Cognitive in the Workplace - files.meetup.comfiles.meetup.com/13696062/David Schubmehl - AI Overview...
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Cognitive in the Workplace: The Cognitive Systems Market & Real Life Examples Dave Schubmehl Research Director
Transcript of Cognitive in the Workplace - files.meetup.comfiles.meetup.com/13696062/David Schubmehl - AI Overview...
Cognitive in the Workplace:The Cognitive Systems Market & Real Life Examples
Dave Schubmehl
Research Director
Agenda
IDC’s 3rd Platform and Innovation Accelerators
What Are Cognitive Systems?
Why Are They Important?
Cognitive Application Examples
Market Opportunities and Use Cases
Existing and Emerging Vendors
Predictions & Guidance
2
3
Cognitive Software Attributes
• Performs deep natural language processing and analysis both for
information ingestion and research as well as to provide human style
communication (usually posed as questions and answers)
• Conducts learning in real time as data arrives
• Has the ability to identify similar past experiences and use learning to
current situation
• Predicts and recommends possible outcomes
• Score those outcomes with evidence for human analysis
• Cycle back to the start so that the continuous learning is practiced, making
the system better over time
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Cognitive software support human decision-making with more accuracy,
confidence, speed, and agility based on broader and deeper bodies of evidence
applied to a more comprehensive view of pertinent conditions without bias.
Cognitive Software Platform Defined
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User / Data Interaction
Natural Language Processing
Q&A Processing
Dialogue Based Interactions
Natural Language Generation
Structured Data Analysis
Speech Recognition
Knowledge Representation
Automated Content
Aggregation
Knowledge extraction
Knowledge base curation
Knowledge Models &
Ontologies
NoSQL Databases
Learning
Supervised Machine Learning
Unsupervised Machine Learning
Reasoning
Knowledge graph traversal
Ontology based
reasoning
Why Are Cognitive Solutions Important?
Challenges
Information is expanding
exponentially
Knowledge workers can’t keep
up with research
Tremendous variation in
knowledge worker performance
between average and best
(best practices)
Effects
Quantify, organize and extract relevant knowledge about a topic or discipline
Encapsulate and “systematize” best practices
Augment human judgment
Accelerate investigation and discovery
Recommend practices and courses of actions
Automate organizational knowledge management
6
The Marketing Conundrum
Vendor PhraseLucid.ai artificial intelligence
MindMeld artificial intelligence
Narrative Science artificial intelligence
Wipro artificial intelligence
CognitiveScale cognitive computing
Customer Matrix cognitive computing
Digital Reasoning cognitive computing
IBM cognitive computing
Loop AI Labs cognitive computing
Saffron Technology cognitive computing
Enterra Solutions cognitive reasoning
IPSoft cognitive agent
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Vendor PhraseBaidu deep learning
Clarifai deep learning
Facebook deep learning
Google deep learning
Microsoft intelligent fabric
Nervana Systems machine intelligence
Numenta machine intelligence
TCS neural automation
InsideSales neuralytics
8
Cognitive
Solutions
Ecosystem
Source: IDC 2016
Behavioral Interactional
Performance
Long form
Geolocation
News
Personal data
Healthcare
Location
Sports &
Entertainment
Social
Corporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
IT performance
mgt.
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analytics
NLP
APIs
ConnectorsData storesHypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
Behavioral Interactional
Performance
Long form
Geolocation
News
Personal
data
Healthcare
Location
Sports &
Entertainment
SocialCorporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analyticsNLP
APIs
ConnectorsData stores
Hypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
IT performance
mgt.
9Source: IDC 2016
Brought to you by Avik Partners at www.grokstream.com
Anomaly Detection for Amazon
Web ServicesIT Performance
Management
Behavioral Interactional
Performance
Long form
Geolocation
News
Personal data
Healthcare
Location
Sports &
Entertainment
Social
Corporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
IT performance
mgt.
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analyticsNLP
APIs
ConnectorsData stores
Hypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
10Source: IDC 2016
Mortgage Broker Network Advice
Lending
Services
Behavioral Interactional
Performance
Long form
Geolocation
News
Personal data
Healthcare
Location
Sports &
Entertainment
Social
Corporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
IT performance
mgt.
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analyticsNLP
APIs
ConnectorsData stores
Hypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
11Source: IDC 2016
Contract Review & Analysis
Legal Services
Behavioral Interactional
Performance
Long form
Geolocation
News
Personal
data
Healthcare
Location
Sports &
Entertainment
SocialCorporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
IT performance
mgt.
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analyticsNLP
APIs
ConnectorsData stores
Hypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
12Source: IDC 2016
Healthcare: Oncology
IBM Watson for Oncology
trained by Memorial Sloan Kettering
Patient
Outcomes
Behavioral Interactional
Performance
Long form
Geolocation
News
Personal
data
Healthcare
Location
Sports &
Entertainment
SocialCorporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
IT performance
mgt.
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analyticsNLP
APIs
ConnectorsData stores
Hypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
13Source: IDC 2016
Sales Enablement
InsideSales Recommended Actions
Sales
Assistance
Behavioral Interactional
Performance
Long form
Geolocation
News
Personal
data
Healthcare
Location
Sports &
Entertainment
SocialCorporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
IT performance
mgt.
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analyticsNLP
APIs
ConnectorsData stores
Hypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
14Source: IDC 2016
Investigations
Palantir Gotham for Investigative
Analysis & Threat Detection
Investigation &
Analysis
Behavioral Interactional
Performance
Long form
Geolocation
News
Personal
data
Healthcare
Location
Sports &
Entertainment
SocialCorporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
IT performance
mgt.
