Coinslot digital 2411

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March 13 – March 19, 2015 • No. 2411 • www.coinslot.co.uk

BUSINESS

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Industry news 4Seaside amusements 8Irish Gaming Show 14B2B Listings 16Latest machine charts 18Classified ads and opps 19Comment & Analysis 22Newsweek 24

COINSLOT

To the uninitiated, Ireland’s gam-bling laws are nothing short of

baffling.Two pieces of legislation, each

with its own flaws and idiosyn-crasies, play their respective partsin a puzzle which - up untilrecently, seemed tantalisinglyclose to being solved.

The 1956 Gaming and LotteriesAct is observed by roughly 40 percent of Ireland’s 300 or so arcades.Whilst progressive in its day, with asix-pence maximum bet and tenshilling payout per game (approxi-mately half a day’s wages at thetime), these monetary amountshave never been adjusted in linewith either inflation or averageearnings. Thus, the absurd situationoccurs whereby 3 cents is the max-imum a player can legally bet, for amaximum 63 cent return.

There are ways and meansaround this problem. “The 1956 actstipulates stakes and prizes pergame, but doesn’t actually accountfor the technology that now pro-vides play,” notes Irish GamingShow organiser John Purcell.“These days machines can permityou to play 25 lines simultaneously.”

But there’s an added fly in theointment, and it’s a doozy. “The 1956act gives local authorities theoption of whether or not to imple-ment it at all,” explained John Roche,

A long time waitiquest for modern

LEGISLATION

A complex, archaic andineffectual tapestry oflaws preside overgambling activity inIreland. The problem isunderstood. The structurefor new legislation is inplace. But, as ChrisWebster reports, politicalwill to effect changeremains frustratinglyelusive.

“If you’re notconfident about thenext three years,just forget it, you’renever going to be.You can’t get abetter three yearperiod, in myopinion.”

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ESSENTIAL GUIDE

Independent groupacquires AMDeX

INDUSTRY

The Irish Gaming Showsets its stall out

March 13 - March 19, 2015 • No. 2411 • www.coinslot.co.uk10

14

waiting: Ireland’sdern regulation

general secretary of Irish gamingtrade-body IATA. “The conse-quence is a patchwork effect -where in one town an arcade canoperate perfectly legally, but inanother, machine gaming is effec-tively outlawed.”

Perhaps, then, it’s no surprisethat the majority of Irish arcadeoperators choose to trade in linewith the 1992 Finance Act. Under itsterms, there is no upper limit to theamount a player pays into themachine, as they are seen to be pur-chasing amusement - the act of play-ing itself - rather than gambling.Prizes are limited to in-game creditor a non-monetary reward worthseven euros or less.

If you’re stumped, then don’tworry - you’re in good company. “Iwas a Barcrest distributor of old -through IGT,” said Crown Direct’ssales executive Darren Chadwick -whose IGS stand was itself con-spicuously absent of gaming prod-ucts. “Combined with thecomparatively small size of themarket, when you factor in uncer-tainty surrounding its legal status,corporate suppliers are often keento avoid Ireland entirely.”

The punchline to it all is that adraft bill exists which would - ifpassed - rectify the situation. TheGambling Control Act 2013 setforth the statutes of a modernised,regulated and uniform approach toIrish gaming. With the support offormer minister of justice Alan Shat-ter, the new act seemed all butsigned. Then fate intervened. Shat-ter resigned in May 2014 amidst alle-gations of malpractice within theGarda, and the new bill slid backdown the ministerial priority list.

So much for the what. How aboutthe why? Why has this legal farcebeen allowed to continue as long atit has? Roche pointed to the state’supcoming general election. “Gam-bling laws don’t win votes,” he saidsimply. “As such, there’s never beena political will to change the gam-bling legislation in this country.”

Which leaves the final question:when?

Ireland is a country steeped in tradition. In some respects, the nature ofthe Irish sector - or of its coming together at least - reflects this, whole-heartedly. For the past 36 years, the first Tuesday and Wednesday of everyMarch have seen its small but resolute industry assemble for the IrishGaming Show - almost as though it were a rite of passage. As its organiserJohn Purcell freely admits, “We give it a bit of structure, a bit of form - but itwould happen anyway.” But does another deeply ingrained aspect ofIrish culture - a history of devout Catholicism - inform social and politicalattitudes towards gambling? “I think that was the case thirty years ago,when the most important person in any Irish village was still the localpriest,” Purcell responds. “But the church has had its scandals andthere’s been a maturation of us as a culture. We’re still a religious countrybut faith is increasingly a private thing - it’s not the sectarian tight-ropeyou had to walk in times gone by.” Perhaps, though, the Republic’s politi-cians need to explore this view?

FAITH, TRADITION AND IRISH GAMBLING

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hree of the UK’s best-known piers, includingtwo in Blackpool and one

in Llandudno, are up for sale fol-lowing a decision by their currentowner to restructure the com-pany’s assets.

Cuerden Leisure, an establishedleisure attraction operator, haslisted the historic sites in BilfingerGVA Retail, Hotels and Leisure aseither single or joint businesses.

Collectively they are on themarket for offers of around£12.6m, with individual guideprices of £4.8m for Blackpool Cen-tral, £3.3m for Blackpool SouthPier and £4.5m for Llandudno Pier.

Known to millions around theworld, the piers draw in thousandsof tourists and visitors to the twofamous seaside towns every year.

The piers were constructed inthe 19th century using cast ironpiles, steel frames and woodendecking, and all feature tradi-tional promenades, amusementarcades, rides and food and bev-erage outlets.

The sale is expected to attractmainstream attention as a resultof the piers’ seminal status inBritain’s coastal heritage.

Blackpool Central Pier is per-haps best known for its striking33-metre-high ferris wheel, addedin 1990, while Blackpool SouthPier features popular rides includ-ing the Skyscreamer and the Sky-coaster.

Llandudno Pier, admiredwidely for its Victorian andEdwardian elegance and knownas the ‘Queen of Welsh Piers’, hasa total length of almost 2,300 feetand nestles in the crescent baybetween the outcrops of theLittle and Great Orme.

Income is predominantly gen-erated through a number ofannual concession agreementson each of the piers, which col-

lectively generate an income ofmore than £1.6m per year.

Richard Baldwin, director inBilfinger GVA’s Retail, Hotels andLeisure team, said: “Each of thesepiers are truly iconic structures,having been popular visitorattractions in two of the UK’s bestknown resorts for over a century.

“Each pier is being offered forsale freehold, subject to the vari-

ous concession agreements inplace. As profitable attractionswe’re confident this sale willattract major interest.”

St John Stott, director at Cuer-den Leisure, adds: “These assetsare jewels in the crown of theUK’s coastline and we aredelighted to offer them to themarket either as separate lots orcollectively.”

Two of Blackpool’spiers hit the market PIERS

A well-known leisure operator has listed three of the UK’s most famous piers –Blackpool South Pier, Blackpool Central and Llandudno Pier – forimmediate sale.

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4 Coinslot March 13 - March 19, 2015

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OBITUARY

Amusement distrib-uting pioneer

Bob Deith passedaway at his Londonhome last Friday, of asuspected heart-attack. He was 77.

Beginning his coin-op career in the 1960’sworking with Autonu-mis and later manag-ing London Coin, Deithfounded his own distri-bution business in1974. The DeithLeisure brand followedsome years later.

Deith spawnedsomething of anamusement dynasty.His three sons - Simon,Matthew and Leon -have all worked withinthe industry. In 1983,his eldest son Simonemigrated to theUnited States andestablished Deith Dis-tributing - animport/export com-pany - in New Yorkstate. Matthew isfamiliar to UK industryas leisure and gamingconsultant to HarryLevy amusements.Leon has now left thesector, but formerlyworked for the familybusiness.

“As a young journal-ist, I rememberspending time withBob and his beautifulwife Ely during theATEI show inLondon,” stated AliciaLavay, president of USpublication VendingTimes. “They were sogracious and humbleto both I and myfather. Bob will bemissed by many.”

Deith is survived byhis wife Ely, theirthree sons, and theirfive grandchildren.

Coin-oplegendBobDeithpasses

consortium of sevenleading independentmachine operators,

comprising SelectGaming, Essex Leisure, Town& County Leisure, Bob RuddLeisure, Fair City Amuse-ments, Sims Automaticsand Parkinsons M & V Ltd,have completed the pur-chase of AMDeX Solutions - aleading supplier of manage-ment software productsfrom its founder - Gerry Par-sons. With offices in Hamp-

shire, Norwich andBurton upon Trent,

Amdex offersn a t i o n w i d e

coverage,supplying systemsto over 50 clients.

Greg Wood (pictured) ofEssex Leisure assumes thepost of Amdex chairman,with Andy Brudenell contin-uing to run the operation asCEO. Under the terms of theagreement Gerry Parsonswill remain in a temporarycapacity to oversee the tran-sition.

