Coggin Career Management

Center Overview & Initiatives

Branding Your

Organization On-Campus

Derek A Guffin June 28, 2019

� Summit Overview

� Dean & Director Remarks

� Coggin Staff Introductions

� UNF & CMC Career Initiatives

� Employer Branding on Campus

� Breakout Sessions

� Handshake & Event Registration, Coggin Elite Programs, Starting Internship Programs

� Lunch & Employer Feedback Session

� Q&A, Recruiter Best Practices, Feedback for Coggin Staff

Welcome to the SummitWelcome to the SummitWelcome to the SummitWelcome to the Summit

Coggin Recruitment Which companies have recruited Coggin students the longest?

� 1-2 Years

� > 5 Years

� > 10 Years

� 15 Years +

� Coggin Career Week Launch: Fall & Spring� 45+ Employer Professional Development Sessions

� 350 students in attendance

� Enhanced Coggin faculty and student organization partnerships

� Northwestern Mutual Peer to Career Mentors� Peer to Peer Mentoring; Resume critiques, mock interviews,

internship assistance

� 250 additional 1:1 career appointments

� Career Management Center Activity � Product Rebranding: Fidelity STAR Accelerator and Enterprise

Executive Mentors

� Added over 40 employer accounts via the Osprey Career Fair

� Reformatted CMC website (hired a webmaster & graphic designer)

Director Remarks: 2018Director Remarks: 2018Director Remarks: 2018Director Remarks: 2018----19191919

Director Remarks: 2018Director Remarks: 2018Director Remarks: 2018Director Remarks: 2018----19191919� University Wide

� Career Center Decentralization: Ongoing

� Two Main Career Fairs: Osprey Career Fair & Engineering/Computing Employer Showcase

� Handshake Transition Complete: Summer 2018

� All FL SUS Schools (except UF and FGCU)

Coggin Staff & Roles Coggin Staff & Roles Coggin Staff & Roles Coggin Staff & Roles

� Career Management Center (4)

� Development Office & Coggin

Department Contacts (2)

� Responsibilities & Contact Info:

CMC Webpage unf.edu/coggin/Career_Management_Center/About

Us.aspx

Students: Coggin Undergraduate PopulationStudents: Coggin Undergraduate PopulationStudents: Coggin Undergraduate PopulationStudents: Coggin Undergraduate Population

� Who Are Coggin

Undergraduate Students?

� Majors & Underclassman

� Student Organizations 15-20

� Unique Identifiers � PT Job Student Prevalence: 70%

� ~ ½ College Transfer Students

Majors Students

Marketing 358

Accounting 412

Financial Services 77

Economics 57

Finance 456

International Business 183

Management 850

Transportation & Logistics 181

Grand Total 2610

Freshmen 230 8.8%

Sophomore 414 15.9%

Junior 1001 38.4%

Senior 883 33.8%

Post-Bac 82 3.1%

2610

� S.T.A.R. Program Expansion and/or Career Course� Increase Prestige & Desire to Obtain

� Mentoring Program Expansion� Vertical and Horizontal Models

� Graduate Programs: MBA/MSM/MTL � Resume Books, Placement Focused, Events

� Corporate Development Partners Program� Student Engagement Packages

� Customized for Each Employer

CMC Updates: Three Year GoalsCMC Updates: Three Year GoalsCMC Updates: Three Year GoalsCMC Updates: Three Year Goals

Ending Summer 2021

CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019----20 Initiatives20 Initiatives20 Initiatives20 Initiatives

� Internship Website: Catering to Employer Internship Needs

� Transportation & Logistics Employer Migration:

� T&L employer management over to CMC (Lynn Brown Retiring Aug 2019)

� STAR Program Overhaul

� Streamlining Employer Hiring Needs

� Specialized Employer Mixers (5)

� Osprey Career Fair enhancements

� Diversity hiring initiatives

� Coggin student club employer coordination

� STAR Program Enhancements� Modernizing, Enhancing, Rebranding

� S.T.A.R. Program + More

� Elevator Pitch, Handshake Profile, CMC

Event, Site Visit, etc..

CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019----20 Initiatives20 Initiatives20 Initiatives20 Initiatives

OLD NEW

CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019CMC Updates: 2019----20 Initiatives20 Initiatives20 Initiatives20 Initiatives

OLD NEW

Branding Your OrganizationBranding Your OrganizationBranding Your OrganizationBranding Your Organization

Coggin

Coggin Career Week

Employer Site Visits

Executive Mentor Program

C.C.R.C.Mock

Interviews

Student Organization

Visits

Speakers Bureau & Classroom

Visits

Brand Ambassador

Program

� Questions� What Are Your Company Goals?

o Targeted Students

o Hire Now/Pipeline

� Time & Resources Commitments?

� Best Practices� Give Back, Get More

� 2-3 touch points semester Fall & Spring

� Student Brand Ambassador

(former intern)

� Career Week Events September 30 – October 4, 2019

� Osprey Career Fair

� Unique Student Employer Mixers (5 total)

� Employer Led Professional Development Sessions (25+)

o Coffee Chats & Casual Info Sessions

Advanced Employer EngagementAdvanced Employer EngagementAdvanced Employer EngagementAdvanced Employer Engagement

Coggin

Employer Site Visits

Executive Mentor Program

C.C.R.C.Mock

Interviews

Student Organization

Visits

Event Sponsorship

� Mock Interviews Employer Led� Fall & Spring: Students Sign Up

� 3 Hour Time Block (4-5 interviews)

� Professional to Student 1:1 Mentoring� Professionalism, Leadership, Careering

� Meet with Mentor 1-3 Hours Month

� Usually 20-50 Mentors/Mentees Each Semester

� Student Organization Speaking Engagement

� 10-15 Active Student Clubs

� Major Specific & General

o Marketing Association, Osprey Sales

Club

o Women in Business, Delta Sigma Pi

� Employer Site Visits

� Spring 2019: Four Visits (7-15 Students)

� Lunch & Learn, Shadowing

� SS&C Advent, Fidelity, The Energy

Authority, C.H. Robinson

� Event & Program Sponsorships

� Maintain Brand Year Round

� Customized to Company

o Coggin Career Week

o Employer/Student Mixer

o Osprey Career Fair

o Mentor Programs

o Career Readiness Program

� Summit Overview

� Dean & Director Remarks

� Coggin Staff Introductions

� UNF & CMC Career Initiatives

� Employer Branding on Campus

� Breakout Sessions

� Breakout Session Options (repeated 3x)

o Handshake & Event Registration

o Coggin Elite Programs

o Starting Internship Programs

� Lunch & Employer Feedback Session

� Q&A, Recruiter Best Practices, Feedback for Coggin Staff

Thank You!Thank You!Thank You!Thank You!

Questions