collaborative brief

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TogetherOnLifesJourney www.EngageMutual.com Concept: Using Elements of logo to build illustrations. Increasing brand awareness and promoting the idea of Mutuality.

description

Concept - showing mutuality through image. Used the sepearate pieces of the logo and make them work together to create the image/future

Transcript of collaborative brief

Page 1: collaborative brief

Together On Lifes Journeywww.EngageMutual.com

Concept:Using Elements of logo to build illustrations.Increasing brand awareness and promoting the idea of Mutuality.

Page 2: collaborative brief

Seen in context:Ambient campaign in transit stopsBus shelter and Train platform used as examples

PLATFORM 2

Page 3: collaborative brief

Alternative Colour:The designs would work just using the colours from your logo, but we feel you may wish to consider an alternative pallet to appear more friendly to the customer.