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Colgate 

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Team

Kamala Giyasova

Ramin Nasirov

Safura Ahmadova

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Founded 1806

Headquarters  New York City, USA

Industry Personal Products

Revenue $11.396 billion (2007

)

Net income $1.351 billion (2007)

Employees 36,000Slogan "World of Care"

Website http://www.colgate.com/

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CEO-Reuben Mark

Colgate¶s first

officebuilding

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Colgat e revenues by pr oduct  

division

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Int ernat ional presence of  

Colgat eColgate Oral,Personal&Health care

reveues by Product Line

Colgate

Oral,Personal&Health care

Operating Profits

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Company¶s distasteful product was met

with a great dissatisfaction by USminorities and civil rights groups.

In the Asia market company did not have

any idea of consumer dissatisfactionbecause of racial offensiveness.

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Colgat e·s act ion

Colgate management believed that

issue about distasteful productshould not have a negative effect

on company¶s domestic image.

Despite, value of Colgate¶s stockwas increasing.

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Because of protest campaign

Colgate¶s image was tarnished badlyin the eyes of not only African

 Americans but also Americans.

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DARKIE

DARLIE

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In the Thailand and Indonesia health-products

markets, Colgate even competes against Darlie

toothpaste with its own brand.

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Thanks for att ent ion!!!