Collaborative Research Methods

@topgold #LITcrm #webtech Photo snapped during Limerick Open Coffee.

Collaborative Research

I’M BERNIE GOLDBACH@TOPGOLD

IN THE LIMERICK INSTITUTE OF TECHNOLOGY

@topgold #LITcmr #webech

I LIKE FONTS OF INFORMATION.THEY EARN THEIR TRUST.

@topgold #LITcrm #webtech

This presentation suggests a business process where “collaboration through the wisdom of the crowd” sits front-and-centre.

The basics:

-- Cultivate natural language search terms and phrases.

-- Refine your lexicon.

-- Listen to influencers and trust agents.

-- List your listening posts.

-- Save business-related information.

-- Double-enter best information into Evernote.


ESSENTIALFACILITIES -- Pinboard.in search

-- Delicious.com search-- Search.Twitter.com-- Twitter Lists-- Wordle.net-- Evernote.com-- Images.Google.com

These sites provide easy functionality when distilling wisdom from crowds.


NATURAL LANGUAGE PROCESSINGNLP: A CRITICAL WEB TECHNOLOGY

@topgold #LITcrm #webtech Image from Profundis.com

PINBOARD.INA PAID SERVICE SHOWING “CRM”


PINBOARD.INLOOKING AT “CUSTOMER”


PINBOARD.INLOOKING AT “WEBTECH”


PINBOARD.INSEARCHING FOR “CRM”

@topgold #LITcrm

DELICIOUS.COMSEARCHING FOR “CUSTOMER”


DELICIOUS.COMSEARCHING FOR “WEBTECH”


USING GOOGLE IMAGE SEARCH.

A quick flick through results often shows interesting ideas.


IMAGE SEARCH SUGGESTS BADGES AND LOGOS.

Discovered when searching for “customer”.


SEARCHING GOOGLE IMAGESSEARCHING FOR “CUSTOMER” SHOWS SURVEYS


SEARCHING TWITTERSEARCHING FOR “CRM”


SEARCHING TWITTERPHOTOS FOR “CRM”


SEARCHING TWITTERPHOTOS FOR “CUSTOMER”


SEARCHING TWITTERSEEKING “CUSTOMER” VIA A NON-TWITTER VIEW


SEARCHING EVERNOTESAVE YOUR BEST STUFF IN EVERNOTE.


WORDLE


Make word clouds and tag clouds for free.

WORDLELOOKING AT A DATA ANALYTICS SERVICE


WORDLELOOKING AT A DATA ANALYTICS CONFERENCE


USEFUL APPSLOOKING AT A DATA ANALYTICS CONFERENCE


TAKEAWAY #TOPTIPPRUNE YOUR STASH


HELPFUL OASES

-- LinkedIn Group “Marketing Over Coffee” for power user tips.-- Moodle for module info.-- Listen to @Boagworld and learn web insights.-- Share in the For Immediate Release Google Plus Community and meet pros.

Portions of this slide deck evolved from material shared in varions online communities.

@topgold #LITcrm

PRIMARY WORKFLOW• Google Docs

• Search Pinboard + Delicious

• Search Twitter

• Google Image Search

• Save to Evernote

• Annotated List@topgold #LITcrm #webtech

LET’S CONNECT AND SHARE.


Bernie.Goldbach AT LIT.iebit.ly/mw-document03InsideView.ie@topgold

Collaborative Research Methods

Business

Transcript of Collaborative Research Methods