The Global Hallway  A little background

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So how did social get started?

• Innovation Sabbatical

• Social Business Team (SBT)–Cross functional/volunteer–More formal sponsors today

• Worked together on challenges, not on technology

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This is what we heard from employees…

The General Mills’ Business Case

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“We have a strong hallway

culture. How do we scale that around the

world?”

“ I just wish there were

one easy way to tap into all the

knowledge that the General Mills community has”

“ If only General Mills knew what

General Mills knows!”

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How does Connect fit with other tools?

• E-mail? Really?

• Instant Messaging?

• Live Meeting?

• SharePoint 2010?

• People ask us “why” much less one year later because of unmet needs for collaboration, knowledge retention, social learning, virtual work, and idea generation.

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Launch Plan

• In Beta first, beginning in November, 2010– Platform co-ownership in HR, IS, and ITQ

• Why Beta?– An agile way to iterate through opportunities and

challenges with people, process, and technology– Evaluate platform and gather success stories and

tips for individual and community users– Balancing usability, retention, security, governance.

• February 1, 2011– Global availability, soft launch, telling the story

Stats Summary

April 15 June 15 August 15 October 15

January 15

Active users

1697 2141 2,885 3,455 3,640

Unique visitors

59,615 93,170 99,307 118,241 110,572

Communities

220 277 338 400 489Totals

Micro blogs 17,673 (avg. 1,470/month)

Comments 15,553 (avg. 1,300/month

Answers 6,694 (avg. 570/month)

Documents 5,267 (avg. 440/month)

Link to stats...

Bright spots in the hallwayThings that are going well

Bright Spots – Communities

• 48-hour meetings with leaders– Sales Division– Global Finance

• Chocolate across boundaries

• One Global Packaging combination

• Windows 7 deployment

• Social Learning

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A Community about development

• Idea from Accenture’s “30-day challenge”– A girl, a blog, and 30 days to business impact

• Our own social experiment– What if great manager’s were social?– Daily blogger about individual development

planning

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General Mills Institute

• Ask questions about pre-work, share learning– Six different learning communities integrated

with SharePoint 2010 – everything in one place!– Even have a pre-work tracker so you can check

your progress against peers

• Getting Things Done® from David Allen, Co.– 656 members, #3 most popular community– Facilitate discussions, get support from peers,

share tips and best practices

Barriers in the hallwayThings we still haven’t solved

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Roadmap

• We are working on the long range plan for with a focus on four key areas:– Evaluating impact of the social learning and the

connections created across the platform – Encouraging adoption by enabling new features

and enhancing usability– Evolving our community model and

supporting/engaging community managers– Expanding access to include external partners

Study of Impact

• Knowledge Advisors study– Periodic evaluation through pop-up survey and

micro-poll web part that feeds into central database

– Combined analysis of survey and hit/usage data and development of dashboard with key metrics

– Social network analysis to determine trends and connections across Connect

• McKinsey study on social impact: link to study

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Perpetual beta

• New release 2.0 with many improvements: – Private messaging, character count, share,

follow-up, Open contributions

• New modules we’re excited about – Spotlight, News stream, Idea Center, Video

stream

• Promotion ideas:– Profile week, Community week, Contribute

week…

Enterprise needs

• Community Management– Automated approval/creation and e-learning– Training/adoption needs shifting from new to

existing– Different models/templates for project management,

community of practice, leadership, ideas, etc.

• Integration with other tools?– Existing SharePoint sites, new video platform,

corporate directory, etc.

• Contractor access

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What’s next?

• Cultural change– Technology isn’t magic– Building adoption – Social learning– Iterate the platform– Change the way we

work