New Amdex chairmanGreg Wood said: “The princi-ples of independence, secu-rity and confidentialityremain in the DNA of thebusiness and are central toits future development. We

have made the purchase toensure the continuedsupply of our current soft-ware package for ourselvesas well as other operatorsand to facilitate furtherexpansion and improve-ment in the software andservices provided by Amdex.Our focus is to provide thetools to enable operators tobe more efficient and effec-tive in their operations andmanagement. Amdexremains a proudly inde-pendent operation and willcontinue to uphold its repu-tation for delivering robust,customer focused support,security and confidentiality.”

He added: “Gerry made asignificant contribution tothe industry and was instru-mental in the creation andmanagement of the BACTAAMEDIS standards used totransmit machine and per-formance data via EDI frommachine suppliers to retail-ers and consultants. I amlooking forward to thisnew challenge and continu-

ing his brilliant work.” CEO Andy Brudenell

stated: “This announcementunderlines our investors’commitment to the indus-try and provides firm assur-ance to all of our clients thatAmdex will continue todeliver innovative and effi-cient software to enablethem to maximise businessefficiencies. Our strategy isto work with clients toensure that our softwarecontinues to add the maxi-mum value to their business.The vastly experienced anddedicated team working atAmdex will continueto push forward with newinitiatives, and new prod-ucts for the benefit of theindustry.

“On a personal note, I’msure that everyone who hasworked with Gerry over thelast 20 years, will join me inwishing him a very long andhappy retirement and tothank him for the enormouscontribution he has made toour industry.”

Independence is in the DNA of the business, statenew AMDeX owners ACQUISITION

A group ofindependentoperators have joinedforces to take controlof gaming softwareprovider AMDeX, asits longtime chiefGerryParsonsretires.

A

HOLIDAY PARK

The Broadland Sands Hol-iday Park is to receive a

£750,000 windfall todevelop its entertainmentcomplex, courtesy ofowners Park Holidays UK,which acquired the venuein December 2014. Thepark - located at the Cortonholiday village in Lowest-oft, Sussex - will make useof the cash to undertake araft of upgrades, includinga works that will affects itsgaming and amusementmachine arcade.

Alongside the creationof a state-of-the-art enter-tainment venue, BroadlandSands will undergo anupgrade to guest facilities

and park’s central holidayarea. “The facilities at Broad-band Sands were already ofa good standard, but as acompany we are commit-ted to keeping our holidayparks one step ahead thecompetition. That’s why,after taking over the busi-ness, we made it our firsttasks to walk around anddraw up a wish list ofchanges which would addto guest’ experiences.”

Broadland Sands setfor major upgrade

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INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

EXHIBITION The Irish GamingShow gave a strong account of itselfdespite the legislatory impasse. 14

torm Games haslaunched a newcommunity Cat C

product and stepped upinternal investment in theaim of winning new customin the UK arcade sector.

Although the companyhas supplied productacross the board in theBritish gaming industry,Storm’s main revenuestream has consistentlycome from private mem-bers clubs.

However, managingdirector Richard Sheldonhas said that now is theright time for the companyto build its customer basein single-site arcade opera-tions across the country inaddition to following upleads in the holiday parksector.

“Arcades are a sector thatwe’ve had our eye on for awhile, but haven’t yet beenthat active in,” Sheldoncommented. “Now seemedlike a good time becausewe’ve invested in thepeople within the com-pany.”

Storm has recentlyincreased its softwaredevelopment capabilities

after hiring a new program-mer and the company ishoping that its freshgaming content will beespecially appealing toarcade operators.

“What we’ve found par-ticularly for the pub andarcade sectors is that themore in-depth the game,the better the response toit and the better thelongevity,” said Sheldon. “Alot of our games are very in-depth and feature-rich andthat works really well for us.Our cash box figures areexcellent.”

At ICE 2015, the com-pany launched PopeyeCommunity; a Cat Cmachine that is specificallyaimed at the arcade sector,allowing punters to playdifferent Popeye charac-ters in a community game.

Sheldon said: “We hadquite a lot of interest in thatat the show and havealready sold some off theback of it, which has beenvery encouraging. Nowwe’re just looking to intro-duce it into the market inspring.”

Storm has also secured anumber of contracts to

supply product to Britisharcades, as well as attract-ing interest from holidayparks.

“For us as a company, ittends to be single-site oper-ators that form the major-ity of our customers - but Ican tell you that after ICEwe’ve had a lot of enquiriesfrom holiday parks sowe’ve been following upon those,” commented Shel-don. “That’s another sectorwe’re hoping to increaseour presence in.”

As well as adding to itssoftware developmentteam, Storm has alsostepped up its manufactur-ing output at its factory inTaiwan, and Sheldon hopesthat internal investmenthas paved the way forgrowth on both a nationaland international level.

“We’ve got leads fromICE all over the world andwe’ve produced 17 quotesin 17 different countries,”said Sheldon. “But in termsof the UK market, we’rebuilding traction in arcades- about twenty-five kiosksgoing into the arcadesector in the next twoweeks alone.”

Whipping up a Stormin the arcade sectorARCADES

After a successfulICE that saw thecompany sealingdeals across theglobe, StormGames is looking toincrease it presencein a sector a lotcloser to home.

BUSINESS

Figures released lastweek showed that the

export of British manufac-tured goods are on the up.But for John McLoughlin,sales and marketingdirector of Bell-FruitGames (BFG), this tellsonly part of the story.

“Experience has shownus that demand is not thesole criteria for achievingsuccess on the exportfront,” he remarked.“Sales to key marketssuch as Holland, Belgiumand Spain - where BFG isvery active - rely not onlyon demand for British

manufacturing expertise,but on the legislativeregime of those jurisdic-tions. In other words, it’sall well and good havingthe best products, butyou also require long termstability in terms of gam-bling legislation.”

This very same pointwas echoed by a litany ofsuppliers, trade bodiesand operators alike at lastweek’s Irish GamingShow.

Supplier aversion tosuch an environment is log-ical. Within it, demand is byrights diminished - as oper-ators are unlikely to investin new equipment if ques-

tions remain as to its legal-ity. From the supplier per-spective, involvementwithin unregulated marketsoften runs the risk of indict-ment and licence-loss inother, more profitableregions as a consequence.Neither factor is conduciveto business.

McLoughlin also notesthe effects of the currencymarkets upon salestraded abroad.

“With the recent rise inthe value of sterlingversus the euro,” he toldus, “the cost of Britishgoods sold internation-ally have increased sub-stantially.”

Exports: Legislation trumps demand

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BOWLING

Apopular bowling alleyin Ely, Cambridgeshire,

which plays host to a videoarcade and £100 jackpotgaming machines, is facingclosure. Around 20 jobsare at risk at Strikes Bowl-ing Alley, following newsthat the council plans totaken over the building tohouse the CambridgeshireArchives.

The current home ofthe county’s documentsand records, some ofwhich date back to the13th Century, is a buildingthat the council hasdeemed unsuitable,prompting it to investi-gate for more suitablepremises.

Those looking to savethe local alley may be outof luck, with a purchaseagreement between thecouncil and the Strikescompany, which alsooperators bowling venuesin Dereham, King’s Lynnand Sudbury. As thingsstand, its Ely location willremain open to thesummer, when controlpasses to Cambridgeshirecounty council.

“Ely has excellent her-itage connections and iswidely accessible and wehope that the new loca-tion will appeal not only toloyal existing customersbut also attract new audi-ences who perhapshaven’t yet discovered thearchives,” said a councilspokesperson, who alsoconfirmed that the pur-chase of the alley was con-sidered, “far more costeffective than a newbuild.”

Elystrikesout

CATEGORY C

MULTIFACETEDMACHINESAstra Games is arming theindustry with two powerfulnew Cat C machines, whichcarry with themsome robustflexibility.Both GoldVault andHouse ofFortuneare availablein alternateguises. The former

can be switched to a Cat CLite variant, while the latter isavailable in separate Cat Dmodel.

BINGO

BINGO RESHUFFLEThere’s been a shake-up at

Gala Bingo, following theappointment of VictoriaReed as the new head ofonline bingo. Her arrivalhas made space for the

former head of online,Alison Digges, to become

Gala Coral brand director.

NC sales has under-gone something ofa transformation in

recent years. “When I joined the com-

pany six years ago, we werealmost solely a used equip-ment supplier,” remarkssales consultant GaryNewman. “Now, what weoffer is approximately afifty/fifty split of new andused machines.”

For Newman, this focus-change has been accompa-nied with a markedupgrade in product stan-dard. “We haven’t forgottenour roots - used equipmentis still very important to us,but we’ve brought up the

quality of those gamesquite considerably. It’s get-ting to the point whereoperators can’t really tellthe difference.”

Be that as it may, the com-pany’s greatest successstory of late has undeniablybeen with a brand-new title- the development of whichJNC played a direct hand in.“At this year’s EAG we soldover 120 GoGo Pony rides,”Newman tells us. “When wefirst saw it, there were someproblems that we rectifiedourselves by way of testingand modification. We puteverything right before weput it out for industry.”

