Collaborattion Across Communications
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Transcript of Collaborattion Across Communications
Collaboration Across Communications
Caitlin McConoughey
July 22, 2010
Case Study: Ivy UniversityCollaboration tools• SharePoint – established in other departments• Jive – some employees may be using
Issues• no centralized document storage• future viability? operation costs?
Goal for collaboration• seamless interdepartmental communications
to improve rankings in the sciences
Metrics• needs to be developed
Case Study: Ivy Hospital
Collaboration tools• SharePoint – limited to document sharing and project
management• custom – for sharing information and photos
Issues• SharePoint – too technical, intimidating
Goal for collaboration• maintain unified voice and vision
Metrics• employee surveys, compliance, XX goals
Case Study: Medical SchoolCollaboration tools• none
Issues• competitive internal environment• possible external confusion, conflict• internal charge-back for technology• redundancy creating higher costs
Goal for collaboration• no formal goals - lack of leadership on this issue
Metrics• none
Case Study: Consumer ProductsCollaboration tools• SharePoint established across company• mini-site for communications team in use
Issues• IT support is critical to launch and understand
all of the features
Goal for collaboration• improve engagement and information flow• reduce duplication of efforts
Metrics• usage will be measured
A larger perspective
37% of employeesunderstand their
organization’s goals
Four of 11 soccer playersknow which goal
is theirs
15% are equipped to execute against
those goals
Two of 11 soccer playersknow how they
can help the team score
p.144-146, Stephen Covey cited in Made to Stick by Dan Heath and Chip Heath
SharePoint vs. Jive
SharePoint
Advantage• established vendor
Disadvantage• potential high cost• needs IT launch
Jive
Advantage• ability to scale usage
Disadvantage• start-up company
SharePoint
Each document has a “permalink” based on its unique ID, which lets people retrieve the document even after it has been moved to a new area.
Jive
Metrics from Yum Brands using Jive
Jive use on iPhone
Caitlin McConougheyCommunications professional • 15 years of experience• persuasive writing/editing• management strategy orientation
Strategic initiative at GE Corporate • led cross-functional teams• managed outside vendors• reduced development time by 75% (vs. J&J)
“Essential Tools to Become a Leader” PRWeek
• best practice for developing an online tool • launched across all business units • improved standards of communications team
How I can help you
Challenges Solutions• decentralized staff • 10 years as an
interdepartmental supervisor
• possible cost containment issues
• investigated and corrected errors in a $6.4 million program
• need for tech-savvy, internal champion
• led five internal initiatives to improve technology
• requisite for metrics • initiated benchmarking for GE toolkit