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Transcript of Coke
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Sarah HarrisADV 492 Final Project
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About Coca-ColaCoca-Cola is the most popular and biggest-selling soft drink in history, as well as one of
the best known products in the world. It was created in Atlanta, Georgia, by Dr. John S.
Penberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup
with carbonated water. Even though Coca-Cola may have started in the United States, its popularity is universal. Today,
you can find Coke in every part of the world.1.6 billion servings per day.
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Coca-Cola CompanyMission:
To refresh the worldTo inspire moments
of optimism and happiness
To create value and make a difference
CompanyWorld’s largest
beverage company.Operates in more
than 200 countries and market more than 3,000 beverage products
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StrengthsWorlds leading
brandStrong brand
recognitionHas a large portfolio
of different beverages
Large scale of operationsRevenue in excess
of $24 billion
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ChallengesNegative Publicity in India during September
2006Accused of selling products with pesticide
residueIntense competition
Pepsi is the leading competitor of Coke
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On Facebook, Coke has 5,392,938 friends.
Their page shows promotions they have going on and “fans” can post pictures of their Coke artwork/designs and even submit videos.
Coca-Cola, Diet Coke, Minute Maid, Sprite, Fanta, Hi-C, and vitaminwater all have their own individual twitter accounts.
This way everyone can keep up to date with their favorite drinks.
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Interacting via Facebook•Current Promotion:•Coca-Cola added an application on their Facebook page to “ocean-ize” a photo. This is just a fun way to alter your Facebook pictures.•Every time someone uses this application Coke is going to make a donation to the Ocean Conservancy.•Coke is Earth friendly
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Social Media NetworksCoca-Cola needs to utilize different aspects of
social media in order to communicate with consumers.
This in turn will:Increase brand awarenessCreate a positive image for the brand
By taking advantage of these different networks such as Twitter, Myspace, Facebook and Youtube Coca-Cola will be able to see what customers are saying about the product and improve or change things if necessary.
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BlogsImportant and effective way to see who is
saying what about Coca-Cola.Phil Mooney is a Coke Historian. On the main
Coca-Cola page there is a link to his site and he talks about all the different ads and bottles Coke has gone through, he interacts with Cokes’ consumers.
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ConclusionCoca-Cola is one of the most well recognized
brands in the entire world.They have achieved this by proper usage of
social media (Facebook, Twitter, Youtube, ect.)
Coca-Cola needs to keep using these resources to keep up a positive image for Coke and get feedback from their customers while bringing in new customers in the years to come.