This investment of time

has more than earned itskeep - Newman estimatesthat by the end of this year,JNC will have moved closeto 500 units.

With the kiddie-ridemarket already heavily sat-urated, for Newman, GoGoPony’s popularity can beattributed to one key ingre-dient - interactivity.

“The in-built video gameis so underestimated,” hestates. “In testing as a single-standing unit, we saw theride take between £70 and£120 pounds a week - out-side of school holidays.Then we linked twotogether so that they couldactually race each other -and saw that taking nearlytriple.”

Indeed, in the right loca-tion, within its short lifes-pan GoGo Pony has alreadyproved itself a veritablegold-mine. “We put two intoButlins at Skegness, and innine days, they clocked up£940,” Newman comments.“I’m not saying it’ll go intoevery location and makethat amount of money, but

in terms of return on invest-ment - it’s fantastic.”

This may well be a semi-nal moment. As hybridisa-tion of core elements fromboth video and redemptiongames spawned “videmp-tion” as an offshoot pedi-gree of its own, so too hasthe same process usheredin the arrival of the “viddie”ride: a merger of videogameplay with the physicaltenets of the traditionalkiddie offering.

As far as JNC is con-cerned - this is an exampleof progressive productdevelopment here to stay.“These games can be usedby younger kids just as aconventional motion ride,but when they’re oldenough to pick up what’sgoing on on the screen, youcan provide them with a farmore involving experi-ence,” argues Newman. “It’sthe same with our subma-rine, our train, our fire-engine: we’re activelypassing by on the kiddierides which lack this inter-active element.”

Introducing the“viddie” rideKIDDIE RIDES

Once solely a used-equipment supplier,the face of JNCSales is changing -and for the better,argues its salesconsultant GaryNewman. What’smore, as the UKdistributor of GoGoPony - the companyhas borne canny anddirect witness to thegrowing demand forvideo-interactivekiddie rides.

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Amusements TO COMMENT ON ANY ARTICLE


Ice-scream to finishThe feature of UKlocations as thesetting for popularfilms and televisionshows brought in up to £140m to theeconomy in 2014, up 35 per cent onthe 2013 figure. Crucially, so called‘set-jetting’ - tourism generated byviewers visiting locations depictedon-screen - is thought to attract in-ternational visitors away from tradi-tional London sight-seeing hotspots.

Setting trends Fans of amusement arcade videoclassics with cash to spare shouldlook to Swedish designer Love Hul-ten’s R-Kaid-R. The craftsman is pro-ducing a limited edition run of 50 of

the handheld portable ar-cade devices, completewith hand-crafted woodencarry-case. Able to run ahuge variety of arcade clas-

sic, the only sticking point is that eachR-Kaid-R unit is priced at over £1,700.

Handheld luxuryThe second phase of a £36mcoastal protection scheme which willstretch to Clacton pier is now un-derway. 15 fishtail rock groynes willbe constructed to prevent coastalerosion, protecting over3,000 residential andcommercial proper-ties. The work isexpected to beconcluded by theend of the year.

Guarding the coast Building an amusementpark in the back-gardenof your restaurant is anovel approach to at-tracting more diners. Butthat’s exactly what the owner of Os-teria ai Pioppi has done. In addi-tion to traditional Italian cuisine, therestaurant, located near the city ofTreviso in Italy, boasts slides, roller-coasters, and kids play areas. The fa-cility is due to re-open on March 29.

treasure trove of coin-operated amusementequipment and rides

from Barry Island PleasurePark have been put up for sale.

The collection includeseverything from Category Cand D gaming machines tokiddie rides and fairgroundrides.

The sale is being overseen byIan Rogers, former co-owner ofthe amusement park, who saidthat every item must go.

He told WalesOnline: “I havebeen at Barry Island since I was16 years old and was here whenmy father, Ken Rogers, boughtthe Pleasure Park in 1995.

“It was my dream to put thePleasure Park under cover butthat was not to be. Now we arewhere we are.

“People can come here andmake an offer. There is no pricetag on items. Anyway, how canyou put a price on such greatmemories?”

In addition to the arcademachines, plush and redemp-tion prizes are included in thecatalogue of items

The 4.5-acre site is due tobe taken over and run byshowman Henry Danter, if cur-rent owner Barry Island Prop-erty Company and ValeCouncil can reach agreementon a proposed housingscheme.

Danter addressed a publicmeeting in Barry Island lastweek ahead of a planningcommittee meeting due totake place tonight (ThursdayMarch 12).

He said he had agreed a 125-year lease and would buy thefreehold for his part of the sitefor £1 once planning permis-sion for the housing schemewent through.

Danter is hoping to bring10 rides to the amusementpark in time for Easter andeventually include indooramusement facilities in a26,000 square-foot area.

It would create several jobsfor local people and would beopen from 9am to 10pmevery day.

He told the crowd: “It’s notat its best at the moment. It’s achallenge to myself and myfamily. We are not going tocreate miracles, but we can dothe impossible.

“We can’t wait to get

started. It’s our job to makesure we put on a good showfor you. It’s been the biggestchallenge of my life and thehardest deal I’ve ever done inmy life.

“It’s not a good enoughattraction. You need a damngood funfair. That’s what wehope to achieve.”

Also present at the meet-ing, BIPC representativeAidan Lynch said a positiveoutcome was not far off: “Inthe last week we’ve had nego-tiations. I am quite hopefulthat will now conclude it. I’vebeen instructed to moveeverything possible to getHenry on site.

“Henry isn’t here just fortoday and tomorrow. He’shere forever.”

Before a new era comes in at Barry IslandPleasure Park, the equipment from its formerincarnation is up for offer to all interested parties.

Barry Islandamusementmachines goup for saleAMUSEMENT PARKS

INFRASTRUCTURE

The reopening of one of the UK’s oldestpleasure parks in Margate, Kent is causing

parking controversy, as local businesses arespeaking out in anger. For the past two years,the local Beacon Bingo has leased the use of anearby car park for its customers, as well asdonating 20 spaces free of charge to theneighbouring Clubworld soft play centre.

Now, with renovations to the historicDreamland pleasure park complete, bothvenues face the prospect of losing out on vitalfree parking facilities. Customers will still beable to use the nearby main carpark forDreamland, but at the cost of £4.50 for a threehour stay.

“Beacon Bingo kindly let us use 20 of theirspaces when we opened so we didn’t thinkmuch more about it,” Clubworld’s Donna Bur-dock told the Thanet Gazette, “but we havebeen told our customers now need to use themain Dreamland car park. We understand thereasons, but we are a small business. We wantthe council to offer a discount - we havepeople come from all over Thanet to visit us.”

The council has confirmed that it agreed thelease of the car park with Beacon Bingo, onthe understanding that it would come to anend as soon as works were completed on theDreamland project.

Dreamlandopening createsparking nightmare

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Business TO COMMENT ON ANY ARTICLE


Suzo’s US LCD score

A report submitted by the House ofLords to the EU advocating for morerobust alcohol regulation has beencalled into question by business pro-fessionals. Kate Nicholls, CEO of theALMR, claimed it highlighted “thelack of a robust,reliable and up todate evidencebase to underpinpolicy making.”

Lords call for tighteralcohol regulation

Following the Euro-pean Central Bank’scommencement of itsgovernment bond buyingprogramme and continued concernsof a Greek exit from the eurozone,the pound has climbed to its high-est level over the Euro since Decem-ber 2007. Tuesday saw one poundequate to one euro forty cents, 15per cent more than last year.

Pound reaches 7year high

MEPs have votedoverwhelmingly tocap the servicefee retailers arepermitted tocharge customersfor payments with a bank. In future,the maximum debit card surchargewill be 0.2 per cent of priced goodsor services, rising to 0.3 per cent forcredit cards.

EU caps card-paymentsurcharge LCD manufacturers Wells-Gardner

Technologies have selected com-ponents distributor Suzo-Happas its exclusive distributor for theUS amusements sector. Presidentof Suzo-Happ Americas Ron Par-tridge claimed themove allowed hiscompany “to expandour LCD offeringwith a quality, indus-try-recognised man-ufacturer.”

Established Cat C devel-oper, G-Squared Games,

has announced theappointment of ChrisTruswell as business devel-opment manager, who hastaken up the role withimmediate effect.

Truswell will be the mainpoint of contact for cus-tomers and retailers and istasked with further increas-ing G-Squared Games’market share. DirectorAndrew Powell com-mented: “I am very pleasedthat Chris is joining theteam. He brings with him awealth of industry experi-ence and a passion for cus-tomer service. Whendevising this role we felt itwas essential that any can-didate had recent opera-tional experience of the pubsector as it is a dynamicand fast moving sector.Chris will be arrangingvisits to all of our key cus-tomers over the comingweeks to set out our plansfor the future and to pre-view our next line ofreleases.

