• The Vending Concept

– Text ‘coke’ & seat

number to 82012

• STP – Families &

young couples with

families.

• SWOT & PEST • 7 P’s The Marketing

Mix.

• Budget • Basic & creative

Strategy – Adrenaline

& Action. Emotion –

Refreshment &

Euphoria.

• Advertising – T-

Shirts, Fan Banners,

Big Screens.

Electronic Invoicing

RFID

Vendor Rating

Negotiation

Identification of Need

• Specify Requirements

• Identification of Source

Source selection

Negotiate contract

• Managing Contract

• Receive goods and invoice

Payment

Review the cycle

Review the cycle

Target market

for Coca Cola and how this relates to the

Olympics.

Types of

technology used for

advertisement:

• Internet

•Mobile phones

•Bluetooth

•Free T-Shirts

These

methods of advertising

may not reach all segments of

the market.

How these problems can

be overcome

Lo

ng

Te

rm Share Capital-

Ordinary &

Preference

Capital Reserves-

Share Premium

Revenue Reserves

Long-Term Loans-

Bank

Sh

ort

-Te

rm Bank Overdraft

Bills of Exchange

(Trade Payables)

Oth

er

Grants

LONG TERM VS SHORT TERM