CDE Catapult by Maurizio Pilu - Cambridge Wireless Event - 28 Nov 2013
Collaboraton Across Digital Industries Competition - Maurizio Pilu, TSB
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Transcript of Collaboraton Across Digital Industries Competition - Maurizio Pilu, TSB
Driving Innovation
Collaboration Across Digital IndustriesDr. Maurizio Pilu, Technology Strategy Board
C.I. KTN and D.C. KTN Partnering for Innovation EventGlasgow, 8 June 2010
Technology Strategy Board
• UK’s Innovation Agency• Set up to invest in business
innovation• We come from business
(and the public sector)• We work across business,
universities and government• We are investing £1bn over
the current 3 years
Trends shape markets
And several more strategies have been published….
For instance …..
Challenges & opportunitiesinform our strategies…
... which underpin our investments
The innovation climate
Challenge-led innovation
Technology-inspiredinnovation
2008-9 2010-11£1 billion investment over 3 years
Global opportunities, UK benefit
• Address systemic issues & barriers, market failures, societal challenges
• Our mission is for the UK to benefit from emerging opportunities by:– Accelerating adoption & demand– Fostering development of UK capacity– Influencing policy and public procurement
Tensions (aka what’s the problem with Digital?)
Photo: kaibara flickr.com/photos/kaibara/4481583340/
UK Digital “Pipes”
Finlan
d
Franc
e
Japa
n
Korea
Nethe
rland
s
Denm
ark
Ger
man
y
United
Sta
tes
Austra
lia
Norway
Gre
ece
New Z
ealan
d
Portu
gal
Sweden Ita
ly
Switzer
land
Belgium
Czech
Rep
ublic
Canad
a
Luxe
mbo
urg
Icela
nd
Slovak
Rep
ublic
Austri
aSpa
in
United
King
dom
Hunga
ry
Irelan
d
Poland
Turke
y
Mex
ico
10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000 90 000
100 000 110 000
Chart Titlekbit/s
7PB/month 12.5 GBytes per second 70 million requests
Will the UK digital infrastructure able to satify this growing demand?
Mobility
Usage of mobile Data exploding
Usage of Average monthly usage per user:2009: 273Mbytes
2015 (forecast) = x40 times higher
UK mobile data on 3’s network Mobile skype minutes on 3’s network
UK’s Creative Industry value chain
• Employs 1.98 million ~ 6.78% of the working population• Contributes 6.4% GVA • Internet and converging technologies are opening up
new possibilities• but disrupting value chains on an unprecedented
scale
• E.g. 66% of UK’s online advertising budget (£3b/y) flows out of the UK
• Legal music download growing at 25% year• But 95% of it still illegal
• 6.5 million illegal file-sharers in the UK • 70% of all digital music sales are through
a proprietary platform (Itunes)0
2000
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10000
2005
H1
2005
H2
2006
H1
2006
H2
2007
H1
2007
H2
2008
H1
2008
H2
2009
H1
Ads
pend
(mill
ions
)
Online versus conventional adspend
Total market
Online adspend
Conventional adspend
Apple Google RIM Symbian/Nokia
Palm Microsoft0
10
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App store revenue shares
DeveloperStore
Perc
enta
ge re
vnue
shar
e
Source: Gizmondo
$3bn, 2009$15bn, 2014
Mobile Applications
UK’s Digital Inclusion
10 million adults never used the internet (4m socially excluded)
Missing out on economic benefits £270-£500year in savings (£1b / year) and better chances to find jobs and better chances to find better jobs
Estimated value of bringing everyone on line: £20b
A challenge to the Government ambition to deliver public service digitally
Digital Britain Report, 2009
Information explosion[Even if] “The Economy is Bad, Data Does Dot Care” (IBM)
Data: 281 billion Gigabytes, 45Gb per headGrowth: >50% CAGR Disimpersonation: 50% of data now unrelated to individual actionDisaggregation: info containers growing 50% faster than dataUsage: Information growing 50% faster than storage
Examples: Business: Tesco: 12 million purchases per week, 5b data items Generated by sensors: RFID Tags: 2005: 1.3b, 2009: 33 Billion Media: YouTube data = all world medical data imaging Scientific: World Climate Simulation Project: 1m datasets, 10 PBs
Far exceeding our capacity of creating value from it
Incumbent Business Models Struggling to Adapt …“Guardian Asks UK Gov't To Investigate Google News” “Pageviews do not pay salaries [Trinity]” “BT throttling IPlayer traffic” “Behavioral targeting: EU asks UK Government to
take action to protect consumers' privacy”“70 separate licencing agreements to launch the iplayer”“Pirate Bay P2P Trial Begins In Sweden” “No incentives to invest in rural NGA”“IPlayer mobile: please use you Wi-FI connection” [BBC Iplayer]“Tiscali and BBC quarrel over IPlayer”“beeTV Raises $8 Million For Stunning Personal TV Recommendation System”
From the news, about a year ago
.. and fundamental market tensions are poorly addressed....