“The appointment of adedicated business devel-opment manager is animportant milestone for G-Squared Games and comeson the back of appoint-ments of two software

developers. It also marks acomplete separation interms of staffing fromSelect Gaming. Over thecoming months we willcontinue to further sepa-rate the businesses.”

Truswell commented: “Iam delighted to be joiningthe G-Squared team atsuch an exciting time.Having seen the productrange being developed I amconfident that we will gofrom strength to strengthover the coming 12 monthsand I cannot wait to getstarted. We have three newCategory C models devel-oped as well as an excitingventure into another sectorwhich we will be previewinglater this year. I look for-ward over the comingweeks to meeting cus-tomers old and new, intro-ducing myself and thefantastic product line up wehave for 2015”.

G-Squared Gamessteps up businessdevelopment activityAPPOINTMENT

The team at G-Squared Games continuesto grow, with the addition of a new dedicatedbusiness development manager.

his could be theyear that the lastvestiges of the

recession fade away, leav-ing the gaming and amuse-ment industry with achance room to grow andinvest. Early signs arealready positive, withfinancial results from thelikes of Talarius and GalaCoral up during the firstquarter of the 2015 finan-cial year, while seasidearcades around the coun-try reported positive tak-ings over the first half termof the calendar year.

“What I think we’re

seeing is that people gen-erally, including SME busi-ness owners, have got a bitmore money available tospend,” explains Alex Read,managing director of Port-man Asset Finance. Theplummeting cost of fuelhas helped businesses whoneed to keep staff andmachines on the road, justas it’s helped British fami-lies to save up a little moreexpendable income.

“Interest rates are stilllow, so people have still gotlow mortgage paymentseach month,” added Read,“and staff are earning morethan they have done histor-ically, so they’re better off.That will affect every SMEbusiness.”

This growing liquidity isof direct benefit to AGC andFEC operators, particularlywith warmer months onthe horizon. “The net resultis that people are spendinga bit more money whenthey go on holiday,” saidRead. “If they’re going toSkegness, for example, onthe coast for a family holi-day, they’re going to havemore money in theirpocket when they go to anarcade. It’s also going to becheaper for them to getthere and the net result is,touch wood, that a lot of

amusement operators whohave got their arcadesgeared up towards familyentertainment should bevery busy around Easter,the summer holidays andhalf terms.”

With the economyslowly returning to rudehealth, this also means thatit’s a great time for busi-nesses up and down thecoin-op supply chain tomake smart investments. “Iwould say that if you’re anamusement business andyou’re wanting to forecastthe next three years withthe economy that you’repretty safe right now, inMarch 2015, to invest innewer machinery and tofinance it over a three yearperiod. The chances ofthings going backward tothe level they were in 08/09is very very minimal.”

Further into the future,the volatility of the globaleconomy becomes diffi-cult to predict, but Readsays, if you’re not consider-ing in growing your busi-ness now, you might not getanother chance. “If you’renot confident about thenext three years, just forgetit, you’re never going to be,”he said. “You can’t get abetter three year period, inmy opinion.”

Green shoots could put down roots, arguesfinancial expert

ECONOMY

Although theeconomic recoveryprogresses at anunhurried pace, coin-op financial expertsare advising that themoment has come toinvest in the future ofthe industry. Coinslottalks to Alex Readof Portman AssetFinance for an insideperspective.

T

2411-p10-11-Business_Coinslot NEW 10/03/2015 16:29 Page 1

According to statementsmade at the time of its

recent financial release, Talar-ius’s positive performancewas driven by a series of ren-ovations taking place acrossits estate. A number of venueswith potential to grow weresingled out as prime upgradecandidates, undergoingextensive renovations toboth spruce up the visualappeal and add more playercapacity.

Although it formed justone part of a broader corpo-rate strategy, these remodelswere the subject of specialattention in the commentsthat flanked pages of factsand figures. A fact that isthanks in no small part to thedata itself, which backed upclaims that customers oldand new have been flocking

to these refurbished sites.“We have undertaken an

extensive renovations pro-gramme over the past sixmonths,” confirmed chiefoperating officer, PeterHarvey. “Most significantly inour Clapham Junction venue,which was transformed intoa next generation model to setthe standard for futurearcades. In addition, a numberof other venues have under-gone refurbishment. Wedecided to invest in these sitesbecause they have potentialto grow their market share inthe local town.”

These renovations arepleasing to the eye, but theirtrue function is to provide aplatform for Talarius’s breadand butter: machines andpeople. “The renovations arejust one part of the equation

that has driven our growth,”explained Harvey. “ As well asupgrading our venues, wehave invested in ourmachine estate to ensure weare offering the latestmachines that are most rele-vant to the local market. Mostimportantly, we haveinvested in our people, pro-viding extensive staff train-ing and team developmentto enable us to provide thebest possible service to ourcustomers. It is the combina-tion of all these factors that istruly making a difference tothe experiences had in ourvenues by both new andexisting customers.”

With strong initial feed-back safely established, theplan is for Talarius to con-tinue this program of reno-vations across the remainder

of their estate, leading withsites that demonstrate roomfor growth. “We are focusingon refurbishing thosevenues where we have iden-tified a clear opportunity toincrease our market share inthe local area,” said Harvey,“irrespective of how muchrevenue the sites are cur-rently pulling in. Our pro-gramme of refurbishment isexpanding and we willaddress venues in order ofhow great that opportunityis and how ready the localmarkets are - we can onlygrow at a pace our customerscan afford to spend more inleisure and entertainment.Thus far, it has taken greatstrides and seen hugeimprovements that we hopeeventually will be appliedacross all of our venues.”

Talarius renovations reveal expansive potentialAGC

The catalyst for Talarius’s recent 12 percentrevenue spike may well have been aprogram of targeted refurbishments itcarried out throughout 2014. In the secondpart of our exclusive interview, COO PeterHarvey delves into the principles behindthis strategy.

2411-p10-11-Business_Coinslot NEW 10/03/2015 16:25 Page 2

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ne of Southend’slongest runningseafront amusement

arcades has closed downand is set to be replaced by anumber of national food andbeverage outlets.

Paul Kettley, who hasoperated Circus Circus forthe past 45 years, said hethought the new develop-ment would be a success,despite being a major changeof use for the building.

Kettley also said that

even though he was sellingup, there was still gooddemand for amusements atthe resort.

He told the ClactonGazette: “This is somethingthat will attract people inthe winter and it’s an alter-native to what’s down thereat the moment, and there’ssomething for everyoneinside.

“I decided to retire andsell up Circus Circus, [but]it doesn’t have anything to

do with the suggestion thatarcades are dying out.

“On the contrary, they arestill very popular and we getpeople from all over thecountry coming to try outthe arcades on the seafront.”

Martin Richardson,owner of Southend’s Hap-pidrome amusementarcade, agreed with Kettleyabout arcades’ popularity,but was not sure the newventure would succeed.

He commented: “The

arcades are what peoplecome down here for. Theywant the kiss me quick holi-day of an ice cream, stroll onthe beach, and play on thearcades.

“It’s a ghost town downhere for six months though,so I’m not sure it’s going towork. Even McDonald’swouldn’t survive downhere.

“But hats off to them, theyhave balls of steel to try it.Let’s hope they’ve done

their homework, and havegot an A instead of a D.”

Paul Thompson, chair-man of the SouthendSeafront Traders Associa-tion, plans to transformCircus Circus arcade withbig brand outlets like Costa,Dunkin’ Donuts andSubway.

He said: “I think theseafront is moving awayfrom the traditional fish andchip shops, so we’ve gonefor big names that have a lot

of followers that will attractboth residents and tourists.

“I think there’s still aplace for arcades on theseafront, but we need tobring in other offers as well.

“Subway is the biggesttakeaway in England nowand we’ve got some brandsthat are big in America, butare breaking into the Eng-lish market, so we’re veryexcited to have somethingelse to offer to people downon the seafront.”

Southend still aplace for arcadesdespite closureFEC

O

2411-p12-Leisure_Coinslot NEW 10/03/2015 12:10 Page 1

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he government haslaunched a £3m initia-tive that it says will

help communities unlock theeconomic potential of ‘hard-to-tackle’ buildings like piers.

The National Piers Societyhas drawn up a list of 48 piersthat could now benefit fromthe new Coastal Revival Fund.

It said that Weston Birn-beck Pier, Bognor Pier, HerneBay Pier, and Swanage Pier aresome of the historic struc-tures that could receive finan-cial support.

Grants will be used to getrestoration projects under-way by funding initial workthat will it is hoped attractadditional financing from the

private and charitable sec-tors.

Projects bidding for a shareof the fund will need todemonstrate the creativity,enterprise and passionneeded to help seaside townsbecome year round destina-tions that people want to liveand work in, according to theDepartment for Communi-ties and Local Government.

Coastal communities min-ister Penny Mordaunt said:“There is enormous potentialin our coastal areas that weare determined to unlock sothey can rise up and createnew jobs.

