COLGATEDOVE S KRAFT VIRGIN AMERICA SAMSUNG CAPITALONE · MY TOOLBOX T Uno Kudo - 2012-2015 Lead Art...
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MY TOOLBOX PERSONAL PROJECT Uno Kudo - 2012-2015 Lead Art Editor on a non-profit publication that raised funds for International PEN. Responsibilities included: discovering and curating fresh new art, setting the magazine’s brand and style guides, establishing design templates, recruiting design and editorial staff, participating in judging and editing the written pieces. Lead in promoting the publication. The publication has grown to include significant new pieces chosen from thousands of submissions internationally. EXPERIENCE M Barry & Co CD—2008-2010 The Joey Company ACD—2006-2008 Created and developed integrated advertising, promotional and marketing campaigns across digital, print and broadcast MWW Group ACD—2014-2015 Participated in ideation and led the creative execution of digital and social campaigns. Led in the development of detailed UX and visual design for both websites and mobile apps. Created and updated branding across a diverse client base. Freelance CD & Designer—May 2015-Present Agency 212, Brand Connections, Epsilon, KIPP Schools, The Weinberg Center for the Arts Agency 212 CD—2010-2014 Supervised team in the creation of all branding including key art, logos, brand guidelines, character design and websites. Ideated and led in the develop- ment of all corresponding integrated marketing materials across digital, social, print and broadcast Young & Rubicam Sr AD—1995-2005 Developed and executed national, award-winning TV and print campaigns. Platinum & Silver Addys Millward Brown Award for Product Awareness AWARDS Pratt Institute BFA, Graphic Design EDUCATION PRINT TV & VIDEO MOBILE APPS WEB DESIGN UX & VISUAL DESIGN DIGITAL ADS EMAIL IDEATION PROMO SOCIAL PRESENTATIONS LOGO DESIGN BRANDING BOOK DESIGN OUTDOOR AMALGAMATED BANKS ATKINS RED LOBSTER VIRGIN AMERICA KRAFT DOVE COLGATE FISHER PRICE SAMSUNG PEOPLE MAGAZINE MCDONALDS GOLD BOND CAPITALONE ADVIL MATTEL MERCK NIKON FILM FESTIVALS CULTURAL INSTITUTIONS LIVE EVENTS THEATER PUBLISHING MUSIC NON-PROFITS BERLEX LABORATORIES DCH AUTO GROUP WALGREENS NAIR AXA BLOCKBUSTER FIRST RESPONSE ICY HOT NATHANS SHARP STRIDE RITE SWATCH JUICY JUICE KEY WORDS Team Leader Presenter Client Interfacing Branding UX & UI Conceptual Strategic Production Expertise Problem Solving Visual Design Expert Level: Photoshop, Illustrator, InDesign After Effects Powerpoint, Keynote, iMovie, Paper & Pencil Working knowledge: Flash, Dreamweaver, Final Cut, Premiere Basic Understanding: HTML, CSS, Avid, Sketch, InVision Ai Ps Ae Id ERIN McPARLAND 917.517.7857 [email protected] ErinMcP.com
Transcript of COLGATEDOVE S KRAFT VIRGIN AMERICA SAMSUNG CAPITALONE · MY TOOLBOX T Uno Kudo - 2012-2015 Lead Art...
MY TOOLBOX
PERSONAL PROJECTUno Kudo - 2012-2015 Lead Art Editor on a non-profit publication that raised funds for International PEN. Responsibilities included: discovering and curating fresh new art, setting the magazine’s brand and style guides, establishing design templates, recruiting design and editorial staff, participating in judging and editing the written pieces. Lead in promoting the publication. The publication has grown to include significant new pieces chosen from thousands of submissions internationally.
EXPERIENCE
M Barry & Co CD—2008-2010The Joey Company ACD—2006-2008Created and developed integrated advertising, promotional and marketing campaigns across digital, print and broadcast
MWW Group ACD—2014-2015Participated in ideation and led the creative execution of digital and social campaigns. Led in the development of detailed UX and visual design for both websites and mobile apps. Created and updated branding across a diverse client base.
Freelance CD & Designer—May 2015-PresentAgency 212, Brand Connections, Epsilon, KIPP Schools, The Weinberg Center for the Arts
Agency 212 CD—2010-2014Supervised team in the creation of all branding including key art, logos, brand guidelines, character design and websites. Ideated and led in the develop-ment of all corresponding integrated marketing materials across digital, social, print and broadcast
Young & Rubicam Sr AD—1995-2005Developed and executed national, award-winning TV and print campaigns.
Platinum & Silver AddysMillward Brown Award for Product Awareness
AWARDS
Pratt Institute BFA, Graphic Design
EDUCATION
PRINTTV &
VIDEOMOBILEAPPS
WEB DESIGN
UX & VISUAL DESIGN
DIGITAL ADS EMAIL IDEATIONPROMOSOCIAL PRESENTATIONS
LOGO DESIGN BRANDING
BOOK DESIGNOUTDOOR
AMALGAMATED BANKS ATKINS RED LOBSTER
VIRGIN AMERICAKRAFTDOVECOLGATE FISHER PRICE
SAMSUNGPEOPLE MAGAZINE MCDONALDS GOLD BOND
CAPITALONEADVIL MATTEL MERCKNIKON
FILM FESTIVALS CULTURAL INSTITUTIONS LIVE EVENTS THEATER PUBLISHING MUSIC NON-PROFITS
BERLEX LABORATORIES
DCH AUTO GROUP
WALGREENSNAIR
AXA
BLOCKBUSTER FIRST RESPONSE ICY HOTNATHANS SHARP STRIDE RITE SWATCH
JUICY JUICE
KEY WORDS
Team Leader
Presenter
Client Interfacing
Branding
UX & UI
Conceptual
Strategic
ProductionExpertise
Problem Solving
Visual Design
Expert Level: Photoshop, Illustrator, InDesign After Effects Powerpoint, Keynote, iMovie, Paper & Pencil
Working knowledge: Flash, Dreamweaver, Final Cut, Premiere
Basic Understanding: HTML, CSS, Avid, Sketch, InVision
Ai
Ps
Ae
Id
ERIN McPARLAND 917.517.7857 [email protected]
ErinMcP.com