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analyticsNLP
APIs
ConnectorsData stores
Hypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
15Source: IDC 2016
Risk Management
Synthesys – Investigating Risk Profiles
Financial Risk
Assessment
Cognitive Systems Technologies
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Yielding Value from Image & Video
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Cognitive Processes, Fueled by Data
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Content/Data is ingested
Information is extracted
Add to knowledge
base
Statistical models built
Interaction creates learning
Question answering,
predictions…
Model revised via user
feedback
Behavioral Interactional
Performance
Long form
Geolocation
News
Personal
data
Healthcare
Location
Sports &
Entertainment
SocialCorporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
IT performance
mgt.
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analyticsNLP
APIs
ConnectorsData stores
Hypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
19Source: IDC 2016
Vendors• IBM
• Palantir
• Digital Reasoning
• IPSoft
• Numenta
• Cognitive Scale
• Intel / Saffron
• Tata Consulting
Services
• Cycorp / Lucid AI
• Loop AI Labs
• MindMeld
• Nervana Systems
• etc…Cognitive Software Platforms Forecast
• $1B in revenue in 2015
• Almost $4B in 2019
• CAGR > 35%
BehavioralInteractional
Performance
Long form
Geolocation
News
Personal
data
Healthcare
Location
Sports &
Entertainment
SocialCorporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
IT performance
mgt.
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analyticsNLP
APIs
ConnectorsData stores
Hypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
20Source: IDC 2016
Vendors• IBM
• Amazon
• Palantir
• Digital Reasoning
• IPSoft
• Nuance
• Numenta
• Cognitive Scale
• Intel / Saffron
• Tata Consulting
Services
• Cycorp / Lucid AI
• Loop AI Labs
• MindMeld
• Nervana Systems
• etc…
• Lockheed
• SAIC
• Fujitsu
• Baidu
• Microsoft
• Apple
• Walmart
• Yahoo
• Hitachi
• Salesforce
• etc…
Notable Cognitive and AI AcquisitionsAcquirer Vendor Date Amount
Google DeepMind Jan. 2014 >$400M
Microsoft Equivio Jan. 2015 ~$200M
Yahoo Incredible Labs Jan. 2014 NA
IBM Cognea May 2014 NA
Google Wavii Apr. 2013 >$30M
Walmart Labs Inkiru Jun. 2013 NA
Microsoft Aorato Nov. 2014 ~$200M
Google Emu Aug. 2014 NA
Intel Indisys Sep. 2013 >$26M
Twitter Madbits Jul. 2014 NA
Facebook Wit.ai Jan. 2015 NA
IBM Alchemy API Mar. 2015 NA
Salesforce MetaMind Apr. 2016 NA
21
Intelligent Office and Personal Assistants
22
Microsoft Delve
& Cortana
OK Google &
Google Now
Apple Siri
The market for cognitive solutions exceeds
$40 billion in 2020
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Worldwide Cognitive Solutions
10 Technologies 8 Regions
6 Years of Data20+ Use Cases 19 Industries
Worldwide Semiannual
Cognitive Systems
Spending Guide
IDC Survey Spotlight
24
In which verticals do we see cognitive systems
adoption?
IDC# US41482816 (June 2016)
Source: IDC’s 2016 Vertical IT and Communications Survey, N=3528
At what stage is your organization today in the deployment of cognitive systems?
Marianne Daquila
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BehavioralInteractional
Performance
Long form
Geolocation
News
Personal
data
Healthcare
Location
Sports &
Entertainment
SocialCorporate
Logistics
Financial
Marketing
Sales
Procurement
Asset
mgmt.
R&D
Logistics
HR
Anti money
laundering
Retail
pricing
Patient
outcomes
Telco
churn
IT performance
mgt.
Retail
Travel
Media
Healthcare
Insurance
Investment
Commercial
leasing
Advertising
Legal
Driverless
cars
Smart home
devices
Self-flying
drones
Robotic
systems
Text analysis
Video analysis
Image analysis
Predictive analyticsNLP
APIs
ConnectorsData stores
Hypotheses generation
Machine learning
Speech Recognition
Dialogue Mgt.
Finance
Risk mgmt.
Weather
28Source: IDC 2016
Vendors
• IBM
• Palantir
• Digital Reasoning
• IPSoft
• Numenta
• Cognitive Scale
• Intel / Saffron
• Tata Consulting
Services
• Cycorp / Lucid AI
• Loop AI Labs
• MindMeld
• Nervana Systems
• etc…
• Lockheed
• SAIC
• Fujitsu
• Baidu
• Microsoft
• Apple
• Amazon
• Walmart
• Yahoo
• Hitachi
• etc…
• Oracle Data Cloud
• IBM (Weather Company)
• Axciom
• IRI
Considerations for Building a
“Smart” Application
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Create an organizational information access and analysis strategy to utilize all important data sources
Engage subject matter experts in the initial design and implementation processes
Develop and promote an organizational culture that understands and embraces the collection, use, sharing, and dissemination of information as a key asset
Use cognitive systems platforms that include information-handling techniques and processes such as text analytics, auto-categorization, relationship analysis, auto-tagging, and auto-taxonomy generation to create the knowledge base for cognitive system action
Develop success metrics
Dave SchubmehlResearch DirectorCognitive Systems and Content Analytics
IDC Blog – Business Analytics & Big Data
https://idc-community.com/groups/it_agenda/business-
analytics-big-data
Questions?
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@dschubmehl
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