“Our new heritage fund isan important catalyst fordrawing in additional fund-ing and community good will

that will get the revival ofhard-to-tackle local coastalattractions underway andsupport new businesses.”

Over £1m will also be pro-vided to create 110 CoastalCommunity Teams that willbe tasked with creating along-term improvementstrategy for their town.

Each team will be awarded£10,000 to bring individualprojects in their communitytogether to promote localeconomic growth.

Mordaunt added: “CoastalCommunity Teams will beessential for pulling togethera shared vision that makesthat most of local heritage,skills and know-how that canmake our seaside towns andcommunities thrive.”

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PoliticsA divided landscape

Current electoral calculus predicts that Labour will win the most seats in thenext election, but be unable to grasp power without a coalition. The mostlikely candidates remain the Scottish National Party - leading to the possi-bility of Scottish MPs voting being required to vote on England-only issues.

T

2411-p13-Politics_Coinslot NEW 10/03/2015 15:44 Page 1

Coinslot MARCH 13 - MARCH 19, 2015

14

B2B

Essential Guide to... INTRODUCTION

inancial recovery - after whatwas Ireland’s brutal experienceof the recent global financial

crisis - formed the backdrop for the IrishGaming Show 2015.

No wonder then, that demand forexhibition space was so high. Compa-nies from 12 different countries madethe trip to Dublin last week, despiteongoing ambiguity regarding newgaming legislation. Exhibition space wassold-out almost immediately. Indeed, somany were left disappointed that theevent’s facilitators have been convincedto expand to a larger venue for nextyear’s show.

Whilst at first this might seem causefor celebration, organiser John Purcellis cautious of tinkering with the event’sintimate setting and atmosphere.

“This show is kept small for a reason -you don’t need a presence at this show,you come here to transact,” he explains.“As soon as we move to the large exhibi-tion side of things, the expense to behere goes up, and I feel that we risklosing this as the business-centred showthat it is.”

Irrespective of the size and form IGSembodies in the years to come, the char-acter of business in Ireland elevates theshow’s necessity above and beyond itslarger European equivalents.

“We do business through relation-ships - that’s just the Irish way,” statesPurcell. “A lot of people come herebecause they know that to get an Irishcustomer to buy from them, they liter-ally have to meet them face-to-face.”

The IrishWay: It’sgood tomeet you

1 ABBEYCREST TRADERS

Textual healing

With 23 years of experience as a supplierof ticketing systems to nightclub box

offices, Roger Bourke, MD of AbbeycrestTraders, fell into the Irish gaming sectorquite by accident. A chance encounter led tohis attendance at IGS - and with that, aproposition. “An arcade operator had beensending out vouchers by post, and runningup thousands of euros worth of cost in doingso,” he remarked. “He asked me - Roger,can you fix us something up that goes out bytext? Four years on - we’re the market lead-ers in the field.” Abbeycrest’s SMS TexterMEMLOY provides a loyalty solution whichmaximises privacy and security. “In EasternEurope, going to the arcade is a family activ-ity,” Bourke explained. “In Ireland - it’s still abit taboo. Our product is a cheap and effi-cient way to privately send out unique loy-alty vouchers, ensuring, throughself-redemption, that each player receivesthe pledged reward in a secure and discretefashion.”

2 CROWN DIRECT

A new jewel in the Crown

Crown Direct have been supplying theIrish market for nearly 15 years, though

like others, the degree of its trade took a dipalongside the country’s economic fortunes. “It’s a solid market for us, but the recessionhad a huge impact on our trade here,” saidsales executive Darren Chadwick. “Tenyears ago, it was booming - you could hardlymove on our IGS stand for customers. Now,it’s nowhere near where it used to be.”That said, the latter part of 2014 saw an

upturn in Irish sales for the company, and itfollowed that its 2015 presence at IGSboasted one of the most hotly sought afterproducts on the market. “The MinionsPusher is the result of a quiet, brilliant pieceof work from my boss Dean Harding,” saidChadwick. “Contracts were confirmed andin place by November, and we saw salesstraight away.” At £20,000 a pop - the prod-uct is by no means cheap, but that hardlyseems to deter prospective buyers. “We’vealready sold over a hundred of them,” Chad-wick confirmed. “It’s incredible - I’ve been atCrown 21 years now, but this is arguably thebiggest licence I’ve ever seen.”

3 CUMMINS ALLISON

With digital precision

The Euro is a friend to currency sorters.“In Northern Ireland for instance, differ-

ent issuing banks and variations of individ-ual notes is a real challenge,” commentedCummins Allison sales executive RobClarke. “At any one time there can beupwards of 70 notes in circulation.” Still,Clarke was enthusiastic about the productshis company had brought to Dublin. “Ournew JetSort LX coin counter is approved bythe European Central Bank, and processes4,000 coins per minute with high-speed coindiscrimination: off-sorting any counterfeits,damaged or foreign coins,” he said. Mean-while, the company’s latest two-pocket IFXnote counter counts and separates mixednote-piles, sorting and re-bundling them forbanking. “Both products can be linkedtogether - feeding data to a computer tomaximise accuracy,” Clarke went on. “Aswell as saving invested time, that’s whatyou’re getting here: accuracy that thehuman eye simply cant rival.”

F

1 2

76

The Essential Guideto plush Next Week

MARCH 13 - MARCH 19, 2015

16B2B Listings

and Marketplace

18This week’smachines

charts

19Classified

sales,businessopps and

jobs

24Diary

highlights and industry calendar JOHN ROCHE (LEFT), WITH IATA

PRESIDENT JIM RICKARD JOHN WADE (LEFT) WITH PAUL CUR

2411-p14-15-Essentials_Coinslot NEW 10/03/2015 13:46 Page 1


15

B2B

Irish Gaming Show 2015

4 GEWETE

Building the brand

GeWeTe are still relative newcomers to theIrish block. “Our initial IGS exhibition - as a

distinct entity - was just last year,” explainedsales manager Mark Edmundson. “As such,we’re aiming for continuity and brand aware-ness - both of our cash handling equipmentand of our Merkur kiddie rides.” Manufacturedin the same German facility as GeWeTe’schange-machines, the company’s Merkurbrand boasts an exclusive Disney licence.“Which gives us an edge,” said Edmundson.“The rides are iconic, and instantly recognis-able.” Regarding his core product, Edmundsonwas looking to make gains within Irish TITOprovision. “Ticketing in Ireland is an evolvingprocess, and we’d like to be a part of that,” hetold us. “We’ve got a solution for it, but we needto marry up with a systems provider for thehandling end. This year’s show serves as agreat networking platform to that end.”

5 HARRY LEVY AMUSEMENTS

The benefit of experience

Harry Levy Amusements is no stranger toIreland. “We’ve been supplying this market

since the company was first founded,”explained the company’s Mick Kennedy. In thattime, the Republic’s market has leant moreheavily towards gaming at the expense ofamusement, but Kennedy notes redemption’scontinued appeal to the Irish operator. “That’ssomething we’ve seen in both the north andsouth,” he confirmed. “It has a rounded appeal- it doesn’t carry with it any association of gam-bling and it fits the family market well.” It wasthe very same family market that Kennedy waslooking to target with World of Toys - a versatile

crane product whose actual cabinet glows (asopposed to exterior lights) and changes colour.“It can be switched to a pure vending machine,or retained as a regular crane,” he said. “Wethink it’ll prove particularly popular here - it’shalf the price of similar products.”

6 IATA

Fighting the good fight

Founded in 1979, for over three decades theIrish Amusement Trade Association (IATA)

has endeavoured to speak out for its member-ship. “Our objectives are naturally to representour members, and to ensure that on both alocal and national level, the gaming andamusement industry has a voice - particularlyat the government level,” says John Roche, theorganisation’s general secretary. “Our morelong-term goal - and unfortunately it hasremained so for the past thirty-odd years - is toactually get new and effective legislation.” Ire-land’s extant gaming laws are outdated andsubject to variable interpretation, applicationand enforcement. But it’s in fighting this uphillbattle that IATA has enjoyed buoyed member-ship of late. “Our membership has alwaysremained steady, but in recent years hasgrown,” Roche explains. “People are under-standing that what’s required is a voice withingovernment circles to effect meaningfulchange.”

7 INNOVATIVE TECHNOLOGY

A welcome surprise

Manning the Innovative Technology standwere Paul Curley and John Wade, and

both were upbeat at the level of customer traf-fic they’d enjoyed. “It’s been very busy - a lotbusier than we were expecting,” said Curley,

the company’s senior business developmentmanager. He cited particular operator interestin the company’s new SMART Coin Systemand printing range. “We launched the SMARTCoin System at ICE, it was great to bring thisrevolutionary bulk coin feeder, validator andhopper to the Irish market. The unit provedvery popular, complementing our state of theart product range.” Whilst signs of a wider eco-nomic recovery in Ireland remain tentative,senior support engineer Wade seemed cau-tiously optimistic: “There are very recent signsof growth,” he stated. “Yesterday and todayhave been a real indicator - there’s people heregenuinely looking for cash handling solutions.”

