CollectiveHealth Intelligence

The role of Web 2.0 and

Remote Weight monitoring

Example of Web 2.0 in action..

Web 2.0

Data, Data and more data

Collective Health Intelligence

User generated content + User generated data

Fine-tuning Public Health Policy

Simple

Scalable

Trackable

Affordable

Fun

Engaging

Simplicity

Fun

Large scale

Timeline

events

WiFi scaleexample

Simplicity (WiFi v Bluetooth)

Fun

1,000,000+ children more active by 2012 Measures 60 minutes x 7 of activity Wear it, be active, get rewards Ripple effect via children to families Deliverable now and cost effective to

enable scalability and affordability

SIMPLE – SCALABLE – FUN - MOTIVATION

Large scale

“Weigh London”

Low-cost

CollectiveHealth Intelligence

Prof. Andrew Marsham@hoip.eu