Collaboration spark plug-innovation

© Interaction Associates 1

The Spark Plug to

Innovation

A 60-minute Interactive Webinar

Housekeeping

Today’s Learning Leaders


Justin Jones Denver, Co

Senior Consultant


Collaborative leadership

experts with over four

decades of experience

developing people at all

levels of an organization to

share in the responsibility

for achieving extraordinary

business results

Purpose of

this Webinar


To learn some practical methods and

tools for turning interesting ideas into

useful ideas, and sparking greater

in your organization

A Few of the Questions We’ll Answer Today

• What does innovation mean?

• How might we move from incremental thinking to

innovative thinking?

• What prevents organizations from taking advantage

of people’s ideas?

• How can I help my team collaborate to innovate?


How do you define innovation?

Please enter your answer in the chat box.



Innovation is creativity

put to productive use.

Innovation Is/Is Not


How to tap into your creativity and the creativity of others

Is About… Is Not About…

How to assess your creative ability or that of others



Is About…

A repeatable, manageable process “Eureka!” moments

Is Not About…



Is About…

Practical tools that can be used in any environment or culture

How to overhaul your organizational environment or culture to enhance innovation

Is Not About…



Is About… Is Not About…

• How to tap into your creativity and the creativity of others

• Practical tools that can be used in any environment or culture

• A repeatable, manageable process

• How to assess your creative ability or that of others

• How to overhaul your organizational

environment or culture to enhance innovation

• “Eureka!” moments

Types of Innovation


Product

Process

Service or

Experience

15

Dr. Roger Martin, Rotman School of Management, University of Toronto

How might we think more innovatively?

Feasibility Viability

Desirability

© Interaction Associates


Poll: Which is your org’s leading frame

of thinking for new ideas?

Desirability

Feasibility

Viability


Reference Tim Brown “Change by Design” IDEO (Harper Collins, 2009), Eric von Hippel, Profess and Head of Innovation and

Entrepreneurship group at the MIT Sloan School of Managemtent. “Democratizing Innovation” MIT Press 2005).


Desirability:

Focus on What Users Care About


How can desirability yield innovative

learnings?

“I know! We'll cross a

spoon and a fork and

call it a spork!”


Extreme Users


IQ Test:

What do

you see?

Do not adjust

your set!



Success

Story


Summary: Strategies

• Use integrative thinking, but start with desirability

• Let go of any solutions you already have in mind (and

you know who you are!)

Open yourself to learn something new in order to design something

beyond incremental

• Use ethnographic techniques, look to Extreme Users and

notice what surprises you, as well as what people care

about

Creativity put to productive use

Part Deux

We’ll identify strategies to

help keep your good ideas

alive

Remember:

What is

Innovation?


So what is the problem?

Organizations do not suffer from

having too few ideas…

…organizations suffer from



Would people in your organization most likely:

A) Prepare a business case proving the features/benefits of the idea

B) Invest in a prototype and conduct market testing

C) Just start playing with your idea, yesterday!

So you’ve got a great idea:

Butterant

Once we have a great idea…


Experiment with

your ideas

31 © Interaction Associates

Back to Butterant


Summary: Techniques to build support for

your ideas

1. Experiment quickly to evolve your idea and build

momentum.

2. Remember: low-cost, quick-and-easy, generative—that’s

how you innovate a better mousetrap that survives the

rigors of implementation

3. Design experiments in desirability and later build

feasibility and viability considerations


Extreme Users!

Part 3

We’ll practice some

collaborative skills that

stimulate creativity and

innovation.

Remember:

Who should

we learn

from for

innovative

insights?


That’s where Collaboration fits in…

• Collaboration is the process of working together to

solve problems,

▸ create options,

▸ make decisions,

▸ and implement in a coordinated way.

• If you get a better handle on the way you collaborate,

you’ll take a big step forward in the way you

innovate.


What are the

most typical

categories of

stakeholders

you consider?


Stakeholder Strategy

• A key stakeholder is any person (or group of people) who:

▸ Has power/influence

▸ Can implement or stop your idea

▸ Is responsible for the decision

▸ Have information or expertise

▸ Will be impacted (especially users!)


Stakeholder Analysis Example


Open-Narrow-Close


Brainstorming


Watch video


Then what?



INTRODUCTION INSPIRE

IDEATE IMPLEMENT » Brainstorm Ideas

INSPIRATIONAL

Your idea should be novel,

exciting, and easy to

understand by someone

not steeped in the process

or the topic.

CONNECTED

Your idea should meet a

real need and solve a real

problem.

RELEVANT

Your idea should be

relevant to the original

design challenge.

Select your best idea based on these criteria

Narrow before

you close


Key collaborative skills

1. Conduct a thorough stakeholder analysis

2. Guide your interactions, balancing divergence and

convergence (Open, Narrow, and Close)

3. Lead disciplined brainstorming sessions (get wild, no

really)

4. Narrow before you close: involve others in letting go of

their respective “darlings” so that your best ideas move

forward (with stakeholder fingerprints)



1. Use integrative thinking, but start with desirability

2. Let go of any solutions you already have in mind (and you

know who you are!)

Open yourself to learn something new in order to

design something beyond incremental

3. Use ethnographic techniques, look to Extreme Users and

notice what surprises you, as well as what people care about

1. Experiment quickly to evolve your idea and build momentum.

2. Remember: low-cost, quick-and-easy, generative

3. Design experiments in desirability and later build feasibility

and viability experiments

1. Conduct a thorough stakeholder analysis.

2. Guide your interactions, balancing divergence and

convergence (Open, Narrow, and Close).

3. Lead disciplined brainstorming sessions.

4. Narrow before you close: involve others in letting go of their

respective “darlings” so that your best ideas move forward.

4 Skills for Collaborating to Innovate

3 Techniques for Keeping Ideas Alive

In summary:

3 Methods for Moving beyond Incremental:

Bon Voyage and Happy Innovating!


Q&A


Justin Jones [email protected]

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Collaboration spark plug-innovation

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