8 JNC SALES

Hitting the road

JNC Sales director Gary Newman’s trip toDublin came on the back of a concerted

effort to drive business within the Republic. “We did a lot of work with Irish customersprior to coming over here at EAG,” he said.“We specifically bought this American RoadTrip ticket-out pusher for the ROI market.” The game is unusual in that it is a coin-in,ticket-out pusher, but Newman thinks it’swell suited to a market increasingly hungryfor new redemption product. “It’s been hap-pening in the UK as well,” Newman com-mented. “Since we’ve started putting out ourGoGo Pony we’ve found that a lot of peoplewant our ticket-out add on installed.”

9 IRISH GAMING SHOW

Hard lessons well learned

Last week, orders were being placed atthe Red Cow conference centre on a

level that hadn’t been seen since before the

recession. Along with his fellow showorganiser Susan Feery, John Purcell - themouthpiece of IGS and Ireland’s sole man-agement and technology consultant for thegaming sector - might well have claimed atleast some of the glory. But instead, he wasself-effacing: “The strengthening Irish econ-omy takes the lion’s share of the credit,” heput simply. The recent financial crisis hit Ire-land hard - but Purcell noted certain industrypositives which have emerged as a conse-quence. “As an industry, we’re no longer theback alley, hidden away, old-fashionedmarket that we used to be,” he told us.“We’re now more hospitality focused,leisure focused, more main-stream.”

10 SUZO-HAPP

Back in earnest

The size of the Irish market - not to men-tion the Republic’s recent economic

woes - might lead one to suppose thatheavy-weight players such as Suzo-Happwould give IGS the cold-shoulder. But they’dbe wrong. Not only did the global compo-nents giant take out a stand at this year’sshow, but one of the company’s most seniorexecutives was also at the helm. “It’s part ofour overall strategy,” said Harald Wage-maker, Suzo-Happ’s executive vice presi-dent of sales and marketing for the gamingand casino sectors. “We’re aiming to sup-port all local shows as much as possiblethroughout Europe.” Whilst the companyhas maintained a constant visitor presence,2015 represented its first stand at IGS inalmost a decade. “Most of the customersrecognise us as a brand,” Wagemakerexplained. “But by exhibiting, we display aclearer regional presence - as well asmaking for a more interesting show.”

3 4 5

1098

ROB CLARKE (LEFT) WITH BRIANCOUSINS, ENGINEER FOR IRELAND

EFT) WITH PAUL CURLEY

2411-p14-15-Essentials_Coinslot NEW 10/03/2015 18:00 Page 2

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Coinslot: Do you think that presenting agame in high definition is somethingthat players respond positively to?Andy Hall: Yes, of course players respondto the quality of the graphics whichmakes the game more attractive to playand immerses them more completely inthe features. It allows Blueprint Gamesto create more exciting games, which ispositive for everyone.

CS: What kind of feedback have youreceived while the Aurora has been outon test?

AH: The feedback has been incredible -the players have responded extremelywell to Aurora and this has been trans-lated into great cashbox returns.

CS: How has this feedback and the highvisual standards demanded by the newcabinet influenced the games you arecreating right now?AH: It means we can do more with thegames we are creating. We are not simplyseeking to translate reel games into digi-tal, we are able to take the player intomore exciting features and develop new

CABINETS

AurorabringswonderAs Blueprint Games gears upfor the release of its new Auroracabinet, sales and operationsmanager Andy Hall talks aboutthe potential opened up by thisnew high definition cabinet.

CATEGORY D A POT OF GOLD FOROPERATORS

RLMS’ popular Over the Rainbowgaming machine is now available in

Cat D with only 5% MGD, allowing opera-tors to keep a bigger chunk of the goldpot at the end of the rainbow.

The hit machine, which also comes inCat C Lite and Cat C options, has a play-ful, Irish theme featuring shamrocks andleprechaun hats as sym-bols on the three-reelslots. The gamecomes attractivelyhoused in a sleekGLO cabinet fittedwith the NV9 noteacceptor.

Operatorsalso havethe option ofadding the NV11note recycler to thepackage for maximumefficiency andreduced costs.

MULTIPLAYER SLIGHTLY OFF THEWALL

Astra Games is giving players the star-ring role in their

own hit TV showwith thequirky Win-wall multi-player.

This£70jackpotCat Cmachine,whichboastsluminouscolour-changing lighting from Illumi-vac,offers three terminals for participants inthe virtual ‘game show’.

Astra has promised that the virtualshow host is 100% player friendly after anintensive period of market research, andthe quiff-sporting character’s voice hasgone through the same intensive researchprocess to maximise player involvement.

2411-p16-17-Listings_Coinslot NEW 10/03/2015 16:43 Page 1

17

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and exciting effects to keep them comingback for more.

CS: How has the fact that your productsneed to work both online and offlinebenefited the games you create?AH: Online connectivity allows us tomonitor which games are being playedmost by the player, at what times of dayand for how long. We put this informa-tion back into the research and develop-ment of new games in order to createconsistently best in class games acrossall of our divisions.

CRANESKEEPING IT INTHE FAMILY

Toy lovers can win theirfavourite licensed plush

products in the appealingToy Family crane fromHarry Levy.

The machine is abright, child-friendly exte-rior with a colourful logoand teddy and robot cartoons meets arange of operator-friendly options suchas programmable pricing.

The crane also features multi-mechcoin handling, toy storage and detec-tion, and the option to play until you winor opt for a single-game standard craneexperience.

THE WON AND ONLY

Lotelle believes it can increase cranecashbox takings by 30% or more

with its self-adjusting crane processorThe WON.

The advanced crane processor payoutsystem is specifically designed to makecrane operation simpler and more lucra-tive for operators, using a fruit-machinestyle monitor for an optimal balance ofwinning and losing grabs.

The company states that the fully auto-mated and self-adjusting system can alsomake for an improved user experience -resulting in greater player satisfaction andfewer complaints. Players also have theoption to play-to-win.

On the operator side, The WON is easyto install and also makes it quick and effi-cient to change stock in the crane.

BINGO BLIS-FULLY MOBILEWITH WEXEL PLUSTAB

Wexel has utilised its pioneering BLISsystem in its latest PlusTab product;

a remotely linked tablet solution packedwith bingo and slots content.

PlusTab offers Cat C games such asRapido Bingo and Poker Plus and lo-techSlots that can be set to Cat D foroperators looking to save onMGD.

The tech com-pany also promisesmaximum energyefficiency in PlusTab,helping operatorscut power bills aswell as saving onfloor space.

BLIS Linked Bingo capa-bilities on the device also enable smallervenues to offer a genuine bingo experi-ence, allowing players to up-spend andwin bigger prizes.

KIDDY RIDESMASTERS OF NATURE

The latest innovations in kiddy rides have been released by World of

Rides, featuring two of the animal king-dom’s greatest creatures. These batterysafari and jungle animals come in the formof both the Rhinoand the Lion, andare capable of 360spins at a childfriendly speed. Therides feature theanimal sounds toentertain the ridersand specialisedstop sensors toprevent unwantedcollisions.

2411-p16-17-Listings_Coinslot NEW 10/03/2015 16:44 Page 2


18

B2B Analysis

CATEGORYB3 (£2/£500 Max.)

CATEGORYD (10p/£5 Max.)

CATEGORYB4 (£2/£4000 Max)

AGCsThis LastWeek Week Name / Manufacturer

1 1 Fortune Hunter Project2 2 Triple 8 Barcrest3 5 Slotto 500 Astra4 3 Wish Upon a Slot Blueprint5 4 Magic Lotto Ultra Novomatics6 7 Mega Bars Big Hit Project7 8 Triple 7 Barcrest8 - Abet Astra9 6 King of Slots Blueprint10 - King Pots Astra

Based on data supplied by a representative number of UK sitesSupplied by RLMS Sales

Members clubsThis LastWeek Week Name / Manufacturer

1 1 Hot Shots Reflex2 2 Fiddle a Fortune Reflex3 3 DOND Box 23 BFG4 4 Street Casino 2015 Storm5 5 Jackpot 100 Barcrest

Based on data from representative sites. Supplied by sector professional

FEC - familyThis LastWeek Week Name / Manufacturer

1 1 House Of Fortune (3 Player) Astra2 2 Bullion Bars (3 Player) Astra3 3 Party Games (4 Player) Astra4 4 DOND Plasma (3 Player) Bellfruit5 5 Adders And Ladders(4 Player) Vivid6 6 Rainbow Riches (3 Player) Empire7 7 Goldrush Stampede (4 Player) Barcrest8 8 Party Time Arena (4 Player) Astra9 9 Party Time (3 Player) Astra10 - Golden Games (3 Player) Mazooma

Based on data from four sites Amusement Equipment Co Ltd

FEC - adultThis LastWeek Week Name / Manufacturer

1 1 Magic Games U/R Novomatic2 2 Pure Gold Astra3 3 Free Play 70 Project4 4 Rainbow Riches Party Barcrest5 5 Find The Lady 70 Project6 6 Party Time Arena (4 Player) Astra7 7 Win Wall Astra8 - Bar X Diamond 7’s Electrocoin9 9 Party Games (4 Player) Astra10 10 Party Time (3 Player) Astra

Taken from a representative number of sites around the UKSupplied by Amusement Equipment Co Ltd

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AGCsThis LastWeek Week Name / Manufacturer

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22 Coinslot March 13 -March 19, 2015

Comment

media watchjoseph ewens

The in-depth and the

On SBC News, gambling con-sultant David Clifton has

been weighing in on the underly-ing logic behind the recentchanges to Gambling Commis-sion regulations.

