Dexter Laundry, Inc. has provided

high quality laundry equipment

for over 100 years. Today, our

employee owned company

offers a complete line of front

loading washers, dryers, and store

management systems helping self

service laundry owners experience

greater success.

Union workers build every

machine in the heartland of the

United States of America, and our

heritage is built on delivering value.

Unmatched product performance

provides store owners maximum

profits while minimizing operating

expenses. Our technologies deliver

energy efficiencies, our robust

designs deliver lasting quality, and

Dexter Financial Services helps

make investing in our equipment

affordable.

Authorized Dexter Distributors are

experienced in building profitable

self service laundry businesses.

They can answer your questions,

provide you with guidance, and

show you how using Dexter

laundry equipment can help your

business become more profitable.

Contact us today at

1-800-524-2954 to find a Dexter

Authorized Distributor near you.

A Tradition

of Excellence

Since 1894....

Over a Century of

Service & Success.

Part #0995-104-001Rev. 1 - 05/10

Dexter reserves the right to change part numbers and

specifications without notice. © 5/2010

Dexter Laundry, Inc. All Rights Reserved.

Reproduction without permission is forbidden.

Dexter Laundry, Inc. 2211 West Grimes AvenueFairfield, Iowa 52556, U.S.A

Adding a Dexter Laundry to Your Property

A Definition of

CleanSuccess

W hether you are looking

for an opportunity to fill

space, diversify the range of services

provided in your center, or just looking

for a great new business to own for

yourself; the benefits of adding a

laundry to your property are many.

Add Cash Flow

Turn open space in your center into

productive space.

Add Traffic & Customers

Vended laundries serve more than 30

million customers from all walks of

life, and are more than an $8 Billion

dollar industry.

Add Equity

The ROI (cash-on-cash) of a vended

laundry can be 25% - 35% making

them a great investment. The nature

of the business also offers substantial

depreciation benefits for high income

investors, which makes them a

valuable business to remarket.

Add Stability

Vended laundries commit to longer

leases making them very stable

tenants.

Adding a Dexter Laundry

If you have a highly visible location

with good ingress, egress, and ample

parking in a lower to middle lower

income area with high traffic counts

and with a reasonable population of

rental households; a laundry could

easily be right for your property. A

high percentage renters and a very

dense population might make your

property a great location. In urban

& suburban areas; neighborhood

shopping centers with grocery store/

drug store anchors are traditionally

very good locations. In more

rural areas, newer strip centers

with “dollar stores” and/or larger

convenience stores with gas stations

have been good locations. As a

manufacturer committed to the

vended laundry industry; we not

only provide equipment, we also

provide equipment financing for many

projects. Based on our analysis, if

we feel you have a location that is

suitable for a laundry we will tell

you, if we don’t feel your location is

suitable, we will tell you that as well.

The final decision however will always

be yours.

Owning a Laundry

According to most industry experts,

there are some 34,000 self-service

laundries in North America alone.

These stores generate approximately

$8 Billion in retail sales serving some

30 million people.

The Advantages

The self-service laundry business

provides many operational advantages

to the small business owner.

Historically, our industry has

weathered weak economic times

and grown steadily as the population

increases. Washing and drying clothes

is a basic function in life and a simple

business.

As a cash business, customers pay for

their services upfront and there are

very few accounts receivable. While

Add Cash Flow • Add Traffic & Customers • Add Equity • Add Stability

A Definition of

Clean SuccessAdding a Dexter Laundry to Your Property

W

self-service laundries do require a

capital investment upfront, they do not

require much labor to operate. The

machines do the job - and never show

up late for work.

The Customer

Everyone does laundry. Each of us

either uses our own washers and

dryers, or someone else’s. If you’re

a homeowner you most likely have

your own machines, although you may

wash larger items in a self service

laundry. If you’re a student you most

likely use the school’s machines or a

self-service laundry. If you rent your

home, sometimes you rent machines

or use a self-service laundry. If you

are away from home, traveling, or

on vacation, you’ll wish a self service

laundry was near.

