Colin Watt, Shop Direct – Talent & Recruitment
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Transcript of Colin Watt, Shop Direct – Talent & Recruitment
Engage to succeedUsing recogn i t ion to t rans fo rm your
bus iness
Co l i n Wat tD i re c t o r o f c o l l e a g u e e n g a g e m e n t & re l a t i o n s
Our transformation
2003- 2007Integration and
consolidation
2007- 2012Catalogue to
retail capabilities
Very explosive growth
86%
SURVIVAL-LED BUSINESS-LED CUSTOMER-LED
TRANSFORMSHOP D IRECT
INTO AWORLD CLASS
DIGITAL RETAILER
100% digital
Purpose and values led
The challenge – consistent colleague recognition
D i g i t a l s y s t e m L i n k e d t o p u r p o s e & v a l u e s
4 , 7 0 0 c o l l e a g u e s a c r o s s m u l t i p l e
s i t e s
Live streamin
g
Our approach
L i s t e n e d t o o u r c o l l e a g u e s a n d o u r
p e o p l e f o r u m s
C r e a t e d t h e n a m e a n d w h a t i t w o u l d
s t a n d f o r
P a r t n e r e d w i t h A c h i e v e r s – w o r l d
c l a s s d i g i t a l p l a t f o r m
World class image
Shine launched at Shop Direct
How it works - keep it simple
Let’s celebrate
Engaging campaign plans
And finally…………….
Award campaigns
Very.co.uk and VeryExclusive.com
MasterCard
Restaurant and cinema vouchers
Donate to charity
How colleagues can spend points
Truly world class and proud of it
98%
Accounts activated Values recognition Average recognitions per month
86%
7.1
Best practice
80%
450%
Colleagues using points each month
70%
65%
Data based on 2016 YTD average results
Monthly active users – truly world class
(MAU measures the percentage of the population which has logged in for the given month.2016 YTD average was 77% - Best in class is over 70%)
Data based on results up to Dec 31st 2016
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 3310
20
30
40
50
60
70
80
90
100
Mon
thly
Acti
ve U
ser (
%)
Keep innovating
Keeping colleagues engaged
B a l c o n y b r i e f i n g s I n t r a n e tYa m m e r
Live streamin
g
Cont inued investment , development and support for our managers , peop le and forums as our t ransformat ion cont inues
xxx 13,500 HOURS OF DEVELOPMENT
Shine Ambassadors
Happy people
2010
2016
84
67
Happy shareholders
Shine by numbers
765,000 recognitions shared
Awarded £930,000 in points
World class on all key measures
Number 1 performing client of Achievers
Continual innovation and engagement
Over 1500 colleague superheros
And of course…….
Key takeaways – embedding recognition, it’s a campaign not an event
Shine ambassador
s
Leadership buy-in & monthly
reporting
Keep innovatin
g
Keep your
partnership
with Achievers
alive
Take feedbac
kand act on it
Engaging monthly
campaign plan
Any questions?