Greater consumer protectionhas certainly been the themebehind the latest raft of changesto the Gambling Commission’sLCCP announced in February, hesaid, but it is premises-basedoperators who will have to step upto the mark.

In addition to underage gam-bling protections, by April 2016premises-based operators musthave in place schemes that allowa customer to make a singlerequest to self-exclude from alloperators of a similar type withintheir area, typically where theylive and work. The Commission isalso working with remote industryrepresentatives to develop anational multi-operator self-exclusion scheme, which shouldbe in place in 2017, in which alllicensed remote operators will berequired to participate within onemonth of it being established.

By way of contrast, comment-ing that, “gambling benefits a lot

of people a little and harms a fewpeople a lot”, the Gambling Com-mission sees the changes as“strengthening social responsibil-ity” - the very title it has given toits document describing thechanges - and, again in its ownwords “stopping the less respon-sible from undercutting theresponsible”.

The Commission makes itabundantly clear that the centralthesis on which its system of gam-bling regulation is based is theprinciple that responsibility fordelivering the licensing objectivesrests first and foremost with gam-bling operators.

With particular concern that theanonymity inherent in cash-basedgambling makes identifying andreducing harm more challengingthan it might otherwise be, theCommission is throwing down thegauntlet to the industry to demon-strate to its satisfaction that meas-ures taken by it (combined with anincreased use of data availableonline) are providing the Commis-sion with increased understandingand scope for effective harm pre-vention and mitigation. It warnsthat the removal of anonymity and

ven with a whistle-stop visit to Dublin, it’stough not to be bowled over by both thewelcome and interaction in the Republic

of Ireland. The people are warm and inviting; self-effacing jokes abound, and questions areanswered frankly and without reservation.IGS certainly has a few cultural lessons to sharewith the European show circuit.And they did. This sense of informality carriedthrough to the manner in which business wasconducted; and it worked. A significant numberof the deals being thrashed out took place over apint, rather than at the respective stands. And theforging of relationships - a staple in Ireland -simply thrived on the face-to-face contact which

perhaps goes some way to explain why seniorcorporate figures such as Suzo-Happ’s HaraldWagemaker could be found on the show floor.But you cannot hide from the key observation -business - seemingly in volume - did take place.The show’s attendance figures reached a hith-erto unprecedented high. Deals were done.Orders were placed. They call the Irish ‘lucky’. Ina country near brought to its knees by therecent financial crash and still lacking definitivemodern legislation, the success of IGS repre-sents a significant achievement - but one inwhich luck played no part. Rather, it was earnedby way of persistence, graft, and - naturally, asalways - a fair degree of charm.


Luck o’ the Irish be damned Friendly and often informal, Irish cultural norms dictated the atmosphere at the Irish

Gaming Show (IGS). Which is why, suggests Chris Webster,attendance figures were up andsuppliers registered orders across the board.

E

This old dog is teaching everyonenew tricks

Coin-op old fashioned? No way, argues Joseph Ewens, who suggests that there’s moremodernity in the industry than many realise.

n some quarters, coin-op has an ill-deserved reputation for being a stuffyold-fashioned sort of endeavour, but

anyone looking closely at the industry wouldfind themselves quickly disavowed of thatopinion. In many areas, the industry rides thewave of popular culture, helping to propel thezeitgeist onwards to new and exciting areas. Just look at some of the latest video redemp-tion machines. Converting handheld smart-phone apps into large scale, family-oriented,cabinets has been a successful venture overthe past few years. Games like Flappy Bird and

Plants vs. Zombies have taken what’s popularin video games and made it fresh for thearcade. That’s the work of innovative companies, whoare highly connected to what’s what in theworld at large. This is something you see allacross coin-op, from technology driven Cat Cpub machines to slick and trendy jukebox sys-tems. Coin-op may have a legacy to be proudof, but that doesn’t mean that the industry as awhole is not a forward-looking entity, and themore it’s able to latch on to what makesmodern culture tick, the better we all will fare.

I

righton & Hove City Council’s deci-sion to scrap half of its parkingmeters has prompted a new wave of

speculation about the future of our GreatBritish coinage.But it’s not just transport that’s emptying itscoffers; the amusements and leisure sectorare also blazing a trail for cashless, with Clac-ton Pier and Lady’s Mile Holiday Park bothmaking the switch in recent months. Aside from prompting a re-brand forCoinslot, what does it mean for a tradition-ally cash-focussed industry if the world rids

itself of small change? Of course, this is still a hypothetical question- the Payments Council estimates that 19.4bncash transactions were made last year alone -but it’s one we should consider.People like the manageability and tangibilityof cash, but cashless can also be seen as anopportunity for easier tracking of paymentsand exciting new loyalty schemes, addingthe unmistakeable scent of modernity to atraditionally British experience.But there’s still one major issue: we don’tthink Cardslot has the same ring to it.

Anyone for a Cardslot subscription?

We’re all wondering if cashless is set to overtake cash in the near future, but new paymentsystems may not be the harbinger of doom, argues Imogen Goodman.

B

Everybody’sgoing cashless

2411-p22-23-comment_Coinslot NEW 10/03/2015 17:45 Page 1

23Coinslot March 13 - March 19, 2015

A detailed analysis of the latest LCCP updates, Cat C permit smallprint and an unexpected machine jackpot.

BALPPA director PaulKelly gives an updateon the progress of theflagship school holidaysbill campaign.

“politicspaul kelly

quote unquote

”d the in-luck

TO COMMENT ON ANY ARTICLE


a movement in future toaccount-based play, at least forharder forms of gambling,could result if that challenge isnot adequately met.

Justifying the changes to theLCCP, Philip Graf (the Chairmanof the Commission) describesthe regulator as having toachieve a balance between itslegal obligations. Many in theindustry, including those onlineoperators accustomed to thelicensing and regulatory sys-tems in operation elsewhere,might consider this latter obli-gation as being intended tosupport the business aims andambitions of licence-holders.However, the Gambling Com-mission sees it differently,instead regarding itself asobliged to minimise the regula-tory burden associated withprotecting the public ratherthan obliged to promote theindustry’s growth.

Elsewhere, the Publican’sMorning Advertiser is offeringconcerned landlords someadvice on the nature of their CatC licenses.

You should be aware, says

the publication, that a numberof conditions are automaticallyattached to such permits andthe Gambling Commission hasissued a code of practice forpremises with an alcohollicence, which will assist you.

All gaming machines must bepositioned so that they can besupervised during their use andthis may be achieved by desig-nating responsibility to particu-lar staff members or by othermeans such as via CCTV. Youshould also be aware that if youhave a cash machine at thepremises, all gaming machinesmust be placed so that anyoneplaying the machine must stopif they wish to obtain cash.

Because you are providingcategory C machines, while theimplementation of a specificage verification policy regard-ing the gaming machines is nota condition of the permit, youmust ensure that under-agegambling is prevented.

And finally, other less glam-orous coin operated machineshave been unexpectedlymuscling in on gaming’s turf,according to the Metro. Most of

us will begrudgingly stick a fewquid in an overpriced parkingmeter when we’re out for theday. But when a motorist inEssex paid £5 for an all-daypermit, she got the kind of sur-prise that you’d usually expectfrom a pub fruit machine.

Stephanie Corder, fromRayleigh, was left stunned asthe machine spat out £32 incoins, and had to gather theunexpected jackpot as it con-tinued to fly out. “I had toscoop the money up to stop itfalling on the floor”, sherecalled to the BBC.

“There was so much I had tokeep taking it out and put it inmy pocket - it just kept comingout - a bloke behind me said“you want to go and play themachines. He said I shouldkeep it, but I couldn’t do that - itwasn’t my money so I justwalked around to the policestation. The lady in there was abit astonished as well.”

Unsurprisingly, RochfordDistrict Council didn’t let Ms.Corder keep her jackpot, butrewarded her with a day’s freeparking to reward her honesty.

We are continuing to lobbyaggressively around the

school holidays debate. Follow-ing our amendment at the Com-mittee Stage, LordClement-Jones agreed to table asecond one at the Report Stage.