Self-service laundries cater to

people needing to temporarily “rent”

laundry equipment. They pay for the

opportunity to use your washers and

dryers instead of their own. People

will use your laundry because they

don’t have access to other machines.

The “vend price” customers pay

compensates you for your rent,

utilities, employees, other expenses

and profit.

About My Location

As coin laundry experts, we can easily

determine your location’s suitability

for use as a coin laundry. What we’ll

need for our review are the following

items:

#The current site plan for the

location being reviewed

#A map of the area, showing the

location of the property being

reviewed.

# A complete demographic report

for the location being reviewed:

Factors such as: overall population,

household size, income levels, home

ownership vs. renters, and type of

occupation are all important in

determining suitability for a laundry.

• Urban Locations: demographics

at ½ mile radius, 1 mile radius, & 1

½ mile radius

• Suburban Location:

demographics at 1 mile radius, 2

mile radius, & 3 mile radius

• Rural Location: demographics

at 1 mile radius , 5 mile radius, & 10

mile radius

$Your expectation on rent for the

location being reviewed.

# A listing and analysis of other

businesses in the immediate

area and/or the center.

# A review of competition in the

immediate trade area.

Putting a Laundry in my

Location: Basic Needs & Lease

Information

In the right location, laundries make

great long-term tenants. But due

to the substantial investment in

infrastructure and equipment, they

do have certain needs. Here are the

among the most common:

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to adequate water service,

gas service, sewer service,

and electrical service are all

necessary. The amount of

service will vary with store

size and amount & type of

equipment.

• Water – generally a

2” - 2½”

water service

• Gas – generally a

2” gas line

• Sewer – generally a 6”

sewer line

• Electrical – 400-600amp,

3-phase is desirable

The Profit Potential

With a well-designed, well-

built store, in a suitable

location the ROI can be 25%

to 35%, and possibly higher.

Once we have determined

your location to be suitable

for a laundry; along with our

local distributor we will work

with you to design a store

to maximize the profitability

of your space. From this

design we will determine the

total project cost: including

construction and equipment.

The equity required is

approximately 30% and

financing is generally available

for the remaining 70%. With

this information we can project

store profitability at varying

levels of operation. With a

good location and a well-built

store, you have tremendous

potential to benefit both as

property owner and laundry

owner. Dexter and our

local distributors have built

thousands of successful

laundries nationally and around

the world. The employee

owners at Dexter Laundry, Inc.

would welcome the opportunity

to help you turn your space

into our next successful

laundry project.

For More Information

Authorized Dexter Distributors

have built thousands of

successful self-service

laundries. Call us today at

1-800-524-2954 or visit us

online at www.dexterlaundry.

com to locate your nearest

distributor and contact them

more information regarding

your local self-service laundry

market.

R Lease Term: A minimum of ten

(10) years in a base lease term,

with two five (5) year options, or a

similar combination

W Space Needed: Depending

on the location and needs of

the area, laundries can be anywhere

from 1,000 – 6,000 sq. ft., but 2,000

– 4,000 sq. ft. is most common. As a

business where customers are carrying

in their laundry; easy access and

convenient parking are very important.

3.Signage: As a business that

serves renters (new people to

an area) ample signage that conforms

to that of the shopping center is vital.

Letter sizes of up to 24” are common,

and roadside signage is highly

desirable.

4.Use: In shopping center

locations, being the exclusive

self-service laundry business at the

center is critical.

5.Facilitating Tenant

Financing: To facilitate

a tenant’s equipment financing,

landlord’s must waive or subordinate

liens on equipment and fixtures

financed by a first lien holder. A

“must have” for virtually all financing

companies.

6.Terminations & Options:

Tenant options should

automatically renew unless notice not

to renew is provided to landlord by

tenant ninety days prior to appropriate

renewal or option dates.

How Ready is My Location Ready

for a Laundry?

Building must be constructed on a

concrete slab, on grade and have

adequate storefront windows. Access

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