COLGATE-PALMOLIVE (INDIA)

PRESENTED BY :- BABASAB PATIL

COMPANY PROFILE

Rated as the #1 brand by the MODE Annual Survey for

India’s Top Brands for eight out of nine years during the period

1992 to 2001

Ranked as India’s Most Trusted Brand across all categories for four

consecutive years 2003 to 2006 by Brand Equity’s “Most Trusted

Brand” Survey

In Brand Equity’s 2007 “Most Trusted Brand” survey, Colgate

was rated the leading FMCG Brand, 2nd position in overall survey.

Distribution Network

• Numeric Distribution of Colgate

Toothpaste @ Dec 2008:

Urban 84%

Rural 79%

Toothbrush Portfolio

TOOTHPASTE PORTFOLIO

PERSONAL / HOME CARE PORTFOLIO

CHANGES………..

Conti…. Over 10,000 dentists participated in OHM 2008

Expanded to more towns Non IDA dentists also participated.

Partnership with dental colleges for the first time 32 dental colleges participated in OHM 2008 Over 800 dentists.

24% increase in number of participating dentists in OHM 2008.

“Little Dentist” Program

Converting 1,21,825 children into Oral Care ambassadors.

Financial Strategy

THANK YOU