sign of respect and commitment.

Bring a small gift from your country to business meetings. Chinese businesspeople appreciate presents. One gift to avoid: clocks as they represent death. Also, do not use white, black or blue wrapping paper.

The Chinese will decline a gift three times before finally accepting, so as not to appear greedy. Once the gift is accepted, express gratitude

Business Etiquette Tips For International Travel

Japan Japanese culture is very welcoming and formal. Expect

each of your counterparts to bow during an introduction. Wait for them to initiate a handshake because it is less common, and sometimes avoided, in business.

The exchange of business cards is a very formal act that kicks off meetings. Present your card with two hands while facing your colleague. Do not conduct a brief exchange or slide your card across the table.

During meetings, the most senior person will lead discussions and members of his or her party may not say a word.

When entering a meeting, you should sit across from your counterpart with a similar level of experience.

Accommodating the International Guest

Effective linguistic communication and provisions

An international menuProvisions for religious and cultural ritualsThe mediaDiversity awareness: avoiding cultural faux

pas

1. Cultural group Guides

2. Diversity Role Play

Directions: In an increasingly global economy, successful hotel owners must considering how to accommodate the increasing diverse guests. In practicing business etiquette, it is also import to be mindful that what is acceptable in one country may be considered in bad taste or rude in another. For example, tipping is expected in some countries but not even considered in others. Different cultural attitudes about punctuality, courtesy, gestures, and eye contact can result in major misunderstandings with guests.

1. Cultural group Guides

2. Diversity Role Play