• If you build it (the network) they will come vs cost of building it• What people are prepared to pay for bandwidth vs true cost• Open standards vs Closed standards• Wired vs wireless• Content vs technology• Data push vs info overload• Network vs What goes over it• Net Neutrality vs. Control• ISP vs Content owners • Old business models vs new reality• Free content vs protecting rights• Privacy vs targeted advertising• Bandwidth vs inclusion• Availability/usability vs security
Our guiding vision ..
For all participants in the Digital ecosystemto benefit fairly
from the creation, distribution and consumption
of digital content
Economics of the network & distributionNew models, sustainability, resolving tensions
Access, protection & empowermentSecurity, privacy, trust and usability
for the consumer
Economics of content and
servicesBusiness models
and tools to create value
Strategic framework
Working together: part of the challenge, part of the
solution
Collaboration Across Digital IndustriesPhoto: orinrobertjohn, flickr.com/photos/orinrobertjohn/1795685457/
Competition: Key facts
• Up to £10m investment for Collaboration Across Digital Industries
• Must address 2 or 3 of the key challenge areas together
• Part of a larger digital investment programme• Business-led collaborative projects• Application through a competitive process
– Watch out website: www.innovateuk.org
Economics of the network & distributionNew models, sustainability, resolving tensions
Access, protection & empowermentSecurity, privacy, trust and usability
for the consumer
Economics of content and
servicesBusiness models
and tools to create value
The 3 challenge areas
PRIORITY
Proposals must address two or three of the challenge areas together in order to be in scope
Enable a sustainable marketplace for
intellectual property
Deploy new infrastructure cost-
effectively
Create economic and social benefit from increasing
volumes of information
Protect privacy and security of users
PIPES POEMS
PEOPLE
Outcomes
• Support the development of a secure, trusted, inclusive, quality, experience for users
• Strengthen the case for investment in services based on digital content and information
• Strengthen the case for investment in hardware or software infrastructure
Competition formats & dates
Trials R&D
Fast Track
“Mainstream”
R&D vs Trials
• R&D “increases and integrates technology capabilities, and progresses in stages towards marketable products”
• Trials “investigate users’ responses to prototype products and extract market intelligence that can be used to build business confidence”
Getting scope right is KEY
What’s the challenge
• [Generalize your specific problem]• Is it an important Digital challenge/tension?• Does it credibly address 2/3 of Pipes, Poems,
People? • Who do you need to partner with?• What the impact in the industry and can you
make the case for it?• How would you exploit it?
Economics of the network & distributionNew models, sustainability, resolving tensions
Access, protection & empowermentSecurity, privacy, trust and usability
for the consumer
Economics of content and
servicesBusiness models
and tools to create value
Meeting the challenge
PRIORITY
PIPES POEMS
PEOPLE
challenge
Consortium / proposal
Consortia & Collaboration: key actors• “POEMS”
– Content and service providers– Information providers– .....
• “PIPES” – Infrastructure/ISPs players looking for new business models– Software middleware or distribution platforms– Technology providers– .....
• “PEOPLE”– End users (Business, Consumer or public sectors)– User studies, socio economics, HCI– Trust, security, privacy,– ....
Strategic alignment
• Consortia with the following interests might find a good strategic fit in this initiative– Innovation – New services, applications, business models– “Seedbed” and “Living Lab” approach to
innovation– Play a central role in high profile trials– ...
Network Services Demonstrators
£2mcloses 22/6/10 Collaboration across
Digital Industries£18m
Fasttrack closes 22/7/10 (CR&D 19/8/10)
Digital competitionsSummer / Autumn2010
Testbed
Trusted Services£5m
Fasttrack closes 10/09/10(CR&D 17/06/10)
Metadata£5m
closes 21/10/10
Network Services Demonstrators• £2m to fund network
services demonstrators• National ‘hotspots’ for
trials and innovation – in business models,
applications and services – that centre on advanced
network infrastructure and service enablers
• Making site available for other trials
Questions?