(Collaboration) Stop Pushing, Get Your Team to Pull!
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Transcript of (Collaboration) Stop Pushing, Get Your Team to Pull!
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Stop Pushing, Get Your
Team to Pull!
Presented by: Dan Keldsen, President of
www.InformationArchitected.com
Hashtag for Webinar: #e2pull @dankeldsen @centraldesktop
Presented on behalf of:
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About Dan Keldsen Expertise: • Innovation management • Social business • Enterprise 2.0/Web 2.0
Background • Information Architected: president
and Principal Consultant • AIIM International: former director and co-founder,
Market Intelligence unit • Delphi Group: former senior analyst, consultant and CTO
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What We’ll Cover Strategies for:
Pre-engagement Rollout Re-engagement
War stories: Collaboration deployments gone bad
Success stories: Top reasons why people DO use (and even love) their
collaboration platform Based on Techniques from:
Marketing, Sales, Influence, Gaming, Design and Agile that increase user adoption and engagement
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We’ve Been Doing it Wrong…
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3 Collaboration Crutches
1. We’ve been taught not to collaborate
2. Management is anti-collaboration
3. Technology only magnifies collaboration skills & attitude
Bonus Content: Listen to interview with Carlos Dominguez of Cisco on Virtual Collaboration Problems:
http://bit.ly/xQYbH
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It’s Time to Focus
Image Source: Halo – Microsoft Studios and Bungie Software
No More Spray & Pray
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Ready?
Time to Engage Your Brains
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Q: Are all IT projects doomed?
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Q: Are all marketers liars?
Photo credit: http://www.flickr.com/photos/festivalinternacionaldeteatroclasicodealmagro/5657392648/
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Q: Are all salespeople evil?
Photo credit: http://www.flickr.com/photos/rjs1322/1009831723/
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Learn from the Masters…
Marketing Sales Gaming
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©2010 Information Architected, Inc. www.InformationArchitected.com www.IAIUniversity.com
It’s Serious Skillz…
It’s Not Luck
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Bonus Content: See video of 2009 E2.0 Keynote presentation at http://bit.ly/r7sfMD
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Has an inability to effectively collaborate negatively impacted your
organization? (n=114)
Source: Information Architected, Inc.
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Insights from IBM’s Global CIO Study
Low-Growth CIOs Mired in tactical execution and IT issues
• Actively use collaboration and partnering technology within IT organization 60 percent more often
• Spend 94 percent more time integrating business and technology to innovate
• Devote 87 percent more of their time to enabling business and corporate vision
High-Growth CIOs
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Planning the Strategy
Successful Collaboration
Platform
Pre-Engagement
Roll-out
Re-Engagement
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What You Wanted to Know
We asked:
Do you have any specific concerns about pre-engagement to post-engagement process?
You answered: • What is the process/strategy? • How do you avoid confusing people and have simpler tools? • How do you build buy-in? • How do you get employees to not be afraid of the system? (It was created to be helpful, not hurtful) • How to get users to contribute? • How do you guarantee buy-in before launch? • How to market collaboration as a benefit for all parties? • How to engage different audiences for collaboration?
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After Launch…
…is Where You Succeed or Fail…
Pho
to: N
AS
A
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Not When You Wave Goodbye…
And Go Home…
Pho
to: N
AS
A
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Pre-Engagement Questions to Ask for Collaboration
• What’s the context? • What goes in here? • Who has access? • Where’s my old stuff? • Is this an empty library and we have to figure it out? • Is there content or conversations that should NOT go
in here? If so, where do they go? • Why should I use this system vs. something else? • Does anyone own this? • Who do I ask for questions? • Is there training?
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Myth
Photo Credit: http://www.flickr.com/photos/mararie/1341257723/2
People Hate Change
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Croc Brain is Picky
Sou
rce:
Pitc
h A
nyth
ing
by O
ren
Kla
ff
( It will ignore you if possible )
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Onboarding
Habit-Building
Mastery
Newbie
Regular
Enthusiast 3 Key Stages in the Lifecycle
Sou
rce:
Am
y Jo
Kim
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Positive Emotion Fun / Delight / Trust / Pride / Curious
Newbie Onboarding
(social) Call to Action Customize / Share / Help / Compete
Player (re)Engagement Task / Mission / Game / Quiz / Gift
Visible Progress Stats / Challenges / Awards / Messages
Deconstructing Engagement Loops
Sou
rce:
Am
y Jo
Kim
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Common Collaboration Cases
Three primary use cases tend to be: 1. Find a specific piece of information
(library) 2. Complete a specific task 3. Find an expert or appropriate person
4. Collaborating to create, locate, update or complete the above
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Show Progress & What’s Next Feedback is key to engagement, and engagement is what makes collaboration systems successful.
No engagement = no use = complete waste
Source: http://dribbble.com/shots/142779-Progress-bar-lives
Sou
rce:
Lin
kedI
n –
Pro
file
Com
plet
enes
s
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Strategy + 3 Cs = Ripe Target
Culture, technology Business models & goals, corporate culture, technology, funding, politics, resources, constraints
Needs, behaviors Information needs, audience types, expertise, experience, tasks, information-seeking behaviors
Structure, meaning Document/data types,content objects, meta-information, existing structure, future structure, volume
Context
Content Community
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Planning the Strategy
Successful Collaboration
Platform
Pre-Engagement
Roll-out
Re-Engagement
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Content" Players"
Interacting"
Acting"
Compete"
Collaborate"Explore"
Express"
Social Gaming Engagement Styles (2011)
Sou
rce:
Am
y Jo
Kim
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Content" Players"
Interacting"
Acting"
Explore"
Express" Compete"
Collaborate"
Give"Help"
Comment" Like"
Share"
Greet"Collect"Rate"View"
Review"
Vote"
Curate"
Win" Challenge"
Showoff"Compare" Taunt"
Create"Design"
Customize" Choose"
Purchase"
Decorate"
Build"
Social Engagement Verbs"
Sour
ce: A
my
Jo K
im"
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Different VIEWs on Decision-Making and Problem-Solving
Orientation to Change
Developer Explorer
Ways of Deciding
Person Task
Manner of Processing
External Internal
Bonus Offer: For webinar attendees, take advantage of free VIEW for Two offer: bit.ly/opgLWI
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Complications of Real Work Info is Everywhere,
In Many Forms Time Available and
Urgency Varies
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Feedback Feeds Forward
So Get Out of Your Cube and Get to Know Your 3 Cs and
Turn on the Engagement Loop! Photo credit: http://www.flickr.com/photos/sundazed/1450388845/
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Recap: 3 Major Frames
Strategy of Pre-
Engagement, Roll-out, Re-Engagement
3 Cs of
Content, Context,
Community
Engagement Lifecycle of
Newbie, Regular, Expert
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Questions? Comments? Isaac Garcia, CEO CentralDesktop.com
[email protected] Twitter: @isaacgarcia
866.900.7646
Dan Keldsen, President InformationArchitected.com
[email protected] Twitter: @dankeldsen
617.933.9655