Cogelor / Evolution of the Brand Strategy

An global approach

1989 – 2013 : Some valuable achievements. A global provider for Information System Managers, A reliable and trustful company, A team of experts.

2013 : Facing a challenging environment. Information systems, a business that evolves, Customers stay focused on prices.

Goal : give a more important place for the Human connections in this business

Strengthen the DNA of Cogelor : Expertise as an added value.

Project : Remind customers and prospects the value of the expertise, Sell products in accordance to this DNA

(certifications "Authorized Partner", etc..).

A unified communication for a specific message: We are constantly evolving, We gather and process the information for you, We work in a sustainable way, We are experts listening to you, Cogelor: the only step between your problem and the solution.

Action plan: the progressive deployment of a new graphic identity.

Evolution of the logo

Writing the graphic charter

Production plan of communication tools

Creation of communication tools

Deployment of the communication

Introduction of the message : « Opening day »

Evolution of the logo.

Symbolism of the former logo: Transporter, Wholesaler, Distribution, Ephemeral ...

Symbolism of the new logo: Expertise, Communication, Availability, Future, Evolution, ...

Logo, some proposals.

Logo : Symbolism of the final choice

Historic colors: grey and red. More pronounced colors reflecting stronger beliefs.

A more human writing font, giving a more open appearance to the brand.

A symbol that will remind the customer of the treatment of information done for you, a job well done, the path between your problem and the solution that we offer. The future.

Deployment: Press Release (http://bit.ly/communique_logo)

Deployment: Letter of Commitment

Deployment: Letterhead / Evolution

Deployment: Business Cards / Proposals

Deployment: Business Cards / Final Choice

Deployment: Ink Stamps / Labels / Stickers

Deployment: Outdoor Panels

Deployment: Posters

Deployment: Posters / Displayed

Deployment: Email signatures

Deployment: Social Networks / LinkedIn

Deployment: Social Networks / Twitter

Deployment: Website / Evolution

Current Website

Draft

Deployment: Website / Temporary Solution

Deployment: "Opening day" / Badges + T-Shirts

Deployment: Commercial presentation

Old one

New one

Information / Contact

All the elements created: bit.ly/Cogelor_Creation

Clément LecerfPortfolio: bit.ly/portfolio_Clement_LecerfEmail: clementlecerf@gmail.comCell: +33 664 028 918

twitter.com/clementlecerflinkedin.com/in/clementlecerf