Coca-Cola is a cola (a type of carbonated soft drink) sold in stores, restaurants and vending machines.It is produced by The Coca-Cola Company (United States).The Coca-Cola Company offers nearly 400 brands in over 200 countries or territories, which shows its recognization.

The Coca-Cola Company (TCCC) only produces concentrate syrup which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise.

COMPANY PROFILEORIGIN

The first Coca-Cola recipe was invented in Covington, Georgia, by JOHN STITH PEMBERTON, originally as a cocawine called “Pemberton's French Wine Coca’ in 1885.

It incorporated in 1892 as Coca-Cola Company (the current corporation).

The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day.

Interbrand’s Global Brand Scorecard for 2003 ranked

Coca-Cola the #1 Brand in the World and estimated its brand

value at $70.45 billion

Coca-Cola currently offers nearly 400 brands in over 200

countries or territories and serves 1.5 billion servings each

day.

COMPANY PROFILE

Achievements

COMPANY PROFILE

Mission, Vision & Values

To Refresh the World...in boy, mind, an spirit.

To Create Vale and Make a Difference...everywhere we engage. People: Being a great place to work where people are inspired to be the best they can be.

Leadership: “The courage to shape a better future” Passion: “Committed in heart and mind”

Integrity: “Be real”

VARIETIES OF PRODUCTFrom the 1st day of launching till today coca-cola has been introduced in 27

different varieties:• Diet Coke (introduced in 1982) • Diet Coke Caffeine-Free • Cherry Coke (1985) • Diet Cherry Coke (1986) • Coke with Lemon (2001) • Diet Coke with Lemon (2001) • Vanilla Coke (2002) • Diet Vanilla Coke (2002) • Coca-Cola C2 (2004) • Coke with Lime (2004) • Diet Coke with Lime (2004) • Diet Coke Sweetened with Splenda (2005) • Coca-Cola Zero (2005) • Coca-Cola Black Cherry Vanilla (2006) • Diet Coca-Cola Black Cherry Vanilla (2006) • Coca-Cola BlāK • Diet Coke Plus (2007)

Coca-Cola Statistics Coca cola owns more

than ½ of the world’s beverages.

Coke is affordable in all the countries. It was not out of the price range for an afternoon snack.

Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink

•Coca-Cola is recognized by 94% of the world’s population

Coke Pumps

Coca Hookha

Coca Cads

Cocateria Fun Island

Change Of Bottle

Designs

Targeting young Mind

OurQuality

Promises

GoingGlobal

MARKETING STRATEGY

• Going Global: We plan to planed to take up global

marketing strategy through standardization and integration of the many services to ensure uniform growth for the company “Coke” throughout the world. From now onwards Global marketing strategies will be incorporated not in a specific area or country but other country also which was neglected till now, which will get 100% recognition to the company “COKE”.

Places already company’s supplying

• Our Quality Promises: Quality Is Our Highest Business Objective. We have achieved GOLDEN PEACOCK NATIONAL QUALITY AWARD 2004 in India and we are marching forward to achieve such more awards globally. Though there were many problems in quality our quality department have taken an immediate action to ensure that consumers do not lose interest

• Targeting young minds: Coke’s commercials basically based on young generations, So, the young generation is the target market of Coke because they want to represent Coke with the youth and energy butthey also consider about the old people they take then as a co-target market.

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• Change Of Bottle Designs: As we are targeting young minds of India we have also changing the design of the bottle to attract the young minds of India. As bottles of coke company have always been simple we are going to launch designer bottles with few new old attractive taste.

• Fun Island : we are going to provide a real fun time in a private island of coke company. this island is mainly meant for college couples on a special occasion. We are going to have fun things like

-coke fountain-coke Halloween parties-coke games-coca competitions

• Cocateria: we are going to open world wide cafeteria like cocateria. Where we are going to have all the varieties

of drinks only of coco cola company including refreshments

• Coca Cabs: we are providing private cabs for tourists for

their personal use with limited free coke drinks in the cab for the customers

• Coke Hookah: we are planning to introduce a coke flavor

hookah. This flavored hookah combines the taste of generations which are not harmful and are suitable for girls, ladies, old people etc…

• Coke Pumps: we are going to install coca pumps all over

the world .this will reduce the cost price of the soft drink compared to the bottled price and will create more demand in the market

MARKET ANALYSIS

SWOT ANALYSIS

Strengths Weaknesses

•World’s largest brand•Large scale of operations•Robust revenue growth in three segment.

•Negative publicity•Sluggish performance in north America•Decline in cash from operation activities

Opportunities Threats

•Acquisitions intense competition•Growing bottled water market•Has sufficient capital to expand

•Intense competition•Dependence on bottling partners•Sluggish growth of carbonated beverages

COMPETITORS

Pepsi is often second to Coke in terms of sales , but outsells in some localities.

In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. However, The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a 60.9% market-share in India.

The biggest competitor of coke is Pepsi.

So,

Thanks !!

PRESENTATION ON MARKETING OF

COKE

Prepared by: Puneeth P Munoth