This had the effect of forcinga debate in the chamber andmaking the Governmentdefend their policy. LordClement-Jones did an excellentjob of arguing our position andthe Labour front bench sup-ported BALPPA’s amendmenttoo.

Lord Stevenson, Labour’slead for the bill, said of the needto consult: “I wonder what forcethis advice will have. Will it bein the form of a circular of sometype? Can he expand on that?Will there be any sanctions forthose who do not behave to theletter of the law, as so wellexpressed by the noble Lord thelast time round?”

Later in the debate, LordClement-Jones also managed towrong-foot the responsibleminister.

Lord Wallace of Saltaire hadsummarised the concerns ofthe amendment lobby by sayingthat all schools should act rea-sonably and transparentlywhen determining term dates.

“This will include consider-ing the impact on those likelyto be affected by their deci-sions, including pupils, par-ents, staff, the local authorityand businesses,” he added.

When asked by LordClement-Jones to detail wherein the bill the obligation of

responsibility is written, LordWallace replied: “I am fairly sureit is in briefing and guidance. Itis not something that isenforced upon schoolsbecause that does not seemnecessary.”

This was all very positive andhelped us make the point thatthese changes have not beenthought out. We’ve also hadsome positive developments –in Norfolk where there wereproposals to implement a fourweek summer holiday, thesehave been shelved in favour ofa five or six week option.

We intend to make a submis-sion to their consultation call-ing for the six-week option tobe taken.

The next stage in Parliamentwas on the 4th of March, whichwas the third reading (the finalLords stage). This was followedon the 10th March with the‘ping pong’ or Consideration ofAmendments stage, where theCommons must agree to theamended bill from the Lords.This could take some time.

Our aim moving forwards isto continue briefing Lords andParliamentarians on the bill,but also extend this out tocouncils and authorities thattry to use the powers.

If the bill goes into the ‘washup’ at the end of the Parliament,there will be an opportunity toget the clause removed com-pletely. This is because, at thisstage, anything even slightlycontroversial can be removedif it threatens the passage of thebill as a whole.

The governmentis feeling thepressure onholidays bill

“With the recent rise in thevalue of sterling versus theeuro, the cost of British goodssold internationally haveincreased substantially.”

JOHN MCLOUGHLIN OF BFG ONTHE INTERNATIONAL PULL OF UKPRODUCTS

“It’s not a good enough attrac-tion. You need a damn goodfunfair. That’s what we hope toachieve.”

SHOWMAN HARRY DANTERTALING ABOUT THE FUTURE OFBARRY ISLAND PLEASURE PARK

“If you’re not confident aboutthe next three years, justforget it, you’re never going tobe. You can’t get a better threeyear period, in my opinion.”

ALEX READ OF PORTMAN ASSETFINANCE TALKING ABOUT THE

CHANGING FACE OF THE BRITISHECONOMY

“The arcades are what peoplecome down here for. Theywant the kiss me quick holi-day of an ice cream, stroll onthe beach, and play on thearcades.”

MARTIN RICHARDSON, OWNEROF SOUTHEND’S HAPPIDROME,TALKING ABOUT SOUTHEND’SEFFORTS TO DRIVE PEOPLE TOTHE SEAFRONT

“Our new heritage fund is animportant catalyst for drawingin additional funding and com-munity good will that will getthe revival of hard-to-tacklelocal coastal attractionsunderway and support newbusinesses.”

COASTAL COMMUNITIESMINISTER PENNY MORDAUNT ONMAKING GRANTS AVAILABLE TOSEASIDE TOWNS

2411-p22-23-comment_Coinslot NEW 10/03/2015 17:45 Page 2

24 Coinslot March 13 - Mach 19, 2015

SERBIA TO HOST FOR-WARD-FOCUSSED EXPO

he next frontier forthe European mar-ketplace is set to

undergo thorough investiga-tion at the upcoming Bel-grade Future Gaming tradefair. Continuing a lineagewhich began in 2007, theshow provides companieswith the first chance of theyear to present their prod-ucts in SoutheasternEurope. “Companies thathave already participated, aswell as those who would like

to participate, will have theopportunity to improve theirbusiness operations in thefastest and most efficientway,” reads an organiser’sstatement. The BelgradeFuture Gaming show will beheld in Hall 5 at Belgrade Fairin the Serbian capitalbetween 19-21 May, 2015.

MAY’S MACAUMAINSTAY

espite some recentturmoil, Macauremains the primary

power in the gaming indus-try, which means that itsbig trade shows are stillspectacles of global impor-

tance. This year’s G2E Asiais scheduled for the 19-21May, 2015 at the VenetianMacau. It’s 2014 incarna-tion attracted over 8,000visitors, nearly 45 percentup on its previous outing.These were overwhelm-ingly from overseas, as UKand Ireland travellers

joined the global throngin China’s special

administrative region.As with the previousyear, the show floorwill be comple-mented by a confer-

ence runningalongside the main

event.

Calendar

TO COMMENT ON ANY ARTICLE


MARCH 201518-20China Attractions Expo

China National Convention Centre,

Beijing, China

18-19 FADJA Peru Westin Lima

Hotel & Convention Centre Lima Peru

www.fadja.com.pe

18-20Enada Spring Rimini Fiera

Rimini Italy www.enadaprimavera.it

24-26Amusement Expo 2015

Las Vegas Convention Centre, Las

Vegas, USA

24-26 FER Interazar 2015 Madrid

Spain www.ferinterazar.com

25TiLEzone London

London Transport Museum, London,

UK www.tileweb.org

APRIL 2015

14-16 DEAL2015 Dubai World

Trade Centre, Dubai, UAE

www.dealmiddleeastshow.com

MAY 2015

6-7 NORTHERN SHOWCASE 2015

The Pines Hotel, Preston Road, Clay-

ton-le-Woods, Chorley, Lancs, PR6

7ED www.crowndirect.co.uk

EDITORIALEdition Editor:Joseph Ewens Email: [email protected]: 01273 699 900Contributing Editor:Chris WebsterContributors:Imogen Goodman, Nick Norton Editorial Director:Ken Scott Email: [email protected]: 01273 699 900ADVERTISING SALESKathryn NorrisEmail: [email protected]: 01257 277400Fax: 01257 271329SUBSCRIPTIONSAnn SullivanTel: 01257 277400DIGITAL VERSIONMarc LawtonEmail: [email protected]: 01257 277400PRODUCTIONDesigner: Gina LloydEmail: [email protected] Production &Pre-Press:Dave RoderickEmail: [email protected]: John SullivanGB Media Corporation LtdOak House,1st Floor, Suite 4, High Street, Chorley, PR7 1DW

Tel: 01257 277400Fax: 01257 271329 Email: [email protected] and Production:3rd Floor, 20 New Road,Brighton, East Sussex BN1 1UF Tel: 01273 699 900Advertising andSubscriptions:Coinslot International, Oak House, 1st Floor, Suite 4, High Street, Chorley, PR7 1DWTel: 01257 277400Fax: 01257 271329

Opinions expressed in this publication shouldnot be regarded as the official view of GBMedia Corporation Ltd, except where stated.Views, opinions and recommendationscontained in this publication are put forwardfor consideration only. No action should betaken in reliance upon any such views,opinions or recommendations. Neither GBMedia Corporation Ltd nor contributorsaccept any responsibil ity for any lossoccasioned to any person howsoever causedor arising as a result of or in consequence ofaction taken or refrained from in realiance onthe contents of this publication.

Notes for contributors: Coinslotwelcomes the submission of articles forconsideration by the editor with a view topublication. Submission of an article wil l beheld to imply that the article containsoriginal unpublished work which GB MediaCorporation Ltd may lawfully publish. Allsubmissions are made at the owner’s risk.

© GB Media Corporation Ltd, 2015All rights strictly reserved. No part of thispublication may be reproduced, stored ina retrieval system, or transmitted in anyform or by any means without the priorwritten permission given, full acknowledge-ment of author, publisher and source mustbe given.

Continental expertise gathers under IAAPA bannerlobal amusementstrade body, IAAPA,has announced

the dates for its latestforum, taking place thisMay in Istanbul, Turkey.The IAAPA Europe SpringForum 2015 hopes tobring together attrac-tions industry profes-sionals from Europe, withorganisers hoping forincreased input from thecontinent’s easternmostcountries.

“We chose Turkeybecause it representssome of the most interest-ing developments in East-ern Europe,” said KarenStaley, VP of IAAPA Euro-pean operations. “Partici-pants will take part in aseminar about emergingmarkets that will highlightthe major developmentsin Turkey and other East-ern European countries.”

The knowledge on tap,however, will be of use to

operators from all cornersof the continent, with aparticular focus this yearon updated safety infor-mation. “The safety of ourguests is top priority,” saidStaley. “We continuallywork with governmentsto promote the highest ofsafety standards.”

The even is scheduledfor the 21-22 May, 2015 atthe Vialand and Kidzaniaamusement park in Istan-bul, Turkey.

GT

Newsweek

D

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