Change Management At Coca Cola

Presented By:Poonguntan Cibi

Deepesh KrishnanRahul Krishnan Kutty

Aida Ann Issac

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About Coca Cola

Coca- Cola is one of the leading manufacturers of carbonated drinks.

The company was able to withstand the World War II, and even took it as a business opportunity rather than a liability.

Over the past decades, Coca-Cola remained on top of the industry.

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Change Management

A process that any organization must undergo, a business will not be complete if it never experienced change.

In business it means accomplishing tasks in a new format, following new directions, acquiring new technologies, new management procedures, acquisitions and merging and other important events in corporations.

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Change Management

Organisations that resist changes will inevitably face wider exposure to risks and losses.

Most influential factor in changes in organisations is the external environment which instigates reaction

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Reasons for change

Changes in the tastes and expectations of the consumers.

Changes due to competition. Changes in the value systems of the

society. Changes in the supply chain. Changes in the distribution chain. Changes due to modifications in the

economy whether locally or internationally.

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Factors of change

External environment In WW-II it became a patriotic symbol because

Coca-Cola provided the soldiers of the United States free drinks which led to consumer loyalty.

As the United States and its allies win in the World War II, Coca Cola were able to set-up franchise in various countries.

Change of taste and expectations of the consumers.

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Factors of change

Americans favoured the sweet taste of the rival product (Pepsi), the company created its counterpart but became a commercial failure.

The company return to the original formula and named it Coca-Cola Classic.

People are now investing more in their health, so Coca-Cola introduced their new product which is a calorie burning soft drink, the Enviga.

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Factors of change

Internal Change: Asia experienced its financial crisis in 1997. The CEO, responded to this by mobilising

his executives to workshops about how Coca-Cola would seize new growth opportunities.

Emphasis on acquisition opportunities Acquired bottling business in South Korea Regional strategic view and acquired local

brands of tea and coffee.

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Factors of change

Innovation is accomplished through development of new products such as the Enviga, Diet Coke, Coca-Cola Zero, and other variants of Coke.

In 2000, Coca-Cola changed its senior management team and organisational structure for the purpose of facing the opportunities, threats and challenges.

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Factors of change

Coca-Cola North America was decentralising its organisation, so that accountability and authority can be brought in.

The appointed individuals are seasoned beverage bottling executives; therefore Coca-Cola sees consistent increase in the revenues of the company.

Unified the system of the supply chain, procurement and distribution, in which it increased the efficiency of services

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Risk Management

Changed senior management team organization structure

In North America Decentralized organization

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Individual Change Management

ADKAR

Awareness of the need to change Desire to participate and support the change Knowledge about how to change Ability to implement new skills Reinforcement : keep the change in place

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Employee Engagement

Focus - motivation of employees Ideal behavior of employees Employee engagement surveys twice a year Result:

A more committed workforce Employee performance aligned with organizational

objectives Employees have a clear idea of what is expected of them

and what are the deliverables

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Organizational Change Management

Prepare for Change

Manage Change

Reinforce Change

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Types of Change At Coca Cola

Planned

Transactional

Evolutionary

Remedial

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Coca Cola

Coca Cola as a company embraces change than resist it.

Highlights Different forms of advertisements Many varieties Global reach

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Organizations that are more open to change as generally more successful than companies that resist change.

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Thank You

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